Rebirth of the Tech Madman

Yes, I don't have any ready-made resources to provide support. I'm afraid there is nothing I can do to help. Tang Huan shook his head and followed Markkula into the chairman's office.

Then you are being humble. In Silicon Valley, who is more famous than you now? Such a glorious image can just give Apple a public image for publicity. Markkula stared at Tang Huan, Unless, you Already have enough wealth to look down on Apple.

Am I the kind of person who gets mad after being proud? Tang Huan quickly waved his hand to clarify.

Just kidding, according to the historical development, after Apple's listing, the stock price will soar to more than 60 US dollars in 1983, and only a fool would think that there is too much money.

But the problem is that his reputation is earned with real gold coins, and Jobs has always been Apple's public image ambassador. If you don't have the time to play such a thankless trick, it's better to stand behind and learn the experience of operating a company going public.

Then why do you have to refuse? Markkula asked puzzled, You know, you are also a shareholder of Apple.

Tang Huan crossed his legs and pondered for a while, What Jobs is doing now should be his job. And in my opinion, Jobs' character is just right to restrain those cunning securities dealers.

Recently, Jobs has put almost all his energy on the Lisa project, and it has been like this since the visit last year. Markkula spread his hands helplessly.

Tang Huan couldn't help but feel a little dizzy. In his eyes, the current founders of Apple are too self-centered.

Woz has always been obsessed with perfecting various technical details of the second-generation Apple, especially after Tang Huan added a lot of functions to the second-generation Apple through the expansion card. Woz is getting more and more unable to extricate himself, a typical hacker who pursues a sense of self-accomplishment, and lacks a big picture.

With Woz's current status, it is entirely possible to hand over the trivial problems to his subordinates, while he himself stands at a higher level. Lead the research and development of next-generation products.

Companies like Microsoft and Oracle also consisted of a core duo composed of a technical elite and a marketing genius in the early stages of development, and they have always cooperated tacitly.

But there is an exception to this practice when it comes to Apple.

Jobs, who was drifting away from Woz, imposed his will on research and development projects in order to realize the ambition of products with his own brand. Delayed product development progress.

History is the most ironic,

Winners can dress it up as they like, and latecomers can label it as they like.

It came out in 1977 and was released in 1984. During this period, Apple only launched two new products: the Apple III and the Lisa computer, both of which ended in failure. And Jobs interfered with it.

The chaos he caused made Apple always swing back and forth between disorder and order.

As for Markkula who is sitting opposite, this man who is already very rich, has a lazy temper, is tired of work troubles, and values ​​the enjoyment of personal life quality. He is not enthusiastic about the daily management of the company, otherwise he would not take Scott found it. Under the guise of his hand to restrain Jobs and Woz.

With all due respect, each company has its own style. Zheru is the wolves of the queue rules. Apple is the pirate of wanton publicity. Although the impact of easy changes in public image may not be reflected immediately, it will It works at the most inconspicuous moment. To be on the safe side, I suggest that Jobs be the master and the assistant, and this is the most appropriate combination.”

Markkula thought about it for a moment, with a look of appreciation on his face. Don, you are the most trustworthy. For the enemy, you will suppress the other party's head; for the partner, you can balance the interests of the water. Just follow your suggestion. You and Jobs are both The public image of Apple preparing to go public.

Obviously, Markkula also wanted to understand who was responsible for raising the children. As the founder, how could it be possible to hide behind the scenes and let Tang Huan perform in front of the audience.

The root cause was Markkula's laziness at the beginning.

It should be, after all, everyone is in the same trench. Tang Huan waved his hand with a smile.

Tang, tell me the truth, what is the prospect of Apple's third-generation phones? Although there were no outsiders in the office, Markkula, who had changed the subject, unconsciously lowered his voice, I need a fair It seems that only you can provide the evaluation. If the project does not go well, it will definitely have a negative impact on this time.

Seeing Markkula's sincerity, Tang Huan hesitated and didn't speak immediately.

He and Jobs have gradually formed a tacit understanding, he will not point fingers at Apple, and the other party will not come to philosophize.

But to be honest, Tang Huan doesn't like Apple's third-generation iPhone. Although it can directly handle uppercase and lowercase letters, display more characters on the screen, and has many other functions, Tang Huan has already used the expansion card on the Internet. Realized these features, there is inevitably a suspicion of competition between each other.

For example, in terms of hardware, Apple’s third-generation machine is the same as the 8-bit instruction set, and then various circuits are added on the motherboard to provide the functions of various expansion cards developed by Zhe Ruwei, and then the target uses The latter is aimed at commercial users, and the planned price is 3,500 US dollars. The higher part is where the profit of the original Zheru expansion card lies.

Whether intentional or unintentional, objectively, this is the posture of grabbing apples and philosophers.

It has to be said that the relationship in the market is too complicated. Even alliance partners still have the problem of competition for dominance.

Although Tang Huan understood these twists and turns, he couldn't condone them.

My brother also has hundreds of brothers who want to eat and drink. Why do you give up the profits? You want to develop a personal computer with a 16-bit cpu architecture and brand-new features. Come and grab food, go dreaming.

Especially a piece of news recently reported by the group that developed office software for Apple's third-generation machines. Tang Huan couldn't bear it even more.

In order to clarify the grade of products in the market and ensure profits, some functions compatible with advanced features in the original design of Apple's third-generation phones were artificially restricted, which added a huge workload to Zheru's development.

Of course. Under the general trend of the combination of Apple and Confucianism, these frictions are small conflicts, and there is no need to bring them to the table to spoil the interest. But it is impossible for Tang Huan to show enthusiasm for the third generation of Apple phones.

But what Markkula said is also reasonable. The third-generation Apple phone is too ugly to die, and it may really affect the stock listing.

No product design can be perfect. The third-generation Apple machine is no exception. Tang Huan said slowly, Compared to the number of circuits on the motherboard, the space of the main chassis is too narrow, and there is no cooling fan installed. , coupled with the use of immature 'fine-line' wiring technology. If the computer is running for a long time, the accumulated heat is likely to cause all kinds of trouble.

Tang Huan shrugged, This problem can now be confirmed through tests. I can't make a judgment on how much impact it will have. So my suggestion is to reserve resources for after-sales service in advance. In case of any problems, Solve it as soon as possible. So as not to affect Apple's reputation.

Sigh, Jobs is really harmful. At the beginning, he struggled with Apple's third-generation machine project. In the end, he let go of it. Markkula sighed helplessly.

Coincidentally, just after Markkula finished complaining, the next victim in time and space, Jeff Raskin, who was robbed of the project team by Jobs, came.

Of course, he's still the project lead for the sh, the Macintosh.

Ruskin is a wonderful man, with the air of a philosopher. Sometimes humorous and naughty, sometimes dull and dull.

After he got tired of teaching in his early years. So I rented a hot air balloon and flew over the headmaster's house. He shouted out his decision to resign.

This man has a lot of experience, having studied computer science, taught music and visual arts, managed a chamber opera house and organized street theater.

In 1976, Jobs asked someone to write an operating manual and contacted Ruskin, who at the time already owned a small consulting firm.

After coming to Jobs' garage and seeing Woz working hard on the workbench, Raskin was persuaded by Jobs to accept the job of writing the operating manual for them for $50.

Later, Ruskin became a full-time manager of Apple's publishing department and became a member of Apple.

When Raskin completed his doctoral dissertation at the University of California, San Diego in 1967, he proposed that computers should have a graphical interface instead of a text-based interface. This is why he repeatedly suggested that Jobs visit it.

Building an inexpensive $1,000 computer for the masses was a dream of Raskin's, and he persuaded Markkula to head the project in 1979.

But Ruskin is not as good as Tang Huan. Currently, there are only four people in this R\u0026D team, and its company status and R\u0026D progress can be imagined.

Every time R\u0026D resources were exhausted and the project team was in danger of disbanding, Raskin would run to Markkula to play pity, and Markkula would show kindness.

This time, this old man came here with the same purpose, and Markkula also gave his support in the same way.

Tang Huan could see that Markkula, who had worked at Fairchild Semiconductor and Intel, still attached great importance to technology research and development. Of course, it is not ruled out that he has a fluke in his heart, hoping that this small project team can escape Jobs' eyes and finally succeed, thus providing multiple support points for Apple's performance.

Ruskin left contentedly, and the Apple director Robert ran over again, and said to Tang Huan with a fake smile on his face: Recently, I am developing more game support for the platform, and you are an expert in this field. time, give me some pointers?

Asking you uncle, I want to make money by playing games. Tang Huan really wanted to pick up the coffee cup in front of him and smash it at it, but he suddenly had an idea, and then he said with a smile on his face, The third-generation Apple machine that is about to be developed, but just In terms of hardware features, it is better than that, why do you always stare at the old platform? (To be continued)

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