Rebirth of the Official Business Route

Under Zhang Ke's deliberate suppression, Jiaxin Industrial has not been active in developing the Southeast Asian market in the past year.

Kewang uses the influence of Jiaxin Electronics in Southeast Asia to expand the market, and it is very likely to kick Aida out of Southeast Asia. If this situation continues, it will affect investors' confidence in Aida Electronics... Zhang Ke Pressing his fingers lightly on his lips, he pondered for a moment, thinking about what words to use to describe him, In the Hong Kong stock market, Chinese investors from Southeast Asia account for a large proportion, and in investment institutions, Chinese businessmen also account for a large proportion. Therefore, we are going to carry out a controlled propaganda offensive in Southeast Asia... I hope that this marketing promotion will be like the tropical storm in Southeast Asia, and it will hit the entire Southeast Asia region with lightning speed. In a month's time, it has gained extensive influence and good sales data in Southeast Asia...w novel chapters are updated the fastest

Fu Jiajun said: The most effective marketing method is to promote products during the golden advertising time of major TV stations. Kewang seized the Southeast Asian market and used the advantage of the golden advertising time to carry out advertising bombing. Now it is the end of the first quarter. Even if you have money You can’t even buy the golden advertising time of the TV station…”

Oh, the advertising bombing I expected is not like this. Zhang Ke shook his head and smiled, and said with confidence, The cost of buying prime advertising time is too high. We want to control the market cost, so we have to find another way... I It is recommended that Charles Schwab immediately buy out a large number of junk advertisements in the spring and early summer seasons of the second and third tier TV stations in Southeast Asia. I think some TV stations are even willing to use all the early morning hours with the lowest ratings to broadcast advertisements. Mainstream advertisers think that There is almost no advertising value in this period, but there are always people who are insomnia and bored in the early morning and turn on the TV to check the time. Those boring afternoons and lazy mornings, in the impression of ordinary people, serious working people will never hide at home and watch TV , but there are always some housewives who don’t have anything special to finish quickly, and watching TV while lying on the bed is also a good way to relax. Occasionally, when passing by a grocery store, I see an advertisement for an Ada disc player on the shelf of the grocery store. ...Few research institutions have seriously evaluated the value of advertising during garbage time. But as long as the price is cheap enough, Jiaxin Industrial can buy out a large number of them, and use a large number of garbage time to carry out overwhelming advertising... Zhang Ke paused for a while For a moment, If the TV media also has the so-called advertising bombardment, I think this kind of publicity can be regarded as... w Fiction novel chapters are updated the fastest

Xu Si stared at Zhang Ke intently. At this time, Zhang Ke was full of vigor and sharpness. The light is overflowing.

This kind of propaganda... Fu Jiajun stroked his chin and thought about it, trying to digest too much information in Zhang Ke's concise words.

Oh, it's quite a plan worth trying, and it can indeed blow up like a tropical storm. Sun Shangyi nodded after thinking for a while, and asked, Aida Electronics gave up the CCTV advertisement in 1997, why didn't it be adopted in China? This set of advertising program replaces with the purpose of increasing popularity. This high-intensity advertising plan can be used in a short period of time, and the advertising time of spam advertisements is very lengthy, which is suitable for product function advertisements, but it does not help much in shaping the brand image, explained Zhang Cha,

Then he smiled and said, The marketing elites in Aida Electronics Marketing Department. With the first-class salary in the domestic industry, they can't do any technical work; if it weren't for the embarrassment in Southeast Asia, I wouldn't bother to use my brain, of course. , The embarrassing situation in Southeast Asia is also caused by my delay...

The Fu family smiled. Although he was helping Zhang Ke to develop the disc player market in Southeast Asia, and his results were quite good, but regarding the current status of the Southeast Asian disc player market, he always felt that his efforts were not enough; The capital operation under Ke's guidance is very good. In the past year, the stock price has increased by nearly ten times. Even if he felt his hands and feet were tied, Marco Fu had no complaints.

Ability and outstanding grades can always win the respect of others, but among familiar people, age has become a factor that can be ignored.

A century of Hong Kong, Hong Kong's rich and wealthy began to rise in the 1940s and 1950s. These second-generation members began to succeed one after another, and the third-generation members are growing up. Marco Fu has contacted a lot. These sons and brothers who grew up from a wealthy family with strict family traditions. How many people can match the demeanor of this young man who is less than twenty years old in front of him, not to mention the business talent that can definitely be called the gift of heaven.

Among the local people, apart from Xu Si, only Zhang Yan has been in contact with him for the longest time. I am looking forward to seeing how broad the road Kumho can take and personally participate in this magnificent cause. This is also the reason why Chen Xinsheng did not hesitate to serve in Aida at the end of his tenure.

certainly. In the general environment where domestic companies are still accustomed to determining each person's position based on seniority, Chen Xinsheng has served as the president of Aida Group and the general manager of the large project department as soon as he arrived in Kumho. The job rank is above all the veteran heroes of the Kumho system. Even if Su Jindong is willing to let him take over the position of president of Aida Group, it does not mean that the company's middle managers will agree with him. Chen Xinsheng is still under great pressure. He must demonstrate his ability and value in order to be truly accepted by the company.

Although we don't regard Kewang as the ultimate competitor, it is indeed necessary to suppress Kewang's market expansion momentum in Southeast Asia, Chen Xinsheng said, holding a pen in his hand and writing in a notepad. Draw some seemingly meaningless symbols, ...After Aida Electronics confirmed its unshakable strong position in the domestic disc player market, although other disc player manufacturers are also actively thinking about entering the emerging markets in Southeast Asia, there is no direct alliance between Kewang Jiaxin Electronics, taking advantage of Jiaxin Electronics' extensive personal connections and perfect channel system in Southeast Asia, as well as local assembly factories that can bypass tariff barriers, and other convenient conditions, these disc player manufacturers are slow to enter the Southeast Asian market, making the Southeast Asian disc player market silky. As the spring heats up, Kewang has become the biggest beneficiary; Aida Electronics is still occupying a dominant position in the Southeast Asian disk player market because of its early entry and the strong news from the mainland to Southeast Asia through Hong Kong. Wang's momentum is very strong, and he poses a big threat to Aida Electronics in this local market... This threat is only short-term and cannot shake Aida Electronics' market position, but it will affect investors' attitudes towards Aida Electronics during this period of time. The confidence of Aida Electronics...

Chen Xinsheng continued to express his mature thinking during this period of time: ...We saw that Jiaxin Industrial disclosed its intention to increase the acquisition of Aida's electronic disc player business a month ago, which made Jiaxin Industrial's share price suddenly active. In short, the increase of 40% in just one month is very rare in a mature capital market, especially after today's announcement of a specific merger and acquisition plan, the excellent performance of Schwab's share price also shows that emerging, Products with huge market potential will be favored by risk-loving investors... We don't need to pursue a high market share, but during the implementation of the merger and acquisition plan, we must ensure that the market pays attention to Aida Electronics... Hong Kong is the center of the Chinese business circle, and Southeast Asia is the most important settlement of Chinese in the world. The growing popularity of the disc player market in Southeast Asia has already promoted the good performance of Charles Schwab in the Hong Kong stock market—the share price of Charles Schwab Electronics has also been promoted to a certain extent. However, the shareholding of Kewang is not the main asset of Jiaxin Electronics, and the promotion effect is naturally limited-the market promotion campaign during this period is also a potential promotion for the increase in mergers and acquisitions, which is likely to be the key to the smooth implementation of the increase in mergers and acquisitions...

I believe that after a period of preparation, other disc player manufacturers will soon find a way to squeeze into the Southeast Asian market. With domestic experience, I believe that an advertising campaign will soon be launched in the Southeast Asian market... Chen Xinsheng said, One step ahead , Occupation is also beneficial...

It will not be a problem to consider and pass the extraordinary general meeting of shareholders next month, but after the plan is passed, it will not be an easy task to sell the newly added shares with a total of about 3.8 billion Hong Kong dollars as soon as possible in the next time...

Although Yinheng Securities and Guowealth Financial both intend to become underwriters of new shares, the conditions for underwriting are very strict. Charles Schwab must first meet the underwriting conditions proposed by Yinheng Securities and Guowealth Financial before pushing the package to these two firms. Institutions, hiding at home and counting banknotes.

Of course, the price increase of HK$4.6 per share is only an intention at this time. The board of directors of Charles Schwab can adjust the price increase appropriately when the general meeting of shareholders formally deliberates, or even formally signs an underwriting agreement with Yinheng Securities and Guowealth Financial.

Although it is impossible for Aida Electronics to increase the selling price in the merger and acquisition plan, it can obtain about HK$3.8 billion in cash and 321 million new shares at most, but Jiaxin Industrial can finally increase the price increase and obtain a large amount of rich funds for use future exhibition.