Rebirth of the Tech Madman

The computer has been working hard for the traditional task of data processing for decades. Maybe it is tired of this old-fashioned job, so it is now looking for innovation, and network and communication are a choice that represents the future. [See the latest chapter of this book, please to 800】(.')--

In order to support his point of view, Tang Huan naturally had to give some examples.

For example, some word processing software has begun to provide functions related to e-mail, as well as bbs, which is still in its infancy, and the online word game mud, which is still in the experimental stage.

Companies under Tang Huan's name are actively participating in these fields, and he is naturally very eloquent when he speaks.

Listening to Tang Huan's analysis of the significance of the road to the video game industry, Ray Kassar, the CEO of Atari sitting in the audience, couldn't help thinking.

Even though they belonged to competitors with a bad relationship, he had to sincerely admire that EA was indeed leading every step in the field of technology. No wonder it was able to surpass the second-ranked Atari by so much in terms of performance.

Thinking of this, Ray Casa began to wander, recalling a series of 'radical' plans made for Atari by the boss-Steve Ross in the previous Warner meeting.

Since Atari lost the lawsuit with Activision, the other party's development of Atari 2600 platform video games has become justifiable. In the future, Atari will inevitably face competition from both internal and external directions.

Therefore, Warner first requested that Atari must launch the next-generation video game console as quickly as possible, and that it was not compatible with the existing Atari 2600, so as not to make wedding dresses for third-party game manufacturers such as Activision.

For a long time, Warner's management in New York has been interfering in Atari's operations. Ray Casa is naturally very dissatisfied with this, but he is powerless to fight.

Like this request for the Atari 2600 successor, Ray Casa feels a little inappropriate.

Incompatibility with old products, externally speaking, third-party game manufacturers such as Activision can of course be shut out and enjoy exclusive benefits. But internally, it has also increased the difficulty of work.

Gein, if the new product does not have a matching game, it is a mirror image, and users can only use it as a decoration when they buy it back. Regardless of whether it is porting existing games or developing new games, the workload cannot be underestimated.

Now that the development of games by third-party manufacturers has been legalized, let's not admit the reality like this, and let's take a look. Can we cooperate with these motley crews and share benefits.

But the arm couldn't twist the thigh, and Warner didn't accept Ray Casa's suggestion at all.

Under such pressure, Ray Casa had no choice but to find the successor of the Atari 2600——the Atari 5200, the Atari 400/800, which was a personal computer with a new look.

In fact, currently the Atari 5200 exists almost exclusively in pieces.

Although the internal hardware of the two is the same, only the software and input devices need to be reconfigured, but the transformation of the personal computer Atari 400/800 still takes a while.

This is entirely because Ray Casa was 'forced' into a hurry. An emergency measure that had to be taken.

But one thing is too ironic. The Atari 400/800 was originally designed for game consoles. It was only because of the boom in the personal computer market that it was changed to a personal computer, and now it is back to a game console. Read the latest chapter full text

Such changes day and night, at a loss, seems to be an ominous omen.

In addition to catching up with the ducks in the Atari 2600 successor, Warner also gave Atari a 60% increase in performance goals.

When Ray Casa saw this number, his scalp felt a little tingly. In order to achieve this goal, Atari must recklessly dump the Atari 2600 and game cartridges on the market.

Steve Ross said confidently, Look at EA. Following the craze of the summer vacation, the video game 007 was launched, and it easily sold 1 million sets. It can be seen from this, How big is this market space? It can be said to be unlimited, what reason does Atari have for EA to be so dominant_'Sao'?

Ray Casa knew that Steve Ross was jealous of the success of the resource cooperation between United Artists and EA, but until now, there was still no spark between Warner and Atari, leaving the boss with Baoshan No treasure, no worries. I still don't want to get into trouble and say fishing in a dry lake, and follow orders.

Just so, regardless of the launch of the Atari 5200. To develop as many new games as possible, it is necessary to further strengthen the strength of the game technical team.

However, the house leak happened to Lian Yeyu, Atari's most important technical veteran, Allanal, the developer of the pioneering arcade game , Allan Alcorn, also left Atari recently.

His departure means that the technical team of Atari founder Nolan Bushnell's era has completely disappeared, and the impact is not insignificant.

Ray Casa knew the reason for this situation. It was nothing more than his iron-fisted policy, which aroused the dissatisfaction and resistance of these old employees.

Before taking over Atari, Ray Casa served as the vice president of Burlington Industries, a textile company, and had considerable experience as a manager.

At Atari at that time, the boss Nolan Bushnell even soaked in the bathtub for meetings, which shows the degree of chaos and chaos of this company.

In 1978, Warner added an additional US$100 million in R\u0026D funds to the Atari 2600, but the annual sales volume was only 800,000 units, so the headquarters arranged for Ray Casa to take over the position of Nolan Bushnell.

After taking office, Ray Casa immediately carried out drastic reforms to Atari, recruiting managers with business school backgrounds to establish the order that a modern enterprise should possess.

However, Ray Casa is not the founder of the company, so the prestige is naturally not comparable to that of Nolan Bushnell, and Nolan Bushnell left the company he created by himself as a victim of being squeezed out. The old Atari employees in the environment naturally had a sense of resistance, and even gave Ray Casa the nicknames Sock King and Towel Czar.

After that, these people left one after another for reasons such as dissatisfaction with the treatment and unsatisfactory work. What's more, there was an Activision that poached the corner of the old club.

Ray Casa has never regretted this result.

In his opinion, if he didn't bring order to Atari, how could it be in just a few years. Created a sales performance that grew from $78 million to $900 million.

If the Atari 2600, which has an additional US$100 million in research and development funds, does not earn back profits through marketing as soon as possible, how will it account to the board of directors.

If you really follow the requirements of those technical lunatics, you will continue to invest resources in research and development endlessly. Atari is probably bankrupt by now.

The ass decides the brain, and Ray Casa, who feels that he has saved Atari out of the quagmire, has done a lot of good deeds, has always dismissed the hatred and resistance of Atari's old employees. Including the departure of such heavyweights as Alan Alcorn.

However, the situation has changed now. The plans formulated by the headquarters all require outstanding technical personnel, especially technical elites like Activision who can produce games that are popular in the market.

It seems that we have to find a way to find some really outstanding old employees, or go to other companies to dig some accomplished people.

Ray Casa, who was rapidly performing various calculations in his head, was pulled back to the real world by a burst of warm applause.

He raised his hand and saw that Tang Huan had finished speaking.

Oops. I was distracted just now, and I may have missed some useful information. Ray Casa couldn't help feeling a little annoyed.

After thinking for a while, Ray Casa got up and went to the file office set up by the dex organizing committee and asked, Do you have Tang Huan's speech here?

After a computer search, the staff gave an affirmative answer.

While waiting for the manuscript to be printed, Lei Casa noticed that almost all the office equipment here, from computers to printers, fax machines, etc., bear the logo of Fangyuan Computer.

It is incredible that Tang Huan not only dominates the field of video games, but also has an extraordinary dominance in the personal computer industry.

Atari also dabbled in both fields. But it is still far from the height of others.

Lei Casa, feeling emotional, walked towards the display area after getting the printed draft he wanted.

Thanks to the video game boom. Dex specially opened up a special area for this field, and many game manufacturers took advantage of this opportunity to show their new products, even samples, in an attempt to 'get' the feedback from the market.

Although Atari also has newly developed works, the progress is often too far away from the dex holding time. Could not maximize the opportunity of this showing.

On the contrary, EA can step on the drum every time, and can always give full play to the marketing role of the dex platform.

For example, this time, EA showed a new type of game in dex-fighting games, and provided a trial version of Street Fighter, and the official release time is next month's Christmas.

This year's peak sales season is going to be a bloodbath again, Ray Casa secretly sighed.

In the entire game area, not only did ea occupy the best and largest position, but it also had the largest audience.

Judging from intuition, the innovative fighting game Street Fighter must be another work that kills all directions, so Ray Casa paid special attention to it, and even tried it out if there is a chance. No.

However, after seeing the spectacular queuing, Ray Casa gave up this unrealistic idea.

Fortunately, although you can only watch from a distance, you can't play close by, but gathering information is enough.

The trial version of Street Fighter only provides three battle roles--a boxer from the West, a ninja from Japan, and a monk from Japan.

From the image and sound alone, Ray Casa can confirm that this game can only be run on a platform with abnormally powerful 'performance' like the Little Overlord Arcade.

With the sound of explosive music, the feeling of flesh hitting with fists made even a mature and prudent professional manager like Ray Casa feel a layer of goosebumps.

After realizing his gaffe, Ray Casa felt a little embarrassed, and immediately realized, To compete with such a powerful opponent, it seems that there is no other way but to win by quantity.

Thinking of this, Ray Casa's face showed a malicious sneer, Since Atari is preparing to launch the next-generation game console, the Atari 5200, what is there to miss about the Atari 2600 platform? Yes, start the operation of fishing in the dry lake, let it shine at the end, maybe there is still hope of challenging the status of EA.

After collecting the information in person at the EA booth, Ray Casa decided to go to the personal computer exhibition area on a whim. The market performance of the Atari 400/800 was pretty good. I don't know what's new in the industry.

As a result, Ray Casa met his colleague who was inquiring about information in front of Fangyuan Computer's booth - Don Estel from IBM.

...

Carl Lovo is very loyal, and according to Don Esteli's wish, he successfully lobbied a group of executives from the IBM headquarters to come to Dex and observe the competitors up close.

But what they didn't expect was that Fangyuan Computer announced in this dex that in addition to personal computers and peripheral equipment, its product line also added new products from low to high - personal workstations, network servers , and even a supercomputer, and the new product that was displayed on the spot was the personal workstation pw-2400 series.

When they suddenly saw pw-2400, Don Estel and El Lobo didn't quite understand the significance of this product positioning.

What exactly is a personal workstation? A top-end PC, or a minicomputer?

...

Although Atari also has new research and development works, the progress is often too far away from the dex holding time, and it is impossible to make the most of this display opportunity.

On the contrary, EA can step on the drum every time, and can always give full play to the marketing role of the dex platform.

For example, this time, EA showed a new type of game in dex-fighting games, and provided a trial version of Street Fighter, and the official release time is next month's Christmas.

This year's peak sales season is going to be a bloodbath again, Ray Casa secretly sighed.

In the entire game area, not only did ea occupy the best and largest position, but it also had the largest audience.

Judging from intuition, the innovative fighting game Street Fighter must be another work that kills the Quartet, so Lei

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