Rebirth of the Tech Madman

Adelson really regarded Tang Huan as a consultant for the preparation of COMDEX, and rushed to ask for advice.

I intend to make COMDEX a big event, but except for the personal computer companies, those large computer manufacturers are a little careless about it. Even if I lowered the participation fee, the enthusiasm has not been stimulated. What should I do? Ah Delson had a troubled look on his face.

Tang Huan pondered for a while, You should focus on the big and let go of the small, and concentrate on convincing industry leaders to come up with the latest products and technologies to participate, so that other companies will follow suit and pay attention.

Didn't you mean IBM? Adelson sighed, For my lobbying, they have always dealt with it politely.

An overlord like him is naturally qualified to be arrogant. You should change your lobbying method. Tang Huan smiled contemptuously.

What would work? Adelson pressed eagerly.

It's an aggressive strategy to tease the sensitive nerves of big guys like IBM. As long as they are fooled, it doesn't matter even if these people find out that they have been fooled. Anyway, the grade and reputation of COMDEX have been improved, so the next session will not have to work so hard.

Tang Huan laid out a stack of documents leisurely, and continued: After all, you are not in the computer industry, and you don't understand the grievances and grievances of various companies. With your ability, find Frank Cary, chairman and CEO of IBM. It should not be difficult. Tell him that DEC and HP have decided to participate in the exhibition, and will launch new minicomputers with more powerful functions. In addition, personal computers like Apple have made significant progress in commercial functions. If If IBM doesn't care about others catching up in technology, then just put on airs.

Adelson added with blinking eyes, Then, I went to HP and said that IBM has decided to participate in the exhibition, will you come?

Smart. Tang Huan laughed loudly, But it's not enough, we need to add the name of DEC. You know, HP wanted to acquire DEC back then, but it didn't work out. Just like a man's failure to pursue a woman, he left an obsession in his heart. .”

Adelson nodded suddenly, When I go to DEC, let's talk about your opponents IBM and HP, they are going to show up at COMDEX, come if you have the guts.

That's the idea. Tang Huan smiled appreciatively, In addition, DEC is the company that is the most dismissive of microcomputers, and strongly opposes the development of personal computers. You have to tell them that Apple and Zhe Ru will jointly launch a new product application at COMDEX - microcomputer database, your minicomputers are in danger, if you don't believe me, just take a look.

Adelson applauded and sighed, Mr. Tang, you are so cunning, these so-called industry giants are all under your control.

It's not as exaggerated as you said, it's just that I know more gossip news. Tang Huan waved his hand, I want to declare that I have always treated my friends with sincerity.

Adelson nodded quickly, Of course, the methods we just mentioned are just some of the most normal business strategies.

Tang Huan and Adelson glanced at each other, and smiled knowingly, In the field of personal computers, Apple and Zheru will definitely participate in the exhibition, and other companies regard us as their biggest competitors and targets to catch up. It moved after hearing the wind.

Helping Mr. Tang as a consultant is the most correct decision I have made. Adelson stood up contentedly, I will start to act now.

You wait for good news.

Watching Adelson leave happily again, Tang Huan shook his head with a smile. In order to expand the influence of COMDEX, this person is fooling around, which may cause a lot of scolding, but the future Sands Gambling King Shouldn't care about that. Moreover, even if his credit goes bankrupt, it has nothing to do with him.

...

After several rounds of rigorous internal testing, Zheru's Macintosh version of the microcomputer database software was finally officially completed before COMDEX started.

Regarding the product name, Tang Huan has always been careful. DBase must not be used. You must know that this is an important reference coordinate. it is good.

Therefore, Zheru’s microcomputer database is called EBase, and E is the first letter of the three words electronic, powerful, and easy to use. Anyway, Tang Huan gave this name with a brain hole, and the marketing department below followed Such a written explanation was made.

It's like Jobs suddenly found out that he had abandoned his daughter Lisa, but still used her name Lisa to name the development project, and the public relations staff regarded it as an acronym to avoid embarrassment. , and came up with a phrase corresponding to it, Local Integrated Systems Architecture or LocalIntegratedSystemsArchitecture, as an official explanation.

Regardless of whether the name is a spoof, anyway, Zheru's microcomputer database EBase is available.

As the most intimate partner, Apple will naturally be invited to witness the debut of such an extremely important product as EBase - an internal conference.

Jobs, Markkula, Woz, Scott, and other Apple directors, as well as Gates who happened to catch up and insisted on watching the excitement, gathered in the conference room of Zheru Company.

Everyone held the exquisite printouts of the documents organized by WordEasy, whispering and discussing.

Gates' hand holding the document trembled slightly. Zheru's database was actually successfully developed. Seeing that his product line became more and more abundant, he was shaken by his insistence on operating compilers.

Obviously, Tang Huan has established the criteria for dividing the PC software market, namely operating systems, programming languages, and application software.

And the market share of application software is getting bigger and bigger. In half a year since Zheru company was established, its sales should have reached tens of millions. This can be calculated proportionally from the shipments of Apple computers. come out.

Apple sells more than 10,000 computers per month, and CGrid and WordEasy are pre-installed on each computer. Now it has a new member, the database EBase, which is too enviable.

I have been a veteran in the field of microcomputers since 1975, and it turns out that there is no newcomer who only set foot in this industry this year. I am really not reconciled.

Gates glanced at the introduction of the database EBase features in the document, and noticed that this product needs to be equipped with a new expansion card hardware to exert its full power. The functions are weaker than the corresponding Mac version, and the same is true for EBase. No matter what the reason is, Zheru has not completely monopolized the market anyway, and it should be too late to catch up.

If this is the case, I need help. Gates rolled his eyes and thought of his good friend Steve Ballmer from Harvard University.

Tang Huan naturally saw Gates, an outsider, also joining in the fun, but he didn't care. After glancing at the crowd present, he started to introduce the products.

Gentlemen, although you already know it, I still want to solemnly tell you that the microcomputer database EBase on the Apple computer has finally been successfully developed. From now on, the database is no longer the mainframe of IBM, Hewlett-Packard and DEC. The functions that are exclusive to minicomputers, Apple computers can also do the same.”

Amidst the warm applause, Tang Huan pressed his hands down, In order to let everyone intuitively understand the value of the microcomputer database, we have developed a financial software system on EBase, which can enter vouchers and summarize journals. Soon, sales Systems and warehouse systems will also be compiled.

Tang Huan smiled and looked at the bright eyes as if he had found gold, except of course, Gates, whose eyes were confused and lifeless.

But Tang Huan didn't need to pay attention to Gates' feelings. He continued: COMDEX next month is a good promotion opportunity. I hope you will use all your resources to promote the powerful functions of the Macintosh and EBase for your own benefit. .”