Rebirth: It’s Like Flowing Water
Vol 3 Chapter 26: Full show operation (3)
In fact, from the beginning of Qi Lei’s news to the whole society’s resistance to abuse, there have been many voices defending Qi Lei on the Internet.
Classmates of No. 2 Middle School, employees of Sanshi Company, owners of Internet cafes.
Even Brother Xiao Ma didn't listen to Qi Lei, and secretly popped a window at Penguin.
Qi Lei refused to let the front platform, but the younger brother still spoke for Qi Lei from other aspects.
It is a pity that these voices can only be regarded as negligible in the condemnation of the whole society, and they cannot make any waves.
In the end, it can only become a submerged voice in the silent spiral.
The so-called trend is irreversible. When everyone is scolding you and all accusing you, no matter how large media resources are in hand, it cannot be said to be useless, but such straightforward defenses and generating public opinion are already impossible. NS.
However, when "Today's Statement" was broadcast, the entire network saw a complete subversion, which was too real...
Yes! Too real!
Reviver on TV has completely subverted the public's perception of successful businessmen, the rich, and even a celebrity.
In your previous [framework], what are the successful businessmen and celebrities like? They are all in suits and shoes, solemn and rigorous, right?
is all talking in a squeaky tone, wishing that every sentence is the philosophy of life, is it the secret of success?
Don't talk about these real celebrities, really rich people, those who are slanderous under the guise of "masters", come back from overseas, and humiliate...
can't wait for the little richest man in a small place to stand tall, big leather shoes and small trousers, hug the front and back, and point the country.
Be superior!
Even the common people think that these people are superior.
Otherwise, why would the news of a beating be expanded countless times, and the people who hate it itch?
Isn’t it just these people who have money and don’t do human affairs?
That kind of lofty, people also gave themselves a lofty name, called "image management."
But, if your ordinary people are so stubborn, they will be "pretending".
However, this variety on TV is completely different.
Except for his magnanimousness, he went straight, everyone didn't even realize that the biggest difference between Qi Lei and others was that he seemed to be no different from ordinary people.
is really just like a young man, he is just like him.
Publicity and weird, I sit there very casually, and I don’t pay attention to the image when I speak. The expression is so rich!
Everything is up to you.
Later generations will call this groundedness, but in this era, it's really special.
This kind of truth has caused the public to become interested, and subtle psychological changes have begun to occur.
So that, those “whitewashing” messages that were once not optimistic and not recognized began to focus their eyes and began to be magnified countless times.
Not surprisingly, the school song of No. 2 Middle School, "Days in Shangbei No. 2 Middle School", the old news from Longjiang Station, and the video of Beijing Canton’s concert.
These news have gradually become a hot spot on the entire network.
So, Liao Fanyi and the others suddenly discovered a problem that had never been reflected in the insight model.
That is: there are no centralized information disseminators, no authoritative media organizations, just a few unknown netizens, who have posted a few posts that seem to have no effect, just like a single spark, and burst into flames in an instant. Whole network.
Everyone is forwarding, everyone is the recipient of the information, and even the disseminator of the information.
almost took a very short time. The most played songs on the whole network are "Chasing Dreams and Hearts" and "Days in Shangbei No. 2 Middle School".
The videos that are being watched all over the Internet are the old news of Longjiang and the Beijing Canton Concert.
The most popular novel is of course "Love in Belgrade".
The most discussed middle school on the whole network is Shangbei No. 2 Middle School, and the university is undoubtedly Beiguang.
The trend of public opinion is also twists and turns.
First of all, "Today's Statement" has just been broadcast. It is a two-party debate, and the public who has begun to undergo a psychological transformation confronts rational and stubborn voices.
One party thinks that I will care if you hit or not. It's funny and pleasing.
The other party believes that one yard goes to one yard, and excellence cannot cover up mistakes. It's wrong to hit someone. Doesn't Qi Lei not justify himself?
Explain that he has a guilty conscience!
Then, as various news about Qi Lei gradually surfaced, the public's attention began to shift to lace gossip.
Everyone started to discuss whether his song was good or not, and the book was good or not.
So that a third-party reporter went to Shangbei No. 2 Middle School to interview, but they got a completely different result from the previous discrediting Qi Lei.
There is a sentence in the report: Even if Qi Lei is no longer in this high school, his shadow can still be seen here.
took the worst class to the number one in the school year, and left his fearlessness and confidence to every student in the second high school.
is like singing in the school song, "Live hard and love hard! Even if the liver and brain are smeared..."
The reporter even found the old house of Qi Lei's family and interviewed a neighbor named Mrs. Yang.
"When I was a kid... it wasn't something! The kid boss! The thief!"
"His parents don't care about going to work every day, the alleys are chaotically!"
"It's big? It's big..." Old Mrs. Yang curled her mouth, looking unconvinced, "It's the same thing when it's big!"
"It's not good to study in junior high school! Not as good as my Xiaowei."
"I'm good in high school, but I don't know how it is...."
......
The amount of news broadcast is very high, giving the public a sense of curiosity, and they can’t help but continue to dig into Qi Lei’s trivialities.
So that, those who continue to scold and criticize on the Internet have become a minority and no one cares about it.
Even discussing beatings, car crashes, and Qi Lei and his father Qi Guojun's participation in squeezing out the food and agriculture businessman Dong Zong, no one cares anymore.
until......
A certain "logic emperor" wrote a logically rigorous analysis post on the Tianya forum, which completely reversed public opinion.
"This post is mainly based on various official news, and various gossip reports are not included in the reference list."
"First of all, let's look at the news report of Longjiang Provincial Channel in August 1998, "Aspirational Youth" summer camp."
"In particular, this is a special news report of Longjiang Provincial TV Station during prime time, which lasts for more than ten minutes, so I don't need to say more about the importance of it."
"The news starts with an essay with a full score for the senior high school entrance examination, which is published in full. I like this essay so much, so I also reprint it in full for everyone to see."
(Composition body)
"Did you see it? This is Qi Lei's full score essay. He had just turned sixteen at the time. That is to say, during this summer vacation, he took some classmates for a social experience, which is a summer camp selling socks."
"I can only say that it makes sense for others to succeed. Think about what we are doing when we are sixteen."
"Don't get me wrong, I say this, not to prove how good Qi Lei is, let alone whitewash him."
"As he said, time will prove everything."
"Everyone has their own judgment, I don't make any guesses."
"The reason for mentioning this news is..."
(screenshot....)
"That is a screenshot of a news video, frozen in the picture of Coco Coco Lee facing the microphone."
"Look at this again!"
(screenshot....)
The second picture is the Beijing News, a screenshot of the beating incident on the night of the 21st. It is frozen in Qi Lei supporting the drunk Li Coco.
"Did you see clearly? The heroine in the two screenshots is the same person!"
"What does it mean? It means that this girl and Qi Lei have known each other very early! And at least it's a friend relationship, not the kind of dirty relationship that happens every time."
"Then, I checked a lot of posts on the forums of Beiguang University."
"It is not difficult to find the identity of this girl. The 99th degree student of the Beijing Broadcasting Department is very famous. She has excellent grades and has even started an internship at CCTV."
"Beiguang has all kinds of information about her: the former Shangbei No. 2 Middle School student, and Qi Lei are in the same place and from the same school."
"Then, I found this photo on the forum."
(screenshot...)
The third photo is the photo of Coco Coco Lee on the forum when she entered the school. It was taken by Coco Coco Lee and his parents together from the Propaganda Department of the Student Union of Beijing and Guangzhou.
"More interesting is here, I read the old news on the official website of Three Stones and the announcement of the Internet cafe project."
"I found an engineering contractor named Li Gang who has almost undertaken all the Internet cafe projects of Sanshi Company."
(screenshot....)
Front view of Li Gang.
"That's right! Coco Lee's father is Li Gang!"
"The logic is clear now..."
"Li Wenwen and Qi Lei are not only classmates and friends, but their father and Sanshi Company are also important partners."
"Besides, a boss who can contract three stone and thousands of Internet cafes is a successful businessman, right?"
"Then the question is, is a very good girl with good family conditions, or the kind of degenerate girl who does not know self-love and clings to the second generation ancestor as mentioned in the Beijing News?"
"It is doubtful!"
"Next, let's talk about another heroine, Zhou Xiaohan."
"Although this girl cannot be found in her family, she is also a figure in Beiguang, whose grades and reputation are even higher than that of Coco Li, which everyone in Beiguang knows."
"Moreover, he is a member of the most mysterious and well-founded young eagle squad in Beiguang, with a bright future!"
"What is the young eagle class? Go to the Beijing-Canton Forum to see it, it can shock your jaw!"
"As for whether you are going to play a multiplayer game as reported by the Beijing News....Everyone judges for yourself."
"I just ask, did Zhou Xiaohan have any physical contact with Qi Lei in the photo?"
"The reporter has always used ambiguous words to induce the public in his reports. Have you ever said that there is an affirmative sentence that two people have an improper relationship?"
"No!"
"Not a word!"
"Also, look at this screenshot."
(screenshot....)
"This is a screenshot of the Beijing Canton concert in October last year."
"The two hosts on the stage, one is Qi Lei and the other is Zhou Xiaohan."
"Understand? They knew each other a long time ago, and they hosted on the same stage."
"Moreover! To be precise, Qi Lei is the counselor of the Young Eagle Class, that is, Zhou Xiaohan's counselor."
"Now the relationship between the characters is sorted out?"
"Let's talk about the incident again."
"I'm not going to guess what happened that night. As the Beijing News described it, Qi Lei took two beautiful girls into and out of high-end venues and talked about people, or there was another secret."
"I study criminal investigation and like to talk about evidence and restore the scene."
"Let me show you a few more details..."
(screenshot...)
"Attention: The clothes of Coco Lee and Zhou Xiaohan in the photo... are two sets of dresses."
"Pay attention to Qi Lei's clothing details again, what is he wearing? Shirt, jeans, very casual everyday clothes."
"Do you think it suits you? Imagine if you are Qi Lei, you have an appointment with two beautiful girls with a big G, and you are about to go to that kind of high-end place, and then...the shirts and jeans will go out. ?"
"Well, if this is not obvious, please look at the drunk state again."
(screenshot.)
"Don't look at Zhou Xiaohan and Coco Lee, they are of course drunk."
"Pay attention to the manager named Li Fangda, he can't stand still!"
"And Qi Lei... Qi Lei didn't drink. The girl who helped Zhou Xiaohan looked like a student and didn't drink!"
"Don't ask me how I knew it! Qi Lei drove that night, and the punishment and announcement of the Chaoyang Traffic Police Detachment have been posted on CCTV's "Today's Statement". Didn't you pay attention? During the punishment, there is no drunk driving!"
"Explanation, he did not drink 100%!"
"Don't you understand yet?"
"Well, I will tell you one more clue."
"On the afternoon of September 21, 2000, Imagine Group held a sales commendation meeting for the first half of 2000 and an employee report meeting in the conference hall of the headquarters."
"The moderator is two moderator students invited from outside the company..."
"Coco Lee! Zhou Xiaohan!"
"Is your thinking clear?"
"The reason why Coco Lee and Zhou Xiaohan are in formal attire is precisely because of who they drank with to participate in imaginative activities? Not Qi Lei, not even classmates!"
"At least judging from the clothes and condition of Qi Lei and the classmates present, no!"
"Is it Li Fangda? Then I don't know. I can only say that he is very suspicious. He is drunk, and he is imaginative. More importantly... Qi Lei also beat him!"
"Think again, if you were a drunk and unconscious girl, how would you react? Should you hand yourself over to a stranger, or ask a friend or classmate for help?"
"Is it a picture of Li Fangda asking two female students to accompany the wine, and the female student is too strong to call the classmates to pick him up, and the result is a quarrel with Li Fangda?"
"Do you think it's close to the truth?"
"Wrong! You are still far from the truth!"
"I will show you two more details!"
"First, imagine that in addition to outdoor commercial activities and interactive occasions with customers, outside hosts should be invited."
"Since its establishment, there has never been a precedent for inviting outsiders to host an internal staff meeting!"
"In fact, most of the internal conferences of large companies will not invite outsiders to host."
"And imagine this time... I just invited it!"
"And... it happened this time!"
"second....."
"I checked the hotel in China World Trade Center, and the per capita consumption is 2000+. What is the concept? It is the little reporter of the Beijing News who went to such a high-end place to have a dinner with his colleagues (so rich!), and then the dinner is not forgotten. Bring interview equipment."
"What's even more outrageous is that I happened to encounter an incident of beating!"
"Attention, the more interesting is here. Qi Lei only slapped Li Fangda! And this fleeting slap happened to be photographed by a foresighted reporter friend."
"What's so special... I think the planning department of Imagination should resign collectively, just this...? Do you think everyone is a fool?"
As soon as this post came out, it became popular in an instant.
"Kneel to the host..."
...
"There are reasons and evidence, it is doubtful at first, and then there are so many two fools who believe in the ghost of the Beijing News."
...
"The thread is terrified! Isn't this a conspiracy?"
...
"My Sanshi employee, I have followed Mr. Qi from Sanshi from scratch, let me tell you some details!"
"At the beginning of the month, I imagined the three-stone headquarters in Harbin where Liu personally came, and wanted his youngest daughter who was studying abroad to invest in three-stone."
"I was rejected by Mr. Da Qi. Then something like this happened, you can figure it out for yourself!"
...
(the original poster): Is what you said upstairs true? Then all this is connected.
...
"Fuck! Is it so disgusting?"
...
"So what happened to that surname Dong?"
...
"The surname Dong is not a good person, he started his career by speculation."
"The condition for Shangbei to be opened is that one billion will buy out all the sources of Shangbei rice."
"He plans to ship Shangbei rice to Thailand, change the packaging, and sell it back home at a high price."
"Don't ask me how I knew it, everyone at Nonglinkou in Longjiang Province knows this!"
...
is just a post, which quickly became popular.
is not only reprinted on the whole network, it is even quoted by many paper media, and TV media have also followed up.
The first one to bear the brunt is Longjiang Terrace.
What's special, Longjiang finally came out of such a god-man, you guys did it for me?
hit him! News Night Flight introduces comments almost in the original text, and analyzes them in detail.
This...
is amazing!
Logically speaking, traditional media generally don’t use network information. What’s your style?
But, Longjiang Station used it, with emotions, but it turned out to be more emotional.
The news night flight of that period became the first in the ratings of national satellite TV programs at ten o'clock in the evening.
is also the Longjiang Channel, even the news broadcast, plus the eight-point prime time, including the top ratings.
This is a question worth pondering!
After studying in the station for a long time, I didn’t understand it. Just out of breath, why did you get the first rating?
Beiguang’s old scholastics actually didn’t understand it, not only did Longjiang Station’s Sao operation, but Qi Lei’s Sao operation even more.
He seems to have done nothing, but again it seems... he has done everything.
has completely subverted the traditional crisis public relations, and it is impossible to imagine that it will be reversed so soon.
What's the matter?
Yiu Jixiang also didn't understand.
Now he is full of the words Qi Lei said outside the live broadcast hall, "The level is too bad, it is boring to play, so I can only pay attention to the ratings!"
I thought he was bragging...
As a result, he is Versailles...
What's the matter? Just play a trick on TV, just do it?
Then follow this routine, I always go on TV, I also go to play a treasure?
All right....
Actually, there are not a few people who think like Liu Jixiang.
is not only engaged in media research, but also various businessmen and celebrities.
This is the anti-routine, subverting the image of various big bosses in this rank.
As a result, the effect is so good!
Those entrepreneurs and social celebrities do image management, but they still have to carry it. Why?
is not practical yet?
Someone believes what you say, then you can benefit from it. This is the most basic communication logic.
It turned out to be such a product, and it didn't follow the routine at all.
Everyone is thinking, why is this?
No one thought that in the era of "hands", the era when celebrities had to take fan in variety shows, Qi Lei kicked it away with a program of popularization of law.
Of course, these are not what Liu Jixiang should worry about.
He is now... sitting on pins and needles!
Especially after the Tianya analysis post came out, public opinion has completely reversed.
Liu Jixiang realized the danger, he was thinking, if he is Qi Lei, then this should be the best time.
As long as Qi Lei “reluctantly” made a simple factual statement about the 21st incident at this time, it would be a disaster for Liu Jixiang and Chang Xiang.
Imagine, in order to take the shares of Sanshi, use this kind of tricks of mischief, and collude with reporters... and hold a press conference to cut off business with Sanshi?
If this is exploded, it will be a spiral of scolding.
You need to know that although Imagine has firmly ranked first in the country, there are still many peers waiting to catch up.
There are Tsinghua Tongfang, Peking University Founder, Great Wall, etc. in China.
Acer and Asus on the treasure island, as well as foreign Dell, Hewlett-Packard, and Intel are all eyeing them.
Liu Jixiang couldn't sit still a bit, he pondered for a long time, picked up the phone, and called Qi Lei.
There is no way, now the situation is stronger than others, and Qi Lei can't let Qi Lei respond.
As long as he doesn't respond, the public will think that Tianya Post is a fantasy, and Qi Lei himself dare not respond.
Then over time, the public will gradually forget about this incident.
As for how to make Qi Lei not respond...
Serve softly! Give up a little profit!
Business, not ashamed!
It's just that the call passed, Qi Lei didn't answer, and he just hung up.
Liu Jixiang was dumbfounded, almost out of control, "young man, just not reliable!"
He didn't know that Qi Lei had no time to take care of him, he was very busy.
I saw the phone, I don’t want to answer it, and there is no need to answer it.
Liu Ji said to herself, "I don't want to talk to Qi Lei anymore."
Then why call me? Cheap?
He is recording a show!
"Dialogue" is much easier to record than "Today's Statement". It is not a live broadcast, it is much more casual.
Moreover, when the producer Hou Haoran saw Qi Lei came, he let go, "Free play! Play as you want!"
Okay, he didn't have this mentality yesterday.
The key is that the ratings data came out this morning, and "Today's Statement" exploded.
The filmmakers are all gone, Hou Haoran is alive.
This kid is a ratings code!
So, this episode, Qi Lei recorded a lot of fun.
It's a pity that it can't be broadcast right away. It will take at least half a month.
After recording the show, Qi Lei rushed to the airport non-stop to pick up Xu Xiaoqian and his friends, even Dong Beiguo did not catch him.
President Dong is now eager to know what theories he has developed, how can such a big thing pass so easily?
Besides, the time has come for a counterattack. Doesn't this mess up all those imaginations, the Beijing News, and the surnames of Dong?
Finally, when Dong Beiguo called Qi Lei, Qi Lei was driving.
"I can't go back, I'll talk about it another day!"
Dong Beiguo stared straight at it, bear stuff, give you what you can, dare to talk to me like this!
Qi Lei, "I really can't go back, what are you doing, can I do it tomorrow?"
When Dong Beiguo heard this, it was really impossible to come back.
a little curious...
"You are not in a hurry at all!? If you shoot now, those people will be over!"
, however, Qi Lei said, "They are finished, what good is it for me?"
Dong Beiguo is stagnant!
suddenly thought of something, "Don't the thief go empty?"
Qi Lei grinned while baring his teeth in the car, "Grandpa Dong is still smart."
Dong Beiguo, "That is! But you will wait!"
Tell Qi Lei not to hang up.
"Tell me, what was your theory yesterday?"
Okay, President Dong is almost hysterical.
Qi Lei is also speechless, you are an information engineering person, what do you do in the study of communication every day?
faintly returned the sentence "[Third Person Effect], [Use and Satisfaction] and..."
his eyes rolled, "The advantage is scary..."
Dong Beiguo hung up the phone and went to the subject office in a hurry.
Liao Fanyi, Chen Xingfu and Zhang Luchen are arguing over there!
Liao Fanyi, "Frame theory cannot be explained now! There must be other academic applications!"
Chen Xingfu, but completely disagrees!
"This is a [frame], a non-copyable [frame]!"
"Qi Lei used his personal charm to set a framework completely different from other rich people."
Liao Fanyi disagreed, "No! Specious!"
"Then how do you explain, he reversed overnight? Reversal without any explanation!"
"This is not logical!"
At this time, Zhang Luchen spoke up, "You two... just blunt it!"
"This is obviously the category of social psychology, which makes use of the public's psychology of curiosity."
As soon as these words came out, Liao Fanyi and Grandpa Chen attacked Zhang Luchen together! "You're just bullshit! What's the matter with your psychology!?"
Dong Beiguo walked around with his hands behind his back and circled the three people...
'S old face was stern, "Noisy! Noisy in one day!"
"Such a simple question...Does it still need to be noisy!?"
looked contemptuously, "Isn't this...the third-person effect, the use and satisfaction, plus an advantage is scary!?"
The three petrified instantly!
Liao Fanyi and Grandpa Chen are stunned! Is the principal getting acquainted? Know so much?
can think about it carefully...
is not right? There is also a touch of [use and satisfaction].
Where is the third person effect used?
say it again...
Liao Fanyi raised his head, "Dong Xiao...what is the advantage of scary?"
"Gah?"
Dong Beiguo was startled! "You, you, don't you know the advantages are scary?"
Liao Fanyi stunned his head, "No... I don't know?"
looked at Chen Xingfu, "Do you know?"
Chen Xingfu was also stunned, "I don't know!"
Dong Beiguo Khan came down and looked at Zhang Luchen, "You should know about psychology, right?"
Zhang Luchen rubbed his chin...
"do not know!"
It all depends on Dong Beiguo, "The principal gives science popularization, what is the superiority scary?"
Dong Beiguo's face is green! What do I know! ?
to be ashamed!
Anxiety! "I don't know this!? What other books are there to teach!?"
"Slowly figure it out!"
put his hands on his back, UU read www.uukanshu.com and left.
...
.
That's all, the code can't come out anymore, wait a little longer and burst again tomorrow.
You can scan this chapter again when you read it tomorrow, not sure if it will be changed.
Senseless....
Thanks to the leader of [Yue's male] for the reward.
Thanks to the leader of [I am now] for the reward.
85 alliance, thank you, everyone is rich, everything goes well, and all are big people.
Is there any other leader who wants to add to the group but has not yet added it? There are direct links in the introduction and "Author's Words". A major feature of our book friend group is that the 1 group with full staff does not have 2 groups with less than 300 people active, and then 1 group and 2 groups plus one group are not active....
I don't know what's going on.
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