Rebirth of the Official Business Route

The stalemate will always be broken at a certain critical point. From the 24th, the ip1ayr new product launch promotion held at the two stores of Shiwan Electric, although the first three days attracted a lot of attention from tourists, the sales volume was extremely limited. On the fourth day, that is, on the 27th, the sales volume rose sharply. Due to the game psychology between consumers, once the stalemate was broken, a panic buying trend quickly formed. A total of 2,000 ip1ayr promotional machines were sold in two stores at night. Sold out before closing.

On the 28th, the second round of daily price-cutting new product promotions was launched. From the increase in sales on the 29th, all of them were sold out before the night opening on the 30th. Compared with the originally planned 10-day new product promotion, it took until the seventh day. On the 31st, the third round of daily price reduction and new product promotion activities was launched, which lasted until the end of business at night on February 2. Novel chapters are updated the fastest

Compared with the original 50% discount promotion plan, the actual average promotion price has increased by nearly 40%, and the sales volume has tripled. This hotly discussed new product promotion method has actually expanded ip1ayr’s market potential as a new electronic product. Influence, this is the most critical.

Prior to this, Ishimaru Electric was not too positive about the cooperation with Kumho. Kenichi Matsushima, the contact person who was sent to discuss cooperation with Kumho, was only a middle-level manager in Ishimaru Electric, and the new product was extended for two days. After the promotion, Ishimaru Electric finally agreed to put ip1ayr on the shelves of its twenty-two chain electrical appliances stores at the same time, and put it as a portable audio player with players produced by Japanese electronics manufacturers such as Sony, Panasonic, Toshiba, and Hitachi. in the same column. Fiction novel chapters are updated the fastest

A chain of electrical appliance stores connected to Shiwan Electric. ip1ayr actually entered the consumer electronics terminal market in the Kanto region of Japan. As the competition of Ishimaru Electric in the Kanto region of Japan, as well as the leader of the Japanese home appliance chain, Yamada Denki can no longer keep Kumho, the I-d-e-a brand from China, and ip1ayr out of the door with a tough attitude. *****

This is just the first step to enter the Japanese market. Regardless of those groups who are brave enough to try something new, whether ip1ayr can be accepted by ordinary Japanese consumers is the key to success or failure. Anyway, the first step was a smooth one.

At the same time that Ishimaru Electric's Akihabara and Ginza stores held ip1ayr new product promotions, the online music store acquired by Kumho joined hands with Japan's two largest online music sharing sites to hold a promotional activity of enjoying music experience anytime, anywhere. Registered users of the online music website fill in detailed information to apply for participation. The Japanese subsidiary randomly selects lucky ones from the applicants to provide ip1ayr free of charge so that they can experience the feeling of enjoying music anytime and anywhere. Selected applicants submit a user experience article within a certain period of time.

The so-called random selection is actually a targeted selection based on the detailed information filled in by the applicants. For example, three applicants are students from the same school. Then it is very likely that two people will receive ip1ayr from the Japanese subsidiary for free to ensure that this kind of experience activity with a gift nature can achieve better publicity.

On the other hand, holding similar events from time to time can also enhance the loyalty of registered users to the online music store and expand the popularity of the online music store in Japan.

After the Tokyo Electronics Show, Aimer has been busy traveling between Tokyo, Jianye, and Haizhou on behalf of Skopper. In addition to Kumho's OEM production of dmp players for them, because Skopper won Complete product technology authorization, they can also entrust other electronic manufacturers to produce dmp players as OEMs.

There will always be a perceived shortage of skilled skilled workers. is a scarce resource. Kumho's dmp player production capacity is not very large. At this time, it is in the promotion stage of new products, and the market is likely to be very limited. Kumho can barely afford most of the foundry needs, but when the market is gradually established, Kumho will not be able to bear too much. Kumho doesn't mind that Skopper handed over the production order to other manufacturers at this time, and is even willing to help Skopper match up with the electronic companies in Haizhou.

In addition, Aimer is also responsible for the preparation of Skopper's investment company and research center in China in Jianye. When he flew from Jianye to Tokyo again, Kumho's own dmp player product ip1ayr has completed the initial stage in the Japanese market. publicity.

Aimer made a special trip to Tokyo before flying back to the United States. He was not eager to meet Zhang Ke, and urged Kumho to strengthen the mirroring business of online music websites in North America. The publicity effect of the Enjoy Music Experience Anytime, Anywhere jointly organized by the online music website and its Japanese subsidiary has been quite good. Aimer hopes that all online music websites of Kumho will strengthen their business in North America, and they will also carry out various promotional activities with Scooper.

Emerson feels that bundling hardware sales with Kumho's online music website is an unequal treaty, but those electronic manufacturers who choose to sell OEMs have no long-term plans for the time being, and do not refuse to bundle with Kumho's online music website. together.

Before leaving Tokyo, Aimer complained loudly to Zhang Ke: Maybe it won't take a few years, and everyone will suffer from Kumho's big loss here.

The sky was blue and clear, and a few clouds were being chased by the wind. Mori Shanye had a slight fear of heights, and standing on the terrace to enjoy the scenery could not relieve his tense nerves. ^^^^ In the mountains in the distance, the blue-black monster lies quietly under the setting sun.

Holding the edge of the terrace with his hands, he opened his eyes and looked at the ground below the thirty-eighth floor, turned his face and smiled and said to Mori Yamano: It feels really good to see other people crawling under their feet like ants.

Looking down at the crowd on the ground from the height of the thirty-eighth floor. It is indeed small like an ant, this is just a visual feeling, but Ike Zuoxiu can still enjoy the extended pleasure in his heart, and it is always difficult for Mori Yamano to understand this pleasure.

In addition to Moriyamano and Ikesa Hidezou, there was a young man who was about the same age as Moriyamano standing on the terrace on the 30th floor. Like Moriyamano, he has a Japanese-style ordinary appearance. Not as tall and straight as Chi Zuoxiuzang, handsome. In his hand was a crystal goblet filled with champagne. He is Kenji Yamamoto, a senior employee of Toshiba Corporation in China. Like Moriyamano and Ikesa Hidezo, he also has a prominent family background, so the three have good friendships.

Xianji, you just came back from China, tell me about your impressions of Aida, a Chinese company. Chi Zuoxiu held up the crystal goblet placed on the guardrail, Mr. Moriyama these days He always spared no effort to instill his prejudice in me...

It's your opinion that counts as prejudice, right? Moriyama said with a smile. Could it be that neighbors with a strip of water can't cultivate a respectable enterprise?

Doubt, Chi Zuo Xiuzang raised the wine glass in his hand. He said proudly, You also know that my research direction is the Chinese market. As far as my research is concerned, China's current system and industrial foundation are impossible to cultivate a formidable backbone enterprise... The tricks in marketing Even if the market is successful, it can’t explain anything. No matter how much wealth is, it’s just a bunch of useless bubble data. The officials of our poor neighbors who have only a strip of water think that gdp is more important than life.****** There is no foundation The complete industrial structure supported by enterprises, no matter how huge the gdp is, it is just a bunch of bubbles that can be poked, and the real value will never be the pile of data bubbles... As long as our neighbors continue to maintain the current industrial system, don't think about it. Make progress. I am sure that in another 20 years, the income of our Japanese youth will remain more than 20 times the gap with theirs.”

Can you be sure that there will be no special cases? Moriyama said, Mitsui has Mitsui's long-term perspective, Toshiba has Toshiba's perspective, Mitsui can let the central bank start printing money, but Toshiba can only make profits from the free market .If Toshiba is allowed to consider issues as far-sighted as Mitsui, it will be a disaster for Toshiba.

Chi Zuoxiu didn't follow Mori Yamano, and said to Kenji Yamamoto: Come and judge for us...

I was in China, and I had contact with Lee Jae-soo of Samsung. He has done a lot of research on Kumho, and perhaps Samsung hopes that the Chinese market will help them get out of this predicament. Just like Mr. Mori Shan asked: No A special case? This company should be a special case. You can’t even imagine that this company is so huge that it wants to build a complete industrial skeleton of the digital mobile phone industry in China, maybe it’s not just that...” Yamamoto Kenji said, “Domestic The media doesn’t seem to pay much attention to this company.” “Even if my judgment is wrong, what do you think of Moriyama-kun’s proposal?” Chi Zuo Hidezo asked Yamamoto Kenji, “He actually wants Toshiba to also introduce dmp digital Audio technology, and submitted a report to the Ministry of Affairs on this matter! Isn't it time to unite and boycott?

Although it is said that Kumho and Texas Instruments jointly launched dmp technology, it is hard to imagine that Texas Instruments would be willing to cooperate with Kumho impartially under the condition of complete equality. I see the backside of this joint. It should be It is Kumho who has given up some benefits, and in fact Kumho should be in the dominant position. Although this Kumho is still very weak, it can always smell a little dangerous. Yamamoto Kenji said.

... Chi Zuo Xiuzang glanced at Mori Yamano, indicating that he knew that this company would be a potential threat, so should he cooperate with it at this time and deliver benefits to them?

Mori Yamano grinned, he is not poisoned by chauvinism, because the other party may become stronger in the future, it is not a normal business person's thinking to refuse to cooperate with him that is beneficial to both parties, maybe from the perspective of the Mitsui Zaibatsu. Wrong, but Toshiba is no longer a member company of the Mitsui Zaibatsu after World War II. It is the fundamental goal of Toshiba as an economic institution to survive independently, better and longer. Moriyama has always considered this way, although his ideas are always not get approval from others.

What's the matter, you're speechless because of the rebuttal? Chi Zuo Xiuzang asked Mori Yamano.

It's not that they can be suppressed together, Moriyama said, Kumho is taking advantage of the appearance at the Tokyo Electronics Show to attract electronic manufacturers from all over the world to sign OEM sales agreements with them. If dmp technology is really for the market Accepted, the OEM sales agreement will soon be upgraded to the level of product technology authorization. But I have not seen any Japanese companies that Kumho has contacted in this regard.”

The Japanese market leaves a gap, isn't it Kumho's vain attempt to monopolize the Japanese market? Chisa Hidezo was not sure, and used a questioning tone.

On the surface, it seems so. Together, we do have the ability to suppress Kumho and prevent Kumho from making any big achievements in the Japanese market. However, the electronics industry is a globally competitive industry. When dmp technology is popular in the global audio-visual electronics market, But we are strictly guarding against the Japanese market. Isn’t it a big joke?” Moriyama said, “This may be the real reason why Kumho left a blank market in Japan, and he left us with a dilemma. Said In the end, it still depends on the future market potential of dmp technology. If the general trend is the trend, we can't go against the trend. It is the right decision to either cooperate or develop alternative technologies as soon as possible...

Chi Zuo Hidezou glanced at Mori Yamano and smiled. With a cold smile, he said, In the final analysis, neither the dmp player nor the md player is Toshiba's strong point. It just helps Kumho and Texas Instruments to promote dmp technology, and at the same time promotes Toshiba's flash memory technology. Is that why you suggested Toshiba to cooperate with Kumho?

The core technology of the main competitive products of dmp player and md player are all in the hands of Japanese manufacturers. Although the competition among Japanese electronics manufacturers is fierce, from the perspective of global competition, and considering the chaebol background hidden behind Japanese electronics manufacturers, the competition among Japanese electronics manufacturers is a closed competition.

Kumho and Texas Instruments jointly promote dmp technology to participate in the competition. For Japanese electronics manufacturers, it is definitely an open competition, and Japanese electronics manufacturers do not have the slightest advantage in the competition. It is possible. They will join forces to nip dmp technology in the bud.

The biggest advantage of Kumho is precisely the absolute strength of Japanese manufacturers in the audio-visual electronics market. As long as Kumho adopts a more open attitude in terms of product technology authorization and cooperation, electronics manufacturers in other countries and regions full of opinions on Japanese electronics manufacturers will be happy to see dmp technology shake the strong position of Japanese manufacturers in the audio-visual electronics market.

Sensible Japanese manufacturers should avoid this situation, and there is absolutely no one path for them to choose. They can lower the authorization threshold for CD and MD product technologies, allowing other electronics manufacturers to enter this market and directly compete with dmp technology; they can also research similar technologies that replace dmp, or they can choose to cooperate with Kumho. No matter which way, they must reduce their future ambitions for the audio-visual electronics market.

For Toshiba, there are only two best options, either to develop alternative technologies. Or choose to cooperate with Kumho.

During Zhang Ke's stay in Japan these days, these questions have been circling in his mind over and over again. Even without the backs of those chaebols, he is not sure that he can deceive Toshiba with the flash memory technology in his hand. Anyone who has a keen sense of the future consumer electronics market can clearly understand that the market application prospect of flash memory technology is great.

On February 8th, some colleges and universities in China were about to start school, and Zhang Ke and others were still stranded in Tokyo. Liang Jun and Sun Li's wedding was chosen on January 30, the fourth day of the first month of the lunar calendar. After Zhang Kefei came to Japan, he promised that his mother would return to China before the fourth day of the new year. He's about to get ready for school.

On February 8th. Cheng Hanzhang flew to Tokyo from California, USA to guide the research work of the experimental base in Tsukuba City, and reported to Zhang Feng by the way. Zhang Ke discussed with him the problems that troubled him these days, and said: The more sure thing is to apply for as many peripheral application technology patents as possible, so that it is difficult for Toshiba's flash memory technology to be used in consumer electronics products. patent, no matter how hard they struggle, there is only one way to go...

Going back one month, Toshiba and Samsung would never have imagined that the large-scale commercial application of their flash memory technology in consumer electronics products would rely on our help... I wonder if it is from the Japanese side. The experimental base also set up a special group to develop the peripheral application technology of flash memory?

Well, it's okay. Zhang Ke nodded to confirm Cheng Hanzhang's suggestion, If you invest more now, you will be more confident in forcing Toshiba to submit in the future. Even if Toshiba comes to the door at this time, it will take a year and a half.