Rebirth of the Official Business Route

The power of Vision King first involves distributors from all over the world. Among similar products, they are crowned with the halo of CCTV Standard King. They are more willing to spend more energy to promote Dada's products. Aida can spend 80 million yuan to advertise on CCTV , in their eyes, it must be a powerful big company, and they also know that among similar products, Aida DVD player will be the best seller and will bring them the biggest profit; , they are always willing to put the most potential hot-selling products on the most eye-catching counters, and are willing to leave an important position in the store and store advertisements to make this product more popular; Customers recommend Aida's products, because Aida DVD players are crowned with the aura of CCTV's king, which makes the promotion more convincing, easier to succeed, and makes their work performance higher; of course, a powerful distributor can also Imposing on shopping malls and specific counter staff; even customers who have no specific concept of DVD players will try to take a fashionable DVD player home after hearing the propaganda of the counter staff because they are superstitious about the authority of CCTV take a look. Novel chapters are updated the fastest

Even though the concept of CCTV Biaowang is still not familiar to ordinary people, even if the Biaowang advertisement of Aida DVD players has not been officially broadcast, the sales of Aida DVD players in various places have begun to soar.

The timely feedback of Aida's market performance will further strengthen the above-mentioned factors in the market circulation process. Fiction novel chapters are updated the fastest

Out of stock, out of stock, out of stock...

For dealers everywhere, the most painful thing is this.

At the beginning, Aida Electronics reserved a high profit margin of 200 to 400 yuan per machine for dealers.

Before Zhang Ke and Zhou You went to Beijing to compete for the CCTV bid king, they did not contact the dealer in Beijing in advance, but they urgently prepared a thousand local goods for the Beijing area, after winning the CCTV bid king. One thousand machines were sold out in five days.

Liu Minghui was doing the market in Guangzhou. The marketing promotion and the media’s bombardment report on the CCTV standard king made Guangzhou’s sales closely catch up with Beijing’s. The stock in Guangzhou was sold out. Less than a third of the 3 million publicity fee was spent. History has changed, and Zhongshan Aiduo did not take any action on the Guangzhou market until late November. Presumably they also know that in the face of the storm of CCTV's standard king, no matter how sharp the market offensive is, it is impossible to achieve the expected results. It is better to wait for Aida Electronics to take a breath before choosing an opportunity to attack.

In Haizhou City, Aida has almost no investment in advertising. After the broadcast of CCTV's Biaowang News, the sales volume reached 50 units a day. This is the result of Zhang Ke's limited supply. The result is that the more limited the quantity, the more urgent the market demand is, and some people find connections and pass notes directly to the factory.

Since Zhang Ke asked the marketing department to select distributors from various places on the condition of cash order, distributors in many places are willing to try to represent Aida's products. They won’t take the risk of getting a lot at once. Most of the dealers in the second and third tier cities,

The stocking quantity is at most about 20 or 30 units. Such a low stocking quantity is not even enough for a wave of media storms.

Facing the strong market demand from the market terminal against radium, but the supply is not available, they can only watch the profits at their fingertips lingering outside their pockets. How can dealers who are chasing money not suffer?

The distributors in East China are a little better, and Aida has been the most thorough in the East China market. The market share surpassed that of Samsung and Pioneer in September. After three or four months of adjustment, dealers in East China have relatively sufficient stocks, but they will definitely not last until the end of the month.

In late November, the first logistics bases built in the east of Yilong Town and Haizhou Electronics Industrial Park were surrounded by vehicles sent from all over the country to directly collect the goods. Many dealers directly paid the goods to Ada's account. Just to be more confident when pulling goods. Zhang asked the marketing department to ensure the supply of the first-tier cities first. When the DVD players were still semi-luxury, the first-tier cities would always be the main battlefield, and then to ensure the gaps left by the second-tier medium cities, third-tier cities, and a larger number of county towns. It can only give those OEM and counterfeit DVD player manufacturers an opportunity to enter.

The problem of OEM and counterfeiting is a problem that has plagued the country for more than ten years and cannot be solved smoothly. It is also because of this problem that the commercial resources of the terminal are concentrated in large stores and shopping malls, because more and more people have suffered from fake and shoddy products. Trust the goodwill of large stores and shopping malls.

It is useless to stare at manufacturers, and it is also useless to stare at dealers. Only by focusing on the main shopping malls and stores in each city, the large shopping malls and stores in the city are still the most important stores for civilian commodities, especially household appliances.

Few people will use the extremely powerful public information resources of CCTV to frighten these large shopping malls and stores from rural supply and marketing cooperatives or wholesale markets, and small household appliances worth more than 3,000 can solve the main problem.

While dealers from all over the world are constantly asking Aida to increase the supply, they also realize that in another month, they will no longer have the agency rights of Aida Electronics. Except for a few dealers such as Shanghai Yongchengjiao Home Appliances Co., Ltd., who have long recognized Aida's products and marketing methods and paid a huge amount, other dealers have no agency rights for 1996.

At the end of November, Aida Electronics held the first dealer meeting amidst the excitement.

The purpose of convening the dealer meeting is to eliminate dealers with weak strength and market level, select dealers with strong strength and rich market resources, and improve the overall quality of the dealer network. Zhang Ting admitted frankly: Take money!

Half a month of chaos and excitement made the management of Aida Electronics a little tired, but very excited. Ye Jianbin, as the general agent in East China, was also invited to participate in the internal meeting of Aida Electronics. He heard Zhang Longyan's shameless words He directly stated his sinister intentions, he was holding a sip of mineral water in his mouth, and he was about to spit it out. He swallowed the water with difficulty, pointed to Zhang Ke and said, You can't put it in a more euphemistic way. It makes me feel better when I hear it...

To put it mildly, it's also a money trap. Zhang Ke spread his hands, not caring what others thought of him, Aida Electronics is still a machine-oriented enterprise, and the investment in fixed assets is not high. The demand is particularly huge. In the past, we proposed the mode of ordering by cash. From payment to delivery, there is almost a time difference of ten to fifteen days. If there is a monthly sales volume, we can draw 30 to 50 million from it. Working capital. But the current situation is that more and more dealers are directly driving trucks with cash and checks to pick up goods. That is to say, the time difference does not exist. Compared with the ever-expanding Our turnover will shrink greatly, which will put additional pressure on our capital chain...

Ye Jianbin said with a smile: The hot sale of the product will also bring additional troubles, which is really a joyful pain...

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Everyone present laughed. Su Jindong, Dong, Zhou You, Yang Yun, Zhou Yiping, Jiang Wei, and Liu Minghui all followed Zhang Ke early in the morning. Lu Qingsheng also won everyone's trust with his excellent management skills. Yang Zhipu turned out to be The director of Haizhou No. 2 Radio Factory, after the factory was acquired by Aida, was recommended by Song Peiming to serve as the deputy manager of the production operation department and the general manager of the component branch. For him, in addition to product changes on the production line, In addition, personal income is almost twenty times that of before. Because the chaos here in Haizhou exceeded everyone's expectations, Zhang Ke did not let Tao Xingjian, who has rich experience in financial operations, join the company immediately, and asked him to assist Zhou You in managing the dealer network, and deal with the immediate situation first. It also gave him an in-depth understanding of Aida's situation.

Zhang Ke licked his lips, but without the slightest embarrassment, he said: It is self-evident for Aida Electronics to hold a dealer meeting to select powerful dealers with more abundant market resources, but how to identify them? Enough time to inspect the market resources they have one by one. The only criterion is economic strength. We need to set a margin threshold for dealers. Let me talk about the standards I envisage. There are three categories. The agency right margin for the first category is Five million, three million for second-tier cities, and one million for third-tier cities. As for which cities should be classified as first-tier cities, which cities should be classified as second-tier and third-tier cities, the marketing department is responsible for the specific operations...

Ye Jianbin said in surprise, How much money do you want to collect this time?

Zhang Ke smiled: Next year's monthly output will reach 100,000 units, and there is no liquidity of 200 million yuan, so how can it be enough?

Ye Jianbin curled his lips, but he didn't say it was impossible. Thinking about the dealers who flocked from all over the major hotels in Haizhou City, there were many dealers who were superstitious about the authority of CCTV and were willing to take the bait. We couldn't say these things. The dealer is stupid, isn't Sheng Xin providing a 15 million deposit in Aida without any clue?