Rebirth of the Tech Madman

I think it's better to just give up the positioning of the Little Overlord game console in the Japanese market, and let the second-generation Little Overlord game console go directly to the top. ⊥, after getting into the car, Trip Hawkins tentatively stated his plan .

Should you directly price the second-generation Xiaobawang game console at one yen? Tang Huan looked at the other party in surprise, and pondered for a while, Then you will really lose one if you sell one, and the more you sell, the more you will lose gone.

As long as Nintendo is wiped out, we can completely win the Japanese market, and we will naturally be able to recover all the money we paid.

Trip Hawkins replied viciously, At the beginning of the design, it was designed to be punished. In terms of performance and cost, the Xiaobawang game console was targetedly crushed. Even the optimized Xiaobawang game console at the end of the year The 1984 version was launched on time, and at most it could be a tie, and the opponent at that time may have already occupied a market share of nearly 10,000 units.

It seems that the biggest problem with the second-generation Xiaobawang game console is the price.

Tang Huan turned his eyes to the outside of the car, and said leisurely: EA has been sitting in the leading position in the industry for a long time, but it still maintains such a strong fighting spirit. I am very pleased. You can let it go. The lion fights the rabbit, You still need to do your best. Let the second-generation Xiaobawang game console enter the same price range as Yen and the like, and I won’t set a lower limit for you.”

Great. Tripp Hawkins slapped his thigh happily, Actually, we all have a draft, and I'm afraid you don't agree to fight a price war under pressure under the current collapse of the North American home video game console market. .”

You all have good intentions. Tang Huan nodded approvingly, Then you can do Nintendo, be gentle, and try not to let the outside world say that we bully people. In fact, we don't necessarily have to drive Nintendo out. If you are willing to give up your own hardware platform and become a software developer for Xiaobawang game console, we still welcome it.

...

War in the mall. How can I take my heart and control my strength properly.

On August 5th, the long-prepared second-generation Xiaobawang game console was officially launched to consumers by Taito as an agent in the Japanese market. The price is Japanese yen, which is a bit lower than Tang Huan's suggestion, and as many as 15 games are launched at the same time to cater to all kinds of players.

In addition to looking for more well-known Japanese artists to endorse in advertising, Taito also released a murderous promotional slogan, that is, pay less than half the price. Get at least three times the great entertainment experience.

There is no doubt that this is a product comparison that does not directly name.

In addition to these operational killer moves,

Taidong also emphasizes the features of the second-generation Xiaobawang game console that other game consoles cannot provide, such as compatibility with the first-generation Xiaobawang game console games, and even the ability to connect Xiaobawang's palm treasure, which has become all home entertainment products of EA. central platform.

The most interesting thing is that Sharp, which has maintained a long-term cooperative relationship with Tang Huan, launched a color TV at the same time, which is said to be paired with the second-generation Xiaobawang game console. Can provide better results than other similar products.

...

Nintendo never expected that EA would adopt such an aggressive price strategy and directly abandon the first generation of Xiaobawang game consoles that still have a market.

Hiroshi Yamauchi hurriedly put away the joy brought about by the good sales situation before, and held an emergency meeting to discuss countermeasures.

In fact, there is nothing to discuss at all. Such price wars in the Japanese market are very common. The calculator war between Sharp and Casio, the motorcycle battle between Yamaha and Honda... are all bloody and vivid examples.

What's more, products such as electronic game consoles are not necessary for life. It has nothing to do with the lifeline of the national economy, and naturally it is far from the level of official attention.

Everyone's opinion is very consistent, Nintendo has no way out at all, if you want to fight, you can fight. It just so happens that the peak season of Christmas sales is coming up, and we are going to make preparations for a big sale.

Just as Nintendo was united and determined to fight EA, the big devil in the game world, to the end, Hiroshi Imanishi, who was in charge of the overall operation, hurriedly sent the collected player feedback on the product to Hiroshi Yamauchi.

Looking at the report clearly stated that the service department has received hundreds of complaint calls about host failures. Hiroshi Yamauchi, who was full of fighting spirit, suddenly felt a muffled thunder above his head.

Ah! Ah! Why is the quality door spreading everywhere this year? The third-generation Fangyuan personal computer and the second-generation Xiaobawang game console have just been tossed around, and Nintendo has also been caught!

Seeing that his president was about to enter a state of petrification, Hiroshi Imanishi quickly reminded him softly, Maybe it's not a big problem, why don't you ask Junpei Yokoi to quickly find out the reason.

Let Yokoi Junhei and Uemura Masayuki fire and inspect the game console together. Yamauchi Hiroshi, who was relieved, ordered immediately.

The two people who were named were also terrified. You know, now Nintendo is putting almost all of its treasures on it. If there is a serious problem with this product, the consequences will be unimaginable.

Fortunately, after burning the lights at night, Junpei Yokoi finally discovered the problem. It was indeed a bug in the design—in some cases, the game console would be blocked due to the sharp increase in data volume, resulting in downtime. .

As for the solution, it is not too complicated, just change the circuit inside the game console.

After receiving this report, the heart that Hiroshi Yamauchi had been hanging on was finally let go.

But the troubles are not so easy to solve. In the following meeting to discuss countermeasures, Nintendo’s senior executives agreed that the market pressure brought by the second-generation Xiaobawang game console is too heavy. In addition, it is necessary to prepare for the Christmas sales season at the end of the year. The quality gate should be solved in the most resource-saving way, that is, just replace those fbsps that have downtime problems for free; but Hiroshi Yamauchi has other ideas. Don’t look at Tang Huan’s compensation of hundreds of millions of dollars for the quality gate of the third-generation Fangyuan personal computer. But he also turned a bad thing into a good thing, and established a good corporate image on a global scale.

Therefore, Hiroshi Yamauchi also wanted to follow suit and recall all the hundreds of thousands of units that had already been sold to the factory for processing.

After learning about Hiroshi Yamauchi's thoughts, Hiroshi Imanishi couldn't help but tremble with fear, and quickly remonstrated earnestly: President, the current competition situation is too severe, and we are not as powerful as Tang Huancai. If we really want to pursue this perfect corporate image , it would be tantamount to giving up the market opportunity. At that time, Nintendo does not know whether it can sustain it.” (To be continued.)