Rebirth: I Want to Surf

For a while, Fang Qing didn't know who was playing with things and lost her mind. My mother never surfed the Internet, so why did she become so dazed?

Resisting the urge to complain, I finally made it to the second day. As soon as I arrived in class, I couldn’t wait to tell my good friend: "My mother is obsessed with stealing vegetables, and she even wrote a timetable. The noise in my room lasted until 10 o’clock yesterday. I just left..."

Unexpectedly, my friend also said: "My dad is the same! People who never play computers, I don't know where I heard about it, let me register five accounts, and organize a group to steal from other people's houses, it's so annoying!"

"Hey!"

Just as he was talking, another classmate came over and said mysteriously: "I found the head teacher on Mai Mai yesterday."

"ah?"

This is gossip, and a small gang is quickly formed.

"Really, how do you know?"

"I have a friend of Teacher Li. Yesterday, Maimai recommended someone I might know. I saw that this account is exactly the same as the head teacher's QQ name. It must be him."

"Then have you added friends?"

"Didn't dare to add it! How can you steal food after adding it? Who dares to steal his food?"

When the students thought it was, they pretended not to see it.

…………

The popularity of farm games is inevitable.

The fool-like operation and simple and popular painting style directly lower the threshold of the Internet to the lowest.

The satisfaction of harvesting, the sense of accomplishment of unlocking new seeds, the joy of success in stealing food... from elementary school students to college students, even teachers and professors, from wage earners to white-collar workers, and even retired elderly people, no one is spared.

In reality, it took Kaixin.com half a year to reach 10 million game users, and it took Tencent a year to reach 100 million game users, with over 10 million online users at the same time.

Now "Happy Farm" has been online for about a month, and the jaws of Kiwifruit Studio have been shocked.

It is spreading like a virus, with 1 million, 2 million, and 3 million users, and finally reaching 5 million users, and it is still growing by hundreds of thousands, or even hundreds of thousands, every day.

Yao Yuan resolutely started offline publicity, hyping up those sand sculpture news, some of which were not relevant at all, so he pushed forward.

"The game of stealing vegetables is simple, and the 8-year-old prodigy taught himself programming!"

"The man is addicted to playing the game of growing vegetables. He bought tomato seeds and produced peppers."

"A retired professor in his seventies sets an alarm clock just to get up in the middle of the night to steal food!"

"A staff member of an agency in Wenzhou was exposed for playing Happy Farm during working hours and was dismissed by the unit."

"Happy Farm" is officially released!

What is out of circle? That is, it is not only popular in the game industry, but also a social phenomenon. Yao Yuan immediately invited the media to interview and promote his game studio.

""Beijing Youth Daily":

Did you steal food today?

Recently, the phrase has become a buzzword for people to greet each other.

It comes from a social network game called "Happy Farm". Since its launch in September this year, it has become popular on the Internet at an astonishing speed, turning thousands of netizens into diligent farmers.

In order to develop the large-scale online game "World of Warcraft", more than 170 Blizzard engineers worked hard for 4 years and invested more than 40 million US dollars.

In contrast, a group of post-80s generations from Kiwi Studio only spent one month working on "Happy Farm", which is undoubtedly a victory for the common people! "

"The Beijing News:

Luo Xiaowei is 24 years old and works in a foreign trade company. At the beginning of the month, he received an invitation from his colleagues to reclaim a piece of land in Maimai Space. His ranking has risen rapidly, with more than 60 friends, he was ranked at the bottom at the beginning, and has recently reached the top 10.

‘In addition to planting and harvesting vegetables, you can also play some pranks in Happy Farm. '

Luo Xiaowei said that he often went to his friends' fields to steal vegetables, which not only increased his own income, but also dragged others down to upgrade. Later, he even set the alarm clock, got up early in the morning and went online to be a 'thief'.

‘There are very few people online in the early morning, and there are often a lot of people who steal. At the same time, I have to pick the right time to harvest the vegetables in my field as soon as they are ripe, so as not to be stolen by others. '"

"Urban Express:

Ms. Zhu, who works in a public institution in Hangzhou, told reporters that she and her junior high school daughter are both obsessed with this game, and they often discuss the results of stealing vegetables and exchange ideas on weekdays.

‘I didn’t expect this game to cross the generation gap, no wonder it’s so popular. ’ Mama Zhu sighed. "

…………

"cheers!"

In the kiwi fruit studio, the team leader specially bought a bottle of red wine, and a group of young people gathered together to toast to celebrate. Although the idea belongs to Mr. Yao, the follow-up implementation and operation are all done by his own people. There are credits and hard work, and no one can take them away.

"Car Parking Space" and "Friends Buying and Selling" have proved the popularity of social games, and "Happy Farm" has a rocket-like record that still shocks everyone.

Sure enough, Mr. Yao was right, growing vegetables is the blood inheritance of the Chinese people.

"I made a military order with Mr. Yao before, saying that by the end of the year, the number of active users will reach 10 million. Now it seems that it will not be used at all. It will be done next month!"

"Let's not talk about it, this stealing food is really a bit pissy. My grandma has been retired for several years, and she just learned to play computer."

"The watermelon gang has their nostrils turned upside down. This time let them see that social games also have a bright future."

"The future is another matter, let's talk about making money, or keep a low profile!"

"..."

The team leader paused, and said: "Since we are talking about revenue, I will also announce that Mr. Yao talked to me during the day and said that "Happy Farm" is ready to launch paid props. He put forward a clear goal, next year See 300 million revenue!"

puff!

I almost spit out the red wine I just drank.

"Are you sure? It's "Happy Farm" 300 million?"

"right!"

"At the end of next year?"

"That's right!"

It’s like pouring a pot of cold water, and the enthusiasm and complacency just now are gone. Now it’s still the world of PC games. If “Zhu Xian”, “Mai Maixuan Dance” and “DNF” earn 300 million a year, it may be considered a small amount.

But "Happy Farm" earns 300 million?

An average of 25 million per month!

The celebration party immediately turned into a planning meeting, and the paid props have been conceived for a long time. There are two main ones: fertilizer to speed up growth, and pets to watch the house.

When the player reaches a certain level, it takes 3 hours to unlock advanced items such as durian, mangosteen, horseradish, white truffle, etc.

The market for chemical fertilizers will be very large, and the more advanced the crops, the more afraid they will be stolen, and it is only natural to buy a better pet.

The point is that it is a bit dull to launch paid props directly, it is best to create a topic for speculation.

…………

Tencent headquarters.

Cheng Ying started another day at work.

She feels like a computer hermit crab recently. Except when she is on the road, she is always on the computer, and as long as she is at home, the computer is never turned off, and she has to take care of the flowers and plants in the middle of the night.

There is no need for an alarm clock in the morning, and she is so excited when she thinks that her own food will be collected, and by the way, she will steal some other people's food—she even made an Excel sheet to record it.

Today I updated the news content as usual, I went to [Grapefruit Street] to touch fish.

It turns out that "Happy Farm" can't be played anymore!

(besides……)