Rebirth of the Tech Madman

It has to be said that the two styles of innovation and sophistication are so conflicting at Apple that even John Sculley, who has always been the most supportive of Jobs, is skeptical. ●.ww.●

The creative source of the commercial 1984 is the novel Nineteen Eighty-Four, whose author, George Orwell, is a famous British writer, journalist and social critic.

Due to his early experience, George Orwell sympathized with the bottom of the society, and his writing always pays attention to the life of the bottom of society.

His two masterpieces Animal Farm and Nineteen Eighty-Four were written in 1944 and 1948 respectively. They can be regarded as classic anti-totalitarian political satire novels in the world literary world, and their influence has already surpassed the literary world.

The novel Nineteen Eighty-Four tells a suffocating and terrifying imaginary future totalitarian society with the pursuit of power as the ultimate goal. It is listed by many countries as it is considered dangerous and inflammatory.

Words such as Newspeak, Big Brother, and doublethink created by George Orwell were included in English dictionaries; Weir-like and other new words have even become common vocabulary in daily life.

It can be seen from this that George Orwell and his works had a huge influence on English-speaking countries.

Undoubtedly, Jobs and the three creative staff of the advertising company found what they wanted from the novel Nineteen Eighty-Four and resonated with each other, resulting in this unconventional advertisement with an unprecedented budget. $750,000.

In addition to making a lot of money, Jobs also carefully selected the director of the advertisement, and finally found him-Ridley Scott. ▼●◆▲

This person can be said to be famous more than ten years later in the original time and space, -Gladiator, b1a-Black Hawk Project, -American Gangster, - Prometheus, and - The Martian and so on. All his works.

At this stage, although Ridley Scott's ability to attract money from business is far inferior to Spielberg's, his performance is quite good. In 1979, he directed the sci-fi horror film Alien with a shooting budget of only 10,000 US dollars, but the box office exceeded 100 million US dollars.

As a result, Ridley Scott gained the trust of the producer and immediately became the director of B1aderunner - Blade Runner. The filming budget reached 10,000 US dollars.

It is worth mentioning that in the previous upsurge of Xiangjiang films entering Hollywood, not only Zou Wenhuai was ambitious, but Run Run Shaw also made a move. He was one of the main investors of Blade Runner.

But the tragedy is that after Blade Runner was fully released in home theaters on June 25, 1982, its weekly box office was extremely disappointing, with only 6.15 million US dollars, which was directly regarded as e.t. Alien by other science fiction films. Crushed into slag, the final total box office was only 10,000 US dollars.

It can be said. Run Run Shaw and Zou Wenhuai's attempts to Hollywood this time all failed, and they were not lightly pitted. After all, after converting these US dollars into Hong Kong dollars, it might be enough for Xiangjiang to make a movie for a year. The two of you wouldn't feel unpredictable about Tang Huan, who was doing well in Hollywood, and then compromised in every possible way.

Although Blade Runner failed at the box office, audiences generally did not buy it. However, its profound content has had a huge impact, and it belongs to another model that has been interpreted in various ways in the Internet age in the original time and space, and has been praised as a god.

The dystopian color of this film directed by Ridley Scott is similar to the content of the novel Nineteen Eighty-Four. ▲

Jobs took a fancy to Ridley Scott for this. And Ridley Scott did not let Jobs down.

In order to achieve the best effect, Ridley Scott hired dozens of real bald heads to shoot, and the heroine was played by a female discus thrower.

In the end, the costly commercial 1984 was shot in London.

But it has received a lot of bad reviews from Apple's top management. So much so that most people think that this is the worst commercial they have ever seen

After Makula stayed for a while, the first thing he said was, Who wants to find another advertising company?

Seeing this situation, CEO John Sculley became more and more confident, and then asked the company to sell cheaply the advertising time on the two Super Bowls that had already been bought. Jobs was very angry about this.

At this stage, the relationship between John Sculley and Jobs is very good. He didn't want to cause a gap in the friendship between the two parties because of this matter, so as a compromise, John Sculley decided to let the person in charge of marketing— —Bill Campbell to figure out what to do.

In fact, the company didn't follow John Sculley's instructions completely. They resisted passively, that is, they only sold the second-long commercial slot, but they didn't go to buy the second-long commercial slot at all. Home, the excuse given by Lee Crow is can't sell.

Bill Campbell, who didn't know what was going on, saw that this second commercial slot was in his hands, so he bit the bullet and decided to give it a go, playing the commercial 1984 on the Super Bowl. ■.ww.●

All kinds of peace and mud, and finally let Jobs win in chaos, is simply the biggest feature of Apple at the moment, and Markkula can only do nothing.

...

Tang Huan thought for a while, and finally agreed to Markkula's invitation. At the same time, he met Jack Trammell, the founder of Commodore who failed in the company's political struggle.

Putting down the phone, Tang Huan suddenly remembered something again, so he contacted Mikhail Cogan and asked, I remember, it seems that the Oakland Raiders entered the Super Bowl this year?

That's right. Mikhail Cogan laughed triumphantly, After winning the Vince Lambardy Cup in 1981, the Oakland Raiders are expected to win the Super Bowl again this year against the Washington Redskins. Do you want to watch the battle live?

Which stadium will it be held in? Tang Huan asked enthusiastically. Gein, the Oakland Raiders really brought him a lot of surprises. Since it was acquired by him, this is the second time it has appeared in the Super Bowl. It seems that the San Francisco 49ers have become the duo of the San Francisco Bay Area.

Tampa Stadium, in Tampa on the west coast of Florida—Tampa. Mikhail Cogan added deliberately, Your side is winter, and the weather here is very comfortable.

I didn't go there on purpose, it's too far away. If I have to go halfway around the earth, I'd better watch live TV in San Francisco. Tang Huan declined with a smile.

...

On January 22, 1984, the 1983 National Football League Finals - the 18th Class Bowl was held at Tampa Stadium in Tampa. The two sides were the American League champion Oakland Raiders and the National League champion Washington Redskins. The audience exceeds ten thousand people.

Tang Huan invited Jack Trammell to watch the game together. .ww.

When the third quarter began, the dominant Oakland Raiders hit the bottom.

However, there was no instant rebroadcast of the score on television. Instead, the screen suddenly and strangely went black for two seconds. Then it turned to the metallic gray tone of the commercial screen. The indifferent industrial environment background it renders makes people involuntarily reminiscent of the dystopian atmosphere of Blade Runner, which looks a bit like a scene in a science fiction movie.

A troop of bald heads marches to creepy music while Big Brother gives a manipulative speech on the big screen.

Meanwhile, a young woman in a plain white vest emblazoned with a Macintosh computer, with a hammer in her hand, is on the run in the Orwellian Thought Police.

When this team is seated. While listening mesmerizingly to Big Brother's speech, the woman ran to the big screen.

As Big Brother announces We will win!, the heroine's hammer shatters the screen and everything disappears in a burst of light and smoke.

at the end of the ad. The narrator reads calmly: On January 24, Apple Computer will introduce the Macintosh computer. You will understand why 1984 will not become 1984.

Obviously, according to Jobs' analogy, the Big Brother in the commercials alludes to IBM, which rules the computer world, and Apple is similar to the heroine. It's the rebels intent on thwarting the world of Big Brother.

Tang Huan laughed, It is estimated that this advertisement costing 750,000 US dollars has scared many people.

As long as it can create a sensational effect, it is a good advertisement. Jack Trammell commented concisely and directly to the core.

This is indeed the case. Apple’s unusual ad has attracted the attention of the media. Even the Oakland Raiders beat the Washington Redskins with a score of 38:9 and won the third division in history. The edge of the bowl champion has also been eclipsed a lot.

That night, all the major TV networks and local TV stations in the United States broadcast the news about this ad, which produced a viral marketing effect that can only be found in the Internet age.

...

On January 24, 1984, the press conference was held concurrently with Apple's annual shareholder meeting in the capacity-capacity Flint Auditorium at De Anza Community College.

Due to the sensational effect caused by the advertisements on the Super Bowl, various media flocked here, together with a group of colleagues invited by Apple’s hero posts—including Tang Huan, Gates, Mitchell Kapoor, etc. Waiting inside, they also came to join in, and immediately crowded the Flint Auditorium.

Today, Jobs is wearing a blue double-breasted suit jacket, a crisp white shirt inside, and a light green bow tie. It can be seen that he has spent a lot of effort on dressing up.

This is the biggest moment in my life, Jobs said candidly, backstage waiting for the event to begin. I'm really nervous. You're probably the only one who knows how I feel about this conference.

John Sculley grabbed Jobs' hand, held it for a moment, and finally whispered a word of good luck.

With the blessings of good friends, Jobs took the stage as the chairman of Apple and announced the formal start of the shareholder meeting.

In order to maintain his counterculture personal image, the billionaire chairman Jobs adopted a unique way of opening, that is, by reading the lyrics of Bob Dylan's song Times Are Changing.

Then, John Sculley took the stage to report on Apple's revenue.

But with his dry speech, the audience grew restless. After all, those who came here on a special trip are looking forward to the cloth, not the boring financial data.

In the end, John Sculley concluded with a personal statement, The most important thing to me in the past time at Apple is the opportunity to develop a friendship with Steve Jobs,

John Sculley emphasized: The tacit understanding we have established between us means a lot to me.

Tang Huan, who saw this scene in the audience, couldn't help but secretly sighed. John Sculley and Jobs did get along well now, but I'm afraid this friendship built by personal charm could not stand the test of interests at all.

Soon, Jobs was on stage again, and the lights dimmed.

In 1958, IBM missed an opportunity to acquire a fledgling company. This small company invented a new technology called xerography. Two years later, Xerox was born, and IBM has never regretted it.

Amidst the audience's laughter from time to time, Jobs counted a series of ibm's mistakes, then changed the tone, sped up the tempo, and talked about the current situation.

IBM has always wanted to own everything. In the past few decades, it has dominated the entire computing world. Now, IBM also wants to dominate and control the future and enter the field of personal computers.

It is undeniable that Fangyuan Computer has broken through IBM's monopoly, allowing small and medium-sized enterprises and even some professionals to benefit from the convenience brought by microcomputer technology.

But it's not enough. We will carry out this change more thoroughly, let personal computers enter every family, and let everyone use technology to tap their own potential.

We will not let ibm control the entire information age! The 1984 described by George Orwell will not come true! (To be continued.)

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