Rebirth of the Tech Madman
Chapter 120 Japanese game companies
Shanghai Beach is about to be broadcast, and various promotional activities are about to start. Last year's Chu Liuxiang was busy before and after the hit. You won't forget it so soon. It's rare to be free now. Why don't you hang out with me? Turn, relax.
Tang Huan's considerate and patient persuasion finally got the traditional and passive Zhao Yazhi to agree.
Logically speaking, in the showbiz, because of her work, she often interacts with outstanding handsome men on weekdays, and her immunity is still very strong, but now she can't stand the domineering and gentle man around her. Unknowingly, he has completely dedicated his body and mind to the intensive offensive organized, almost to the point of obeying his words.
And so, the next day, Tang Huan got his wish and took Zhao Yazhi on the flight from Xiangjiang to Japan.
To be honest, your dream of traveling around the world is not that difficult to realize. After a while, our private jet will be ready for use. Tang Huan whispered to Zhao Yazhi next to him while flipping through the manuscript in his hand. chatting.
Being tossed about by you every day, let's talk about it if we live until then. The delicate woman gave a dissatisfied look.
It's time for you to go back to your old job, put on the uniform of a flight attendant, and let's play role-playing games together. Tang Huan whispered a few words with a smirk.
I'm ignoring you. Zhao Yazhi snorted, closed his eyes, and began to rest on the man's shoulder.
Tang Huan smiled slightly, not to disturb the other party. Recently, he had been galloping and releasing on this little woman to his heart's content, and he had enjoyed himself to the fullest, but the woman couldn't take it anymore.
It has always been Tang Huan's habit to use time fragments to do trivial work. What he is reviewing at this time is the manuscript of C language programming technology. As a high-level language that will be widely used in the next few decades, it is naturally better than assembly language. It is easier to explain your ideas in software engineering through books.
After the plane arrived in the sky above Tokyo, Zhao Yazhi began to make preparations for the two of them before they landed, and the level of meticulousness was no less than those of the flight attendants.
Professional quality is fine. Tang Huan joked.
Sit down. Zhao Yazhi pinched the tender flesh on Tang Huan's waist.
Tang Huan smiled and obeyed, with a very obedient look, which made Zhao Yazhi smile.
Sun Zhengyi, who was in charge of Xiaobawang's business, and Yaskawa Hideaki, who was in charge of Fangyuan's computer business, came to the airport to greet them together. Seeing that the two were in high spirits, the report that the business operation was extremely smooth was indeed not a lie.
The elegant and delicate woman beside Tang Huan naturally caught the attention of Sun Zhengyi and Yaskawa Hideaki. The former asked in English suddenly, Is this the heroine of the Xiaobawang game console commercial MV Farewell My Concubine?
Zhao Yazhi nodded with a gentle smile. She didn't know until recently that the Farewell My Concubine MV with a bit of Beijing opera art form is even more popular in Japan than Xiangjiang.
Tang Huan was not too surprised by this, just like the Girls' Twelve Band in the previous life made her debut in Japan and then returned to the mainland to be welcomed, people's preferences are not so easy to fathom.
After introducing each other to everyone, Tang Huan got into the car in the polite voice of Yaskawa Hideaki.
I'm sorry. The boss of Taidong Company, Mikhail Kogan, came back from the United States today. I want to stop him and talk about the acquisition again.
Tang Huan nodded and warned, Don't work too hard, you know, the goal you chose is a bit difficult.
Judging from the current market situation, Taidong should be the most suitable target, and I must win it. Sun Zhengyi replied with high spirits.
Tang Huan gave a thumbs up with a smile. He could understand the source of the other party's motivation. As a Korean who had an unpleasant experience, the young, energetic and arrogant Sun Zhengyi had a lot of resentment towards the mainstream Japanese society. , Changing the name from Masayoshi Abemoto to Masayoshi Son is the most obvious example.
Since the New Year of the Gregorian calendar, the sales momentum of Xiaobawang game consoles has begun to grow explosively, and the distribution channels have been further expanded. Famous retail giants such as Sogo Department Store have opened up special counters for customers to try before buying. .
The profit of the pure Xiaobawang game machine hardware is average, and the focus is still on the game. It can be simply believed that the more the number is launched, the more the profit will be.
While Tang Huan asked EA's development department in the United States to step up efforts to produce games, he also asked Sun Zhengyi to actively recruit game developers in Japan, and even acquired a large-scale game company with mature operations.
As for the model of opening up the hardware platform of Xiaobawang game console and authorizing third-party development companies to make games, Tang Huan does not plan to implement it yet.
In order to control costs and ensure profit margins, Japanese game manufacturers do not blindly pursue the most advanced technology.
In the previous life, in 1983, Nintendo launched the FC game console with the same 8-bit CPU as the Atari 2600.
Therefore, the Xiaobawang game console is absolutely technically crushed in the field of Japanese video games, but the Japanese's take-over doctrine is also very strong. Tang Huan, who is jealous, dare not engage in open authorization as soon as he comes up.
And in the original time and space, Nintendo's open hardware platform was very strategic.
In order to ensure the quality of the software and avoid the tragedy of Atari’s collapse, Nintendo created a royalty system in 1984, that is, third-party game developers have to pay royalties according to sales in addition to purchasing high-value development platforms.
This method has brought huge profits to Nintendo. Since then, Sega, Sony, etc., all game console manufacturers have followed suit and adopted the royalty system.
Although this experience was very successful, Tang Huan still didn't plan to adopt it immediately. Let Sun Zhengyi expand the scale of the development department of EA Japan first, and then see the effect.
Japan's game development and production resources are very rich. The six major software vendors selected by Nintendo: HUDSON means Hudson, Namco, Daito, Capcom, JALECO means Jericho and Konami. has come out.
Among them, Hudson, Capcom, and Jericho can be said to be small workshops, and there is no value in cooperation at the risk of technical leaks, while Namco, Dadong, and Konami have developed well. Especially before Nintendo entered the field of video games, Sega, Namco, and Daito shared the profits of the Japanese arcade market.
Other well-known game companies such as Glory, Square, and Enix are either still in their infancy or have not yet been established.
As for other companies that use games as their main or sideline business, there are countless of them.
In Tang Huan's view, why Japan's game industry is so prosperous, in addition to its own traditional factors, is also related to the special situation after World War II.
At that time, the Allies occupied the Japanese islands militarily, and the US garrison alone once exceeded 100,000. As we all know, American soldiers are the most unwilling to be lonely, and their wallets are also bulging, so they naturally want to find all kinds of fun.
One of the earliest games was a coin-operated jukebox. Many companies, including Taidong, which Sun Zhengyi favored, made a lot of money from American soldiers.
From this aspect, the Japanese are very talented in making games and pleasing people.
Under Tang Huan's instructions, Sun Zhengyi made full use of the resources in this area, and the establishment and expansion of EA's Japanese development department went very smoothly. In order to implement the localized operation mechanism faster, it is undoubtedly a shortcut to acquire a local Japanese game company. .
In order to save unnecessary investigation time, Tang Huan directly delineated the valuable industry scope for Sun Zhengyi: Nintendo, Sega, Namco, Dadong, Konami.
Among these goals, based on well-known reasons, Nintendo doesn't have to worry about it, and Sega is also out of luck. Its controllers are ambitiously preparing to do a big job.
As early as the late 1960s, Sega was acquired by American businessman Charles Bluhdorn, namely Gulf and Western Industries, the conglomerate of Charles Bluhdorn.
Gulf\u0026WesternIndustrie is also known as Gulf+Western, and it acquired Hollywood's Paramount in 1966.
I have to say that there are too many smart people in the world. Businessmen may have had this idea for a long time. After building a strong industrial capital, investing in some entertainment industries like movies may have better business results. And it can also satisfy some hobbies as a man.
In this way, in the United States, Warner controls Atari, while Paramount has Sega as a company.
But Tang Huan knows that the world is changing and ambitions are not so easy to achieve. Atari collapsed the entire game console market because of greed, and Charles Bludorn passed away in 1983. Their goals were all in vain. .
In addition, Sega holding the thighs of Gulf+Western, strictly speaking, is not yet a real Japanese Sega. This situation will not change until Hayao Nakayama really takes power.
Compared with Sega, Namco founded by Masaya Nakamura, Daito founded by Mikhail Kogan, a Ukrainian Jew, and Konami founded by Jingzheng last month, are more down-to-earth in controlling Japanese local resources, but The former two have developed quite strong strengths, but Konami’s capital operation is easier.
But in actual operation, Sun Zhengyi holds the specific direction.
Tang Huan pondered jokingly, whether Sun Zhengyi's special liking for Taidong was related to his reselling his arcade game Space Invaders from Japan to the United States.
However, according to the original historical trajectory, Taito has never been listed. The founder Mikhail Kogan died of a heart attack while on a business trip in Los Angeles, USA in 1984. The following year, Taito was incorporated into Kyocera.
From the perspective of the founder's possessiveness, the Jewish Mikhail Kogan, who is now over sixty years old, may be more suitable to talk about than the Japanese who run the family model of father-to-son and son-to-grandchildren such as Nakamura Masaya and Uzuki Kemasa. acquisition thing.
I have to say that Sun Zhengyi's entry point is still commendable, but why did he just reveal that the progress is not going well?
After Tang Huan flashed the information in his mind, he stopped delving into it, and chatted with Yaskawa Hideaki about the operation of Fangyuan Computer, which supports Japanese, in Japan.
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