Rebirth of the Official Business Route

When Yaping met Zhang Si for the first time, it was in the middle of 1995 when Kumho was building the first machine they produced. At that time, he learned what talent was from this boy who was only 17 years old at that time. The charming charm of business talent.

Of course, among the men who can sit in this room today, none of them will have doubts about their abilities, IQ, and talents. Without an innate self-confidence, how can they go on the road before the age of forty? The pinnacle of life, becoming a member of the world's eye-catching elite group? Take Xiao Jincheng as an example. When he was studying in the United States, when he could only treat his girlfriend to dinner, he solemnly proposed as a future billionaire. Such a character is still willing to be driven by the twenty-year-old youth in front of him. Open up Kumho's overseas market. w Novel chapters are updated the fastest

Seeing Zhang Ke walk in, Zhang Yaping stood up together with Su Jindong, Dong, Xiao Jincheng and the others, and said with a smile: I just came here to sit and sit, but I will disturb Ke Shao's beautiful day and beautiful women...

It doesn't matter, I have a lot of free time, and I like sitting and chatting with old friends... Zhang Ke smiled and asked Zhang Yaping and the others to sit down together, while Tang and Zhai Danqing sat and listened to them.

At this moment, Chen Xinsheng also rushed back from Delfaxi's banquet, together with Su Jindong, Dong, Xiao Jincheng, and the chief scientist Tan Yunsong, most of Aida's core management team are in this room. w Fiction novel chapters are updated the fastest

At this Electronics Fair, Kumho will probably come out with new products that surprise the world, Zhang Yaping said with a smile. In the past few years, I have gotten used to this kind of expectation.

Regarding the things that will be publicly exhibited tomorrow, there is really nothing worth keeping secret. In front of old friends, there is no need to keep the suspense until the last moment. Only a few stand-alone digital radios will be launched, and two models with radio functions will be released with storage batteries, and one with dry batteries, he turned his head and said to Zhai Danqing, Zhang is always our old friend, we always want to give some gifts To old friends... He said to Zhang Yaping again, Our mobile phone products are a bit insignificant, so we won't make a fool of ourselves.

Kumho does not have much brand awareness in overseas regions. It is very convenient to borrow new products from electronic exhibitions. However, electronic exhibitions are usually a stage for many electronic manufacturers to display the latest technological achievements, and they are more oriented to professional manufacturers or agents in the same industry. Excellent product and industrial design will not receive special attention at the Electronics Show. If it is a competition of technology, Philips' digital mobile phone technology is several levels higher than Kumho's.

Zhai Danqing took Kumho's latest Yaping and opened the packing box. Looking at the simple and bright brushed aluminum casing, he said with a smile: Aida's products are always elegant and elegant, and the design of the product function is also perfect. Very good - I heard that you acquired a company with digital FM chip technology in Japan last year, and I was wondering when you will see products that integrate this technology - Philips is very good at this Too conservative.

Each has its strengths,

Kumho has such a technical background as Philips, why bother to do these small things? Zhang Ke said that he is not entirely untrue. Including the intention of complimenting Philips, Philips has never had particularly outstanding achievements in the consumer electronics market because it is too conservative.

Philips has no shortage of technology accumulation. Zhang Ting remembers that Philips was the first to launch a mobile phone with a digital radio function, and Zhang Ke also wanted to integrate digital FM technology into the mobile phone——

Since Nokia launched its first mobile phone with games at the beginning of the year, it has been very popular in the market. Even if there is no past life experience. The entertainment functions of mobile phones should also be highly valued by mobile phone manufacturers.

But increasing the radio function is not a simple matter of wrapping the digital radio that has begun to come out with the mobile phone with tape. Add a digital FM chip. The performance of the audio processing chip of the mobile phone will be greatly improved. But only relying on the computing power of the baseband chip of the mobile phone will be insufficient. An additional microprocessor chip is required. Additional energy consumption is increased. In order to maintain standby time. The performance of the power management chip also needs to be improved. It is not possible to control the size and weight of the mobile phone in order to give full play to the product and industrial design capabilities.

Because I have been focusing on the research and development of heart technology for a long time. Kumho has strong technical strength in audio processing chips. Also obtained the complete technology of the embedded microprocessor from Texas Instruments. But when it comes to integration, it is much more difficult than building blocks. Kumho wants to independently solve the difficulty of baseband chip plus microprocessor mobile phone architecture. \\First of all, we must thoroughly understand the technology of the baseband chip.

Cheng Hanzhang has been looking for suitable candidates for mobile phone baseband chip research and development for Kumho in the United States. It was not until early this year that Xu Shengzhi, a Chinese-American, was transferred from Sembcorp Communications.

Under the leadership of the mobile phone chip research \\ department. Xu Shengzhi is one of the most outstanding people who research baseband chips in the circle of T3 scientists. But when Xu Shengzhi joined, few people think that Kumho has anything to do with baseband chips.

Since the digital age. Almost all large semiconductor manufacturers are trying to develop \\ baseband chips. In the end, only seven teams were defeated twice. Intel failed twice and lost once. Samsung failed three times...

Aida's 1998 budget invested more than 400 million U.S. dollars in the research and development system, and more than 160 million U.S. dollars was allocated to Zhang Ke as pure research and funding. He made a firm determination on this.

With such a large investment, even if it is unable to develop an independent mobile phone baseband chip technology, it can greatly enhance Kumho's capabilities in mobile phone functional solution architecture and product design-Nokia has never mastered independent baseband chip technology, but Its ability in solution architecture and product design is the key factor for it to finally reach the top of the global mobile phone market.

In Zhang Ke's previous life, there was a period of glory in 2003 and 2004, even overwhelming the position of imported mobile phones in the domestic market, but overseas mobile phone manufacturers such as Nokia and Motorola had an absolute advantage. The mobile phone development \\ and design capabilities, sea tactics, \\ released hundreds of new models in a short period of time, forcing the domestic mobile phone manufacturers to fight exhaustedly, and it only took more than half a year to completely submerge the domestic mobile phones. Due to the domestic mobile phone Manufacturers moved slowly, and the old models were stockpiled too much, resulting in a large backlog, and the ensuing losses wiped out all the profits generated during the previous two years of prosperity.

Kumho’s mobile phone design capability at this time is still limited to the existing functional modules, and the existing functional modules are spliced ​​for mobile phone design. The design cycle of a new mobile phone in Kumho does not need three months. There are product development and design departments in China, Seoul, Singapore, Hong Kong and other places, which release 20 to 30 questions a year, but there will be a lot of duplication among so many mobile phone models. So far this year, Kumho has only released six new mobile phones, and is considering three new mobile phones before and after New Year's Day. This is almost the best performance of Kumho's mobile phone design ability.

At this time, if you want to add new functional modules, such as adding FM radio functions, you must rely on the technical strength of Texas Instruments or other baseband chip manufacturers. Kumho ranks fourth in the domestic mobile phone market, but the sales volume of mobile phones in 1998 was less than 1.6 million units. If this achievement is converted into the global mobile phone market, it probably only accounts for less than a share, which is really nothing. Leaving aside whether Kumho's request will be taken seriously by Texas Instruments and other baseband chip manufacturers, even if it is taken seriously, the solution cycle will take at least six months to a year, and the cycle for launching new mobile phones will be even longer.

The domestic mobile phone market is in full swing. The profits of mobile phone manufacturers are extremely rich. They have just entered the golden age, and fierce competition has not yet come. Otherwise, Kumho’s technical strength at this time will still be unable to cope with overseas mobile phone manufacturers such as Motorola and Nokia. The machine sea tactics.

Zhang Ke's mind is racing, and he has considered so many and far-reaching issues from the perspective of digital FM technology. Fortunately, Zhang Yaping is carefully appreciating Kumho's digital radio function that will be released at the Electronics Show tomorrow. Pay attention to Zhang Ke's Distracted, after playing for a while, he said with emotion: Kumho can always develop\\high-end products ahead of other manufacturers. I believe that in the future, the global electronics industry will have Kumho's due position...

Don't talk about the past, it is now, and maybe for a long time in the future, in overseas markets, 'Made in China' is simply a label for inferior products. Needless to say, this is the image of our national industry, Zhang said. Ke propped his hands on his knees and exhaled softly, To completely change the image of the national industry is an extremely difficult task with a long way to go. I have a dream. I think Chen Xinsheng, Su Jindong, Dong, Xiao Jincheng, Tan Yunsong They also have this dream, which is to do something with the greatest strength. One day, Aida will become a national brand that makes the Chinese feel proud and proud. Only then can we say that we have achieved some success—Mr. Zhang, your dream What is it?

... Of course Zhang Yaping knew what he was talking about, but he didn't expect Zhang Bang to start the real topic of discussion with such passionate words.

Tang, who was sitting on the side, looked at Zhang Ke obsessively. After a while, he smiled carefully and said to Zhai Danqing: I just like Zhang Ke's appearance at this time. He is very domineering and charming... Do you like it? What about him? (To be continued, if you want to know what will happen next, please read more in Chapter 6, support writing \\, support genuine reading!)