Rebirth of the Official Business Route

Among the twenty-four senior sales executives, Liu Minghui pulled half of them away without saying hello in advance, and Zhang Ke promised to let them go immediately. Yang Yun couldn't help but get a headache. Wouldn't the marketing department be in chaos for several months? In particular, all the sales directors in the South China region have left, half of the sales directors in the Central China region have left, and Liu Minghui has taken away a deputy manager in the East China region. It may not be possible to find the right manpower...

Yang Yun asked: Did the lack of manpower be filled from the headquarters?

Peter Drucker said: Some sales work is always important, but the purpose of marketing is to make sales work redundant, Zhang Ke said with his finger on his forehead, I have been thinking about setting up a sales team under the marketing department. As for the problem of the sales department, the work of sales can be further compressed, how to deal with it, you discuss it with Mr. Su, and you start to do it, don't put too much pressure on it, even if there is confusion at the beginning, it is normal. Regardless of Yang Yun still having something to say, Zhang Ke rubbed his hands and said, Okay, let's find a place to eat first, and hurry back. I ate a terrible fast food in Jianye at noon, and I managed to squeeze in some. I'm already hungry now. Let’s fill our stomachs and discuss other issues.”

Of course, Yang Yun is under pressure. Let’s not talk about other things. The dealers will not be able to disperse for a while, but the sales executives in the South China region have all jumped away. The logistics, business promotion and other work in those regions must be a mess. They all took it out to complain. The marketing department jumped out of so many senior sales executives at once. Zhang Ke didn't hold him accountable, which made him ashamed. Fiction novel chapters are updated the fastest

Yang Yun is really not in the mood to eat. Since Zhang Ke promised to release people at any time, he must first sort out the current chaos, give priority to those sales assistants and business assistants who do not have enough experience, and then do a good job. Adequate preparations for fighting fires everywhere. The market in South China cannot be paralyzed all at once.

Of course he has more things to worry about. Zhang Ke had to make up his mind on these matters, so he had to reluctantly follow everyone to get in the car to eat, and when he got in the car, he didn't forget to notify his assistant to let those who submitted the resignation letter go first, and lead the other employees of the marketing department Go to the company cafeteria to eat Xiaozao, and wait for him to come back for a meeting at night.

It is very uncreative to choose the eating place in Xieyu Restaurant. It seems that Yilong Town is spreading the news about Liu Minghui and his group going to Kewang.

Zhang Ke believed that these news came from people like Xie Zhan, Xie Jiannan or Zhao Jinrong. It was probably because Chen Jiashan, Chen Jing and his father and daughter told them about their performance at Sun Shangyi's house yesterday, and they spread the news to make Liu Minghui unable to turn back.

Liu Minghui jumped ship to Ke Wang, CCTV on November 8th, should we fight, should we fight? How should we fight? Yang Yun asked as soon as he walked into the box.

Zhang Ke said: This time, you stay at home to deal with the affairs of the marketing department, and President Su and I will go to Beijing to adapt...

Dealer system,

The headquarters has always been under control, chaos is certain, even if Liu Minghui pulls everyone away, there will be no problem with the channels in South China and Central China for a while. I am worried that after Kewang wins the bid, those dealers will choose Kewang's products. At that time, there may be problems with our channels, and in addition, we have to refund the dealers... Yang Yun pointed out the most serious consequences that may be caused by Liu Minghui's collective job-hopping.

After Aida Electronics won the CCTV bid last year, it took advantage of the strength of the brand. A deposit system is implemented in the dealer system. A total of nearly 300 million deposits have been collected from various dealers before and after, once Kewang wins the landmark next year. It is not certain that some dealers will abandon Aida to choose Kewang. The damage to the channel is already quite a headache, and if the deposit is refunded, it will squeeze Aida Electronics' liquidity.

Zhang Ke patted his forehead, smiled coldly, and said, Ke Wang and his fellows probably think so too! They have a good plan, and they want to walk on the road to success with Aida's bloody body...

Two tables of banquets have already been set up in the Lily Hall of Wenshan Hotel. There is a balcony connected to the hall. Looking north from the balcony, you can see Xuhu Lake, the only lake in Haizhou City. There is also a lake ten times larger than the lake in front of you, called Kumho, which was filled in the 1960s. At that time, it was still in the suburbs of the city, and people were busy filling the lake to create fields. In summer, Lixi often flooded the whole city due to the inability to release the flood in time. It was really hard for the people of that era to understand...

Chen Jing didn't really want to hear Xie Jiannan's emotion. She wondered whether Zhang Kezhi's Kumho company name might be based on this. After taking a look at Xie Jiannan, he thought so too, right?

Oh, have you read Kewang's marketing?

I've seen it, Chen Jing asked suspiciously, Did Aida do it in the same way? Can we also copy it successfully?

Yes, Xie Jiannan said confidently, as long as the Aida model is thoroughly studied, it can certainly be replicated successfully. I have carefully budgeted and entrusted a professional organization to conduct market forecasts. Next year's DVD player market will be 5 million units this year. There is no problem in doubling the basics. The domestic market should eventually stabilize at about 20 million units. This is only the domestic market. In addition, the markets in Europe and the United States are saturated with video recorders. In addition, the market in Southeast Asia alone can be doubled. , Aida hasn't had time to start the Southeast Asian market...

Southeast Asia has a population of 500 million, and South Asia's population is second only to China's. The market in these two regions alone is larger than the domestic market with a population of 1.2 billion. Who would have thought that the tsunami of the financial turmoil in Southeast Asia would be rampant at this time. Southeast Asia The region's economy didn't start to recover until 1999?

Yes, although I hate that guy, I have to admit that he is very talented in this area. Xie Jiannan's deepest impression of Zhang Ke is nothing more than the morning when Zhang Ke aggressively picked up bricks and smashed the front window of his car At that moment, he and Ye Hong played all night in Huishan until early in the morning when they had nothing to do before driving over to visit his cousin Xie Wanqing. He didn't expect such a thing to happen... Although Xie Jiannan's method is not authentic, it can't be considered narrow-minded. It costs a lot of money to bid for CCTV's advertising campaign, but it can be paid in installments. The moment you bid for CCTV's advertising campaign, it means becoming the most powerful brand in the next year, which means a huge market share. The director of the advertising information department of CCTV is the real marketing elite. That woman has unreservedly displayed the value of CCTV's standard king. You see, the newspapers are reporting on Aida Electronics these days. That's not free The promotion for Aida Electronics is mainly because CCTV uses the media resources it controls to hype the concept of next year's CCTV Biaowang. Who can imagine that a company that only has the aura of CCTV Biaowang on its head can increase its sales to 100% within a year? To 4 billion? The first day of the advertising year should be counted as November 8th. Those who do marketing and advertising should regard this day as the most important day of the year. As long as there is CCTV The aura of Biaowang will attract countless dealers to compete for agency rights. The huge deposit collected from the dealers alone is enough to supplement the lack of working capital. With enough working capital, we can support a large enough production capacity...

Xie Jiannan knew that this was a process of ebb and flow. As long as Ke Wang wins the CCTV bid, he can not only seize channel resources from Aida, but also seize capital resources.

Xie Jiannan learned from Liu Minghui that although Aida Electronics has made a lot of money in the past year, Xinguang Paper, Xie Wanqing's private school, Yuexiu's shareholding in Jiaxin Industrial, and the purchase of corporate bonds have consumed a lot of money. . As a result, the liquidity of Aida Electronics still largely depends on the deposit of 300 million yuan collected from various dealers.

Xie Jiannan has never been able to figure out why Zhang Ke invested so much in Xinguang Paper. In particular, 200 million yuan was invested in the Fenglin project with an extremely long return period. Could it be that the investment was made under the coercion of Xu Xueping? He also promised to increase the investment in the Fenglin project to 600 million next year. Xie Jiannan smiled coldly and thought to himself: What will you use for additional investment next year? It is stupid enough to use this kind of blind investment as a political bargaining chip. Is it worth investing 600 million indiscriminately for the position of a deputy mayor?

It was really hard for Xie Jiannan to understand this.

Liu Minghui revealed the inside story. He has found out that Xinguang Paper alone has consumed 300 million of Aida's funds. Yuexiu spent nearly 200 million yuan, and Aida Electronics invested nearly 200 million yuan this year. Xie Wanqing bought land and built a school before Xiangshan, even if Aida Electronics has already made 800 million yuan this year, it will consume seven and eight. , at most there is only left on hand, so among their 600 million liquidity, except for 200 million from the bank, the other 300 million comes from the deposit provided by the dealer.

What a crazy capital chain, Xie Jiannan couldn't help shaking his head: I don't know how Zhang Ting can maintain this crazy capital chain after Aida Electronics loses the aura of CCTV's king!

Chen Jing remembered a question, turned to Xie Jiannan, and said, If Aida Electronics wants to keep the king this year, what should we do?

This is very possible. According to the analysis in front of us, losing the aura of Biaowang is very difficult for Aida Electronics. I believe Zhang Ke can also understand that it is not terrible for them to lose Biaowang. On Kewang's head, as long as Kewang wins the bid, at least he can be sure that the distributors of the original Aida Electronics in 13 provinces and cities controlled by these people who went to Kewang together with Liu Minghui will vote for Kewang .

Yes, they will fight to the death, Xie Jiannan smiled, Even if King Ke didn't emerge suddenly, wouldn't they still have a budget of 280 million? It's a full increase of 200 million from last year. There is no one plotting against anyone at the bidding site. I have been thinking about this issue these days and came up with a figure. If Aida Electronics’ quotation exceeds this figure, we can only give up, but even if we fight to the death with Aida Electronics, It is enough for various media to rush to report on Ke Wang... As for the extent to which the first report can be achieved, there is still some work to be done...

Of course, Xie Jiannan hoped that Liu Minghui's collective job-hopping would plunge Aida Electronics into a mess, and he didn't care to think about the three-day advertising investment conference, and gave up the competition for the CCTV bid king. The marginal income cannot be accurately estimated after two or three days of preparation; Of course, Aida Electronics will guarantee the title of Bidding King. Xie Jiannan doesn't mind benefiting himself at the expense of others, raising the marketing costs of Aida Electronics, and letting Kewang attract media attention by the way.

Chen Jing nodded, she still fully trusted Xie Jiannan's ability.

Don't hide in Qingqing me, Xie Zhan poked his head out, Liu Minghui and the others just left the company, and they will arrive in about 20 minutes. Just now he stayed in the office talking to that bastard, and the matter is almost settled, I don't know. What are you worried about, can that kid Liu Minghui have a retreat at this time?

South China and East China are the two most important markets. That kid came back from Hong Kong specially. Who knows if he will spend a lot of money in order to protect the South China market? Xie Jiannan curled his lips and smiled, Liu Minghui is nothing more than trading himself , It’s a deal with us, can’t you use us as a bargaining chip to make a deal with that kid to raise the price?”

Xie Zhan chuckled and said, If he succeeds for a while, he is not afraid to settle the score for Qiuhou? How tolerant can that fart-sized hairy boy be? I have been in touch with Liu Minghui a few times, he is very smart, he is definitely a piece of material, no If you do something stupid, I'm not worried about it.