Rebirth of the Tech Madman

Chapter 589 Chinese Elite Association

On July 28, the Olympic torch was delivered to the Los Angeles Memorial Stadium, which means that the 23rd Summer Olympic Games, which has too many special cases, officially opened.

The memorial in the name of the Los Angeles Memorial Stadium originated from the construction initiative in 1921, which refers to the memory of the veterans of the First World War, and was revised in 1968 to commemorate the veterans of all wars.

The opening and closing ceremonies of the 1932 Los Angeles Olympics were held at the Los Angeles Memorial Stadium. The Olympic torch tower has been preserved to this day, and the torch of this Olympic Games will also burn here for half a month.

Therefore, the Los Angeles Memorial Stadium has become the only stadium in the world that has served as the main venue for two Olympic Games, which can be called a historical witness. It was designated as a National Historic Landmark on the opening day of the Olympic Games.

The Los Angeles Memorial Stadium, which can accommodate more than 92,000 spectators, also relies on commercial sponsorship for renovation and repair funds. For example, Atlantic Richfield Specialty Company contributed 5 million US dollars. The seats were replaced with seats and more than 100 boxes were added.

Tang Huan was sitting in one of the boxes, admiring the opening ceremony calmly, occasionally looking around at the advertisements of computers and ea, and nodding slightly in satisfaction.

Under the leadership of Peter Uberroth, the commercial operation of the Olympic Games Organizing Committee has been unprecedentedly successful.

Because of the sponsorship rules he formulated——enterprises in the same field only choose one, the competition between merchants who intend to participate in it is extremely fierce.

One famous example is the battle between Coca-Cola and Pepsi, in which Coca-Cola won with a $13 million bid.

The intrigue of the sponsors sometimes makes jokes, as is the case with the competition between Kodak and Fuji.

Originally in 1982, after hard work, Peter Uberroth signed a sponsorship contract worth $4 million with Kodak. But Kodak for bank interest income. Deliberately delaying the payment of the sponsorship money, Fuji took advantage of it and won the love with a price of 7 million US dollars. Pushed Kodak out.

Seeing that he lost the Olympic sponsorship contract that he had already obtained at his doorstep, Kodak suddenly became angry from embarrassment. Tried to save the defeat by attacking Peter Uberroth and the Los Angeles Olympic Organizing Committee for treachery and profit-seeking through public opinion, but it was still to no avail.

Both Peter Uberroth and the Los Angeles Olympic Organizing Committee dared to take out the Olympic torch relay and sell it by the kilometer. Can they care about Kodak's saliva?

Their rules are cute and simple, that is, before money, everyone is equal and everyone has a chance.

There is no brain hole that cannot be opened.

Tang Huan welcomed this move with both hands. Otherwise, no matter how fast he rises up as a nouveau riche, he would not have time to participate in some aspects of this Olympic Games. The TV broadcast is an example.

There is no doubt that TV broadcasts play a pivotal role in revenue streams from franchise sponsorship programs, TV broadcasts, licences, tickets, and more.

Knowing this well, Peter Uberroth and his team conducted careful research on the sale of television broadcasting rights, and then carefully launched a gold-making plan-asking for US$200 million for television broadcasting rights in the United States. At the same time, the successful bidder is required to provide technical equipment.

The three major TV networks, ABC, CBS, and NBC, became the inevitable traditional contenders, and Turner Broadcasting, which was supported by Tang Huan, also joined in.

At that time. Ted Turner has not yet acquired Metropolitan Media’s cable TV network. The outside world generally believes that he is a fringe role to accompany the prince to study. After all, no matter how rich you are and willing to spend money, your broadcasting scope is far behind the other three majors. It also affects the effect of the Olympic broadcast too much.

As a result, people still underestimated Peter Uberroth's determination to attract money. In order to scrape off a layer of oil from Ted Turner, the gold master, he brazenly revised the sales plan and helped CNN to create a limited cable network. Bidding for television broadcasting licenses.

Finally, the US television rights to the Los Angeles Olympics. Invisibly, there was a one daughter, two marriages, which was divided up by the ABC and the Turner Broadcasting Company at a price of 225 million US dollars and 100 million US dollars respectively.

Peter Uberroth's anything is negotiable as long as you have the money style. Another voice of criticism arose.

However, with CNN's annexation of Metropolis Media's cable network. The scale expanded rapidly, and it became the fourth largest television network in the United States. Those who suspected that the cable news network, relying on Mr. the richest man's false prestige, could not be qualified to broadcast the Olympic Games were automatically misfired.

In fact, businessmen are very appreciative of the role of commercial promotion of the Olympic Games, but the previous Olympic Organizing Committee did not force the International Olympic Organizing Committee to make special cases like Peter Uberroth. Revitalized the chess game of the Olympic Games.

As one of the many merchants who actively participated, Tang Huan mainly promoted the four major companies under his umbrella - EA, Fangyuan, Zheru and Pacific Telecom - on the dynamic commercial promotion platform of the Los Angeles Olympics.

Among them, only ea and Fangyuan were qualified as global sponsors of the Olympic Games, because they were both public listed companies, and Zheru gave way to Fangyuan. However, the former parent company, AT\u0026T, has the first-mover advantage.

During the bidding process, the challenges that EA and Fangyuan encountered were not too severe: the former's dominant position in the industry is firmly seated, and other pursuers are more willing to invest resources in product research and development; the latter is facing IBM, HP Waiting for competition from established companies.

It’s just that everyone has a different focus on marketing concepts. Fangyuan started out relying on personal computers with the attributes of mass consumer goods and gained popularity, so it spared no effort in marketing; while IBM, HP and other traditional technology companies, The business has already matured, so the amount of capital investment is not as strong as Fangyuan, a cutting-edge hero, and naturally falls behind.

Noticing that Tang Huan was quite proud of the advertising performance of Fangyuan Computer and EA in the Olympic Games, Wang An smiled and said, It's nice to be young. Mr. Tang's companies are full of momentum.

Another person who sat in the box was IM Pei, winner of the Pritzker Architecture Prize in 1983 and known as ure - the last master of modernist architecture.

He also laughed and said: Mr. Tang also showed great vigor when discussing the architectural style with me.

Tang Huan smiled slightly, Everyone thinks that I have the title of the richest man with tens of billions of paper wealth. It can be said that I am young and ambitious enough to have no desires and desires, but meaningful things in the world are not defined by the amount of money alone Yes. I will not get carried away and understand the never-ending road of the world.

This time, I took the opportunity to attend the opening ceremony of the Los Angeles Olympics. Tang Huan specially invited Wang An and I.M. Pei over to discuss the establishment of the Chinese Elite Association. He has consulted some other famous Chinese in North America before, and these two are just one of them.

Generally speaking, this activity is progressing fairly smoothly, but it still needs to be promoted step by step. There is no rush to gather people's hearts together.

Although the official name of the Chinese Elite Association has not yet been determined, the main purpose is to be sure. That is, to support each other. Everyone is working hard in the United States, and no one can guarantee that it will be smooth sailing, and there will be no headaches.

Take IM Pei as an example, he encountered a trough in his life in the 1970s.

The 60-story, 240-meter-high Boston's first skyscraper, the John Hancock Tower, was designed by IM Pei and his partner Henry Cobb and completed in 1976.

When viewed from above, the building has a parallelogram shape, giving it a distinctly modernist feel.

Due to the minimalist large-scale blue glass curtain wall, the whole building is beautiful on sunny days. It is integrated with the sky and becomes the all-glass curtain wall building with the largest single glass area.

However, because the glass curtain wall technology at that time was not mature enough. In the early days of the building's completion, there was an accident of glass falling off. Although it was solved after technical improvement, I.M. Pei and his partners paid a heavy price.

Fortunately, this old man has a strong ability to resist blows and pressure, and finally walked out of this career trough.

Naturally, Wang An's career has not been smooth sailing, otherwise he would not have always regarded IBM as his biggest opponent in his life.

However, due to Tang Huan's random entry, the current computer industry has undergone earth-shaking changes. The situation of Wang An Computer Company began to become awkward.

Due to the office file editing solution composed of a personal computer and a word processing software, it is cost-effective and technologically advanced. The advantages are becoming increasingly obvious, whether it is Wang An Computer Company or IBM. Its word processor, which was once all the rage, began to receive a strong impact, but it has not been completely eliminated due to its old foundation.

The impact of this market change on the performance of Wang An Computer Company is not insignificant.

Of course, the business of Wang An Computer Company is not limited to word processors, its minicomputers are also very famous.

But in the past few years, the Fangyuan workstation and Fangyuan server developed from the Fangyuan personal computer technology system have also had a big impact on the minicomputer market, and Wang An Computer Company is also not immune.

Tang Huan once tried to win over Wang An and let Wang An Computer Company enter his Fangyuan computer standard system, but Wang An, who had worked hard to build a large foundation, refused. He was arrogant and thought that he could complete the goal of entering the personal computer industry alone.

But it is a pity that although Wang An Computer Company has taken some actions, so far, the results have been lacklustre.

One of the main reasons is that Wang An Computer Company encountered the same confusion as IBM. Big Blue's positioning for ibm- is not to affect the traditional mainframe business with larger profit margins. When Wang An Computer Company designs personal computers, it will inevitably consider issues under the framework of minicomputers.

It is not that no one dares to take the risk of impacting the vested interests of the old structure and actively seek the future interests of fresh prospects, but it is difficult for IBM, which is conservative and civilized, to take this step!

It is equally difficult for Wang An, the most prestigious founder of Wang An Computer Company, to take this step! Because Wang An, who is over sixty years old, is really quite old for the ever-changing computer industry! After the hero gets old, he will inevitably lose his keen judgment, and the common problems of being self-sufficient and self-willed will become more and more obstacles to career development.

At this stage, Wangan Computer Company is losing its leading position in the computer industry and is beginning to show signs of decline.

Perhaps Wang An also felt the objective fact that he was indeed getting older, and then he unconsciously expressed his emotion for Tang Huan's forging ahead in his speech.

Although Wang An stubbornly rejected his previous cooperation proposal, Tang Huan is still willing to continue working in this direction.

Practically speaking, Fangyuan computer standards have become a trend, and Fangyuan personal computers alone have sold millions of units in the three major global markets of North America, Europe, and Japan.

On such a large-scale platform, a large number of applications have been gathered, and the resources that have been invested in it have reached the point where no one will give up easily. It is not an exaggeration to say that Tang Huan, who opened up the market, kidnapped users.

Under such circumstances, the supporting role that Wang An Computer Company may provide has become dispensable, and Tang Huan's team of Fangyuan Computer Standard Compatible Machines can be regarded as impressive.

However, Wang An Computer Company, which has been in business for more than 30 years, is not useless, and it still plays an irreplaceable role.

The eastern part of the United States, which faces Europe across the Atlantic Ocean, is a political and economic center in the traditional sense. Wang An Computer Company, headquartered in Boston, has been working hard here. If it can reach a strategic cooperation with Fangyuan Computer, which is rising in the Silicon Valley of the western United States, it is believed that it can bring practical benefits to both parties.

On the other hand, a single tree cannot make a forest. Tang Huan originally wanted to have Chinese companies like Wang An Computer Company join the alliance so that they could grow together.

Today, no matter how old and dim-witted Wang An is, he has recognized the current situation clearly and is no longer as stubborn as before. He clearly supports the initiative to establish the Chinese Elite Association. As for the cooperation between Fangyuan Computer and Wang An Computer, although it is not so clear Expressed his opinion, but he didn't reject it outright. It can only be said that the old man is still a little embarrassing.

At this time, an eye-catching scene appeared during the entrance ceremony. When the Chinese delegation and the **** delegation entered the arena, the background music was the same as the Chinese People's Liberation Army military song Three Three Disciplines and Eight Points for Attention. It has to be said that no matter what the reason for the arrangement, its significance is very special.

I.M. Pei sighed: Some time ago, when Ms. Deng Lijun held a tour in the United States, the 'billion applause' made me feel a surge of Chinese unity.

Tang Huan nodded approvingly. He remembered that in the original time and space, the audience of the opening ceremony of the 2008 Beijing Olympic Games was huge. In China alone, 840 million viewers watched the opening ceremony through TV media. It reached a record 18.6%, which is the highest viewership of non-U.S. Olympic Games, and the viewership rate of other countries and regions has also created a new high.

This is the power brought about by strength and unity, and the Chinese elites can always use this to win a more favorable external environment for themselves.

? (To be continued.)

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