Rebirth of the Tech Madman

The San Francisco Observer's hostility to Fang's newspaper industry is not only due to rivalry among peers, but also the background of its owner, the Hearst Corporation. ,

You know, the founder of this media giant is William Randolph Hearst, the king of American newspapers. The wave of yellow journalism he set off in the early 20th century had a profound impact on the later news media.

Therefore, this controversial figure is known as the Hitler and King of Yellow News in the press.

The classic film in the history of Hollywood movies - Citizen Kane was adapted and filmed based on his life.

While William Hearst has achieved unprecedented success in the newspaper industry, he is also actively seeking political capital, but it has failed. However, the Yellow Peril he once advocated has been used as a poison to slander Chinese immigrants from time to time. .

William Hearst's success in the media career began with the San Francisco Observer. Naturally, some ideological prejudices are always looming.

According to the Observer, the vigorous development of Fang's newspaper in the past two years is due to Tang Huan's various supports.

With Tang Huan's growing influence in the San Francisco Bay Area, he has become the core of the local Chinese community.

For example, those industry associations such as Chinese food and traditional Chinese medicine were originally just some spontaneous and scattered organizations, but after they held various honorary titles, they began to unite and grow stronger, and tried to make their voices heard through active participation in political activities. to safeguard their own interests.

Seeing a group that has always been weak. Start to change your luck. The Observer is like a claw scratching its heart, feeling uncomfortable all over.

In particular, the recent Fangyuan Computer Standards Alliance conference attracted nearly a hundred business leaders, causing the San Francisco airport to set up special passages for this purpose, and media peers and official organizations also followed suit without hesitation.

If you want to attack Fang's newspaper industry, you can't avoid Tang Huan, and this is exactly what the Observer is eager to do.

Prior to this, The Observer had hacked Tang Huan several times. But helplessly, the opponent's halo at that time was too dazzling, and their tricks were directly immune to them.

But now, the situation is different. The Observer thinks it has found an excellent breakthrough.

Recently, Shennong Foundation judged that it did not comply with the regulations when dealing with a university student funding quota, and gave the opportunity to another Chinese, but this student was dissatisfied and began to appeal.

More importantly,

The current environment is conducive to hype this news.

Due to the rebound triggered by various economic policies introduced by Reagan, the employment situation of young people is becoming more and more unoptimistic. And the United States, a country of immigrants, has always been like this, when the economic environment is good. Ethnic conflicts are covered up by singing and dancing, and when they are bad, they intensify or even explode.

As a yellow journalism expert who is well versed in sensational reports, the Observer suddenly declared war on Tang Huan without warning.

The first poisonous arrow they shot was, of course, aimed at the Shennong Foundation, which changed the target of education funding. They believed that this organization established with windfall income had in fact become a tool for Tang Huangu to gain fame, and there were even other unspeakable things hidden in its operation. The purpose of accusing others, such as supporting Chinese forces, tax evasion and money laundering, etc.

Next, the Observer began to attack Tang Huan personally, questioning his honesty record, such as the authenticity of his personal information when he first entered the United States that year.

This topic is a cliché, and the Observer went to members of the Tang family to dig inside information, but compared to the other party's evasive words before, and I occasionally got something, this time the other party was completely unified, and I had nothing to do. Got it.

But it doesn't matter, the Observer directly quoted the material from the old report.

In addition, they accidentally discovered that Tang Huan's public information had an extra master's title, and after inquiring about it, they roughly understood what happened.

Tang Huan actually graduated according to the normal time, just kidding, under such conditions, how can it be so easy for a person to balance work and study at the same time.

However, the instructor is a Chinese, so it can be completely explained.

In this way, there was another attack on Tang Huan's integrity - falsification of academic qualifications.

Once the carefully crafted report of the Observer was published, it immediately caused an uproar in the San Francisco Bay Area and even California, and its dying sales immediately soared.

Seeing such an enthusiastic response from the market, the Observer immediately followed up and continued to discover Tang Huan's black news.

Because the Observer has pointed out without hesitation that Fang's newspaper was bought by Tang Huan and has nothing to do but flatter the master, so Fang's newspaper began to fight back, and the drama of war of words began to be staged.

Tang Huan, who has always attached great importance to intelligence collection, of course knew of the public opinion attack launched by the Observer immediately, but he didn't pay much attention to it at first.

Here in the United States, freedom of speech is almost an instinctive cognition deeply rooted in people's bone marrow, and the existence of multiple opinions is normal, just like William Hearst, the owner of the Observer, no matter whether he is alive or dead. In the end, there were mixed reputations, and Tang Huan certainly didn't think he could be an exception.

Besides, this kind of talk, apart from gaining attention and selling a few more newspapers, can it affect him without pain or itching.

What's more, the Observer mainly covers the San Francisco Bay Area, and this area has long been Tang Huan's sphere of influence.

However, Tang Huan, the person involved, can take it lightly, but it doesn't mean that other people can do the same. I don't know who smashed the glass in the Observer office at night.

For this small revenge, the Observer not only did not get into a rage, but was ecstatic. This is simply big news delivered to the door, so timely.

For the Hearst Group, San Francisco has a special meaning. It was here that William Hearst laid a solid foundation for success and then established a media empire across the United States. It is not an exaggeration to say that San Francisco is the land of prosperity. up.

therefore. The Observer has the full support of the Hearst Group. It attacked Tang Huan's report. It was reprinted one after another by other newspapers under the group.

People in important cities such as New York, Chicago, Alexandria, and Los Angeles began to talk about Tang Huan, an upstart who was in the limelight.

Tang Huan, who found that the situation spread so fast and widely, and was about to leave for the mainland, felt vaguely wrong. If he left San Francisco now, wouldn't it be true, and the other party would have more room to talk about it.

More importantly, the Observer attack began to kill. Tang Huan is no longer sure how to accurately assess the extent to which his public image will be damaged after the situation spreads to the whole United States.

Tang Huan, who had postponed his schedule, was still thinking about how to deal with it when his public relations consultant, Silicon Valley marketing guru Regis McKenna couldn't sit still.

As a shareholder of Zheru, Regis McKenna has too many reasons to provide public relations services for Tang Huan.

Moreover, Tang Huan was his most famous and honored customer, which had a very special meaning when his company was in business. Often this signboard will get twice the result with half the effort.

After seeing Tang Huan. Regis McKenna noticed that the other party's expression was still calm, and immediately asked worriedly, Don, have you noticed the reports on you in many newspapers recently?

Of course. Tang Huan nodded calmly, Everything I have done can stand the test, and all the noise can do nothing to me!

Of course I believe this. Regis McKenna sighed, However, based on the intuition cultivated by my long-term working experience, I smell the smell of conspiracy.

Conspiracy or not, I don't care for the time being, but I can feel the deep malice. Tang Huan frowned, I think that if I am kind to others, I will not offend anyone. Perhaps, as my wealth and status increase, I will be touched by others. It touched the sensitive nerves of some racists. After all, my yellow skin and black eyes represent a minority, which has long been the target of discrimination and suppression.”

I have a similar feeling. Regis McKenna pondered for a moment, In any case, racial equality is absolutely politically correct, and we can start to fight back from this point, lest this public opinion turmoil affect business interests, especially since EA is now a listed company open to the public.

There's no need to worry too much about this. The growth rate of EA this year is still astonishing. Tang Huan waved his hand, However, I can't keep silent. If a tiger doesn't show its power, it will be regarded as a sick cat.

Seeing Tang Huan follow the good advice, Regis McKenna calmed down and began to give his own advice.

Before they could finalize the plan, the development of the situation continued to deteriorate, taking a big step forward.

The next day, the Washington Post suddenly joined the battle group. It published an article titled The World of Video Game Consoles, which told the story of a middle school student who was addicted to video games, delayed his studies and missed important opportunities in life. The experience even pointed out that the victim was playing EA's Xiaobawang game console, which immediately aroused extremely widespread heated discussions.

In fact, in addition to all kinds of flattery and flattery of the current video game industry, the media also has a lot of criticism of its side effects. Tang Huan even specifically asked ea to add moderate games to benefit the brain on all packages. , Indulging in games will hurt your body kind warning.

But these objections are often only superficial, and quickly fade away, causing no waves.

But this time, the Washington Post newspaper has formed a certain climate.

One reason is that, by exposing Watergate, The Washington Post has amassed considerable credibility.

The second reason is that the reporter of this report, Janet Cook, is this year's Pulitzer Prize winner, which can be said to have a halo bonus.

The Pulitzer Prize was established in 1917 according to the will of Joseph Pulitzer, an American newspaper magnate.

There is a historical view in journalism and history that the war between the United States and Spain in 1898 would never have been fought without the fanfare of yellow journalism.

Regardless of whether it is true or not, the pornographic news, which relies on exaggerating scandals, crimes, and sex to attract readers' attention and increase market sales, began to reach its climax in 1898, and the two sides fighting at that time were the famous newspaper tycoon William Hess Te and Joseph Pulitzer.

It wasn't until 1901 that Joseph Pulitzer, tired of this competition, canceled the most criticized yellow section of the New York World, and the trend of yellow journalism gradually declined.

Joseph Pulitzer once launched a campaign to raise funds for the Statue of Liberty during his lifetime, and made great contributions to its smooth completion; later, through his will, he donated to establish the Columbia University School of Journalism and the Pulitzer Prize, so its positive Prestige is not comparable to William Hearst.

Naturally, the Pulitzer Prize is highly regarded by the industry and has now grown into one of the highest honors in American journalism.

Janet Cook, who just won this year's Pulitzer Prize, is herself the darling of the media.

Her winning work was a feature published on September 28, 1980, -- Jimmy's World, about an 8-year-old black child named Jimmy, whose mother's boyfriend took drugs and caused himself to smoke _ Poison story.

The criticism of the video game industry launched by her in a similar reporting style is quite effective. One of the manifestations is that the stock price of EA, which was named by name, suddenly fell slightly after a steady rise.

Regis McKenna, who did not expect Cheng Yaojin to come out halfway, started to sweat in the face of the Washington Post that suddenly jumped out.

Interesting, it seems that I have encountered the legendary ceiling. Tang Huan laughed heartlessly.

With the addition of the Washington Post variable, our response plan must be adjusted accordingly. Regis McKenna sighed depressingly.

It's okay to wait, maybe there will be a new show tomorrow, otherwise the ceiling is not thick enough and hard enough to really teach me, a daredevil who quickly entered the upper class circle. Tang Huan laughed at himself while staring at the newspaper Name on Janet Cook.

Otherwise, as Tang Huan expected, the first day's report of Washington Post can be regarded as an emotional card, and it carried out a rational report from a professional perspective on the second day.

The Washington Post comprehensively analyzed EA's debt situation, and believed that Tang Huan used it as a cash machine, and made acquisitions everywhere without restraint, and even some businesses were completely irrelevant, which led to extreme problems in the company's operations. big risk.

Tang Huan observed patiently and found that EA's stock price continued to fall.

The Washington Post didn't stop there, and Tang Huan spit out the tea in his mouth when he saw the content of the report. (To be continued..) u

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