Rebirth of the Official Business Route

Li Xinyu's apartment in Japan is also near Baoshencho. It is a very high-end apartment building, and there is a cemetery called Aoyama Cemetery nearby. The cemetery was hidden among the green pines and cypresses. If Li Xinyu hadn't specially reminded him, Zhang Ting would have thought it was an ancient garden hidden in the downtown area.

Japan regards death as a god of darkness, and it is quite common in Japan for high-end apartments to be adjacent to cemeteries. Li Xinyu was sent to the downstairs of the apartment, and the car passed the cemetery back to Sakura Hotel.

Li Xinyu has to call her family regularly every night. It is not so much a family relationship as a curfew. Zhang Ke asked Li Xinyu what would happen if she did not call in time. Li Xinyu told him that the bodyguards provided by her family in Tokyo would be dispatched . Novel chapters are updated the fastest

Back at the hostel, Xiao Jincheng and others had business dinners at night and had not yet returned. Zhang Ke went to the cafe downstairs in the hostel and ordered a cup of coffee and sat in front of the computer to check the information of the Japanese chaebol.

The Internet cafe industry in China has just started, but the situation in Japan is much better. The Internet fee for one hour is only 400 yuan, which is quite cheap compared to the prices in Japan. The taste of dissolved coffee is also quite good.

Of course, the information that can be found on the Internet in 1998 is far from being comparable to that of ten years later. Even in Japan, there are very few reports on the Internet about Mitsui, Mitsubishi and other chaebols, let alone those hidden behind these chaebols. Family too. Fiction novel chapters are updated the fastest

Xiao Jincheng returned to the hostel slightly drunk, and Chen Yan also came to report on his work.

The company arranged high-end apartment dormitories for the management of Japanese subsidiaries such as Chen Yan. Even if they are not used to living in hotels, there are high-end apartment suites in the dormitory to settle in. However, Zhang Ke came to Tokyo this time and wanted to blend into the city. Stay in this very ordinary family hotel that doesn't even have a meeting room.

No, Chen Yan passed by the coffee cafe downstairs and saw Zhang Ke sitting in front of the computer leisurely drinking cheap dissolved coffee, and said with a smile, Ke Shao doesn't seem to have developed the habit of a rich man yet.

... Xiao Jincheng smiled. At this time, Zhang He turned his head to see them, and motioned them to wait for a while, waiting for him to go through the disembarkation procedures.

There is a small living room in the room where you can drink tea and discuss. After sitting down, Chen Hang reported on today's work somewhat. Said: Toshiba is tempted. The assistant director of Toshiba Electronics Audio-Visual Products Division, Mori Yamano, came to contact us today and inquired about ip1ayr's relevant information... I heard that Mori Yamano met Ke Shao before entering the exhibition center?

Zhang Ke nodded. Said: At this time, it is a little early to say that Toshiba is tempted. The relationship behind Japanese electronics manufacturers is too complicated. We must treat it with caution.

Xiao Jincheng said: I think 90% of the 1,000 pieces of ip1ayr that were sold in limited quantities at the Electronics Fair today were bought by fellow electronics manufacturers.

This is also no way. In order not to affect the promotional activities on the 24th. Only enough samples can be released at the Electronics Show for these colleagues to disassemble and study. Toshiba has a research institute at Chiba University. Even if they get the real ip1ayr first. But come back to contact us in the afternoon. The speed is also very fast...

Zhang Ke said: They need to get further evaluation data. It will take a while. In this regard, we don't have to worry too much. Although we have not reached the level of ten years of hard work. But we have invested more than two years in ip1ayr There is still some confidence in this...

Xiao Jincheng said: Perhaps what really needs to be worried. It is the attitude of Japanese manufacturers to unite. Even if Toshiba is very interested in ip1ayr, this interest may be extinguished by the union...

It's fine to extinguish it. Follow our plan. I don't want Toshiba to kill it too soon! Zhang Ke laughed. The confident look on their faces made Xiao Jincheng and Chen Yan also have a lot of confidence.

It seems that Japanese electronics manufacturers are very competitive. But the attitude towards foreign countries is surprisingly consistent. The most fundamental reason is that these Japanese electronics manufacturers often come from the same family.

Take Toshiba as an example. Before the Second World War, Toshiba was one of the member companies of the Mitsui Zaibatsu. After the Second World War, Japan was taken over by the United States. organization, Toshiba and Toyota officially separated from the sequence of member companies of the Mitsui Zaibatsu. Enjoy considerable freedom and autonomy, but Sony, Panasonic, and other companies under the Mitsui Zaibatsu still have priority over Toshiba, especially behind the scenes, making it difficult for Toshiba to make decisions that are unfavorable to other Japanese electronics manufacturers as a whole.

There are too many variables, and Toshiba's active contact today can't explain anything, but the introduction of Toshiba's interest is the first step to success.

Sure enough, the next day, the professional media in Tokyo that mainly reported on the electronics exhibition did not mention Kumho’s name at all, but Kumho chose the right one. The news that Kimura Takuya and Matsu Takako jointly endorsed ip1ayr was widely reported by the entertainment media.

Although media reports, there are still many doubts such as the product idea is very novel. But whether things from China are trustworthy. Some media even objected that influential Japanese stars like Takuya Kimura and Takako Matsu endorsed inferior Chinese products, but it is an indisputable fact that ip1ayr attracted attention in Japanese society as soon as it debuted.

Ishimaru Electric's emergency revision plan was also officially launched. Start the promotion of new products before they go on sale.

On the other hand, in addition to Japanese electronics manufacturers, the Tokyo Electronics Show also attracted more than 300 other overseas exhibitors mainly from Asia, including more than 40 electronics manufacturers engaged in the production and sales of audio-visual electronic products. Kumho and Texas Instruments jointly announced dmp digital audio technology in Jianye, but did not launch electronic products based on dmp technology. Even the European and American electronics manufacturers who have had a strong interest in dmp digital audio technology before were forced to send representatives to the Tokyo Electronics Show to obtain prototypes.

As Xiao Jincheng judged, most of the thousands of ip1ayrs sold by Kumho at the Tokyo Electronics Show in a few days were sold out by these manufacturers. The enthusiasm received at the electronics show is far from representative of the real Japanese market.

For top professionals, it doesn't take much time to disassemble an electronic product to get a general idea, not to mention that there are many professional research institutions near Tokyo that can provide more technical analysis methods, and it will take until the 22nd, how many Any electronics manufacturer can make a real evaluation of dmp technology.

Also starting on the 22nd, 6 consecutive electronics manufacturers have put forward the same request as before xeu: they hope to buy out Kumho's products in batches and sell them under their brand.

Japanese electronics manufacturers are stepping up to promote md to the world. Even in Asia, it is impossible for Kumho, which has almost no foundation in overseas markets, to monopolize the production and sales of mp3 players.

The market strategy agreed by Zhang Keyu, Su Jindong, Xiao Jincheng and others is to authorize electronics manufacturers outside of the Japanese market with extensive and loose conditions, promote dmp technology at the fastest speed, and curb Japanese electronics manufacturers' large-scale transfer of md technology Global expansion; this is also a consensus decision formed after Texas Instruments.

The authorization of product technology is a relatively complicated decision with high stakes, while OEM sales are much simpler. For those electronic manufacturers, there is no need to invest in production, and the investment is small, and they can be sold in a short period of time. accomplish.

At this time, a number of electronics manufacturers proposed the cooperation method of OEM sales. Zhang Ke can fully understand that, except for companies like Scooper, who have cooperated with Kumho for many years, they want other electronics manufacturers to completely trust Kumho at this time. With a leading electronic product technology, it is somewhat embarrassing.

This is only the first step. Only when OEM products are successfully promoted in overseas markets and the feedback is good, some manufacturers will directly strive for product technology authorization to obtain more profits.

Product technology authorization is under the jurisdiction of Kumho Electronic Technology Research Institute, while OEM sales in overseas markets are under the jurisdiction of the Overseas Operations Department. Xiao Jincheng has to consider the domestic production capacity and the forecasted capacity of each major market to allocate OEM shares—even Skopper Even if the product technology authorization is obtained, but due to the inability to organize production in time, it is still necessary to obtain OEM products from Kumho for promotion and sales in the North American market.

South Korea, Singapore, Taiwan, Australia, Western European countries, Canada, the United States, etc., Kumho can provide OEM products to electronics manufacturers in these overseas markets, but leaves a gap in the Japanese market to capture it personally.

Kumho chose to invest a lot of manpower and material resources in hand-to-hand combat with Japanese electronics manufacturers in Japan. On the one hand, it hopes that electronics manufacturers in other markets will see the vitality of direct competition between mp3 players and md in the Japanese market, thereby accelerating the globalization of dmp technology. The process of promotion, on the other hand, also hopes that changes in the external market can transmit pressure to the Japanese market and help Kumho gain a foothold in the Japanese market as soon as possible; Zhang Ke also hopes that Toshiba can feel this pressure as soon as possible.