Rebirth in 1989: Building a Chinese Technological Empire

Shocked, Chrysler and his team were completely shocked by the strength of Shanhai Automobile Group and this automobile city.

Shanhai Automobile Group has better technology and management than Chrysler, its workers have lower wages than Chrysler's workers, its efficiency is higher than Chrysler's efficiency, and its product quality is better than Chrysler's product quality.

This is not the most terrifying thing. The most terrifying thing is the production cost of Shanhai Automobile Group, which is the most terrifying thing.

Robert Eaton couldn't believe that Shanhai Automobile could build a car with just over two thousand dollars. Although it is a very small car, the price is too exaggerated.

For the Beidouxing car, if it is replaced by Chrysler, the cost will start at at least five thousand dollars.

But in Shanhai Automobile Group, the sales price is only more than two thousand dollars, which is simply too exaggerated.

If it is this price in the United States, this car will not be sold like crazy.

"Mr. Eaton, I wonder what kind of cooperation you are looking for this time?"

After the tour, everyone came to the conference room, and Xu Huasheng asked directly.

"Mr. Xu, we want to introduce some technology. Especially the technology of small-displacement engines..."

Eaton said directly.

"Mr. Eaton, you want to compete with Japanese cars, right?"

Xu Huasheng's words made Robert Eaton nod his head. They did have this plan. They planned to introduce the technology of small-displacement engines from Shanhai Automobile Group and produce small-displacement cars to compete with Japanese cars.

"Mr. Eaton, do you think that even if you have a small-displacement engine, you can compete with Japanese cars?"

Xu Huasheng asked a soul-searching question. Eaton's face looked a little ugly when he heard this.

It was murderous, and Xu Huasheng said the truth. Even if Chrysler obtained a small-displacement engine, the car it made might not be able to compete with Japanese brands.

If the price can't be compared, the quality can't be compared, then we can only say that there is hope.

"Mr. Eaton, what do you think of our Shanhai Automobile models?"

Xu Huasheng continued to ask, and this question made everyone look envious.

"Good car..."

It is indeed a good car. Shanhai Automobile's current models, whether in appearance, technology or other things, are absolutely good products.

Now Shanhai Automobile's design style has been used as a model for learning by major car companies around the world. Since Shanhai Automobile's cars were launched, the new car design work of major car series around the world has been overturned, because those new cars are out of date, and even if they come out, they are still backward.

The same is true for Chrysler, their new car was torn down and rebuilt. But it takes a long time to rebuild a car.

It often takes seven or eight years for a fuel car to go from project establishment to mass production, and even the fastest one takes five or six years.

"Mr. Eaton, why don't we change the way of cooperation? Let's set up a new joint venture and create a new brand. Change the logo of our Shanhai Automobile's cars and sell them directly in the US market. At that time, these cars will be sold directly through your Chrysler channels. Isn't this a better way? These cars are cheaper to produce in China, and even with tariffs, they are cheaper than your production costs in the United States..."

Xu Huasheng began to promote his Huasheng model again.

Just like mobile phones, cars can also be produced in this way.

Produce in China and then sell in Europe and the United States. China now has a complete industrial chain, workers' wages are not high, production efficiency is high, and the products produced are better.

At that time, these products will be shipped directly to the United States and sold through Chrysler's sales channels. This will make money more easily and with lower risks.

Chrysler doesn't even need to provide funds, just its own sales channels. Then each car will pay Shanhai Automobile Group according to a certain cost price.

Shanhai Automobile Group is responsible for vehicle research and development and production, and Chrysler is responsible for sales. Everyone shares the money, and Chrysler becomes a huge car dealer with less pressure.

Xu Huasheng's words made Eaton's eyes light up. This is indeed a good idea.

"Mr. Eaton, as long as the joint venture is established, all models can be applied immediately. If everything goes well, the first batch of cars may be launched in the United States in two months. Mr. Eaton, in fact, it is not only you Chrysler, Ford, and General Motors who want to cooperate with our Shanhai Automobile Group, including Volkswagen, BMW, and Mercedes-Benz are all contacting us..."

Xu Huasheng's words immediately made Robert Eaton anxious.

Damn, this good thing must not be snatched by Ford and General Motors. If Ford snatches this good thing, what can they do?

I can't imagine what Ford and General Motors will do with these models.Such a choice.

"Mr. Xu, can these cars be directly hung with our Chrysler logo?"

Robert Eaton asked directly.

"Mr. Eaton, no, we must establish a new joint venture company and a new brand. Our Shanhai Automobile Group must have shares in the new company, and this share cannot be less than 40%..."

Xu Huasheng said without thinking.

Hanging the Chrysler logo, you are dreaming, why do you only think about good things.

For automobile companies, brands are very important. Establishing a new joint venture company and building a new brand, even if Chrysler wants to kick Shanhai Automobile Group out in the future, it must spend a lot of money.

Xu Huasheng doesn't want his products to cultivate brands for others. If it weren't for the fact that Shanhai Automobile's brand is difficult to compete in the US market, Xu Huasheng wouldn't even propose the Huasheng model.

Looking at Xu Huasheng's attitude, Robert Eaton sighed in his heart. It would be great if it could hang the Chrysler logo, so that these cars can promote the Chrysler brand.

What Chrysler needs now is time, enough time to develop new technologies and competitive new cars.

"Mr. Xu, let's talk about it in detail..."

Robert Eaton is also a man of swift action. He knows that this matter must not be delayed. If Ford and GM get ahead, Chrysler will suffer a great loss.

As for the models under Shanhai Automobile, these models will definitely be hot-selling in the United States. The appearance design alone beats all the cars in the US market, and the technology is also beat. This thing is like a mobile phone from Huasheng, a product with a direct generation gap.

If Chrysler moves faster and sells these products in the United States earlier, it can quickly seize the market and make more money.

This is very simple for Chrysler. It only needs to establish a new joint venture with Shanhai Automobile Group and apply for a new brand.

There is no need to worry about anything else, not even R&D sales personnel. The car is produced in China and sold directly through Chrysler's current channels. It is very simple and there is no obstacle.