Rebirth: My dad is a coal boss

The person in charge of the last Northwest branch spoke.

"The Northwest branch includes Shaanxi, Gansu, Qinghai, Ningxia, and Xinjiang. A global center is under construction in Xi'an, and there are 10 global cities under construction, with a land reserve of more than 10 million square meters.

This year, we plan to add 5 more global cities, and then mainly residential projects, with a land reserve of 20 million square meters."

As the Northwest branch reported, all 7 branches reported. Lin Hao listened very carefully below and knew why he had a debt of 500 billion in just over a year.

There are too many projects started at the same time, and in addition to the Global Plaza project reported by the branch, there are many other residential projects. This residential project is not equipped in the plaza.

Lin Hao calculated that there are 84 global plazas under construction. The cost of a global plaza is about 5 billion to 20 billion. According to the lowest 5 billion, it will cost more than 400 billion. Although all this money does not need to be invested at once, the pressure on the capital chain is still very large when so many projects are started at the same time.

But it is normal. Although it is widely rumored that Global International is the largest real estate company in China, compared with those old real estate companies, its foundation is too weak, and it must seize every opportunity to develop.

Although it is a bit aggressive now, the risk is controllable. After the first batch of plazas, residences, hotels, CBD, etc. are built, the title of the first real estate company can be considered to be established.

"The various departments of the headquarters will also give a detailed introduction to their development last year and this year's work plan, starting with the real estate department." Lin Fugui continued.

The headquarters has a total of 8 departments, including the real estate department, shopping mall department, hotel department, residential department, cultural and sports entertainment department, CBD department, investment department, and property department.

The company's internal process is relatively complicated. For example, if a branch wants to build a global center, it must apply to the headquarters, and then the headquarters will review and discuss the real estate department, shopping mall department, hotel department, residential department, and CBD department together.

After approval, the real estate department buys land, and the shopping mall department, hotel department, residential department, and CBD department must each calculate their own part, such as the staffing, investment, publicity, etc.

"Just now, the CEOs of each branch company have introduced the land reserve. Let me summarize it here. The group company now has more than 180 million square meters of land reserves, which ranks among the top real estate companies in China. It is expected to add more than 10,000 square meters this year. At the same time, the real estate department also established a subsidiary construction company last year. Because there are too many projects under construction, the company's construction group company can't cope with it. Now most of them adopt the bidding method. This year, the scale will be expanded to further meet the company's needs."

As one of the most important departments in the company, the manager of the real estate department introduced the work situation in detail, and warm applause immediately rang out in the conference room.

After the real estate department reported, the manager of the shopping mall department said

"Since last year, the shopping mall department has recruited a large number of people and started training. At the same time, we have continuously sent people to learn advanced shopping mall management experience around the world. At present, significant results have been achieved. Those who have returned from the study have organized internal exchanges and learning. At the same time, the investment promotion work is also in an orderly manner. Thanks to the chairman's trip to Europe, we have signed cooperation agreements with most of the luxury goods in the world. We have also talked a lot with some major domestic brands. Once the plaza is completed, these brands will enter the mall as soon as possible."

After the mall department manager finished speaking, there was another round of applause. The business model of Global International is mainly the mall, which extends from the mall to other things, shopping, catering, entertainment, hotels, residences, etc. The mall can be said to be the top priority.

"In terms of hotels, we have recruited a lot of experienced talents. At the same time, we have also reached a full-scale cooperation with Hilton Hotels in the United States. We have sent two groups of people to learn, and the other party has also sent people to guide us. Various training and assessments are also being carried out internally. Every staff member must undergo the assessment and can only take up their posts after passing the assessment."

Global International's hotels are at least five-star and the highest must reach 7 stars. To become the world's highest-end hotels, the requirements are naturally very strict. Global International had no experience before this. Fortunately, Lin Hao conquered Paris, the eldest daughter of Hilton, so the cooperation was possible.

"In terms of commercial housing, there are more than 100 residential projects under construction nationwide, of which more than a dozen are villa projects, mainly distributed in Beijing, Shanghai, Guangzhou, Shenzhen, and some developed provincial capitals. All our residential projects are high-end residences.Because the group decided not to pre-sell to the public, all houses are now closed, but pricing and publicity work has been launched.

Residential is the most profitable department among all departments of the company. Most real estate companies rely on residential projects. Although many real estate companies are engaged in commercial complexes, the core is still to sell residential properties, such as Wanda, Wuyue and other commercial plazas, but Wanda later divested residential projects.

"The cultural, sports and entertainment department has signed a number of artists and invested in a lot of TV and TV series. The Universal Studios in cooperation with Universal Pictures has been confirmed to land in Pengcheng. This year, our goal is to strengthen cooperation with major TV stations, sign contracts to train more artists, and carry out more multilateral cooperation."

The cultural, sports and entertainment department is Universal Entertainment. Lin Hao now wants to separate it and set up a company as a subsidiary of Universal International, which is more conducive to the development of Universal Entertainment.

"The investment department is still mainly based on real estate. This year we have invested in a lot of real estate upstream and downstream companies, including home furnishings, building materials, glass, steel, etc., about more than 20 companies. ”

The importance of the investment department is not yet clear, but with the development of the economy, it will become more and more important. When the real estate industry fails, it will rely on the investment department for diversified transformation.

Lin Hao thought of the new energy industry. At the peak of the real estate industry in 2018, he directly carried out the transformation of the entire group and focused on the development of the new energy industry, batteries, automobiles, smart driving, etc.

"The CBD department is currently focusing on employee training, and the investment work is currently being formulated."

There is really nothing to do in the CBD at present. Office buildings will take several years to be built, so training can only be the main focus. The focus of work after completion is also leasing.

"The property department is currently focusing on training because the projects have not yet been delivered, but we are also actively contacting other real estate companies and other communities to strive to obtain projects."