Rebirth in 1989: Building a Chinese Technological Empire

Land Cruiser was officially launched, and in just a few days, it set off a huge uproar in the Chinese auto market.

This wave suddenly made foreign brands that were originally preparing to enter the Chinese market start to rethink. Not only those brands thought about it, but even Volkswagen in Germany held an emergency meeting to discuss their layout in China.

The reason is very simple. In just a few days, Santana's sales in China were affected. Some customers who originally ordered cars suddenly called to say they didn't want the car anymore.

There are not only individual customers, but also many corporate users. In the past, Santana was in short supply. All units had to have quotas if they wanted to buy a car, and they had to use the quotas to buy a car.

But in the past few days, things have become a little weird.

Many units don't want Santana anymore, and turn to buy Land Cruiser. Although it is more expensive than Santana, the car is better than Santana, with large space, comfortable sitting, and better passability.

The road that Santana can't go, Land Cruiser can go. The slope that Santana can't climb, Land Cruiser can climb. The river that Santana can't cross, Land Cruiser can.

Although Santana is a sedan, in terms of comfort, the current Santana is really not as good as Land Cruiser 480. What is the suspension of Santana 2000 now? It is plate suspension, the simplest suspension, with the advantages of simple structure and low failure rate, but the disadvantage is poor comfort.

However, Land Cruiser 480 has independent suspension, and the tuning is also biased towards comfort, so even if Land Cruiser is hardcore motion sickness, it is more comfortable to sit than the current Santana.

Not to mention the interior space, Land Cruiser puts down the third row of seats and pulls the second row to the end, with a lot of leg space, and it is very comfortable to sit.

In this era, most of the cars bought by units are for leaders to sit. And it is not their own money, but public money. It is not painful to spend public money, so naturally they can spend it as comfortably as possible.

Xuanwu Automobile is like a prehistoric beast, directly diving into the Chinese automobile market, which is still dominated by sheep, and began to eat meat crazily.

The Land Cruiser is not only available in mainland China, but also in areas outside the mainland.

At a port in Hong Kong Island, a large bulk carrier slowly stopped at the port.

After the freighter docked and cleared customs, the cars on the freighter were unloaded one by one.

These cars are all Land Cruisers, and there are only two colors, black and white.

This batch of goods belongs to Xu's Trading Company. Xu's Trading Company is an import and export trading company under the Xu Group, and it is now very famous in Hong Kong Island.

This time, Xu's Group bought 1,000 Land Cruisers from Xuanwu Automobile, and the price of each car is 800,000 yuan.

Why is it so expensive? Because these Land Cruisers are not Land Cruiser 480, but the logo is the Land Cruiser 680 logo.

The engine of Land Cruiser 680 is Kuiniu T01 series engine. Although they are all 4.0-liter V8 engines, this engine is not naturally aspirated, but a twin-turbocharged engine, and the power reaches a terrifying 455 horsepower.

Such horsepower allows this huge Land Cruiser to accelerate from 0 to 100 km/h in 5.6 seconds, which is very violent in this era.

The power is violent, and the interior is also quite luxurious. In fact, this interior is the interior of the White Tiger T90, which is the interior that Xu Huasheng gave to the Saudi prince. It is luxurious and full of technology.

The price is 800,000 yuan. If this price is listed in the Chinese mainland, I am afraid that not many people will buy it. But for the Xu Group, let alone 800,000, it doesn’t matter if it is more expensive.

So the Xu Group directly ordered 1,000 vehicles, and the net profit of this car is also quite terrifying. Shanhai Automobile can earn 480,000 yuan for a car, that is, the cost of this car is only 320,000 yuan. In terms of cost, it is about 40,000 yuan more expensive than the Land Cruiser 480.

This is a crazy profit. The profit of a 680 is equivalent to the profit of four Land Cruiser 480s. These 1,000 Land Cruiser 680s brought a profit of 480 million yuan to the Shanhai Automobile Group.

As for the Xu Group, it naturally makes more money.

The Xu Group currently has a huge car dealership in Hong Kong Island, which sells all kinds of luxury cars. As for the Land Cruiser 680, they have also negotiated the price, which is 400 Hong Kong dollars. This price is very exaggerated.

4 million Hong Kong dollars, converted into US dollars is 500,000 US dollars, and converted into RMB is about 2.8 million RMB.

The car bought for 800,000 RMB, plus shipping costs, import taxes and other things, the cost is about 1 million RMB.

When Xu's car is resold, one car is sold directly for 2.8 million RMB, and one car makes 1.8 million RMB, which is too profitable.

As for sales, heyHey, don't worry about that at all.

The cars were unloaded from the ship one by one, and then they were driven away directly by the drivers hired by Xu's Trade. These cars are right-hand drive cars, which are opposite to the steering wheel direction of the Huaxia mainland.

All the cars lined up in a long queue and set off from the port, heading directly to Xu's Auto City. When this huge convoy passed through the streets of Hong Kong Island, it immediately attracted the attention of countless people.

This car is domineering.

There are also many luxury cars in Hong Kong Island, but this is the first time they have seen such a domineering car.

The cars were sent to the warehouses and stores of Xu's Auto City one after another. After these cars arrived at the store, several display cars were washed and put on the shelves directly, and the prices were also posted directly.

This price made many Hong Kong customers who were looking at cars in the store couldn't help but take a breath. My goodness, 4 million Hong Kong dollars, this is too expensive.

You have to know that in this era, Ferrari sports cars are only more than one million Hong Kong dollars. And this car is directly priced at 4 million Hong Kong dollars. What kind of car is this?

"It's too expensive, no one will buy it..."

"What kind of car is this? It's too big, right? Oh my god, it has four exhaust pipes..."

"Xuanwu Land Cruiser, what is this?"

"I don't know, is it an American car..."

Many people started to discuss quietly. Just as they were discussing, several cars suddenly came outside the car city. After several cars stopped, a group of black-clad men in black suits got out of the car. Seeing these people, others did not speak.

This group of people looked difficult to deal with, and they were probably gangsters.

This group of people did not say anything when they entered the store. After seeing the Land Cruiser, they directly called the salesperson over.

"We want 20 of this car..."

The black-clad man said directly. Hearing this, the saleswoman's eyes lit up immediately, and soon she took the black-clad man to go through the formalities with joy. Such a big deal made the people around who were looking at the car swallow their saliva.

My goodness, 4 million Hong Kong dollars for 20 cars at once, this is too much.

However, some customers in the store were not too surprised, because they knew the identities of these people. These people were from Shenghe Group. Would people from Shenghe Group find it expensive to buy cars at Xu's Auto City? What they disliked most was that the cars were not expensive.