Rebirth of the Official Business Route

Before Xinsheng came to Haizhou, Zhang Ke told him that he would give him a surprise. He used the prototype of the decoder board.

The magnificence of the DVD player market can be foreseen, and it is concentrated in China in the early stage. Chen Xinsheng is authorized to handle all businesses related to this emerging market. For him, the most important thing at present is to negotiate the market division of decoder boards with Scooper .

He is the leader of the global semiconductor solution provider, but he lacks the support of practical application technology, so it is inevitable that he lacks confidence. Aida Electronics has produced a prototype, so that they will not be afraid of Skopper's threats at the technical level of practical application. . w Novel chapters are updated the fastest

This was of course a big surprise.

After carefully adjusting the performance of the prototype, he immediately decided to increase the expected goal of this trip. He must share the decoder board market with Skopp equally to be considered a success.

There is no free lunch in the world, Chen Xinsheng said with a smile, I don't expect Aida to open the prototype technology to the public for free, and I have to admit that getting love can save some time...

We want to make our own movement... Zhang Ke walked forward a few sets, distanced himself from the people behind, lowered his voice, and told Chen Xinsheng his long-standing intention, I'm interested in participating... w novel Novel chapters are updated the fastest

Chen Xin glanced at Zhang Ke suddenly, and thought to himself: He is really a vigorous guy.

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Due to the lack of attention to the DVD player market, the company almost missed the opportunity.

For the world's top-ranked electronics industry giant, a delay of several months is tantamount to a miss.

With the efforts of Aida. If the company seizes this, then they will have stronger strength to grasp this opportunity better.

Zhang Ke originally wanted to exchange the prototype technology for the agency right of the decoder board. Later, he considered that the actual effective time of the agency right would be very short. Merchant purchases in bulk.

; After that, in 1997, the domestic DVD player industry complacently set up a level standard. However, the compression method of mepg-2 word video is someone else's, the decoding chip is someone else's, and the CD-ROM reading and writing mechanism is someone else's. In China, they only put together other people's things to formulate a format; it will be eliminated by dVd soon.

In the dVd era, domestic manufacturers did not have any intellectual property rights at all, so that in the era of small profits,

Overseas video camera manufacturing giants stuck domestic companies to death only by patent fees.

It has just become popular in China, and overseas electronics industry giants have started research on dVd. At the end of next year, dVd standards will be drafted together, and mature dVd products will be produced in 1997.

The mpeg-2 digital video compression method can't be plugged in. The domestic pirated disc production industry has flourished for more than ten years and will not decline. I don't believe in overseas monopoly giants. I can receive patent fees from them; the decoding chip cannot be plugged in, the company is not that stupid, and it is impossible to do this part of technology and Aida :_ alone. In the mid-1990s, there was no industry and The technical basis; only the CD reading and burning technique-the movement still has a door open.

With a certain accumulation of technology, especially the Japanese manufacturers of high-power laser applications are weak, Aida has done some research work, but it is all superficial technology research. At most, it is possible to use other people's ready-made bald heads to make the movement, and it is impossible to master the real core technology, let alone participate in the standard competition in the middle of next year.

The so-called technical standards are just a set of technical formats of the patented technologies owned by the major electronics industry giants. Even if a company has unique technologies, it does not have strong strength and power. It is also entirely possible that another alternative technology will be kicked out when the standard is drawn up.

Making the movement alone is much later than Philips and Sony. Even compared with Japanese manufacturers, there is no time advantage. Aida has no ability to master the core technology of the bald head in a short time. Starting from home, with technology accumulation and strong technical force, Aida can not only propose some outer-layer technologies. It can also guarantee a considerable market share.

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Zhang Ke squinted his eyes and looked at Chen Xinsheng. Although Chen Xinsheng is a Chinese studying in the United States, he will be loyal first.

Boss, this is a must-have for a professional manager. There is no need to talk about the prospects of the DVD player market and technology development. Chen Xinsheng knows better than anyone else.

Chen Xinsheng glanced back, his two assistants went to the other side with another investor of Aida Electronics, a very beautiful mature woman Xie Wanqing, and looked directly at Zhang Ke who was much younger than himself With a glance, I thought: He probably won't admit to having brought up this topic when he turned around, but his proposal is really very tempting.

Chen Xinsheng said lightly: I don't know how to cooperate properly?

Zhang Ke looked at the expression on Chen Xinsheng's face and said: A year ago, the company developed both the CD reading and decoding technology. Due to the wrong judgment on the market prospect of the DVD player, the relevant development work was suspended. The development of restarting the decoding technology and reading burning technique has been at a standstill, maybe it was restarted without revealing it to the outside world, but I don’t think there are many actions...

Chen Xinsheng smiled calmly, opened the CD reading and combustion technology and then produced the movement. There is no need to hide it from Aida Electronics, which will be the largest complete machine assembler in the DVD player industry, and said: It is true that the headquarters has no plan to restart research in this area. ...

Zhang Ke said: Without further technology development, the deposit will soon become a pile of obsolete documents or useless documents in the computer. The company will take out the technology and patents that have accumulated and are almost obsolete, and Aida will also Take out the outer layer technology of the movement and the application technology of the prototype machine currently mastered, and form a joint venture company, with one company accounting for half of the shares. Technology……

It is impossible for both parties to develop related technologies in the joint venture company, which means that they are more optimistic about the future market. They can only increase investment in the joint venture company. The company will undoubtedly increase its resources, but Aida can provide more market resources. As for the holding company Everyone wants to fight for the right, Zhang Ke proposed that half of the family should not hold a controlling stake, showing strong confidence in the future market.

It seems that you have thought about this carefully. I will talk to the headquarters, and sigh softly, I have to say, you are an ambitious guy, which is very similar to Mr. Anjibo, the chief of staff...

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In any case, DVD player components are not our main business, but our technology, so we won't be too greedy.

Mr. An Jibo is such a person? Zhang Ke said with a smile, Then I see the hope of cooperation. Even if cooperation, it can't be achieved in a day or two. Let's see what the result will be with Skober... ...

The prototype of the decoder board unexpectedly appeared ahead of schedule, which made Skopper very passive. They could hardly gain any advantage, and they had to face the leading giants in the semiconductor industry. Zhang Yaping will not favor Skoop, he just wants to finalize a strategic cooperation relationship with him, unite two decoder board suppliers and Philips, and set up technical barriers for the future is the purpose of his trip. Zhang's attitude is obviously in favor of, but he said that he will accept the agreement finally negotiated with Scooper, and purchase the corresponding proportion of decoder boards from the two companies according to the agreed market share of the two companies, but ask the two companies to provide preferential prices.

Aimer learned from Zhang Yaping that Aida is likely to account for 40% of the market share of the branded DVD players starting from January next year. That is to say, if Scooper loses Aida as a big customer, he will also lose 40% of the market share. , unless you give up the monopoly price and compete with the company.

When there are only two suppliers in the market, they still have to bargain with each other, which is probably a stupid move that no one can understand. It is impossible for Skopp to give up monopoly profits, and the only condition is to accept and share the market equally.

Aida Electronics needs to have a decoder board, half of which is purchased from the source, and the other half is purchased, because using the decoder board of the two companies will cause additional technical investment, and both companies are willing to open up some external technologies to help Aida develop the control system aspects of research. Moreover, when Aida Electronics purchases decoding boards from Skoop Company, Skoop's agent in Hong Kong will be ignored.

As for the foundation of the cooperation between Philips and Aida, it is inseparable from Aida's existing technology, but Zhang Yan's prototype technology is a joint venture company.