Rebirth in America

Chapter 289 Let’s call it Microsoft

As expected, Wang An rejected his recruitment!

Since Ark launched personal computers, Wang An seems to have seen a new path!

He planned to join the competition in the mobile phone market, but because the launch of Ark's mobile phone was too sudden, and the closed vertical architecture designed by Alex, many people were unable to fully understand it. As a result, Wang An has not yet been able to develop a decent personal computer. Not only him, but even large companies like IBM have not been able to launch their own products.

IBM has already produced a model machine that is a copycat, but compared with Ark's machine, it is far behind. They don't dare to waste users' expectations at will. If the machine they launch is really bad and disappoints users, no one will pay attention to their products next time.

Before the launch of Ark's personal computer, Noyce and others considered giving it a name. They even thought about several series, but finally Alex said: "Since it is a personal computer, let's just call it a computer!"

In English, the abbreviation of personal computer is the two letters "".

"But we can't call each model a machine! There must be a series name!" Noyce objected.

"There needs to be a series to call it! Since we are an ark company, let's call it the Noah series! When we don't dare to call it external, we can focus on the machine, because it is the first personal computer, and the only Organic is the most appropriate name!”

Alex did this because he wanted to let people all over the world know. The world's first personal computer was launched by Ark!

He knew that from now on the abbreviation of personal computer would be ""! As long as people bring it up. You will think of Ark Company and the fact that they made the first machine!

Sure enough, after people became familiar with the concept of personal computers, they knew what the term meant at a glance. When other companies introduce their personal computer products, they have to add a suffix after the product name. For example, "machine". Only in this way will people know that this thing is the same type of product as ark.

In this way, it is as if their company's products are a subcategory of Ark's machines! In terms of momentum and reputation, it has the upper hand over other companies.

Nowadays, the mobile phone market has been developed by ark company, attracting the covetousness of many companies! Among them, some small companies have followed suit and copied several models. As a result, they are not as good as Ark's products in many aspects, causing them to fail as soon as they are launched.

Under absolute advantage. Even IBM dare not act rashly. Before they could study it thoroughly and come up with a decent model, they would not dare rush in and die.

According to estimates from people in the marketing and R\u0026D departments, Ark still has a monopoly period of about one year. During this time, they are safe and can enjoy prime time eating alone. Once this time passes, I am afraid that many companies will enter this market, and then Ark's market share will continue to be eroded away.

"Only by ensuring that our software and hardware are one step ahead will we be able to dominate the market!" Alex instructed like this, and he asked Ark to do everything possible to ensure this.

The hardware department was left alone and Noyce was put in charge! The software department is in some trouble. It's not like Alex can keep an eye on him all the time. He can't find the right person to take on the role of leader.

Eight young people are all hardware masters, but software incompetent guys! He couldn't expect any of these people to take on important responsibilities.

In the end, he decided to select people from among the software engineers of ark company! He took a fancy to one of the software engineers named Sandro. This guy might be a little behind on his technical skills. But it is still unique in terms of management and design.

"What? I'll be in charge of the software department?" Sandro felt like pie in the sky after hearing the news.

He has always been a not-so-prominent person among software engineers. He may have some talents in eloquence, communication and management, but in this R\u0026D environment, people who are not skilled in technology are always not dazzling enough.

"Yes! I have decided to put you in charge of the software department!" Alex replied: "If you perform well, I will consider letting the software department go out on its own and become a new company. Of course, this company still belongs to ark Subsidiary company!"

In fact, he had already thought about the name of the company. At first, he thought of a prank name like Ju Hard, but in the end he decided to call it "Microsoft"! This name is too vivid and deeply rooted in people's hearts. It feels a little weird when I think of the world's most profitable software company, if it is not called Microsoft.

Let’s call it Microsoft! Alex thought to himself, he is not a good namer! Since there is a good name already available, just use it, and no one will know the origin of the allusion.

According to Alex's request, Sandro must develop two systems, one for ark company. This system is the top priority and must be completed first.

As for the other system, you can consider opening it to other personal computer companies. These companies are usually hardware manufacturers, but their software standards are appalling. Once a mature operating system is put in front of them, they will be willing to accept some standards.

At this point, Sandro immediately raised his objection: "Why should we develop the system for free for others? This will not only lead to a waste of resources and manpower, but also help the development of our enemies!"

Alex smiled slightly and said: "Then if we don't help them develop the system, they won't develop?"

"Well, that won't happen! It's just that they will definitely develop slower!"

"It's just slower, but it will develop eventually!" Alex explained patiently: "I'm not asking you to develop two systems together, but I'm asking you to give priority to developing the system we use! As for giving other systems You can definitely get the system that people use in the future. I just want to remind you first! You can think of it this way, we have two versions when designing. We will also sell the version we don’t need. !”

Sandru thought about it thoughtfully and asked: "But of these two versions, one is closed and the other is open?"

Alex nodded and said: "Yes! You can completely ignore the problem of the second version. In fact, it is a bit early for me to tell you now!"

"Okay. Then I'll work hard to come up with our own version first!"

After Sandro received Alex's suggestion, he went back to write the plan excitedly. He wanted to include his own ideas and Alex's requirements into it.

Alex has no idea whether AKR will move towards an open system or a closed system in the future. However, at present, a closed system is most beneficial to ark. He could block out all the other people and could only stare.

After there are new changes in this market, a mature open system will be launched.

by that time. If it is more beneficial to go the closed way, then continue to go the closed way. If it's more beneficial to go open, then go open.

Even in the 21st century, these two systems have their own advantages and disadvantages. Under the general environment, the open type is more advantageous, but the closed type also has its own benefits. The safety alone is enough for many people to choose to use it with confidence.

In fact, Alex wants to take it all, but he also knows the difficulty of this. It’s not that I’m afraid of being affected by any factors. Instead, worry about market choices and user reactions. Historically, in a fast-changing market like computers, there are many companies that can monopolize the market from the beginning. As a result, most of them were gradually eliminated or declined.

There are various reasons for this. When a company is small, it can be very flexible and adapt to various situations. As the company grows, the general direction is determined. It will be difficult to change. The larger the market share, the more challenges you face, especially when you reach the number one position, you are surrounded by your own enemies!

Only by maintaining the spirit of continuous innovation and advancement can we become a trendsetter in the Internet trend!

I don’t know if Sandro fully understood Alex’s idea. After he returned, he did make the software department very impressive. For ark company, they don't have to worry about the software issue for the time being.

The simple and easy-to-operate system, as well as various practical new function software, continuously attract new users to ark company. After these users get used to this system software, they will naturally become the most loyal users.

Noyce quickly put up Ark's new production line, and the market's hungry demand for Noah machines was alleviated. At the same time, Ark announced that they had established a new personal computer company, and the company's name was "Apple"!

As soon as this news was announced, it immediately attracted the attention of various media, especially those technology-based news media magazines. They regarded AKR's action as a sign: "The personal computer market is about to completely grow!"

At the press conference, a spokesman for AKR said: "Apple will be helmed by Mr. Noyce! He is the first president of this company!"

At the same time, Apple’s was announced at this conference! It was a silhouette of a bitten apple, which looked very meaningful and left a deep impression on people.

Yes, this is Alex's handiwork. When he proposed this idea, he immediately got the approval of those around him. Not only because of his identity, but also because of the name of the company, which is eye-catching. It is both related to the Bible story and matches well with Ark (Ark Company).

Here, history took a strange turn. Noyce, who was supposed to be the president of Intel, actually became the president of Apple. Speaking of which, it really feels like I have wronged the great talent of Noyce.

However, Noyce had no idea at this time! He was only in his thirties at this time. Compared with the seniors he knew, he was already running ahead of others.

Facts have proved that talent is talent! Even if he changed positions, Noyce's performance was no worse than that of Jobs! He soon pushed the sales of Noah machine to an unmatched record.

Originally, Ark's machines had completely dominated the market, leaving other companies that wanted to enter the market with no choice.

When Apple was officially established, its one-month sales were comparable to Ark's annual sales. The overwhelming number of Noah machines has become the “new home appliance” in many families!

As for those companies, they regard this new gadget as one of their standard work configurations. Computers play a very powerful role in improving office efficiency and word processing. As long as you use it once, you will understand its usefulness.

A large number of orders are flying to Apple's marketing department like snowflakes. These orders are not only from the United States, but also many from all over the world! Even if Noyce repeatedly increases production lines and continuously increases product shipments, it will be difficult to meet this explosive demand!

Faced with this situation, many media outlets exclaimed: "With the efforts of Ark, people are rushing into the age of computers!"

"The New York Times" said: "Mainframe computers have become the dinosaurs of history! Mainframe computers are only used in some large enterprises or defense departments, but now computers are penetrating into individual homes!"

The British "Times" said: "ARK Company threw an apple to mankind!"

"Los Angeles Times" said: "After rockets and satellites, UU Reading www.uukanssunett Alex began to promote the development of another technological field, that is, machines!"

"Pravda" said: "History is bound to prove that the greatest invention of mankind is the machine!"

When the user group forms a certain scale, people's demand for various application software reaches a terrifying level. Since the Noah machine adopts a closed vertical architecture, outsiders have no way to use their own developed software and hardware on it without permission.

Seeing this situation, Alex decided that the time had come to expand the software development department. He asked Sandro to spin off the software department and form a new company. This company is called "Microsoft". Unlike the momentum when Apple was founded, its establishment was quiet.

Soon, people discovered that almost all the software running on their Noah machines was made by an unheard of company. At the same time, more software companies are asking Apple if they want to run their own software on the Noah machine.

For this reason, after discussing with others, Noyce decided to liberalize the Noah Machine platform. Only when other software companies obtain authorization can they sell and run their own software on this platform.

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