Rebirth of the Tech Madman

In the upsurge of adapting video games from Hollywood blockbusters, EA took the lead, getting 007 from the affiliated company United Artists, and the veteran toy manufacturer Parker got Star Wars. Naturally, another video game giant, Atari, was unwilling Falling behind, got Raiders of the Lost Ark. (Novel Network first release)

It has to be said that compared to EA and United Artists, Atari and Warner still have a lot of gaps in resource integration.

But that belongs to the category of advanced management. Anyway, the current market is very good, as long as the game can be made, it will not worry about sales. Atari has made a lot of money from the game Raiders of the Lost Ark.

But Steve Ross, the president of Warner, who looked at the report, didn't smile. Some of the actions of Gein Atari CEO Ray Casa made him feel uncomfortable.

The game Raiders of the Lost Ark was made by Atari only in two versions. The version supporting the Atari 2600 platform was released by itself openly, and the version supporting the Xiaobawang game console platform was entrusted to a subsidiary company to distribute it as an agent. , As a result, the version of the Xiaobawang game console platform earned more than the version of the Atari 2600 platform.

After all, Atari is different from those third-party game developers. It has its own game hardware platform, the Atari 2600. However, Ray Casa is such a deviant brainstormer, and the effect is excellent. I want to criticize Neither could speak.

Ray Casa, a senior wage earner, can of course hold the idea of ​​as long as he makes money, but as the boss, Steve Ross, has other ideas. Now Tang Huan treats him with a different heart.

Especially recently, the founder team of Orion Production Company has returned to the embrace of United Artists, and the latter is even stronger, competing with Warner for the copyright of several of its new favorite films.

Originally, Orion Production Company was just a bit talented in film production, because the distribution process was at its discretion. Warner has indeed taken advantage of a lot, which is also in line with the practice of big fish eating small fish in Hollywood capital operations.

But I didn't expect that Orion Production Company would change their business so quickly, and they still defected to Warner's old rival. This made him, a former collaborator, feel embarrassed.

Originally, Steve Ross planned to hold a sneering attitude and stand on the sidelines, but for the copyright of those films, United Artists dragged Warner to court, which really made him unable to bear it.

In Steve Ross' view. Tang Huan was clearly demonstrating to himself. He couldn't remember exactly when he had formed a relationship with this young rich man.

But this is no longer worth delving into. The reality is that the two sides are getting more and more at odds with each other.

Ray Casa, who was sitting opposite and reporting work,

He was also complacent about his success in the Raiders of the Lost Ark video game project, but Steve Ross looked at the number representing sales on the report, feeling very uncomfortable.

Don't you think that Atari's secret development of games for EA's Xiaobawang game console platform is an act of patronizing the enemy? Steve Ross asked lightly.

Of course you can't think so. This kind of thinking completely ignores the current market structure. Ray Casa shrugged disapprovingly, Xiaobawang game consoles are already dominant and unshakable. This is the consensus in the industry. But God Maybe I can’t see the phenomenon of eating alone, so it ended up like the Atari 2600. The original private hardware platform has become a public platform, and anyone can make money in this environment. In fact, EA is equivalent to being cut every day, but it has no effective way to deal with it.”

Hearing these words, Steve Rose didn't feel comfortable in his heart. Instead, he asked, According to what you said, EA is also developing games for the Atari 2600 platform?

This... Ray Casa showed an embarrassed look on his face, It seems not. The direction of EA's expansion of the game platform is the personal computer.

Then why did we choose the opponent's platform? Isn't it a long time since Atari launched its own personal computer? Steve Ross' tone began to reveal a hint of dissatisfaction.

Facing the accusation, Ray Casa was full of slander, you kind of big boss who only wants to sit in a luxurious office in New York and give orders. Where do you know the ups and downs in Silicon Valley?

Although Ray Casa felt that Warner's executives in New York in the east were remotely directing Atari in Silicon Valley in the west, it was getting more and more cheating, but he was powerless to fight and could only explain it with condescension.

The share of the Atari 400/800 series of personal computers in the personal computer market is far from comparable to the share of the Atari 2600 in the home video game console market. And the pattern of this market is now also clear. Tang Huan's Fangyuan Computer is at the top of the list, IBM's ibm- is in the second place, and the camps below are Apple, Commodore, etc. EA actually has a natural advantage in developing game platforms in this field.

Steve Ross heard impatiently, waved his hand and asked, Don't always tell me how other people are doing. I want to know what you plan to do in terms of market share.

The Atari 5200, a new video game console platform, will be launched to the market soon, and it will be the successor of the Atari 2600. Ray Casa, who lacked confidence, glanced at the boss and continued: In addition We are still talking about a cooperation, Japan’s Nintendo has newly developed a video game console, and they want to find an agency partner in the US market, I think the prospect is good.”

Steve Ross is a hero who has been in the shopping malls for decades. His eyes are like torches. He immediately grasped the abnormality of the subordinate in front of him, and then frowned and looked at him, Why do you bring the Japanese in? What I want is Our own video game console, don’t you think the Atari 2600’s profit margin advantage is not worth inheriting?”

Ray Casa was oppressed by Steve Rose's aggressive aura, and his forehead was sweating, but he didn't dare to say that he wanted to represent Nintendo's game console because he was not very sure about the prospect of the Atari 5200. Looking for a spare tire.

Just as there is a gap between Warner’s top management and Atari, within Atari, there has always been a gap between the management and marketing team led by Ray Casa, and the technical department. Some are not acclimatized, and Atari's follow-up product development has been in an embarrassing state of listening to the wind but not seeing the rain, while resource consumption is not at all low.

Take the relationship between Atari 400/800 series personal computers and Atari 5200, it is a mess.

Although the Atari 2600 was very successful in the market, it was the first generation product after all. Its R\u0026D team can't come up with a package of near-perfect solutions like Tang Huan did, directly condescending and looking at the overall situation.

Therefore, the Atari 2600 has many technical deficiencies, such as only 128 bytes of memory. It is an increasingly serious criticism.

In this case, the technical team started working on the next generation of the model, addressing all found flaws.

But the Atari 2600 project cost Warner $100 million. After driving Bushnell away, Ray Casa took over. The first task was to turn Atari 2600 into US dollars as soon as possible. Atari's business focus then shifted from focusing on technology to marketing.

The project of the Atari 2600 next-generation model obviously could no longer be maintained under the original name, so it became the Atari 400/800 series personal computer.

However, since the project was originally established with the goal of home game consoles, some anti-radiation designs were added to the circuit board, which resulted in a needless increase in costs, and its performance was lackluster in the highly competitive personal computer market.

Now Atari wants to turn the Atari 400/800 series of personal computers back into the Atari 5200 game console, tossing and tossing back to the original point. There are many problems here.

Ray Casa, who is technically a layman, has nothing to do about it. The pressure from more aspects makes him only choose this solution to drive ducks to the shelves.

But Ray Casa is also a seasoned and seasoned corporate executive. He naturally wanted to prepare for himself. It just so happened that Nintendo took the initiative to join in at this time, so the negotiations began.

Unexpectedly, Steve Ross didn't rub the sand in his eyes, and noticed Ray Casa's opportunistic management, and there was a tendency to completely lose control of the game console.

Of course it needs to be inherited, and the game console platform is better than our own. This has been proved by experience. Ray Casa quickly thought of excuses, But the technology in Silicon Valley is changing with each passing day, and the market does not wait for others. We need Find an appropriate compromise point between technology and the market, strive for a breathing space, and then complete the battle and give the opponent a fatal blow.

Not to mention, Ray Casafei translated these pragmatic words in a hurry. Really heard into the ears of Steve Ross, his expression eased down.

At this time, the assistant sent a folder, reporting that all media reports on Tang Huan's recent activities had been collected in it.

Steve Ross opened the file, and the first report he saw was that Tang Huan returned to New York, the United States, ea stock price officially entered the era of 70 US dollars, and the entire market value exceeded 10 billion US dollars. A tribute to the international humanitarianism of a young billionaire worth $3.5 billion.

Seeing such disgusting flattery, Steve Ross felt as disgusted as he ate a fly. The stock price of Warner, which he worked so hard to manage, finally reached more than 60 US dollars, but EA, a raw melon egg, went up to $70 steps up.

He took out the newspaper and slapped it on the table, and said sourly: The guys on Wall Street are really getting more and more hypocritical. They always find all kinds of deceitful rhetoric to cover up their greed.

Ray Casa, who had already read these reports on the plane, replied casually: That's true. Wall Street is only interested in EA's strength, and what the hell has it to do with humanitarianism. Now EA is not a pure video game company. In the past two years, it has acquired a large number of related industry companies, and even invested in real estate, all of which are managed under the name of Yanle Entertainment Group, forming a strong backing, and its ability to resist industry risks is not generally high.

Speaking of this, Ray Casa recalled, I remember that in the first quarterly report released by ea this year, the share of Latin America was clearly mentioned for the first time. Recently, Tang Huan suddenly went to the Falklands for no reason, and he didn't know What happened, being touted by the media there as a friend in Latin America, obviously this is good news for EA to expand its global market share, and Wall Street must have expected this.”

Tang Huan, an opportunist, is really willing to go all out. I have to say that he has been in danger this time and has received a corresponding reward. Steve Ross, whose tone was full of fear, kept reading the newspapers he had read, Throw it on the table.

Ray Casa took a few glances and saw some large pictures showing Tang Huan with his injured arm hanging around his neck with a bandage, and the friendly greetings from UN Secretary-General Perez de Cuellar and President Special Envoy U.S. Secretary of State Pratt Shultz——George Pratt Shultz and others.

However, a young man is a young man. I went to the Maldives Island, which is nothing to shit on. When I came back, I couldn't wait to be sensual. Steve Ross snorted and threw out the last copy he had read. Newspaper, then leaned on the back of the sofa and began to think.

Ray Casa glanced again, and saw some entertainment reports, saying that in order to welcome Tang Huan's safe return, his friends in the entertainment circle spontaneously held a sympathy dinner and watched Spielberg's latest A preview of the movie e.t. Aliens.

The well-known girl model Brooke Xiaosi, the up-and-coming singer Madonna who won the top eight on the US Billboard 200 album list, and other popular female artists all kissed Tang Huan intimately, letting everyone see this scene The audience couldn't help but wonder.

It's nice to be rich, and it's nice to be young. Being rich and young makes the best of the best. Ray Casa muttered enviously.

It seems that the movie e.t. Aliens will have an extraordinary performance this year. Naturally finished talking to himself, Steve Ross turned his gaze to Ray Casa, EA didn't make any noise, and the disclosure was made by When will the video game adapted from this movie be launched on the market?

How could EA miss out on the movie Tang Huan invested in? It has already been circled with 30 million US dollars. It's just that EA seems to be too focused on the development of the personal computer game platform, which has led to the delay in launching this project. Ray Casa Resisting the urge to roll his eyes at this idiotic question, he answered it patiently.

It's circled with 30 million dollars? What does this mean? Steve Ross raised his brows and asked.

When Tang Huan first invested in e.t. Aliens, he set a video game license at a lower price. It seemed that in order to appease Spielberg, Tang Huan made a pretentious agreement. If a third party is willing to $30 million, then Spielberg has discretion.

Speaking of this, Ray Casa snorted mockingly, The price of 30 million US dollars is almost three times the investment in the movie E.T. Aliens. How could anyone be willing to pay such a high price? Tang Huan's calculation , The fight is really too fine.

It turns out that 30 million US dollars is such a thing. Steve Ross nodded playfully, Did Tang Huan really think that with such a restriction, he would be safe?

Even if this is a loophole, no one is willing to take advantage of it. Ray Casa shook his head with a smile.

That's not necessarily the case. What do you think, let Atari develop the e.t. Alien video game? Steve Ross asked slowly with his eyes bright.

i its a dumb idea. weve never really made an game out of a startled Ray Casa, subconsciously expressed his truest thoughts, this is a dumb idea, how could we make such a A movie based on children's fun, adapted into an action game.

Seeing Steve Rose's complexion suddenly turned into the bottom of the pot, Ray Casa immediately realized that he had made a slip of the tongue, and quickly said, I just think that e.t. Aliens with a childish plot may not have box office success. It’s so good, it doesn’t make much sense to adapt a video game.”

This guy is too ignorant, let him work until the end of the year at most, and then let him get out. Steve Ross sentenced Ray Casa to death in his heart. (To be continued.) xh211

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