Rebirth of Military Workers

Chapter 1152

“On this day, almost all are in debt? This…”

Today, there is no hot sales scene as imagined, just because Xie Kai counts for thousands of dollars, and did not think of the customs of Chinese New Year.

Liao Zhuolin really didn’t expect that Xie Kai actually allowed all stores to agree to the debt in order to sell things today.

The Huang brothers are worried that these people won’t pay any money.

It is not a good thing to owe money as soon as it opens.

“Don’t worry. They won’t fall for the bills. Besides, if you really fall for the bills, just let them eat the bitter fruit by themselves.” Xie Kai didn’t care at all.

To be a man, we need to be atmospheric.

Doing a career makes you more atmospheric.

In the future, the home appliance market will be fiercely competitive. How many stores can learn from Gome’s operations. How will they compete?

Cultivate your own customers from the beginning.

With the distribution of flyers and the screaming of people who bought electrical appliances, in the afternoon, the situation at Gome Mall has improved a lot, but the expected popularity still did not appear.

Before one o’clock at noon, the milk-producing alpaca from the base finally arrived. Xie Kai personally went to the airport and took his son’s nanny to the hospital.

In the zoo of the 404 base, a greenhouse was specially built for these sacred beasts. When they were sent here, they also put clothes on the stuff, and a special breeder took care of it.

404 raises this thing, not because it is very ornamental, but because the fluff on the alpaca is expensive.

Internationally, Peru, Chile and other countries have a large number of farms, but they are restricted from exporting. Australia now does not raise much.

You know, after the alpaca fleece began to sell in the European, American and Japanese markets in the 1990s, a kilogram of alpaca fleece sold for more than US in the international market. Later, when it was higher, the price reached US6. kg……

As long as you can earn dollars, 404 will not let go.

The base has specially assigned personnel to study alpaca breeding technology. Anyway, there are many domestic pastures, Qilian Mountain is the pasture, not to mention the processing of this stuff into high-end clothing, the added value will be higher.

The appearance of mythical beasts quickly aroused onlookers.

The hospital did not let him send the alpacas in. In desperation, Xie Kai milked the milk directly at the entrance of the hospital, and then boiled it in the ward before feeding her son…

Ignoring the sales of Gome, or the sensation caused by the appearance of alpaca, a mythical animal that the Chinese people have not seen before, Xie Kai stayed with Mo Qi and the child in the hospital.

But in the evening, as soon as Xie Kai returned to the guest house to bring dinner to his mother and Mo Qi, Zheng Yucheng and others went to a meeting with him again.

Xie Kai won’t work unless he goes.

Gome’s sales on the first day of opening were far from expectations.

“The sales of 15 stores have been calculated. The situation of 5 home appliances in the two cities in the south is better, and it is not optimistic. Today, a total of 47 color TVs of various models, 33 Little Swan washing machines, and 9 Haier refrigerators have been sold. 3 Midea air conditioners…total sales are just over 100,000.” Liao Zhuolin’s statistics made everyone at the conference look sad.

No one thought it would be the result.

Or that they have already thought about it, and they don’t want to admit it.

On New Year’s Day, it is not suitable for opening at all. Xie Kai chose such a day…

No way, the shareholders of Xiangjiang simply don’t care, and the person in charge of 404 doesn’t say anything.

In the afternoon, although the popularity has increased a lot, even if the discount is large, the sales are not ideal because of various conditions. There are many people who inquire about it, but not many people actually start.

“This is my mistake. I didn’t think about it so much before. I forgot about the connection between Chinese New Year customs and advertising.” Xie Kai took the responsibility on himself.

“Xie Kai can’t be blamed for this. We don’t have much experience. At the beginning, Comrade Liao Zhuolin and the Huang brothers raised it…” Zheng Yucheng shook his head and said, “We can see the effect of advertising. We can’t just use this. One day to judge whether it failed.”

Where did Xie Kai think about doing this before?

The wife has been in a coma, and the son doesn’t know if she can keep it. It’s normal to do this without thinking about it all.

Besides, Liao Zhuolin and the others have no experience in this matter.(Read more @ wuxiax.com)

When it opens is not important, what matters is what the market will be like after the opening.

“Let’s take a look at the situation these days.” Wang Guilin said softly, “If there is a problem, we have to consider other ways.”

Liao Zhuolin wanted to say that he had thought about all the methods they could think of, and even the methods they hadn’t thought of. What else could be done?

“Everyone actually don’t need to worry. There is absolutely no problem with the effect of the advertisement. The only mistake is the failure to take into account the customs, which also provides experience and lessons for our future development…”

Such a situation will not dampen Xie Kai’s confidence.

If this fails to attract a large number of consumers, then in the future, the entire market will not be able to do so.

In fact, everyone knows in their hearts that it is a matter of the day of opening today. Everyone is celebrating the New Year, and even the water at home is not poured out, let alone spending a lot of money.

One more thing, the bank is closed today.

How many people have thousands of cash in their homes?

Even if those self-employed businessmen who get rich first, they have done a good job of buying new year goods before the New Year, leaving enough New Year’s expenses, and everything else is deposited in the bank.

If the bank doesn’t work and can’t withdraw money, who wants to?

Gome also didn’t publicize that you can buy it today and then pay later. Only when you encounter people who really buy and find that the money is not enough, they will propose it.

“Is there a discount tomorrow?” Liao Zhuolin asked.

“It’s a 10% discount, and then it rises by 0.2 to come back every day.” Xie Kai said firmly.

Originally, the price was already 10% lower than that on the market. The opening bargain was originally planned for today. It was calculated based on the hot market. I thought that there would be a large supply of scarce commodities such as color TVs, and 15 stores would have to do it in one day. There is a turnover of tens of millions of millions.

It turned out to be good, and the market slapped Xie Kai.

15 stores, on the first day of opening, the total sales just exceeded 100,000!

“Don’t worry, there will be no problem. It is estimated that you will have to wait until the fourth day of the bank to go to work.” Xie Kai saw Zheng Yucheng and Wang Guilin frown, especially Zhu Dekun, and was even more worried, comforting them.

Zhu Dekun is really afraid of problems in the market.

Little Swan had been short of money before, and finally found a wealthy owner and stocked a lot of goods. As a result, only 33 units were sold today, and not one of the fully automatic washing machines was sold.

Instead, he would be very happy to sell dozens of units a day.

But now…

Xie Kai didn’t bother to worry about anything, but went directly to the hospital.

“Gome opened today, how about it?” Liu Xu asked Xie Kai.

Xie Kai smiled and said, “It’s okay.”

Liu Xu didn’t ask much.

Mo Qi is fine now, except that he is weak and needs to be treated slowly.

Mo Qi did not have the slightest dissatisfaction with Xie Kai without a wedding, no jewelry, and even without her knowing that the two became husband and wife.

Xie Kai knows that he will be busy soon and will spend very little time with Mo Qi and the children in the future, so stay with her as much as possible.

As Xie Kai predicted, on the second day of the Lunar New Year, the sales situation was much better, and the turnover directly doubled to 220,000.

This situation did not make other people much happy. Manufacturers who learned about sales over the phone, whether it was Changhong or Haier, were all sad.

Color TV manufacturers, which originally regarded Changhong as their rivals, were relieved to see this situation.

“Look, I said, they are useless at all! Consumers have sharp eyes. They don’t work hard on quality and rely on advertising and price cuts. How many people can believe? Color TVs are not ordinary products. , The price is expensive…” Zhang Jie also breathed a sigh of relief.

He believes that only reliable quality can attract consumers.

Everyone spends years saving their wages and saving money to buy a TV. If the quality is not good, no matter how cheap it is, it will not attract consumers.

In the past few days, everyone has not had a good year. Every day, they have been watching the sales of Gome Electric. They even arranged personnel to stare outside the door of Gome Electric to count the number of color TVs they shipped out.

Venus color TVs, Xu Zhihua and others are also staring at the sales of Changhong in Gome in the Shanghai stock market. Five stores only sold six color TVs on the first day they opened, and none of them were sold.

There was an increase on the second day of the new year, but the number was not large.

Even on the third day, there was an increase, but it was still not much.

After all, on the third day, Gome’s 15 stores had a total turnover of just over 330,000. Half of the sales were contributed by Little Swan Washing Machines.

The role of advertising has begun to become prominent.

“Be prepared, there may be explosive growth in sales tomorrow.” Xie Kai reminded the people of Gome on the third night of the third day to make every store ready.

Gome Electric offers 8.8% off on the first day of opening, 10% off on the second day, and 9.2% off on the third day.

By the fourth day of the junior high school, it will reach a 9.4% discount, which is a 6% increase from the first day. The increase in color TV sets has already saved many people one month or even two months of wages.

Many people are watching. Gome’s discounts are getting smaller and smaller. Although the final product price will be 10% lower than the market, who doesn’t want to save more?

“Crazy! Crazy! The shop is going to collapse!” Until noon on the fourth day, Zheng Yucheng ran to the hospital with excitement and told Xie Kai.

There were also not many people on the morning of the fourth day.

But after nine o’clock, there are more people.

Many people are holding a lot of money, and they don’t ask too much. Some people even worry that they can’t buy it. They don’t even want Gome’s door-to-door service. They just give the money and go home with their own color TV…

After ten o’clock, there are more and more people.

Countless people flocked to Gome, and the four security guards at the door could not even maintain order…

In just two hours, the Zhushikou store sold more than 200 Changhong color TVs, and one store sold the total sales of 15 stores the day before…

“The market reaction is a little too slow.”

Xie Kai said with a smile.