Rebirth of the Tech Madman

I haven't finished coding yet, check back in an hour. -79 Novels-

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Speaking of this, John Chambers shook his head, Microsoft and Apple, two seemingly incompatible guys, are really a bit incomprehensible. They spit on each other in terms of operating systems, but they work closely together in terms of office software. .”

It's not that complicated, it's nothing more than using each other to get what they need. Tang Huan commented lightly.

Due to the emergence of Fangyuan Computer and Zheru Software, the ecological environment of the personal computer market is naturally very different from the original time and space. Not long after entering the 1980s, when it took off in full swing, there was a situation where the stars are holding the moon. This center surrounded by people is natural. The place is Fangyuan Computer and Zheru Software, which focus on hardware and software respectively.

Compared with Fangyuan Computer, Zheru Software is a little more low-key, but it is also very aggressive. This makes Jobs, Gates and other industry insiders not only have to curry favor, but also secretly guard against vigilance.

Even though the shares in his hand are constantly being diluted, until now, Jobs is still a minority shareholder of Zheru, and the reason why he is reluctant to let go is obviously the interest.

Just because he experienced this personally, Jobs has a deep understanding of Zheru software’s ability to penetrate subtly. For example, the application platform of Apple II is not only dominated by it, but even the hardware design needs to listen to this partner who provides the best office software. Views.

Jobs, who regarded MAC as his own, was unwilling to see its products change in lineage, so he did not seek support from Zheru, but reached a series of secret agreements with Gates' Microsoft at that time.

After triumphantly demonstrating some of the 'exciting' functions of the MAC, which is still in the research and development stage, Jobs allowed Microsoft to produce three programs in a gesture of charity: a spreadsheet software, a business graphics program and A database, while Apple reserves the right to bundle these three applications with the MAC or sell them separately.

Among them, in the former model, Apple pays Microsoft $5 for each application, with a maximum of $1 million per year; in the latter model, Microsoft can get $10 for each application sold, or retail ten percent of the price,

Additionally, Microsoft must also agree not to produce similar applications that use a mouse or trackball for any computer not made by Apple for 12 months after the original 'delivery' date for the Mac.

It can be said that these conditions thrown out by the arrogant Jobs almost took advantage of themselves, and they were not very kind to Microsoft, but Gates still agreed.

The reason for this is nothing more than that under the shadow of a powerful software industry ruler like Zheru, he can get an exclusive office software order for the MAC platform.

It is very rare; more importantly, Gates is really a little 'fascinated' by the graphical user interface function of the MAC, hoping to use this to steal the teacher again and reduce the over-reliance on IBM and its custom-made MS-DOS.

To be honest, in terms of technology, Jobs is indeed far less profound and sophisticated than Gates.

Because software development projects are more special, they often take longer than most people expect to complete.

In other words, while Microsoft is developing software for MAC and within a year after that, it is almost impossible to produce similar software for other personal computer platforms including IBM-PC—maybe Philosophy can, but Microsoft cannot. , And then agreed to Jobs' exclusive 'sex' terms, just a favor.

In this way, Jobs, who was proud of helping MAC get very cheap software, unknowingly put a fox into the 'chicken' cage-Microsoft got the prototype of MAC justifiably, and learned more Graphical user interface technology.

The following developments are no secret at all. In pursuit of the perfect MAC, the research and development progress has been postponed again and again. It was not until Apple's board of directors couldn't wait that they forced Jobs to release this product in January 1984.

On the other hand, the MAC R\u0026D team portrayed by Jobs as a pirate does not have the skills of IBM, Fangyuan, and Zheru to plan a friendly third-party development platform.

So there is a natural situation. Compared with developing software for IBM-PC, writing programs for MAC is much more difficult, and Microsoft's research and development progress is also delayed again and again.

The launch time of MAC was more than a year later than Jobs once boasted, and the software Microsoft promised to develop for MAC was more than two years later than originally planned. The exclusive 'sex' clause formulated by Jobs. There is no room for it to be effective at all, and it is simply superfluous nonsense, which shows that Gates is scheming.

In stark contrast to this, Windows 1.0 was a step earlier and limped to the public.

Seeing this situation, Jobs almost lost his breath: My Mac has been postponed, which is considered to be accommodating Microsoft's lagging progress in developing office software, but you actually launched Windows 1.0 first, Emotionally took our MAC prototype and specialized in researching the graphical user interface. This is too malicious!

In a rage, Jobs canceled the previous deal with Gates: everyone is free, Microsoft can develop application software with a similar interface for anyone it wants, and Apple can also find other software developers.

The matter did not end there. Jobs began to deal with Gates' graphic user interface program that he stole from MAC, and launched an infringement of Windows 1.0.

In this way, the war of words between Apple and Microsoft began, so that the secret transaction between Jobs and Gates was revealed to the world. Tang Huan, who was on the sidelines, suddenly realized that, the most direct reaction was not enough verticals. and plot.

In fact, Windows 1.0, which is faltering, is not popular. Except that Jobs thinks it is a MAC in the cloak of IBM-PC, and it is very ugly, more people in the industry realize that the launch of this product is just For the market game.

By coincidence, MS-DOS intercepted Gary Kildare's CP/M and became the preferred operating system for IBM-PC; but this dominance was soon challenged, and the spreadsheet software VisiCalc was successfully operated. The company, plans to launch, to replace the 'operating' system MS-DOS on the IBM-PC.

Because it has a graphical user interface function, other companies that are interested in making great achievements in this field were caught off guard at the point in time, so Zheru, Apple, and Microsoft tacitly carried out a joint suppression.

During this process, Gates learned a business war routine, that is, if a market leader lags behind in new products, then there is no need to rush and 'mess', and it is entirely possible to attack opponents through bluff.

Specifically, after you announce the development of a new product intended to replace me, I can methodically announce a more ambitious product development plan, fully including those features you are proud of, and promise smooth upgrades from existing products .

This trick has a long history. As early as the 1960s, facing the lead of the data control company, IBM put smoke bombs to stabilize its new products such as customers and partners, while intensively developing System/360, and won It took time, and the competitors were so aggrieved that they bowed their heads and bowed their heads.

In order to snipe at the menacing, Gates followed this routine and let all the IBM-PC manufacturers know that Microsoft is also developing a graphical user interface function, and it must be more powerful, so everyone should wait patiently.

Under the attack of such rogue tricks, it was tragic to kneel down, and the product conference ended dismal; but Microsoft did not dare to take it lightly, and stepped up the launch of Windows 1.0,

Speaking of it, the development process of Windows 1.0 is also a bit legendary. After a series of failures, a programmer who was only 20 years old but had a thorough understanding of MAC, Neil Kongsen, accepted the challenge and completely rebuilt Windows 1.0 was written.

Jobs believed that Windows 1.0 was a MAC under the guise of IBM-PC, of ​​course he had his own reasons. The data structure and program format of Windows 1.0 were copied from MAC, and even included the same built-in small applications as MAC, such as a drawing program, a clock, and a riddle software.

What Gates didn't expect was that IBM, Microsoft's most important partner, did not buy Windows 1.0. Not only did he not participate in relevant marketing campaigns, but he also threatened that he might adopt it in the future.

The reason for the conflict between Microsoft and IBM on Windows 1.0 is: the two deals on MS-DOS, including regular improvements and updates.

Because it was a contract programming job, IBM would pay for the programming time but not the royalties.

So, when there was an opportunity to create a new program that would generate royalties, Microsoft, for obvious reasons, didn't assign the best people to maintain MS-DOS.

IBM is not stupid either. After thinking about it after coming and going, it knows that Microsoft is dealing with itself in a positive and negative way, and the boss is dissatisfied.

Fortunately, to Gates' relief, IBM-PC compatible manufacturers who purchased a large number of MS-DOS licenses are still enthusiastic about Windows 1.0. The reason is not difficult to understand. Graphical user interface is the trend of the times. With MAC and Fangyuan Computer following up one after another, and IBM itself intends to abandon the IBM-PC technical architecture and launch a new product system PS/2 with copyright protection. The emergence of Windows 1.0 has given IBM-PC compatible machine manufacturers with improper backgrounds new prospects.

As Jobs lost power in Apple and was swept out of the 'door', Windows 1.0, which came out in the cracks, finally had a chance to breathe a sigh of relief. Gates tried to cooperate with Apple led by John Sculley in Windows 1. .0 and MAC reached a settlement in the copyright dispute.

...

Speaking of this, John Chambers shook his head, Microsoft and Apple, two seemingly incompatible guys, are really a bit incomprehensible. They spit on each other in terms of operating systems, but they work closely together in terms of office software. .”

It's not that complicated, it's nothing more than using each other to get what they need. Tang Huan commented lightly.

Due to the emergence of Fangyuan Computer and Zheru Software, the ecological environment of the personal computer market is naturally very different from the original time and space. Not long after entering the 1980s, when it took off in full swing, there was a situation where the stars are holding the moon. This center surrounded by people is natural. The place is Fangyuan Computer and Zheru Software, which focus on hardware and software respectively.

Compared with Fangyuan Computer, Zheru Software is a little more low-key, but it is also very aggressive. This makes Jobs, Gates and other industry insiders not only have to curry favor, but also secretly guard against vigilance.

Even though the shares in his hand are constantly being diluted, until now, Jobs is still a minority shareholder of Zheru, and the reason why he is reluctant to let go is obviously the interest.

Just because he experienced this personally, Jobs has a deep understanding of Zheru software’s ability to penetrate subtly. For example, the application platform of Apple II is not only dominated by it, but even the hardware design needs to listen to this partner who provides the best office software. Views.

Jobs, who regarded MAC as his own, was unwilling to see its products change in lineage, so he did not seek support from Zheru, but reached a series of secret agreements with Gates' Microsoft at that time.

After triumphantly demonstrating some of the 'exciting' functions of the MAC, which is still in the research and development stage, Jobs allowed Microsoft to produce three programs in a gesture of charity: a spreadsheet software, a business graphics program and A database, while Apple reserves the right to bundle these three applications with the MAC or sell them separately.

Among them, in the former model, Apple pays Microsoft $5 for each application, with a maximum of $1 million per year; in the latter model, Microsoft can get $10 for each application sold, or retail ten percent of the price,

Additionally, Microsoft must also agree not to produce similar applications that use a mouse or trackball for any computer not made by Apple for 12 months after the original 'delivery' date for the Mac.

It can be said that these conditions thrown out by the arrogant Jobs almost took advantage of themselves, and they were not very kind to Microsoft, but Gates still agreed.

The reason for this is nothing more than that under the shadow of a powerful software industry ruler like Zheru, he can get the exclusive license of the MAC platform.