Rebirth: I Want to Surf

Near the Old Summer Palace, there is a street called "Shangdi".

It got its name because the terrain is slightly higher than the surrounding areas. It used to be a remote suburb, but now it is connected with Zhongguancun and has become an IT industry base.

There is a Hualian commercial building at the south entrance of Shangdi, and there is a Meilin Cinema on the 4th floor, with 5 halls and 872 seats, and the equipment is the most advanced.

At this moment, a press conference is being held in the largest cinema hall.

"We have acquired the management rights of 9 cinemas managed by Huacheng Meiying Cinema and Merrill Lynch Cinema, with a total of 75 screens and 11,600 seats."

"Mr. Yu, can you disclose the price?"

"About 30 million."

Um?

The reporter's first reaction was that it was very cheap, and then he thought, oh, it is the acquisition of the management right.

Immediately asked again: "Does 99 Entertainment plan to form its own cinema?"

"Of course, the domestic film market is getting more and more prosperous. Our goal has always been to become a high-quality film and television company that integrates production, distribution, and screening. 600 screens in three years is not just talking about it."

"Do you have plans to build a flagship store in the capital?"

"Yes, I don't want to use someone else's house, I'm going to build it myself, so I've been picking a suitable place."

"Isn't that related to real estate? Are you going to enter the real estate industry?"

"You can't talk nonsense, I just want to build a few theaters."

After the question-and-answer session was over, everyone came outside, and Yu Jiajia tore off the red cloth with her own hands. Meilin Studios has changed its name and will become a member of 99 Entertainment from now on.

Afterwards, there was a free screening of "Crazy Racing", and many viewers flocked in. The reporter ran away after receiving the fare.

Yu Jiajia wiped her body back and went into the manager's office. Yao Yuan was picking celery inside. The celery seemed to have just been pulled out, and the roots were still covered with soil. He carefully picked it up.

"Look how good this celery is. It's straight and thick. I brought you a few catties specially."

As he said that, Yao Yuan took a cloth bag, which contained a large handful of fresh and tender celery.

"Have you gone to Longyang Village?"

"Well, the celery over there is almost finished. I hurried to get rid of my addiction. Collect vegetables to relieve pressure. You can try it when you have time."

"It just so happens that I'm almost done eating celery..."

Yu Jiajia stayed bluntly, and said, "Your dishes have a good reputation. I shared some of the rapeseed with my friends before, and they all said it was delicious."

"Where can rape be delicious? It's just that this model is fresh."

Yao Yuan patted the dirt on his hands, wiped it with a wet towel, and said, "I have something to ask you. Next month I will launch a new product called Weibo. It is equivalent to a simplified version of the community. Every message Only 140 characters can be sent."

"What's the point?"

"You don't understand, so I won't tell you."

"Okay, I don't understand."

Yu Jiajia didn't ask, and said, "Then what do you want me to do?"

"Look for the celebrities, writers, media people, and celebrities you know, and go to Weibo to register accounts."

"Then you are not afraid that there will be no one in the community?"

"The community has a few more years to shine, and that's okay."

"Okay, I understand."

"No, you don't understand!"

Yao Yuan spoke earnestly, and said, "I've been telling you, I hope newspapers, government agencies, enterprises and institutions all over the country will open accounts on our platform. The community has reached its peak, but no one has settled in, only reporters as individuals identity settled.

The community is too large now, with too much content, and it seems extremely cumbersome.

Weibo is a new platform, clean, simple, and fast. The 140-character limit makes it a natural fit for posting and grabbing information. And now that the environment has changed, and the government is paying more and more attention to online public opinion, it is very likely that they will be invited to open an account.

My goal is to first use celebrities to attract traffic, quickly accumulate a wave of user groups, and then communicate with various newspapers and official agencies, and strive to achieve the first newspaper and the first government agency to settle within this year! "

"That's it..."

Yu Jiajia really understood this time, and drew inferences: "In the future, we can also make a Weibo app and put it on the mobile phone, which will be more convenient."

"clever!"

Yao Yuan touched celery with her.

"There are Han Han, Xu Jinglei, a king and a queen in the community, and you have to name a few representative figures on Weibo."

"Then it can't be Han Han and Xu Jinglei anymore. Netizens will get bored and need new faces. How about our family Yuanyuan?"

"She is too gentle and has an empty head. You can praise her, but she can't be a representative."

Yao Yuan thought of Yao Dazui.

The reason why Yao Dazui became the "Queen of Weibo" is because of Sina's packaging and promotion, and the bonus of catching up with the hit "Latent"; Independent Women".

Such as the flower of evil.

Like refugees.

But Gao Yuanyuan's image is deeply ingrained, and it's too unsuitable for her to take this path.

"You think about it again. When Weibo goes online, I want to hold a launching ceremony. You find some celebrities to come to the platform, and the coffee is bigger."

"Can!"

"Well, then I'll go first."

Yao Yuan flashed away with his own celery.

Yu Jiajia sat alone, thinking about the conversation just now, as if I forgot to ask something? Oh, by the way, I forgot to ask him if he has a movie for Liu Yifei...

Forget it, let's talk next time.

Yu Jiajia lowered her head, looked at the soil on her hands and wondered, why am I also picking celery?

…………

After Fanfou.com was blocked, in August this year, Sina launched a beta version of Weibo.

Subsequently, Netease, Tencent, and Sohu also launched Weibo one after another. They may not really want to do Weibo, but if Sina has it, users may lose if they don’t.

Therefore, the Internet is so inwardly inward, sometimes it is forced to involuntarily.

Sina Weibo has three advantages:

earliest release time;

Has a huge user base of Sina blog, successfully converted;

Use entertainment stars to attract traffic.

Among them, Tencent Weibo poses the strongest threat. Sina recruits entertainment stars, and Tencent recruits sports stars. However, the facts have proved that the traffic in the sports circle is not as large as that in the entertainment circle.

In the end, Sina became the winner.

But now, the Sina blog has not been up at all, and the Maiwo community is not popular. There are nearly a thousand stars in the community, and a mature network interaction model has been formed with fans, which can be transferred to Weibo in minutes. .

The platform is well built, with no complicated content, basic posting, reposting, @, commenting, and even hot searches are not set up for the time being. With the overtime work of the technical department, it was quickly made and named "Maiwo Weibo "!"

Before the official release, the community warmed up one after another:

"On August 10th, Maiwo Weibo will be launched!"

"Kunlun Hotel held a launching ceremony, and the crew of "Zhu Xian" live a 'micro-interview'!"

"Hu Ge, Liu Yifei, Han Han, Xu Jinglei, Gao Yuanyuan, etc. have been certified by the first batch of celebrity microblogs!"

"Community, Maimai, Mall, Weibo will realize one-click login!"

"Between August 10th and October 31st, register a Weibo account and complete related tasks, and get 20M coins as a gift!"

With its powerful ecosystem, 99 has already had the resources to make Weibo envied and hated by its peers even before it was born, and give away M coins! Do you know how strong the purchasing power of M coins is now?

Community, shopping mall, Maimai space, "Happy Farm", "DNF" and other games, all can use M coins!

If Yao Yuan wants to release water, it can flood Jinshan. Of course, there is inflation in the virtual world, so he won't act like this - Credit Suisse hasn't collapsed yet.

Colleagues in the industry were a little surprised, but not too surprised.

Because Tencent has done something similar before, called Taotao.com—later Taotao was integrated into QQzone and renamed it as Shuoshuo...

The only one shocked was Sina, who once wondered if there was an insider, the fucking Weibo is our project!

(no more...)