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There are currently two configurations for Land Cruiser, with the same engine, but many other things are different.

Land Cruiser 430 uses a five-speed manual transmission.

Land Cruiser 480 uses a 5AT automatic transmission.

The front axle of Land Cruiser 430 uses an integral axle suspension, which has poor comfort, but good extreme off-road performance.

Land Cruiser 480 uses independent suspension, which has good comfort, but slightly worse extreme off-road performance.

The interior of Land Cruiser 430 is very simple, with fabric seats and very few comfort configurations, which is positioned as a tool vehicle.

Land Cruiser 480 has a luxurious interior, leather seats, many comfort configurations, and is positioned as a luxury off-road SUV.

In a word, Land Cruiser 430 has a low price and low configuration, and is a tool vehicle. While Land Cruiser 480 is expensive, has good comfort, and is a luxury tool vehicle.

Different configurations lead to different prices.

After careful calculation and discussion, Shanhai Automobile finally gave a reasonable price for the Land Cruiser. This price is not cheap, but it is definitely not expensive.

The bare car price of Land Cruiser 430 is set at 309,800 yuan.

The bare car price of Land Cruiser 480 is set at 409,800 yuan.

The price difference between the two cars is 100,000 yuan, which is a very large gap. However, in this era, many cars have only one configuration. The two configurations of Land Cruiser are also very good, at least people have different choices.

The reason why there is such a big difference in the middle is that many models with different configurations will be added in the future. Now these two cars are both 4.0 V8 engines. In the future, Land Cruiser will also be equipped with V6 engines. Not only will it be naturally aspirated engines, but it will also be equipped with turbocharged engines in the future to improve the entire car series and give consumers more choices.

As for the price, Xu Huasheng originally planned to reduce the price to just over 200,000 yuan.

But the price was very objected by Shanhai Automobile, because you are selling this configuration for over 200,000 yuan now, how will you sell the V6 version in the future? You can't sell it for more than 100,000 yuan, right?

Moreover, the Land Cruiser is a large off-road vehicle, how will the shorter Prado be priced in the future? Your V8 Land Cruiser sells for more than 200,000 yuan, how will the White Tiger brand cars be priced in the future? How will the other Xuanwu brand cars be priced?

If Xu Huasheng hadn't stopped him, or if he hadn't considered the volume, the price of this configuration car would not be excessive at more than 500,000 yuan. After all, the landing price of a Santana now exceeds 200,000 yuan.

As for the profit, although the Land Cruiser is not expensive and has high configuration, the profit is really not low.

The current net profit of the Land Cruiser 430 is as high as 80,000 yuan.

The profit of the Land Cruiser 480 is even higher, with a net profit of up to 120,000 yuan per car. Such a profit is definitely a very high profit.

But thinking that people who can afford this car now are not short of money, Xu Huasheng felt at ease. Selling cars to rich people to make a lot of money, using the money to pay employees more wages, and giving more money to education charity foundations can be regarded as robbing the rich to help the poor.

"Everyone, let's go..."

In the Xuanwu Auto Shanghai flagship store, after a brief meeting, everyone got on the car. Hundreds of Land Cruisers lined up and set off directly from the store. For today's event, the store also specially hired a lot of drivers. Today, they want to patrol the streets with hundreds of Land Cruisers to set off the entire Shanghai.

In Shanghai, hundreds of Land Cruisers formed a huge convoy and set off from the Xuanwu Auto flagship store. This huge convoy appeared on the street in a long line, directly setting off the entire Shanghai.

The huge convoy was endless at a glance, and each Land Cruiser looked so domineering.

Not only that, many Land Cruisers were also posted with advertising banners, which wrote the price of the car and the address of the store.

Not only that, many cars also had a horn on the roof, shouting while walking.

"Three hundred thousand and nine thousand eight, drive the Xuanwu Land Cruiser home, the power is a big V8, no fear of going up mountains and down rivers, the seven-seat design is top-notch, one car can carry the whole family..."

"There must be a road before the car reaches the mountain, and the road must be a Xuanwu car..."

"The car is the car, the track is the track, the Land Cruiser takes you through the mountains and rivers..."

"Xuanwu Land Cruiser, share the prosperity of the world..."

All kinds of slogans are very catchy, and all of a sudden, wherever the whole team passes, people around them will discuss it crazily.

"My goodness, what kind of car is this, it's too big..."

"This car is so beautiful, so domineering, look at this car company, it's really textured, is it an imported car?"

"Oh, I thought Santana was beautiful enough, but I didn't expect this car to be more domineering. What brand is this?"

"Xuanwu, is this brand a domestic brand?"

"Domestic brand? Oh, domestic car companyCan they make good cars? Oh, they definitely can't. They are just fakes. They look good but not practical. We still have to look at the United States and Germany to make cars. You see, the cars made in Germany are of good quality. Oh, they definitely can't make domestic cars. Anyway, I won't buy domestic cars..."

Everywhere the convoy passed, countless people started discussing. The staff of Xuanwu Automobile Flagship Store also followed the convoy, handing out flyers to everyone as they walked.

The flyers printed the address of the store and various data of the car.

Hundreds of cars patrolled the streets, unprecedented. Even Shanghai Volkswagen has never played such a battle. In addition to the white car patrol, Shanhai Automobile has other ways of publicity.

Distributing flyers and posting posters, not only that, they also parked two cars directly in places with more traffic in Shanghai, and then set up two sales offices there to promote their cars to the greatest extent.

What's more amazing is that several cars were parked directly at the entrance of Shanghai Volkswagen's factory area. This made it lively. Many people who came to pick up the car were attracted by this Land Cruiser .

When the people of Shanghai Volkswagen saw the Land Cruiser, their faces suddenly became extremely ugly. Finally, they directly alarmed the people sent by Germany. The head of German Volkswagen, Lu Xun, changed his face and arranged people to buy the car. Such a big car, priced at over 300,000, this is a wolf coming to steal meat.

Looking at the Land Cruiser and then looking at their Santana, they felt as if their hearts were stabbed several times.

In the past, these people were very arrogant. They were people of Shanghai Volkswagen, and Santana was their trump product. Santana is a symbol of status in this era.

Now, when the Land Cruiser stopped at the gate of their factory, the difference was immediately judged. In comparison, the Santana they produced had to be thrown away. The white swan in their hearts before, Santana, has now become an ugly duckling, with a face full of disgust.

Under this publicity offensive, the reputation of Xuanwu Land Cruiser spread all of a sudden.

Many people went directly to the store or the place where there were cars to see this car out of curiosity.