Rebirth in 1989: Building a Chinese Technological Empire

"Xu, are you going to sell all these products to the United States?"

Sam looked at Xu Huasheng and asked seriously.

"No, it's global..."

Xu Huasheng said with a smile.

"Low-end or high-end?"

Sam continued to ask.

"Of course it's high-end. How can such products be low-end?"

Xu Huasheng said with a smile, which made Sam's face serious.

"Xu, I admit that your products are very good and excellent. If these products are brought to the United States, even if they are a little more expensive, many people will definitely buy them. But the American market sometimes does not speak with products. Japanese products are better than our American products, but the result is that you should have heard more or less about the experience of Japanese brands in the United States in recent years. Sometimes, it is this kind of excellence that leads to disasters..."

Sam said seriously.

These products are excellent and can be used to act very well. They are better than Japanese, European, and American products. Even better than an era.

But sometimes being too excellent is the original sin. Sam understands the nature of the American market and the American government the best.

Japanese products have taken away the market share of American products, so the United States has tried every means to deal with Japan.

And now, if Huasheng brand products enter the United States and sell well, the outcome will definitely be the same.

In European and American countries, there is no truly free and equal market. As long as you take away their business, they will use all means to deal with you, even if the reasons are shameless. They are serious about trade protection.

"Mr. Sam, I have an idea..."

Xu Huasheng looked at Sam and said with a smile, which made Sam stunned.

"I don't know if you Walmart are interested in establishing a new company with our Huasheng Group. The new company is an American company, registered in the United States, and the employees are also Americans. You Walmart can own 51% of the shares. Then use this company to register a brand, and our products will be sold with this trademark, but the production, design, and research and development of this brand of products are entrusted to our Huasheng Group..."

Xu Huasheng smiled and told his plan. When Xu Huasheng's plan came out, Sam's eyes lit up immediately.

To put it bluntly, Xu Huasheng's method is to take advantage of loopholes.

Walmart and Huasheng Group set up a joint venture company, with Walmart holding the majority stake. In this way, this is an American company.

Then, in the name of this company, Huasheng Group was commissioned to develop and produce products for its company. In this way, Huasheng Group changed from a manufacturer to a commissioned manufacturer. The two more words have completely different meanings.

And these products will be shipped to the United States in the name of spare parts. After arriving in the United States, they only need to be labeled in the United States. That is authentic American products, and no one can find fault with it because the trademark is affixed in the United States.

In fact, this is how Apple will play in the future.

It has no production line, and it does not produce products and parts. Products produced in other countries become American products after being sent to the United States for a while, but the place of production is other countries.

This time, Xu Huasheng played even harder. Apple does not produce products, but it does research and development.

However, the company established by Huasheng Group and Walmart even entrusted the research and development to Huasheng Group. This company only made some data requirements to Huasheng Group, and the rest is waiting for the product.

This is just an empty shell, just a branded product.

But who dares to say that this is not an American brand? What's wrong with not having R&D capabilities? What's wrong with an assembly plant? As long as it can make money, that's enough.

"Mr. Sam, the new company can not only go high-end, but also low-end, and it can not only produce home appliances, but also other products. Our Chinese products are cheaper and more cost-effective than Japanese and European products. The quality of those products is also very good, and the most important price is at least one-third or even more cheaper than similar Japanese and European products. When the time comes, the new company will have both high-end and low-end products, not only can it quickly occupy the US market, but also can enter Europe and other countries. After all, who can refuse cheap and easy-to-use products..."

Xu Huasheng's words made Sam excited.

"Mr. Sam, maybe you can be the person in charge of this company by then, and maybe in a few years, you will become the greatest CEO..."

Xu Huasheng continued to increase the stakes, and Sam's eyes were reddened by Xu Huasheng's words.

If the CEO of a new brand is really possible, it will definitely be a big leap in life for him.

Now Sam is just a purchasing supervisor, and at Walmart, he can only be regarded as a small senior executive.

But if you go to a new company and become the CEO, it will be different.The whole company is completely under his control. Not only will he get a higher salary, but he will also have more power.

As for whether it can be done, Sam thinks that as long as Xu Huasheng insists, there should be no problem. After all, whether this company can be successful or not is definitely decided by Huasheng Group. Walmart has no initiative because the products belong to Huasheng Group.

"Xu, can this be done?"

Sam couldn't help asking.

"Why not? Although you don't produce products and don't do research and development, don't you make money? Isn't the reason of making money enough? Who cares about these? Instead of letting the Japanese and Europeans make money, it's better to let Americans make it, and it can also increase American employment..."

Xu Huasheng said with a smile.

There is no problem with this operation. For Americans, as long as they can make money, it's fine.

The reason why Xu Huasheng chose to cooperate with Walmart instead of Best Buy was that he saw Walmart's influence and channels in the United States and Walmart's future.

As long as Walmart makes real money, it will be useless for some people in the United States to be jealous of this brand in the future. If they do something bad, Walmart will not agree.

Walmart can even list this brand in the future. Once it is listed, it will enter the stock market and make money. Hehe, it will be completely established in the future. At that time, the biggest money will be earned by Huasheng Group, and the second money will be earned by Walmart. Other Chinese brands can also drink soup and eat meat. Although they don’t eat much now, at least they can go out and earn foreign exchange at this stage, which is better than not going out.

When there is enough strength and good opportunities in the future, we will find a way to be independent.

"Mr. Sam, I think you may need to ask a higher-level person from Walmart to come over. Some things are better to talk face to face. And I don’t have time to go to the United States for the time being..."

Xu Huasheng said with a smile, and Sam looked at Xu Huasheng and nodded.

"Xu, can your company’s phone make international long-distance calls?"

Sam asked directly.

"Of course..."

Xu Huasheng said with a smile, and took Sam directly to a room where a phone was ready.

After Han Ying made a cup of coffee for Sam and put it down, Xu Huasheng and Han Ying left the room. When the door was closed, Sam picked up the phone and started to contact the United States.

It was morning in the United States at this moment. After listening to Sam's report, the senior executives of Walmart immediately reported the matter to their superiors.

This matter soon alarmed the board of directors of Walmart.

An emergency board meeting was held. Only two hours later, Walmart took action. The super heavyweight of Walmart led the team directly to China, which shows how much importance Walmart attaches to this matter.