Rebirth in 1989: Building a Chinese Technological Empire

Zhang Minrui was completely stunned by Xu Huasheng's words. He had never thought that a refrigerator could be sold at such a high price.

"How much does this refrigerator cost?"

Zhang Minrui took a deep breath and couldn't help asking.

"Not bad, about 3,000 US dollars..."

Xu Huasheng pretended to be relaxed and said that this cost price made Zhang Minrui and his group take a breath.

Damn, the cost is 3,000 US dollars, and you sell it to others for 26,000 US dollars. You make 23,000 US dollars from a refrigerator, which is almost 100,000 RMB. You are so black, don't you feel heartbroken?

"When will our Haier have such a high premium?"

After a long time, Zhang Minrui couldn't help but whispered. At this moment, Zhang Minrui understood that this is the power of high-end products. High-end products have very strong premium ability.

Think about the profit of this refrigerator. The profit of a refrigerator is as high as 100,000 RMB, while the net profit of a refrigerator produced by his own family is only 200 to 300 yuan.

The money earned by others from selling a refrigerator is equivalent to Haier selling 400 to 500 refrigerators. This gap is too big.

"Mr. Zhang, in fact, you Haier can also achieve such a premium."

Xu Huasheng said with a smile.

"How to do it?"

A person next to Zhang Minrui couldn't help asking, and others looked at Xu Huasheng, including Zhang Minrui. Who doesn't want their products to have a high premium when they run an enterprise?

"It's very simple, just complete one thing."

As soon as this was said, everyone became more curious. Looking at everyone's expressions, Xu Huasheng laughed.

"As long as you Haier can become the king of the global refrigeration industry. You can achieve such a premium."

This light sentence almost choked everyone to death.

The king of the global refrigeration industry, this condition is indeed possible.

"Mr. Zhang, let me guess. Do you want to diversify your development and enter more industries in the future? For example, washing machines, TVs, air conditioners..."

Xu Huasheng asked with a smile, which made Zhang Minrui look serious. He looked at Xu Huasheng with a serious face. He didn't expect Xu Huasheng's vision to be so sharp.

Looking at Xu Huasheng, Zhang Minrui finally nodded and did not deny it. Haier does have a plan for diversified development and is ready to enter more industries.

"Mr. Zhang, I want to ask you, in terms of making TVs, can you compare with Changhong? In terms of washing machines, can you compare with Little Swan? In terms of air conditioners, can you compare with Gree?"

A series of questions made Zhang Minrui swallow his saliva.

The answer is clear, no, after all, those industries are their advantages. Haier's diversified development is also to grab some food.

"You Haier can't even compete with domestic companies, let alone foreign companies. Instead of this, why doesn't Haier continue to play to its strengths and become bigger and stronger in the refrigeration industry? Mr. Zhang, don't just focus on consumer business. Do you know how much money a large cold storage refrigeration equipment can make? Do you know how much a refrigeration equipment for a refrigerated ship can make? Do you know how much a high-end refrigerated truck can make? Don't always focus on the pockets of ordinary people. Take Liebherr, whose technology you introduced, for example. What technology are they best at? If they can do it, why can't you? Isn't it just technology? Technology can be invested in research and development, and if there is no money, financing can be obtained."

Xu Huasheng looked at Zhang Minrui, and his words made Zhang Minrui and others ponder. Yes, instead of going to new markets and competing with others for jobs, why not deepen your own advantages?

"Mr. Zhang, China is the most populous country with 1.2 billion people. How many cold storages do you think China will need to build in the future? How many refrigerated trucks will it need? Not to mention that some special units will also need some special refrigeration equipment, which has a higher premium ability. Let's not talk about other things. Just the hospitals in the country are a huge market. Think about how many morgues there are in the country? These places need large refrigeration equipment. There are also refrigerators for storing medicines in hospitals, which have a strong premium ability. How much of this market have you captured?"

Xu Huasheng's words made everyone swallow their saliva. As people in the refrigeration industry, they naturally know the premium ability of some large refrigeration equipment, such as large cold storage. Some cold storage refrigeration equipment costs millions or even more.

"Mr. Zhang, in terms of the market, China will definitely be the world's largest market for refrigeration equipment in the future. I don't need to say more about the importance of the market, right? Moreover, these large equipment are all very profitable. If you have the technology and have an advantage in cost performance, the domestic market alone can easily make Haier full and become a large company with a market value of 100 billion. Eat up the domestic market first and establish a complete and high-quality supply chain. Then, we can use our cost-effectiveness and technological advantages to gradually enter the overseas market and grab a share. Just imagine how much profit this will bring. Moreover, after you specialize, your technological advantages will become greater and greater, and eventually form a technological moat. It will be much more difficult for others to come in and grab food than for you to grab TVs and washing machines..."

Temptation, Xu Huasheng's words are full of temptation. These words made Zhang Minrui and others' heartbeats accelerate.

Specialize in refrigeration business, eat domestic first and then eat abroad, use China's huge market to strengthen yourself. Then enter foreign countries, this road is completely possible.

In terms of market, China will definitely be the first market for refrigeration equipment in the future, this is beyond doubt, after all, China has the largest population in the world.

And in the markets of various countries, domestic companies have huge local advantages. Let alone entering foreign countries, just in the Chinese market, if Haier can really take over most of the market, the scale will be unimaginable.

Zhang Minrui was excited by Xu Huasheng's words, he knew that Xu Huasheng made sense.

If we develop along this route, in the refrigeration industry, only the strong will always be strong.

"Mr. Xu, just say it directly? What do you want to do, Huasheng Group? ”

Zhang Minrui looked at Xu Dabao and Xu Huasheng. He asked him to see the technology in the exhibition hall and gave him such a crazy idea. He must have a purpose.

“Hehe, Mr. Zhang, I just want to ask you Haier. Are you short of money and technology now? Our Huasheng Group wants to invest in your Haier. Our company now not only has the technology of small refrigeration compressors, but also has successfully developed compressors for large cold storage. We want to join forces with Haier to work together in the refrigeration industry and become bigger and stronger...”

Xu Huasheng said directly, which made Zhang Minrui stunned.

“Mr. Xu, why don’t you do it yourself? You have the technology, money and people now. There is no need to cooperate with our Haier. ”

Zhang Minrui looked at Xu Huasheng with a serious expression. He really couldn’t understand why Huasheng Group didn’t do this thing by itself.

Looking at Zhang Minrui’s words, Xu Huasheng laughed.

“Mr. Zhang, do you want to hear the truth? ”

Zhang Minrui was stunned by Xu Huasheng’s words, and finally nodded.

“To be honest, it’s too tiring to earn this hard-earned money, and it’s a waste of energy. Just like a VCD player, we can make it ourselves. But that’s too tiring, and the same is true for the refrigeration industry. Instead of wasting our energy on it, we might as well find a good partner. We only sell core products, or just sell technology. We can make a lot of money and don’t have to worry about it. How good is that…”

Xu Huasheng said with a smile. Although large-scale refrigeration equipment has high profits, after-sales service is also troublesome. Besides, can the profit of this thing be higher than that of semiconductors? The semiconductor industry will be an important industry of Huasheng Group in the future. The money earned by selling a database by itself may not be comparable to the profit of Haier selling many sets of refrigeration equipment.

Instead of doing this, it is better to find a partner. Huasheng provides technical solutions, especially future intelligent solutions. The partner sells products. Huasheng Group earns less, but it earns comfortably.

What's more, in the future, Huasheng Group can also sell chips to Haier. In the future, large-scale cold storage will also become more and more intelligent. The price of an intelligent system is also very expensive, and the profit is very high.

Huasheng's goal is to be a high-end industry that domestic companies dare not challenge. That is Huasheng's goal. I am used to making big money, and I am not used to letting Huasheng Group make these hard-earned money.