Rebirth of Hong Kong's tycoons, shorting Eagle Sauce

While Wang Lei was running for Shanhe University, he unexpectedly met a manager who looked a little anxious during an official business event.

He was carrying an old briefcase and blocked the way for Wang Lei and others.

"Mr. Wang, I want to see Mr. Wang!"

Representative Pei immediately recognized the other party and introduced him to Wang Lei with difficulty:

"This is Deng Niushen, the general manager of Lotus MSG in Xiangcheng."

As a post-60s generation, Wang Lei not only heard of Lotus MSG, but was also very familiar with it.

Once the entire national brand occupied half of the domestic MSG market, and was exported overseas, with a production volume of up to 80,000 tons!

"Mr. Wang, why don't you meet Lao Deng? Lotus MSG has been very depressed in recent years."

Hearing what Representative Pei said, Wang Lei nodded.

Deng Niushen said hoarsely when he saw Wang Lei:

"Mr. Wang, I hope you can help us Lotus MSG."

After asking in detail, Wang Lei knew what Lotus MSG had experienced in recent years.

"Around 2000, foreign companies entered the Longguo market in groups. Seeing that we occupied most of the market, they had evil intentions."

"Many experts jumped out and said that MSG is a chemically synthesized thing that will cause harm to human health, such as hair loss and cancer."

Speaking of this, Deng Niu Shen's mood became heavier.

"We found relevant laboratories to dispel rumors. The results of toxicity research experiments proved that MSG is harmless to the human body. Monosodium glutamate itself is an important element of the human body. Our ingredient list only has barley...

They rely on a research report on overdose of mice to attack us constantly.

The World Health Organization stipulates that there is no limit to the safe intake of MSG, and it can be consumed with confidence.

However, rumors are easy to spread, and it takes a lot of effort to dispel them.

No matter how we prove ourselves, the public is more willing to believe those so-called experts!"

This misleading information has a significant negative impact on Lotus MSG.

Foreign chicken essence took this opportunity to enter the domestic market. They put a lot of advertisements to promote their chicken essence, which is nutritious and healthy, and can make food more delicious.

People of this era don't know how to read the raw material list, and turn a blind eye to Lotus MSG, which only uses barley as its raw material, but instead highly praise foreign chicken essence in the periodic table.

This directly led to the rapid decline of Lotus MSG, which once fed Xiangcheng, and the world's No. 1 MSG company suffered losses for the first time in 2003.

"We lose money every year, but foreign chicken essence occupies the entire seasoning market with advertising.

We at Lotus hope that you can help us change our current situation."

Deng Niushen's request is actually not high. He hopes that Wang Lei will stand up and dispel rumors about Lotus MSG again, and change the situation where no one cares about domestic MSG.

With Wang Lei's popularity and reputation in China, after the public knows the story of Lotus MSG, this brand will definitely usher in a new life!

After hearing his idea, Wang Lei fell into deep thought.

As far as he knows, at the beginning of the 21st century, foreign brands entered the Longguo market, which had a great impact on some old domestic brands.

He still feels deeply about this, because his Wumart Supermarket and Guomao Supermarket have both encountered resistance from large foreign retail supermarkets.

The business war has been going on for several years. If he hadn't existed, there would be a lot of foreign supermarkets in China offline.

Those old domestic products without strong capital were acquired by foreign companies waving US dollars.

The most aggrieved is the old domestic brand Vitality 28.

In 1994, Vitality 28 reached its peak with a sales volume of 90,000 tons, occupying 80% of the market share of Longguo concentrated laundry powder.

But because of the failure of making shampoo, it directly caused the failure of listing.

In addition, in order to drive the development of the local economy, a large number of insolvent enterprises, including hotels, packaging, beverages and other enterprises, were acquired, which became one of the reasons for the collapse of Vitality.

Under the huge amount of publicity spent by foreign companies such as Tide, Vitality 28's share in laundry daily chemicals has also become precarious.

In 1996, Vitality 28 was acquired by foreign-funded Procter & Gamble and became a joint venture.

Everyone thought it was a win-win deal, but Vitality 28 was shelved by P&G. Not only did they maliciously raise the price, but P&G also used Vitality 28's domestic sales channels to sell its own products.

As a result, Vitality 28 was no longer seen in the market.

Ten years later, Vitality 28 was suspended. The people of Jingzhou never gave up and introduced Daohuaxiang Group last year.

Finally, the trademark and ownership were taken back from foreign capital.

But the plight of Vitality 28 did not end...

There are too many brands like this, and even big brands like Wahaha were almost acquired by foreign capital.

Deng Niu Shen saw Wang Lei lost in thought and thought Wang Lei was embarrassed.

He was very helplessAssistant said:

"Lotus MSG has been losing money in the past few years. If it continues, we may not be able to survive until next spring."

Pei Representative also became anxious after hearing this. He did not expect that Lotus MSG has reached this point.

Wang Lei immediately responded:

"Save it, we must save it. I also want to save national time-honored brands like Lotus MSG!"

Pei Representative's eyes lit up after hearing this. This feeling of peace of mind came again!