Rebirth of the Official Business Route

Chapter 955 All-or-nothing strategy

From December 12th. Kumho held a three-day senior management meeting in Jianye, and the time was a little tight. The issues that can be fully discussed are also limited. However, some institutional provisions are made for the senior managers' meeting. Senior managers' meetings will be held every quarter thereafter. Collective discussion and decision-making on the future development direction and strategy of the entire Kumho system. Important matters will also be informed by the conference office. It is also decided that the future senior managers' meetings will be presided over by the presidents of Aida Group and Kumho Corporation in rotation. Right now, Ye Jianbin and Ye Jianbin will take turns serving as the rotating chairman of the meeting. In this way, the system ensures that Aida Group and Kumho Commercial are the core positions in the Kumho system. w Novel chapters are updated the fastest

It's a joke by Zhou You. The informal title of Twenty-nine People's Meeting is deeply rooted in the hearts of the people. Kumho has used this name to refer to the senior managers meeting these days.

On the afternoon of the 14th. The three-day twenty-nine people meeting is over. Follow the schedule. To organize a visit to the garden.

The cold snap from the north has not come yet. Although the weather in Jianye is cold. But also bearable. Golden or golden oak leaves fall in the experimental garden. The garden has accumulated a thin layer.

The external control of the inspection area is not strict. Some male and female students from nearby colleges even sneaked in to have a romantic relationship. The guards will not evict them either. After entering the lobby of Geyan Building, the access control will be strictly controlled. w Fiction novel chapters are updated the fastest

Ye Jianbin spent a lot of time in Jianye in the past year. In addition, there is no need for business. It was the first time for him to walk into the research building of the experimental park. Watching the brightness of the corridor lights in the corridor automatically adjust as people approach. The indoor air conditioning system is also automatically adjusted. I feel very surprised. I believe there are still many details that cannot be felt without being reminded. He asked Zhang Ke: How much money was spent in these buildings?

How much did you estimate the cost of these floors? Zhang Ke asked with a smile. The difference in investment in building intelligent systems is not twice what you estimate...

The inspection garden completed four buildings last year. This year, another building was built and put into use. Because some buildings near Yangui Lake require the total construction area of ​​Liudong Research Institute to be no more than 100,000 square meters. Because it is a low-rise building. The cost of construction is much lower than that of high-rise buildings. Ye Jianbin originally estimated that it would be two to three hundred million. It is absolutely impossible to put seven or eight into these buildings. Of course, this does not include the experimental equipment. The value of the experimental equipment is definitely far greater than the value of these buildings.

Ye Jianbin snorted. He only has a superficial understanding of Aida Group's business. He and Chen Xin will take turns serving as the rotating chairman of the Senior Council. Although the development of Aida Group is mainly based on the opinions of Chen Xinsheng, Su Jindong and others. But his understanding of Aida Group's business can't just stay at the original level.

You really look like a nouveau riche! Sheng Qing shook his head and said with a slight sigh. Since the Oak Tree Project was launched last May, the total amount of funds invested in the research system has exceeded four billion.

I see that the data on the material is confusing. How can spend so much money to go out?

Everyone laughed.

Shao Zhigang, Shengqing and the others were officially included in Kumho's core management for the second time. It was also this time that he officially came into contact with the core business secrets of the Aida Group. Zhang Ke's determination to invest in research. It also deeply shocked them.

Aida Electronics' backdoor roll up to 40 is not counted. Almost all the huge profits made in the past few years in the business of disc players and mobile phones have been incorporated into the research and development system, even far exceeding the expansion investment of the Aida Group in the production system. Take the general description of the upstart. It's really appropriate.

Zhang Ke smiled. Said: To have such a big opinion. Didn't bring it up at the meeting?

There is a specialization in the technology industry. How can I put forward a decent opinion on the development of the sub-industry? Sheng Qing laughed at himself and said that there is also a very powerful electronic appliance manufacturing company in China. Like Chunlan like Haier. Changhong, like Keke, like Backgammon, has been very fast in recent years. are still actively expanding. There is a lot of momentum. Haierhong couldn't wait to talk about him. Let's talk about Xintai's Chunlanji. It started out as an air conditioner. Nowadays, Chunlan refrigerator, Chunlan washing machine, Chunlan TV, Chunlan electric rice nest, Chunlan microwave oven and other products are dazzling. In addition to the traditional home appliance industry. Chunlan is also involved in the manufacturing of motorcycles, automobiles and computers. Compared with Chunlan. Aida's products in China can only be described as pitiful. In addition to the mobile phone is the DVD player. Oh. Electronic dictionaries ranked second in the domestic market. However, the sales of electronic dictionaries are somewhat insignificant...it must be carefully compared. Chunlan's cash flow is far from comparable to that of Aida. Aida's brand awareness is not weaker than Chunlan's. Some people will have such doubts. Is Aida's expansion of the product line too conservative? Of course. Ordinary people don't know that Aida has probably achieved the ultimate in the extension of the industrial chain. And more money is invested

come. Basically. Aida and Chunlan chose to take two completely different paths. Ada is deeply rooted. Chunlan laid the ground first. I have been thinking these two development models these days, which one is better?

Zhang Ke looked at Sheng Qing in surprise. He smiled and said, It seems that you don't have the temperament of big brother Xicheng now?

The others still held back their smiles for Dao Sheng's sake. Zhang Zhifei and Shao Zhigang laughed out loud. Su Jindong also shook his head and smiled. Sheng Qing's original identity was called Slippery in ancient times. Now it's called Big Rogue. Previously responsible for pirated discs. After completely withdrawing from the piracy industry. He has been in the business of catering and entertainment groups. He can think about Chunlan Aida's development model in this way. It's not accidental to be able to enter the core layer of twenty-nine people this time.

Sheng Qing pulled over Du Fei who followed him to participate in the experimental garden. Rubbed his brain. Said: The former big brother Xicheng was Du Fei's father. What does it have to do with me?

Zhang Ke said: It can be said that the question of whether to have deep roots or to lay the groundwork first can be said to have troubled many small-scale and successful domestic companies at this time. He looked back at Cui Guoheng. Dean Cui. You have done a lot of research in this area. How do you evaluate it?

Cui Guoheng can become one of the twenty-nine people. Mainly, the Kumho Center for Economic Research, which he leads, provides intellectual support for the Senior Managers Meeting. He came forward. Said: Chunlan's model seems to be fully tapping the potential of brand value. However, the product line is expanding too fast, which will also excessively dilute the brand value.

The more orthodox view in the academic circle is to hope for a balanced development. Take Haier for example. In the early years of Haier Exhibition, it also focused on the refrigerator manufacturing industry. Almost six or seven years without distractions. In recent years, the model of diversification and development of Haier has been implemented, which is more in line with the thinking of traditional economic circles. Root first, then spread. But compared to Ada. Their roots cannot be considered deep...

Dean Cui is euphemistically criticizing Aida for being too deeply rooted. It's a bit desperate. Zhang Ke said lightly. Putting eggs in one basket is indeed not conducive to the decomposition of risks. Our product line is very narrow. In China, there are only three types: disc player mobile phones and handheld computers. The sales share of handheld computers is too small. There is no particularly large impact on Aida. Disc player is the business of a listed company. For Aida Group, in fact, there is only one product in China, the mobile phone. At least in the domestic market. We put too much hope on the single product of the mobile phone. The extension of the industrial chain. Especially the investment in technology. It also revolves around the single type of mobile phone. It is also appropriate to say that it is all-or-nothing... Ke said. Look around. ask. Do you also think that Ada's development strategy is all-or-nothing?

Zhang Ke asked. The atmosphere became a little dignified.

Everyone in Zhang Tuo didn't speak. He smiled and said, Everyone is not happy to say spoiling things?

Balanced development is indeed more in line with the thinking of the orthodox economics circle. Xinsheng thought for a while. Said. From the materials provided by Dean Cui, we can see that the Samsung Group is also decisively cutting down some businesses that seem to have great potential. Businesses such as heavy chemical construction and construction have all been abandoned. It is the most valued Samsung Electronics. It will also focus on They are all concentrated on the digital technology exhibition. After debts of 17 billion U.S. dollars, Samsung spent nearly 2 billion U.S. dollars on the digital technology exhibition in 1998. From a traditional academic point of view, the Samsung Group is also desperate Betting on digital technology... Why does Samsung Group, which has been brought to the brink of bankruptcy by the economic crisis, dare to choose such a desperate development strategy? First of all, his judgment is similar to ours. He believes that digital technology is the general trend of the future electronics industry So. The most important thing. I think Samsung is still vigorous. Put more power on one road, and the speed of advancement will be faster. Samsung is not willing to be a second-rate enterprise.”

Although Chen Xinsheng was talking about Samsung. It is undoubtedly declaring Kumho's ambitions. Zhang Ke said with a smile: You are also admitting that Aida's path is a desperate one... I won't stay here any longer. Let's discuss while visiting...

The first thing to go in and visit is the crystal screen display technology laboratory. Kumho acquired gray-scale sTn LCD screen technology from Texas Instruments. It is also said to be a common black and white screen. Kumho's blue screen technology is only realized by placing a blue light diode as a backlight under the white screen. In the past two years, it has also acquired some related technologies from some small companies in Japan and South Korea. Strengthened the technical foundation. Adding a colored light film to the traditional grayscale sTn crystal screen can decompose the three primary colors of red, green and blue. In theory, it can also display a color picture. But how to commercialize this technology on electronic products such as mobile phones. It is a difficulty that the Oak Park Display Technology Laboratory has been devoting its main energy to overcome this year. It can also be said to be a manifestation of the Aida Group's all-or-nothing strategy.