Rebirth: I Want to Surf

"Last month, driven by various activities, the slightly stagnant "Happy Farm" users have achieved a substantial increase. Now the total number has reached 93 million, approaching the 100 million mark!"

"The revenue data in March was 37.98 million, but the analysis of the marketing department is not very optimistic. They think that the volume of "Happy Farm" is only about 100 million users, and it is difficult to grow... It is expected that this year the game will bring The income is about 450 million."

"Overseas just launched paid props last month, with a revenue of 627,000 US dollars, but with the promotion of Facebook's global strategy this year, players will increase accordingly, and the estimated annual revenue is 15 million US dollars."

"That's a total of 550 million!"

Yao Yuan nodded, a small broken game can bring 550 million in revenue, where is the reasoning?

But the game itself is unreasonable. If you look at the shabby little page games, you think they don't make money, but in fact, the monthly turnover may exceed tens of millions.

Cheng Wei continued to report the results for the first quarter of this year.

Maimai's membership, Maimaixiu, space skin and other revenues have increased to 300 million; advertising costs are on Maili's side, which is close to 0; the CRBT business has fallen from its peak, only about 20 million.

There are 180 million social games including "Farm", "Parking Space Grab", "Friends Buying and Selling" and "Moore Manor", and farms occupy the absolute main position.

"Wulin Biography", "Mai Maixuan Dance", "Zhu Xian" and "DNF", the four major end-games, brought in a total of 870 million in revenue.

That is, only for the business of Yingshi Building, the revenue in the first quarter was 1.37 billion, and the net profit was about 600 million.

This structure is exactly what Yao Yuan expected. The game business accounts for the vast majority, taking on the role of cash cow, and the remaining small part is value-added services such as members and Mai Maixiu.

Color ring tones can be ignored, and will disappear in the long river of history in a few years.

Not long ago, Tencent announced its first quarter financial report, with a total revenue of 2.5 billion and a net profit of 1.05 billion. Its mobile value-added, advertising, and QQ shows are its advantageous projects, but its income from games is 1.06 billion, which is basically equal.

He knew where the problem was, and asked, "Is it the high performance of "DNF"?"

"This game is too exaggerated!"

Cheng Wei's expression was even more exaggerated, and he said: "We have more than 1 million online users at the same time. The fastest time is the previous "Audition", which took about a year. "DNF" was tested in September last year, and it broke in half a year. million!

Hey, who would have thought that an arcade-like game would be so popular? You always talk about feelings, is this also the cause of feelings? "

"It's kind of interesting, but there's only one essential reason, it's fun!"

Yao Yuan smiled, yes, DNF is fun!

He is in a very good mood now. Although the performance is about half of that of Tencent, he started late, and it is already very good to be able to catch up to where he is today.

In the long days to come, first of all, the dust has settled between QQ and Maimai. QQ has 900 million registrations, and Maimai has 280 million registrations. The market cannot accommodate two 900 million-level instant messaging software.

This is also the goal set at the beginning: not to catch up with QQ, but to occupy a stable market share.

Then it's time for transformation, entering the era of smartphones and mobile networks, where is the new battlefield for [WeChat] products...

Followed by the blood fight, that is, the competition of the game business, whoever wins the game, becomes an empire!

In 2021, there is a total list of online game revenues. League of Legends ranks second with US$12.3 billion; Crossfire ranks third with US$12 billion; Honor of Kings ranks fourth with US$11.7 billion; Warcraft ranks fifth with US$11.3 billion.

The much-loved "Original God" was launched in 2020, and the time is too short, ranking 25th, but it earned 2 billion US dollars a year.

And the number one is DNF, which earned 15.3 billion US dollars in 13 years!

…………

a small town.

Just on the weekend, a non-mainstream spiritual guy walked into an Internet cafe.

At this time, the business of Internet cafes was still very good, and they often couldn’t find a place, and they were not as depressed as later generations. I saw those who started an Internet cafe business, and I really didn’t understand. What is the difference between opening an Internet cafe in 2023 and entering the fruit party in 1949?

"This and this!"

The buddy stood up and waved, the guy ran over and threw it away. In the plastic bag were two rice bowls, two bottles of water and a pack of Hongtashan. I don't know how long the buddies have been fighting fiercely. They opened the lunch box and started spinning, just like refugees.

The guy sat next to him and turned on the machine. He also ate first. After eating, he said, "How about a knife tower?"

"Dota is playing at night, this is the first!"

My buddy strongly recommends a game with a long name called "Dungeon and Fighter".

"Is it fun?"

"Damn it! It's been a lot of fun, I've spent the whole night brushing pictures."

The guy is kind, registered an account, read the introduction, it is a horizontal version of the action game that was tested in the second half of last year. What is a side-scrolling action game?

He scratched his head and came up with something that fit: Oh, an arcade!

"There are so many people in the trough? Can't get in!"

"I'll teach you, and I just learned it too. This is called Squeezing Line Dafa!"

The buddies come to help, just refresh repeatedly, and a crowded channel appears, don't click first, wait for two minutes and click again, there is a high probability of being able to enter.

Anyone who has played DNF knows that it is impossible not to drop the line!

But disconnection is not the most painful thing, it is frankly the most painful thing to squeeze the line.

A few friends wanted to enter the same channel, and it was basically impossible to achieve it within an hour... But today they were lucky, the two of them tried for a while, and both successfully squeezed in.

The guy chooses a role, and there are ghost swordsman, female fighter, male sharpshooter, female magician and so on.

Of course you have to choose the handsome one!

He ordered Ghost Swordsman without hesitation.

After entering the game, the first reaction was disgust. The painting style is so rubbish. After a while, I asked again: "Why is this different from "Warcraft"? How do you play it?"

"Swipe pictures! Keep scrolling pictures!"

"What's the point of that?"

"Oh, you'll know after playing!"

Sure enough, you will know after playing.

About 2 hours later, the guy was addicted to this action game with a rough style like an arcade, asking some skills from time to time, and felt that there were too many people in this game.

Looking around, Wu Yangyang was full of human heads. During the period, he lost the connection once and squeezed in again.

"I add a little bit, right?"

"Okay, whatever!"

"Can I play another role?"

"sure!"

"Fuck, this guy is awesome, what are you wearing?"

"The Spring Festival set!"

Although the buddy only played for one night, he looked like an old player, and said: "The skins sold during the Chinese New Year are bought by a bunch of poor people who have money left, what the hell!"

"How much?"

"18800!"

"Eighteen thousand eight???"

The boy screamed out.

"I'm talking about coupons, RMB 188!"

"Oh, it scared the hell out of me."

He nodded, and then became angry: "188 is also very expensive, there are so many rich people!"

But at the same time, I thought: Should I save some money and buy a set, it’s really handsome! And he has a deep fear that it's over, he's going to fall into this krypton gold cave.

(no more!)