Rebirth of the Strongest Tycoon

　　 "Yes, it's free delivery!" Xia Yu said categorically.

　　 "But the boss, there was a precedent for delivering free newspapers before, but the facts proved that this trick didn't work, and it would also cause collective suppression by colleagues. This is very dangerous for our newspaper..." Sun Chang asked suspiciously.

　　 "The previous paper was unsuccessful because the boss was not me!" Xia Yu smiled confidently and said.

　　 Seeing the confident look of the boss Xia Yu, Sun Changfa and the others were stunned, and they looked at each other in a bit of silence.

　　 The boss is obviously excited, and he is full of confidence, none of them want to be the first to take advantage of the boss.

　　 "Don't worry about the suppression of peers. I don't intend to make "Jiuding Daily" free forever, but only for seven days as a marketing strategy." Xia Yu ignored their strange feelings and continued.

　　 That's better!

　　Sun Changfa seven heard this, and they were a little relieved, at least the boss was not dizzy.

　　 "Also, do you think it's easy to send 100,000 newspapers for free?" Xia Yu continued, looking at them.

"Does it require brainstorming to deliver newspapers for free? Isn't it just sending them to others? What's the difficulty?" The seven people once again flashed a thought, they all looked at Xia Yu with doubts, wanting to hear Xia Yu Talk about the knowledge in this.

"Think about it, the entire Xiangjiang population of millions of people can be said to be potential users of our newspapers, but if you can find someone to publish it, you will lose 100,000 copies, hundreds of thousands, millions of copies. That’s enough. How much manpower and financial resources are needed?"

　　 "Why do I only let the "Jiuding Daily" be delivered for free for seven days? What is the purpose of our free newspaper delivery? Have you thought about it?" Xia Yu asked Sun Changfa and others suddenly.

　　 "Of course it is to let citizens subscribe to our newspapers and become users of our newspapers!" Zhao Cheng blurted out.

　　 "That's right!" Xia Yu glanced at Zhao Cheng appreciatively, and then said. Without waiting for them to continue speaking, he spoke again.

　　 "So these 100,000 free newspapers must play their due value, and make the citizens who have read the free newspapers subscribe to our newspapers as much as possible! Try to convert potential customers into our real customers."

　　 "So, what is the easiest way to achieve the maximum effect at the minimum cost and increase the customer subscription conversion rate as much as possible?" Xia Yu asked again.

Hearing this, the seven of Zhao Cheng understood a bit. The Minister of Information Sun Xin had been more sensitive in collecting news materials for a long time, and he had roughly guessed what the boss Xia Yu thought, and blurted out: "Find the most valuable potential customers. Only then can it be most easily transformed into our real customers."

　　 After speaking, Sun Xin looked at Xia Yu expectantly, wondering if he was right.

　　 "Very good, right!" Xia Yu gave Sun Xin an admiring smile, and Sun Xin straightened his back involuntarily.

"So, Sun Xin, now you think about which talents are the most valuable potential customers, and how do you find them and send the newspaper to them?" Xia Yu asked again, and took a look at the others. , Gave Sun Xin an encouraging look and motioned him to continue answering.

"Those white-collar workers and stock investors have the habit of subscribing to newspapers. They also have money, so they can distribute newspapers specifically to those white-collar workers and at the same time go to the stock market to distribute newspapers to those stock investors." Sun Xin said with some excitement. The feeling of being able to act forcefully in front of his colleagues made him a little excited, and he became a little obsessed with it.

"Very good. Speaking of one point, "Jiuding Daily" is based on the two sections of financial business and novels, so stockholders and practitioners in the financial industry are the customers that our newspapers most need to absorb. Do you have any ideas?" Xia Yu looked at Sun Xin and continued to ask, but it was a pity that he saw Sun Xin shook his head. He could only look at other people and motion them to express their opinions.

　　 Others thought about it, and finally Sun Changfa, the head of the distribution department, said, “People who buy newspapers are the most valuable potential customers. The boss of the newsstand can contact them, so the boss of the newsstand can help us publish it.”

　　 "Why does the boss of the newsstand help you deliver newspapers for free? Not only is it a waste of energy, but it also affects the sales of other newspapers. How could they do this thankless thing?" Xia Yu asked back.

　　 "Uh... this... Boss, I was wrong..." Sun Changfa was a little embarrassed, his forehead was a little sweaty.

"No, you are right, but thinking needs to be developed. The starting point is okay, but how to realize this idea perfectly requires certain skills." Seeing Sun Changfa a little anxious to blame himself, Xia Yu smiled. The atmosphere was relieved, and Sun Changfa was relieved.

"We can provide newspapers to the owner of the newsstand for free and let them sell it at a fixed price. Compared with other newspapers, our newspaper does not require any cost for him, and the profit is several times that of other newspapers. Do you think the owner of the newsstand? Put our newspaper in the most conspicuous position and recommend it to customers with heart?" Xia Yu said with a smile.

　　 Hearing Xia Yu's words, Sun Changfa suddenly enlightened, admiring the boss Xia Yu, and comparing it with his own thoughts, only then did he feel the gap between himself and the boss.

Others also looked at Xia Yu with admiration. According to the boss Xia Yu’s practice, if they were the newsstand boss, they knew it was a routine to help "Jiuding Daily" sell it, but they would also sell it willingly. This is a blatant conspiracy. For the newsstand owner, it is the same for anyone who sells newspapers. As long as they can get more profits, of course they sell newspapers with more profits.

Moreover, although the newsstand owners sell the newspapers instead of delivering them for free, they will not forget that the starting point for free newspapers is not to send them out, but to try to make potential customers as real as possible in seven days. Converted out.

　　 But now if users can buy "Jiuding Daily" willingly from the start, wouldn't it be better?

　　 "Okay, you should also be clear when it comes to this. Time is running out. Let me talk about the general execution plan." Xia Yu coughed and asked everyone to focus on the plan.

"Tomorrow, after the UU Reading www.uukanshu.com newspaper is printed, it will be given priority to the bosses of various newsstands, and make it clear to them that "Jiuding Daily" will provide them for free for seven days, and set a good price to encourage them to sell. The more the newspapers, the better. When the newspapers are sold out, you can call to replenish them at any time. We want to deliver the newspapers to them as soon as possible."

"Of course, the strategy of free newspaper delivery remains the same. The four major stock exchanges all arrange at least two people to deliver newspapers. After the stock exchanges are distributed, they should go to major companies and shops and other places with heavy traffic to deliver them. Try not to leave. The nearby newsstands are too close to ensure the enthusiasm of the big newsstand owners."

"Tomorrow, Sun Changfa, your distribution department is the main force. The idle employees of other departments actively cooperate. The entire company must act. If there are not enough manpower, find ways to hire temporary workers to help distribute. All departments will go back and do their subordinate work later. And plan the specific implementation plan for tomorrow."

　　 "Zhang Lei, you have to supervise the printing work at all times. As long as you receive a printing order, you have to print the specified number of newspapers as soon as possible. The task is heavy, and you should bear more."

"Sun Xin, hurry up to sort out today's news and give it to Zhao Cheng, Zhao Cheng, you have to print out the first edition of "Jiuding Daily" before four o'clock in the afternoon and submit it to me for review. After confirmation, you will give it to Zhang Lei immediately. "

　　 "Does everyone understand?" After finishing the assignment in one breath, he looked at them in the afternoon with a solemn expression.

　　 "Understood!" everyone shouted with their chests tall.

　　 "Okay, start working now!" Xia Yu waved his hand.

　　 Immediately afterwards, everyone walked outside, hurriedly starting to implement their respective tasks.

　　 At this point, Xia Yu also breathed a sigh of relief. After taking a sip of tea, he continued to get busy.

　　……