Rebirth: I Want to Surf

The price is discussed outside the venue, and it is also discussed inside the venue.

Bai Yongxiang introduced most of the functions, 90% of the task is completed, and there is still one thing left. He deliberately made fun of the guests and asked Lei Jun off the court.

"Mr. Lei, how much is your mobile phone?"

"I, I have a lot of mobile phones."

"The most expensive one?"

"Well……"

Lei Jun looked around shyly, and said, "More than 8,000."

"Mr. Zhang, where's yours?"

Bai Yongxiang asked Zhang Chaoyang again, and Zhang Chaoyang said lazily, "I have more than 10,000."

He asked several people, and when he pressed the remote control with his right hand, a comparison chart appeared on the big screen:

Meizu mobile phone, CPU: Samsung S3C6410, memory: 256MB, battery: 1300mAh, screen: 3.4 inches, camera pixels: 3.2 million, price: ?

The following is HTC G1, CPU: MSM 7201A, memory: 192MB, battery: 1150mAh, screen 3.2 inches, camera pixels: 3.2 million, price 3300 yuan!

Following the performance comparison of several smart phones, it is clear at a glance that they are all at 3000+

"Why do we make cell phones?"

Bai Yongxiang asked the question for the third time, then remained silent for two seconds, and said: "In our first development conference in 2007, I said something at that time, and now I want to say it again.

We just want to make mobile phones!

We just want to be our own phone!

We just want to be our own epoch-making smartphone!

After more than 2 years, today, at this moment, in this Water Cube that has brought glory to the athletes of the motherland, I can say one more thing, we have not broken our promise, we have made a mobile phone! "

"Wow, boom!"

Amid the applause, Bai Yongxiang raised his voice and said: "As you can see, our performance is not much different from the popular models on the market, and even worse.

How much is the price of Meizu mobile phone? "

"5 thousand!"

"4 thousand!"

"3500!"

Shout out.

"A good product will speak for itself, we must set the product at a sufficiently low price!"

When Bai Yongxiang pressed the remote control, the screen on the big screen behind him shattered, and a string of numbers slammed down: 1999!

"..."

In an instant, the audience seemed to be silent for a second, followed by a bang, and cheers that were thousands of times stronger than all the previous ones combined.

call!

Bai Yongxiang only felt the heat wave hit his face, and countless people and voices converged in one place, so he couldn't help taking a small step back.

"Wow!"

"Wow, boom!"

The applause was like thunder, and there were whistling "咻咻", and ordinary netizens in the back row shouted:

"Meizu! Meizu!"

Why is it so strong? Because of the pricing in 1999, it killed everyone's normal logical thinking, reaching a level that no one thought of.

It costs 3,000 yuan, and if you sell it for more than 2,000 yuan, it is enough. How can you directly do it for less than 2,000 yuan?

The difference between 1999 and 2000 is only one yuan, but I feel different in my heart. The former is cheaper!

"..."

Lei Jun felt his heart twitch violently. He was stunned at first, then pleasantly surprised, but now he looked around in a daze, because he found that what Meizu did was exactly what he longed for deep in his heart.

"The grass is not a son of man!"

There are also mobile phone manufacturers here, and they all want to yell at each other. If ordinary products sell for 1999, it’s fine. Your phone is still 1999. How will we live in the future?

...

This Meizu 1 has almost the same configuration as the historical Meizu M8.

The listing price of M8 is 2380 yuan for the 8G version and 2880 yuan for the 16G version, but after only one month, the 8G version dropped to 2080 yuan, and after another month, it dropped to 1999!

The 16G version is also reduced to 2499 yuan.

Explain what?

It shows that the price was still high before, and they were reluctant to buy it—it was because they were reluctant to buy, not because they couldn’t afford it, because most people’s mentality is to continue to use mobile phones if they can be used, and change the phone if they can’t use them.

As a result, Yao Yuan reached 1999 with one blow, directly breaking this psychological line of defense.

Some people may say, you sell at such a low price from the beginning, what will you do in the future? Don't think about those now.

Mi 1 was priced at 1999, which can be said to have been born out of nowhere.

Everyone says that Xiaomi has lowered the price of smartphones, but who is it targeting? It is targeting expensive smartphones abroad, as well as low-end phones and counterfeit phones that are flooding in China.

After Xiaomi, the word cost-effective is deeply rooted in the hearts of the people.

But in 2009, when domestic low-end phones and counterfeit phones were overwhelming, what Yao Yuan wanted was to start the brand + seize the market, and by the way, boost sales.

When the market is cultivated, it will not be too late to develop high-end machines.

In short, amidst the roar of mountains and tsunami, Bai Yongxiang completed the task brilliantly and exited the stage with honor. Everyone thought the press conference was over, but unexpectedly, the lights changed and someone came onto the stage again.

Yo!

When he saw the man clearly, the audience was excited.

Seeing Yao Yuan wearing a white shirt and glasses, he looked more like a human being than a human being, and he was amused when he opened his mouth: "Well, let me add a few words..."

"Ha ha!"

"Hey, I really want to add a few words. I'll check the time."

He glanced at his watch and said, "About 20 minutes, it won't delay you too late."

As he said that, the big screen turned on again, and it was still the main page of the phone, but different from before, there was an extra app called [Meizu Store].

"I once thought about adding stores, but considering the domestic mobile Internet environment, it didn't work very well, so I gave up this plan.

Everyone remember that the word Application, or APP for short, refers to third-party applications, and will become a common concept in the future.

The community and Maimai have opened application ports this year. Many developers have put their works on our platform and borrowed our channels to allow more people to use it and obtain greater benefits.

The same is true for the Meizu store, which is a platform for carrying apps.

As you can see just now, there are not many apps on Meizu 1, because the software and hardware are immature and cannot support too complicated content.

And we are working hard to develop Flyme2, and we are also working hard to develop Meizu 2. I believe that when Meizu 2 is released, there will be a big upgrade in software and hardware.

I have been saying that the future must be the era of mobile terminals.

Internet speed + mobile phone + content, what does content mean? These are the apps.

99 Group's business involves social networking, games, e-commerce, and entertainment. All of them are leaders in the industry, but it is still far from enough to face our own billion-plus population, and even the vast market of billions in the world.

We all know vegetable growing games, but you may not know that this game has been posted on seven international social platforms including Facebook, and will bring at least 100 million overseas revenue this year.

This is true on the computer side, but what about the mobile side?

Such a small APP is the key to future competition.

Here I officially announce that most of the 99 Group's business will be transferred to the mobile terminal in an orderly manner within 3-5 years, and issue a solicitation order: Official masters, talented people in the field, and independent developers are all good, welcome to design Create novel and interesting mobile applications to enrich the Meizu store.

Our Flyme will be updated to the 2nd, 3rd, and even future generations. I hope that not only we are doing this, but everyone will work together to witness the advent of the mobile era! "

(no more!)