Rebirth of the Tech Madman

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Jobs' skill in product release has reached the level of perfection.

This kind of realm is definitely not achieved by pretending to be aggressive, but Jobs, who has a unique personality, has been in the field for more than 20 years, and has accumulated a long-term foundation in terms of public image, media relations, and industry reputation. It has formed a kind of logo that cannot be imitated by others.

With the careful arrangement of Jobs, the iPod conference was undoubtedly a great success and quickly became the focus of public opinion.

Of course, while the iPod won a lot of praise, it also attracted a lot of complaints.

For example, the iPod has a non-human design, that is, there is no on/off key.

Apple Computer has raised the reason for doing this to a philosophical level: when the iPod is not working, it will automatically enter the hibernation state; users can wake it up at any time by lightly touching the device; Anti-humanity does not conform to the logic of nature.

It has to be said that this is what makes Jobs different: the products he personally participates in designing will always force users to change some usage habits that were previously cultivated by engineers with purely technical thinking.

Also, the $399 price of the iPod was considered too high by some, and the blogging community quickly became popular with the phrase, This is the price that idiots put on our product.

In fact, under this appearance, there are two completely different attitudes towards digital music.

The iPod clearly expressed its support for digital music copyright protection, and a concise slogan was printed on its plastic packaging: Don't_Steal_Music - Don't pirate music.

In the realization of the product, iPod also uses technical means aimed at protecting the copyright of digital music.

For example, if you want to load music into an iPod, you can only synchronize by connecting the iPod to a computer and using Apple's software iTunes; in turn, it does not support synchronizing the music in the iPod.

After consumers buy iPod, a digital music playback device, in order to obtain digital music content, there are two sources to choose from: one is to buy the genuine version, and then use iTunes software to digitally encode it on the computer; the other is to buy it directly from the iTunes online store It has obtained genuine licensed music works from record companies.

Grumblers feel: After paying $399 to get the iPod, it's a bit expensive to pay another 99 cents per song.

It is worth noting that a large part of this group belongs to hackers.

He pointed out the black history of Jobs with confidence: When you were not a billionaire, you got a blue box and stole long-distance calls from AT\u0026T; now that your social status has changed, you have betrayed the hacker spirit, and The major record labels have teamed up to...

Jobs, who was enjoying the glory, was embarrassed by this argument. After all, he regarded himself as an anti-mainstream from time to time, and he shouldn't care about the life and death of those big record companies.

What's more, the more unlicensed digital music floods everywhere, the better the iPod will sell.

Jobs, who was going to respond with a cold attitude, finally couldn't help but argue: In any case, artists should get their due copyright income.

Hackers didn't care about this, and it only took about a week to crack the iPod and iTunes through reverse engineering, so that they could bypass the digital music copyright protection mechanism and transfer any digital music files to and from the computer.

Among them, even the company that developed the famous RealPlayer player is included.

Jobs was irritated at this time, and while he quickly launched an upgraded version of iTunes, he decisively blocked it.

Another grievance and hatred ensued.

In this case, iPod is no longer a pure digital music player product; but because of this, it has further become the focus of much attention.

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The richest man, who was already behind the scenes, naturally didn't need to pay attention to this level of excitement.

However, Tang Huan kept his word and used his own way to help promote the product after the iPod conference was successfully held.

It was at the premiere of the movie The Matrix, Daheng Tang was wearing white iPod earphones, listening to it fascinatedly, even ignoring the beautiful women beside him.

The next day, the gossip media came up with a bloody headline, Tang Empathizes with Farewell, It's Because of It, and the accompanying picture shows Daheng Tang fiddled with his iPod.

Let’s not talk about how this headline party deserves death. It really helped iPod further expand its popularity, especially improving the level of consumer groups.

As the saying goes, if there is something good at the top, it will be worse at the bottom.

Seeing that Tang Daheng likes iPod so much, Hollywood stars also tasted it curiously.

At this time, the significance of iPod's support for digital music copyright protection is reflected.

Jobs, who had already drawn a clear line with the hackers, called happily and said, We originally predicted that the sales volume of iPods this quarter would be 125,000 units; now it seems that we have to stock up on 200,000 units.

The richest man joked: You can also take the opportunity to engage in hunger marketing.

Jobs clattered his calculations, I'm still counting on the iPod to drive the sales of Apple computers.

Tang Huan reminded: Don't underestimate the iPod. It shouldn't take a few years before it will be able to support video playback, and then you can enjoy movies like The Matrix.

Instead of doubting this prediction, Jobs tentatively asked, Don, will you still provide content support?

The richest man laughed loudly and said, Then we have to wait until the film contributes almost the same amount of box office value.

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The movie The Matrix, which was released publicly on November 8, had a very good box office. Its box office reached more than 39 million U.S. dollars in the first weekend, topping the list.

The reason is that there are too many positive factors.

First of all, according to what the original time and space said more than ten years later, The Matrix is a big one, and the author of its novel is Tang Huan, who has already sold many works on the best-seller list.

Under the pen of Mr. Richest Man, the setting of The Matrix is more rigorously justified than the original version of time and space.

Secondly, the director of the movie The Matrix is James Cameron who volunteered. Its dedication to film technology is fully demonstrated in Titanic, which set a box office record of more than 2.1 billion US dollars.

With the help of powerful computer special effects, Bullet Time not only made James Cameron addicted, but also made the audience gasp.

Next, the quality of the movie The Matrix itself is very good in terms of cast, action design, etc.

The content of The Matrix is still esoteric, so in the selection of actors, we have to examine the understanding ability of the other party.

As a result, Tang Daheng could only cast a limited number of supporting roles when he brought Hong Kong Chinese stars along with him, with the slight exception of Li Lianjie.

Gein, who played villains in Hollywood and impressed the audience even more, thus assumed the role of agent responsible for hunting down the protagonist.

Fortunately, Cheng Long has Rush Hour and Zhou Runfa has Crouching Tiger, Hidden Dragon... They are already satisfied with being able to take on the role in The Matrix directed by the big boss.

Finally, we must not forget a more important background, that is, the vigorous wave of the Internet has promoted ordinary people, and their thinking about the Internet has increased many times.

Seeing the fame and fortune of the movie, Mr. Richest Man announced again that, drawing on the experience of the movie Titanic which easily broke through one million sales and greatly promoted the popularization of players, this Matrix trilogy is the first of its kind. It will soon be released in a home theater version next year.

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The digital music represented by the iPod, the version of The Matrix is quickly on the agenda...

It's not hard to see from signs like these that technology is popularizing itself on a larger scale by providing more and more pleasing features to the general public.

This trend has even affected the rules of the survival game in the personal computer industry.

At this year's COMDEX Las Vegas Autumn Exhibition, Tang Huan put forward a point of view that personal computers are changing from a typical productivity tool to a family digital center.

In addition to relatively traditional application examples such as video games, home theaters, and surfing the Internet, the iPod, which became a hit, also proved this development trend of personal computers. Gein, any syncing of digital music content from the iPod must be done by connecting it to a PC and using iTunes software.

When personal computers are finally popularized in thousands of households as it was originally intended to be more than 20 years ago, the ease of use of the entire system becomes particularly important.

Based on the objective needs of users for products, Mr. Richest solemnly proposed a concept, that is Experience, that is, experience.

In order to show that his products are eager for users, Tang Huan also solemnly announced that the new version of StudiOS, the operating system of Zheru Software Company, which is under development, will be named StudiOS_, which means Experience. The first two letters of .

At this year's COMDEX Las Vegas Autumn Exhibition, Zhiru Software, which is deeply involved in the anti-monopoly vortex, took out the preview version of StudiOS_, allowing this brand new next-generation operating system to go from the technical community to the general public. In front of the public.

Except for some limited problems and bugs, the normal use of the StudiOS_ preview version is quite guaranteed.

This can be seen from the fact that Zheru Software Company has distributed a large number of StudiOS_ preview version installation CDs for free, and it can be seen how complete this brand-new operating system with high expectations is.

According to the plan, StudiOS_ will be officially released at the Zheru Spring Developers Conference next year, and people can use the StudiOS_ preview version for free until June next year.

The first impression of the StudiOS_ preview version to first-timers can also be described as amazing. The icons, menus, fonts and other interface elements on the workspace all have a transparent texture; animations, shadows and other display special effects are even more lifelike.

Since the key connotation of experience is so emphasized, Tang Huan must of course highlight how friendly StudiOS_ is to users, especially those who are in contact with computers for the first time.

The first is hardware support: StudiOS_ supports more hardware and further optimizes the plug and play feature. The operating system can complete the installation of hardware drivers with almost no user intervention; while increasing the quantity, StudiOS_ has also worked hard on the quality of hardware drivers to improve stability.

The most intuitive improvement brought about by this improvement is the experience of the display effect of the liquid crystal display, which makes people immediately have the urge to replace the traditional display with an liquid crystal display rather than spend a lot of money.

Secondly, in view of the deterioration of computer security caused by the increasing popularity of the Internet, StudioOS_ integrates a firewall function to block malicious attacks from the Internet.

It is not difficult to imagine that this move has once again confirmed the charge of Zheru Software's monopoly.

After browsers, media players, downloaders, compression tools, etc., now there is another firewall. Are you going to have built-in anti-virus software to crush other computer security companies?

Of course, the tone of this voice is very limited, and the outside world is more of a response to the concept after it was born.

You know, with the approach of the millennium, everyone is more accustomed to adding a 2000 suffix to the commercial name of their products.

For example, Microsoft's operating system Windows_NT_0, the commercial name is called Windows_2000.

As a result, now, once the concept of with rich connotations is thrown out, the name of this 2000 and that 2000 looks weak!

The adjustment of large companies still needs a buffer period, but small companies, as well as individual developers, can easily turn around.

They couldn't wait to take and put it on the name of their own products. In just a few days, a large number of programs named so-and-so appeared on the Internet and in the CD-ROMs attached to computer magazines.

This is an obvious manifestation of Tang's strong appeal in the industry. Everyone believes that a new concept has emerged, and the opportunity to make a big profit has come. Of course, they will rush to it.

As for the U.S. Department of Justice and 20 federal states suing Zheru Software for monopoly, if you cut off this leader, can we still make steady money wave after wave?

In fact, the monopoly case of the United States of America v. Zheru Software Company is ushering in new waves.

David Boyce, the chief lawyer of Zheru Software's legal team, put forward with reason and evidence: The Ministry of Justice believes that Zheru Software's monopoly is an act of administrative power that brutally interferes with market freedom under the influence of traditional thinking inertia. The recent incident of Microsoft's acquisition of Sybase once again strongly demonstrates that effective market competition still exists in the entire software industry.

As soon as this point of view was brought up, it was amazing. In addition to triggering heated debates, it also divided the 20 federal states that sued Zheru Software for its monopoly.

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