Rebirth: I Want to Surf

Beijing, China's international e-commerce center.

This is a public institution directly under the Ministry of Commerce. It was established in 1996 and is mainly responsible for the information construction of the Ministry of Commerce, with nearly a thousand employees.

Zhao Xuechun is an administrative staff, the kind with a staff, and he is very nourished every day.

This morning, she came to work slowly, turned on the computer, logged into "Happy Farm" to collect vegetables, went to the ranch to collect eggs and meat after collecting vegetables, and then went to the restaurant to cook.

Seeing that my "love value" has risen again, I am happy in my heart, and I will be able to send a "nutritious lunch" when the love value is full.

She is a die-hard member of the 99 Group, and has accounts in Community, MaiMai, Mall, Games, Weibo, and even bought a Meizu mobile phone.

After cooking, she was about to browse Weibo when an internal message suddenly popped up. She glanced at it, went to the office to confirm with the leader, and came back to start working.

The so-called work is to send a detailed notice to everyone.

"Comrades, you can now apply for China Unicom contract machine!"

"There are four models available: iPhone 3G 8GB, iPhone 3GS 16GB, iPhone 3GS 32GB, and Meizu 1.

The fees are as follows:

iPhone 3G 8GB: 2,999 yuan mobile phone fee, 3,000 yuan pre-stored phone bill, a total of 5,999 yuan...

iPhone 3GS 16GB: 3999 yuan mobile phone fee, 3000 yuan pre-stored phone bill, a total of 6999 yuan. There is a package of 126 yuan per month, and within 24 months, 125 yuan will be returned every month.

iPhone 3GS 32GB: 4999 yuan mobile phone fee, 3000 yuan pre-stored phone bill...

...

Meizu 1: 1399 yuan mobile phone fee, 1000 yuan pre-stored phone bill, a total of 2399 yuan. There is a package of 138 per month, and within 24 months, 100 yuan will be returned every month.

Make statistics from each department and report the selected model to me. "

When it comes to contract phones, everyone's impression is: the package price paid by the user must be higher than the cost paid in the end, and the operator is making money.

This may be the case in the later stage, but it is not true in the early stage, because in the early stage, they are trying to seize the 3G market, and operators are burning money. For example, in 2010, China Unicom lost 3.17 billion yuan in 3G mobile phone sales.

There is only one goal at this stage, sales! Sales! It's still a huge sale!

Where there is sales, there is a market!

Then why doesn't China Unicom and Apple cut prices to offset sales? As mentioned above, in order to cultivate high-end users.

boom!

As soon as the notice came out, the center became lively, and all departments were discussing it. Soon someone ran to Zhao Xuechun and asked, "Sister, how long will it take to get it?"

"Not necessarily, it will take a month at the earliest."

"Which machine do you think is better?"

"I don't really understand either, just buy whichever you like."

"Oh, don't you use Meizu! Is this machine easy to use?"

"I feel very good……"

Zhao Xuechun took out the phone, showed it to his colleagues, and said, "Anyway, I've used it for two months without any problems. As for the phone, the most important thing is that you like it."

"I've never heard of Apple. What is it for? I want to buy Meizu. I used to use MP3 before."

"Apple is said to be pretty good, but a bit expensive."

"Yo, you little rich woman is not small to take a thousand and eight thousand?"

"I am happy to buy a bag, but I am reluctant to buy a mobile phone."

"Then buy Meizu!"

"Oh, it's so tangled!"

Everyone's focus is on the total price, the difference between 2399 and 5999 is too much, but no one cares about the package.

Because it's a great unit!

Because they all have something to say!

Because they make up at least 200 yuan every month!

And now the users are fresh, they have never experienced the ravages of contract machines, and they are all eager to move. When the statistical list came up, Zhao Xuechun took a look. In a unit with 1,000 people, 700 people have ordered contract machines.

Among the 700 people, 95% chose Meizu!

…………

"Hahaha!"

"My brother is worthy of being an Internet worker, and he is really familiar with swiping orders!"

Another night, the vice president went on to invite Yao Yuan to a banquet, and the relationship took a step further, and he also joked: "To put it bluntly, there are two things, one price, and one compensation! Why didn't I think of it?"

"I'm just talking fast, even if I don't say it, you will definitely catch it with your hands."

"Don't don't, it's your credit and no one can take it away. We used to do unit business, but this time we were fooled, so let me toast you!"

The two had a drink.

In the era of contract phones, why are sales so high? Do you really think they were bought by retail investors? Of course not, a considerable part of it was bought by government agencies, state-owned enterprises, private enterprises, and college students.

Especially those who have refills, don't care at all, the refills are more than the package fee.

Yao Yuan also wanted to make a coincidence, and contacted that brother Chang, who then found his friend, who is the leader of the China International Electronic Commerce Center, and tried it out first.

Seeing that the effect is great, the vice president is also at ease.

"I didn't say anything, change the strategy! Channels still need to be expanded, but I decided to send out all the salesmen and focus on government agencies and state-owned enterprises. The welfare of these grandchildren is better than that of the other. It's not bad!"

"A wise decision!"

Yao Yuan also offered him a toast, and said, "But take it easy, our production capacity is limited for the time being."

"I understand, I understand. It takes time for us to promote. Just make a good start first. I also have an explanation from the chairman."

The vice-president was a mild-mannered man, and he became more energetic after drinking some wine, and said, "But my brother, let me tell you the truth, I have used both Meizu and Apple, and your experience is not good, but you won't be able to sell it at this price."

"You want to grab the market, and I want to grab it too!"

Yao Yuan took a sip of his wine and said, "The mobile phone is a part of the 99 Group's big ecosystem. It will be bundled with other businesses in the future, and the market share must be taken first."

"Oh, so... then your product positioning will be fixed, and it will be difficult to go to the high end in the future."

"We have to go even if it is difficult. There is no way. Who will make our domestic machine lag behind."

…………

At the beginning of November, Meizu's contract machine was released.

The cooperation with the unit has been very smooth, and orders have been passed back continuously. And when it came to the Double Eleven shopping festival, the mall did not have a big price cut, but a small drop, which also brought some sales.

What's interesting is that Taobao Mall hit the streets last year, and Zhang Yong adjusted its direction after taking over. This year, it also organized the Double Eleven Shopping Festival.

In addition, platforms such as Dangdang and Suning have also followed suit this year. You can't do it if you don't follow, Maiwo Mall bites people when they see it, and it will still be in a dung business war with Suning...

Of course, the "Double Eleven Shopping Festival" was registered by Maiwo Mall, and they can only play word games if they want to do it.

In mid-November, China Unicom finally happily issued an announcement:

"Since China Unicom's Meizu officially went on sale on November 1, more than 300,000 units have been sold in just half a month. Meizu mobile phones have been extremely successful in the domestic market, and we are delighted with the response from users.

With the world's largest and fastest WCDMA network, China Unicom expects to provide consumers across the country with an unprecedented wonderful experience of 3G services..."

Bragging is always there.

There are indeed more than 300,000 units, but this is reserved by various units, and China Unicom directly counts the sales.

Everyone was pleasantly surprised, and the chairman was even more excited, aha! Apple is not bright, Meizu is bright, immediately increase the intensity!

And Yao Yuan took a look, then I will follow one too, so he also sent a message:

"Since its launch in August, the total sales volume of Meizu mobile phones has exceeded 1 million!"

(no more...)