Rebirth of the God-level Xueba

Pharmaceutical companies are the most willing to pay in the world. August 1?? Chinese W? W? W. 81ZW. COM

From top to bottom, from Pfizer Pharmaceuticals to Beira Pharmaceuticals in Mozambique, one is counted as one. Expenditures on publicity and marketing, government public relations, and legal security are all at the forefront of all industries.

To put it simply, the more profitable and badly reputable companies are, the more large additional expenditures will be needed to maintain the image that has collapsed and protect the fragile ecological chain, such as arms dealers, energy companies, or pharmaceutical companies.

On the other hand, the larger the scale of the company, the greater the degree of transnational and trans-regional, and the more it needs to bet resources in it.

Why is Coca-Cola willing to pay tens of thousands of dollars to Yang Rui to make an investment that is not in their plan? Because they spent tens of thousands of dollars to hold a meeting and do a project in their marketing plan, it is really common. Even the Coca-Cola company in China is willing to spend a lot of money when finding a suitable project. cash.

Sometimes, such a multinational company will pay tens of thousands of dollars to an unknown scholar in exchange for his "righteous speaking", or simply a speech to an indifferent crowd. The round-trip first-class airfare and hotel costs, plus lecture expenses, are enough to be staggering.

The courage of the pharmaceutical company is even greater.

When a company spends tens of millions of dollars on various types of litigation every year, they are generous in maintaining relationships, which is more than the annual output value of an ordinary factory.

Sometimes, for a lobbying involving new drugs, pharmaceutical companies can take hundreds of millions of dollars from their pockets.

Astra is also one of the world's leading original drug companies. It pays countless taxes to the Swedish government every year, and the turnover of selling drugs in a year is tens of billions.

For pharmaceutical companies at this level, the main points they need to care about are drug research and the launch of new drugs.

In fact, compared with small pharmaceutical companies, the research capabilities of large pharmaceutical companies are not necessarily stronger. The way they are most used to is to buy patents from small pharmaceutical companies and use their strong marketing capabilities and government relations to promote drugs. Get out.

However, drug patents are only one link in drug research.

At the level of Astra, they not only have to care about what new drugs are coming out, they also have to care about what new drugs we can do now.

What new drugs can be made depends on the prescriptions and initiatives of basic medicine.

For example, g protein-coupled receptors will be the source of new drugs for a long time in the future. At one time, 50% of new drugs were powerful in g protein-coupled receptors.

After Astra was naturally unwilling to be reconciled, they grabbed the olive branch that Yang Rui handed over.

Companies such as large pharmaceutical companies are not afraid of your conditions. This is especially true for pharmaceutical companies in Sweden.

Yang Rui is not the first biologist interested in the Nobel Prize, nor will he be the last.

After a simple visit to the pharmaceutical factory that day, without Yang Rui or Zhou Yingyao greeting, the Astra official in charge of the itinerary and introduction came over and said, "Mr. Yang Rui, I heard that your Chinese Embassy is going to hold a dinner party. I have already signed up."

"Oh, thank you for your participation." Yang Rui showed considerable enthusiasm.

"Let me introduce myself again, Pulitzer. I am from Stockholm. When I was young, my favorite festival every year was the Nobel Prize award ceremony." Pulitzer smiled and said: "Stockholm at that time was One of the most lively places, we drink, laugh, and watch real scientists win prizes together."

Yang Rui nodded slightly.

"There is a saying like this. Even the liveliest Swedes are not the shyest Americans outgoing, except after drinking." Pulitzer raised the glass he held in his hand and said: "Mr. Yang Rui, Astra Corporation believes that your research on g-protein coupled receptors and pcR has commendable originality and commendable influence. You deserve the Nobel Prize."

"Astra thinks so?"

"of course."

"Thank you very much for your appreciation." Yang Rui couldn't help looking up. This is why he came to Sweden. He has to tell people that someone here is qualified to win the Nobel Prize, and this person is willing to win the Nobel Prize.

However, Astra was originally the easiest Swedish company to conquer. Their relationship with Zelikon and their lack of integrity as a pharmaceutical company determined that they were more willing to support Yang Rui. However, from the perspective of a stepping stone, Astra is of extraordinary significance.

Yang Rui also said with compassion: "Astra’s attitude is very important to me, Mr. Pulitzer, you are the first company I contacted in Sweden, and the first company that gave me full support. thank."

Pulitzer smiled very much in Sweden, and converged very quickly, and said: "Mr. Yang Rui, I want to make one point. It can't be called the full support of Astra at this time. Of course, we support you very much... …"

"Under what conditions will you fully support it?" In the face of such a multinational company, even if it is a Swedish multinational company, Yang Rui does not have to maintain the so-called celebrity style.

A commercial company is a company that pays attention to transactions, and Yang Rui is also a person with capital.

Pulitzer gave Yang Rui a surprised look and said: "Your approach reminds me of Americans, oh no, it should be more like a British."

"Oh?"

"British people always discuss some very important issues in a flat tone."

"So the British oo7 is very famous." Yang Rui smiled, and said: "I think the Swedes are always very calm."

"It's better to say it is indifferent." Pulitzer changed the subject and said: "Mr. Yang Rui, if Astra fully supports you, what kind of return can you provide?"

"I can teach your researchers for a month and answer their questions." Yang Rui said.

Pulitzer froze for a moment, couldn't help but laugh, and said: "Mr. Yang Rui, you are a good at telling jokes."

"Not a joke, Mr. Pulitzer."

Pulitzer scowled and said: "Mr. Yang Rui, I would rather consider it as a joke. Astra is a large-scale pharmaceutical company with many years of tradition and confidence. We are very willing to accept information from the outside world. Researchers in the country discussed with each other, but..."

"It took me only two months to make desferiprone." Yang Rui did not let him finish, interrupting: "Furthermore, he made 7 active substances. Now it seems that the phase III clinical trial is also going well. , There is no problem even in the fourth phase..."

Pulitzer was suddenly a bit poor. Making original innovative drugs is a big deal for any large company. Although Astra is a big company with tens of billions of dollars in marketing, the original innovative drugs they can pass every year—in fact, no large company can do it. There will be original and innovative drugs every year, and cruelty is the norm in drug prescribing.

"Think about it." Yang Rui's voice was full of alluring, and said: "I am the researcher who knows g protein-coupled receptors best in the world. I am a bit embarrassed to brag about myself, but I think I am right about my position. ?"

"I think it's very appropriate." Pulitzer said this sentence firmly, and the thought in his mind instantly came out.

The reason why the study of g protein coupled receptors is called Wang Qi is that its seven-pass membrane mechanism is too abnormal. It affects almost every aspect of the human body, from smell to life maintenance...

In other words, through g protein-coupled receptors, it can affect all aspects of the human body, and the resulting targets are simply countless.

And Yang Rui, he was the man holding the king flag.

Although the news that Yang Rui has completed the second phase of the g-protein coupled receptor has not yet come out, and Pulitzer does not know it, no one can replicate his progress in the first phase alone.

In other words, Yang Rui is the well-deserved first person in terms of g-protein coupled receptors.

What's more rare is ~www.wuxiaspot.com~ He is not only a biologist who knows basic research, he also presided over the completion of a new drug development.

Such an experience made Pulitzer greedy.

"Full support is a big topic." Pulitzer's expression became serious, and said: "I have no right to decide, but I can report to netbsp; Sweden is the most respected country for flat management, and many people are qualified to report. To the top.

Yang Rui nodded, laughed again, and said, "You don't need to be too nervous, maybe you can arrange time first for me and your researchers to have some in-depth conversations, such as the form of lectures?"

"Would you like this?"

"of course."

"Great, thank you very much." Pulitzer immediately agreed: "I will make the corresponding arrangements right away...Oh, do you want to give the lecture a name?"

"How about the experience class for g protein coupled receptors." In Yang Rui's mind, the image of a salesperson sending trial kits emerged.