Rebirth of the Official Business Route

Chapter 747: Advertisement spokesperson

Regarding the so-called dmp technology, the domestic media reporters are a little confused, but Lee Jae-soo, the executive officer of the Samsung Group in China, knows that what he has been worrying about these days has indeed become a reality.

In order to prepare for the research center, Li Zaizhu has been staying in Jianye these days. When he heard that Kumho and Deyi jointly announced the new dmp product technology, he and Jin Nanyong investigated the site selection for the construction of the center on the east bank of Yangui Lake.

This is the largest research center invested by Samsung Electronics in China. The construction of the research center is not to develop the core technology of software and hardware, but to make Samsung's electronic products more suitable for the Chinese market. The R\u0026D Center will rent an office building and make preparations first. Samsung will not delay its entry into the Chinese market due to infrastructure factors. Novel chapters are updated the fastest

The Asian financial turmoil seemed to subside, but the companies that were really caught in the eye of the Asian financial turmoil knew that the troubles were not far away, and the dark clouds of the economic crisis filled the entire sky.

In order to cope with the economic crisis that may become more brutal, Samsung sold its lucrative chemical business to BASF to slim down the entire Samsung system, but at such a juncture, it resolutely spent 50 million US dollars to invest in construction in Jianye this research center.

Samsung's top executives are very clear in their hearts that the era of digital information is coming, and it will not be a pity to abandon other businesses, but it is regrettable to fall behind when the digital information age comes. There is the Chinese market. At this time, we cannot see the growth potential of the Chinese market in the future. It can only be said that this person does not have a strategic vision in the market. Fiction novel chapters are updated the fastest

Before coming to China, Lee Jae-soo had strong confidence in winning the Chinese market, and after two or three months in China. He understands that things are not going to be smooth sailing.

Among the Chinese electronics companies that are generally backward in technology and are scrambling to use price wars as the main means of competition in the market, there is such an anomaly as Kumho, which was never imagined by Lee Jae-soo when he was in Korea. ^^^^

There is still a large area of ​​farmland on the east bank of Yangui Lake. There is still snow in the farmland, and the wheat seedlings are green and thin. It seems that they will not regain their growth vitality until the cold season is completely over. It's a pity that these young seedlings cannot continue to grow when the spring is warm and the flowers are blooming. The ground research center building invested by Samsung in Jianye will soon be built on this land. When the temperature warms up slightly, the research center building will break ground.

Standing on the field ridge, Li Zaizhu wore a smoky gray scarf around his neck, covering his mouth and nose, standing with his back to the wind, frowning slightly, the news he just heard could not make him feel happy. It was as if a boulder weighed heavily on my heart. What was hateful was that Kumho and Deyi just announced the news hastily. The prototype of the new product has not been produced, and it is not possible to study in detail which technologies Kumho's digital audio products have adopted.

The other senior employees of Samsung's China company are all hiding in their cars, unable to bear the biting damp and cold in Jianye this winter.

Kim Nam-yong accompanied Lee Jae-soo out to breathe.

He also wore a scarf around his neck, and his voice came out from the scarf, a little hoarse: The promotion of digital audio players depends on the popularization of computers. Although it will not affect the Chinese market for the time being, it provides an opportunity for Kumho to enter. Looking at the opportunities in overseas markets, looking at the actions of Kumho, Texas Instruments, and Skober, they seem to know how to make better use of this new product technology to seek the greatest benefits...

Kumho will never be successful because of a leading technology. Even if they master this technology first, it will not prevent other electronics manufacturers from entering the digital audio player market with their own technology. Samsung Electronics must also speed up the research progress... ...

After all, Kumho has mastered a world-leading new product technology in the field of electronics... Jin Nanyong said with emotion. At present, many electronics industry giants in the world often rely on a world-leading new product technology to catch up with the times. Rapidly rising, Kumho is not the kind of upstart type of enterprise where blind cats catch dead mice. ^^^^

Prior to this, the blue light diode research institute jointly established by Kumho and Texas Instruments was also a world-leading technology. Kumho applied the ground duplex audio track technology in the i19 mobile phone. It is also a world-leading technology. However, although these scattered technologies will bring huge wealth to Kumho, they are far from enough to allow Kumho to grow into a giant in the electronics industry. A world-leading new product technology has a completely different meaning. This not only means that Kumho's overall technical strength is already above the standard, but Kumho can also exchange these new product technologies for many technologies that they are in urgent need of, which will bring their overall technical strength to a higher level.

It's hard to imagine that this is an electronics company that has only been established for three years. Perhaps this is not what worries Jin Nanyong the most.

Kumho is building a huge technology research system. Almost all key colleges and universities in Jianye City with master’s and doctoral degrees in electronic information related majors have been recruited into the experimental base to participate in the pilot training system of the double tutor system. In the past year, Kumho has, The number of highly educated graduates such as masters and doctors recruited from all over the country far exceeds that of foreign-funded enterprises in China. In the Chinese market, Kumho has long demonstrated its extraordinary market capabilities. In addition to the ever-increasing product line, Kumho’s factories have also extended their reach to the production of core parts of the product. The wafers that are indirectly controlled by Kumho The factory project is under construction...

Kim Nam-yong is very familiar with such a system. In the past ten years, Samsung Group has been perfecting a similar vertical production system under the leadership of President Lee Kun-hee. Kim Nam-yong glanced at Lee Jae-soo, and saw that there was worry in his eyes, which seemed to be the same worry. He must also understand that once Kumho rises, it will be the most direct threat Samsung faces in the field of consumer electronics. ===

Anyway, we have to do our job well first, so that Samsung's electronic products can cover the Chinese market... Lee Jae-soo also knew that due to the tax evasion case, his uncle Lee Kun-hee was forced to resign from all administrative positions in the group, and his management of the group was forced to resign. Otherwise, it can suggest that the group suppress Kumho on a larger scale. Right now, it can only suppress Kumho's living space in their domestic market.

In the night banquet held by Zhang Ke in the apartment, apart from the representatives of the three companies who had come over the past ten days, Liu Zhicheng, Ye Jianbin and a few other people were invited. My uncle and Shao Zhigang were all in Jianye. There is no business relationship, so there is no big fight to labor them. Zhang Ke is also afraid of mobilizing the crowd and being too busy. Although the duplex plus penthouse apartment is spacious, it will feel crowded if there are twenty or thirty people. After all, it is not a manor house.

After the banquet, everyone will not be allowed to leave in a hurry, but gather together in twos and threes to chat. In the air garden on the top of the building, Zhang Ke, Liu Zhicheng, and Liu Zhicheng sat and talked by the fire, and Tang Jing, a little bird, leaned on Zhang Ke's side, listening to their conversation with a humble and kind attitude. Listening to Chen Xinsheng's introduction to the negotiation process these days, Liu Zhicheng said with pride and admiration: It can be said that China has at least one product technology leading the world in the field of electronics industry, right?

Liu Zhicheng still delayed until October before finally deciding to come to Jianye to preside over Sinochip's fab project. He knew at that time that Kumho had mastered the new product technology of digital audio players, and it was precisely when he saw Kumho Intentions in technical research. This finally prompted him to come to Jianye.

Zhang Ke smiled lightly and said, Whether Kumho can really rise in the global consumer electronics industry with ip1ayr still needs too much effort...

Is the plan for ip1ayr's sales in Japan confirmed? Liu Zhicheng asked, although the marketing plan in Asia is still strictly kept as a commercial secret before ip1ayr's official listing. *****But Liu Zhicheng is definitely an outsider who is qualified to know the relevant marketing plan.

Zhang Ke looked at Xiao Jincheng standing not far away and said to Chen Han, the person in charge of the Japanese subsidiary, and called them over: You should ask Xiao Jincheng about these things...

Isn't the advertisement invited in Japan based on your personal preferences? Xiao Jincheng said.

Zhang Ke said with a smile: There are not many Japanese stars that I can fall in love with. Is it possible that I still wrong myself in this regard?

Who should I ask to speak for ip1ayr in Japan? Liu Zhicheng's interest was aroused. asked.

Kimura Takuya and Matsu Takako, Chen Yan introduced on his behalf. Before that, he had returned to Japan to prepare for the launch, and he returned to China yesterday. Not only in Japan, but also in the entire Asian market... ...

Ah, is it the hero and heroine of the Japanese drama called Century of Love?

Mr. Liu also likes to watch Japanese dramas in his spare time? Chen Yan knew that Liu Zhicheng was in the industry as early as when he was working at Sony. Only after working for Kumho's subsidiary in Japan did I know the complex structure of the Kumho system. Where do I sometimes watch these things? Although I haven't watched them, my girl is very fascinated by this. Last time she called me, she recommended this Japanese drama to me. In order to have something to talk about with my girl, I just I searched some reports about this Japanese drama on the Japanese website, do you think I am a little pitiful as a father? Liu Zhicheng spread his hands and made a sad face, and everyone laughed. Liu Zhicheng said again. It's a pretty good choice. This Japanese drama has a market in South Korea, Taiwan, Hong Kong, and Singapore. Aren't ip1ayr's target markets in Asia mainly in these regions?

Zhang Ke nodded and said: That's right. The main sales targets in Asia are expected to be fulfilled in these places. Of course, the main market is Japan. , Twice the total population of the four regions of Singapore, In addition, the Japanese entertainment industry is the most powerful in exporting culture to the Asian region. Advertising spokespersons in the Asian region must hire Japanese stars...

...But when we signed the endorsement contract with a brokerage company, it was in early October, before the Japanese drama Love Century was broadcast, Xiao Jincheng interjected, We thought that these two people would be in the Japanese drama after autumn. In the middle of the crotch, as a candidate spokesperson, you have to make up your mind, and at that time, I didn't think that Ke Shao would be ahead of them.

Zhang Ke spread his hands and smiled, and said, It's not bad, isn't it?

Takuya Kimura's popularity in Japan has risen to a peak since 1993, but his role as a bad boy in the Japanese drama in 1996 caused a large number of Japanese students to imitate him. Many incidents of injury and even one child in 1997 The murder of a teacher stabbed to death by a student caused Takuya Kimura to be severely criticized by the Japanese media in 1997. Although his popularity is still strong, the negative impact cannot be underestimated. Before the broadcast of Love Century, he was not the best candidate to endorse the star.

Takako Matsu performed well in the Japanese drama Long Vacation in 1996, and her popularity in Japan rose sharply, but she was far from reaching the peak of her acting career.

Love Century created the highest ratings record for a Japanese drama so far. It not only brought Kimura Takuya's popularity back to its peak from its early vulgarity, but also made Matsu Takako's popularity reach the peak of her acting career.

Xiao Jincheng spread his hands. He was speechless, how could he have known that this Japanese drama would be so popular in early October?

Zhang Ke smiled and said: The endorsement fee is just a small matter. At that time, I mainly thought that it might be relatively convenient to ask them to speak for ip1ayr in Asia. You also know that in Japan, Chinese products are almost low-end. The pronoun of inferior products does not mean that we can hire the star we most want to speak for ip1ayr with one or two million dollars. Some star agencies will also consider whether the advertising endorsement will affect the star in the public At this point, the domestic stars are a bit unscrupulous. They dare to blow the peach Q on TV and cure all diseases. Zhang Ke will also satirize some unhealthy phenomena in China when he has the opportunity, and it is only a few verbal satires. sentence. He also said, There is a long way to go. I said that Kumho still has to shoulder an important task. That is to change the image of Chinese products in the world...

This burden is really heavy... Chen Xinsheng said with emotion, But Kumho must always adhere to the strategy of emphasizing product image. Chen Xinsheng raised his eyebrows when he spoke, and seemed to enjoy taking such a heavy responsibility on his shoulders. Xiao Jincheng and Liu Zhicheng felt proud when they heard what Zhang Ke said.

Tang Jing tilted her head and asked Zhang Ke: When you watched Long Vacation with me yesterday, why did you complain that it wasn't Kimura Takuya and Matsu Takako who finally got together?

Uh... Zhang Ke hesitated for a while, then turned his head to pretend to be confused and asked Tang Jing. Am I complaining like that?

Zhang Ke's morale-boosting words just now were exposed by Tang Jing pretending to be unintentional. Xiao Jincheng shrugged and said to Liu Zhicheng and Chen Xinsheng: I knew Ge Shao was still selecting people based on his personal preferences...

Zhang Ke thought to himself: If it really depends on personal preference, I still want to choose Kanazawa Fumiko and Ozawa Madoka! Can this be done? He didn't even know that Madoka Ozawa hadn't debuted at this time. In his opinion, Takako Matsu was not the kind of female star with a devil's figure and glamor who could rival Norika Tenghara. Shocked as a heavenly shock. But it is very attractive. Zhang Yu likes the innocent image of Matsu Takako in the movie April Story - April Story will not be officially released until the middle of the year. Of course, it depends on Zhang Ke's personal preference. There are also better choices, but it is a pity that Nanako Matsushima became a new popular actress in Japan after the autumn of 1998 with the help of Spicy Teacher co-starred with Takashi Sorimachi.

In order to promote the implementation of the software industrial park project, Ge Jiande also flew from Beijing to Jianye on this day to personally promote the preparation of the project. Prior to this, Zhou Jinyu had proposed to the leading group of the Electronic Information Industry Exhibition of the State Planning Commission through the Jinshan Municipal Party Committee the preliminary idea of ​​jointly building a software industry belt with Jianye. He rushed to Jianye to meet Ge Jiande, and Xie Hanjing also rushed to Jianye from Huishan. It is not a bad idea to replicate a smaller-scale software industrial park in Jinshan.

It seems that Xie Hanjing represents Chint Group is the real creator of Jinshan Electronics Industrial Manufacturing Base. In fact, Chint Group and Jiaxin Electronics provide corresponding resources. The real main behind-the-scenes planners are Xie Hanming and Xie Jiannan and his son.

Regardless of whether it is deception or stealing the bell, although Xie Jiannan and his father have been rushing about the Jinshan Electronics Manufacturing Base, they have always been behind the scenes. On the bright side, they have to draw a line with the affairs of Jinshan City .

Xie Jiannan and the others learned that Kumho and Deyi had jointly announced the new product technology before hosting Ge Jiande at night. They went to Dongda University to drink tea at Zhou Jinxi’s house at night. Passing through the east gate, they could see the third floor of the highest building in Building 6 of the Youth Apartment. There were lights on, people and shadows intertwined, thinking that the people in Kumho were probably inviting wine to celebrate their achievements in the apartment.

ps: When it’s dawn again, brothers, if you still have monthly tickets, let’s vote for one or two to encourage them.

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like