Rebirth: I Want to Surf

Shanghai, Erma Interactive Marketing Company.

This morning, a short, stout woman with rough skin who looked like a frog seed walked into the door of the company and said to the front desk, "Hello, I'm looking for Sun Jianye!"

"Do you have an appointment?"

"Uh, yes...my name is Luo Yufeng, I made an appointment today."

"The third room inside."

"OK, thanks!"

Sister Feng found the room, where a young man was buried in writing, when she heard a voice she raised her head and said, "Isn't it Luo Yufeng?"

"Please sit down, please sit down! Before, we were always on the phone, but today is the first time we have met."

Sun Jianye greeted her warmly, and at the same time looked at her carefully. If ordinary people saw Sister Feng, their first reaction would be ugly. But he is doing marketing, the first reaction is:

Absolutely!

"I talked a lot before, but I need to confirm again, are you sure to hand over all your rights to the company and obey all our arrangements?"

"I'm sure! Teacher Sun, I don't want anything else, I just want to be popular, I hope you can ****!"

Alas!

Sister Feng's accent made him startled, and he immediately realized, oh, it should be firing me, hype! Damn it scared the hell out of me.

"No problem, you have great potential, but I've been very busy recently, so I'll plan a plan for you when I free up time. Don't be in a hurry, just wait for my news."

Afterwards, the two initially signed a contract, and Sister Feng walked away without looking back.

The origin of online marketing in China is very early, and it has been around since the end of the 1990s. It will be news like "Shandong farmers sell garlic online", yes, it is news in nature.

After entering the new millennium, Internet marketing has been rapidly commercialized, and gradually formed a science, and even developed a new industry, with many large and small companies emerging.

Erma Company is one of the leaders, and the most classic case is "Sister Tianxian".

Old netizens must have an impression of "Sister Tianxian", who probably became popular in 2005. Her real name is Ermayina, a Qiang girl from Aba, Sichuan.

At that time, Erma's planning director—named Yang Jun, traveled to Aba, Sichuan, and saw this girl by chance, so he took a few photos and posted them on the Internet.

But what's funny is that Sister Tianxian didn't become popular at first, but became popular because the company was exposed.

At that time, CCTV was doing a program focusing on online marketing, so they recruited Erma Company to appear on TV. These people honestly told the process of hype and broadcast it to audiences across the country, and Tianxian sister became popular.

After that, he won the tourism image endorsement, and also endorsed mobile phones, etc., earning 2.3 million a year.

It belongs to the first generation Ding Zhen.

There is also a lesser-known case of Erma, which is related to earthquakes.

After JDB donated 100 million, Erma was the one marketing it. The strategy was to say: "JDB, you are ruthless! Donating 100 million is 200 times as bold as Wang Shi! In order to punish this arrogant company, I Please block them and buy all the Jiaduobao in the supermarket!"

It was a huge hit and literally sold out.

It stands to reason that Erma can get a lot of commission, but in the end there is no penny.

Because companies usually keep secrets when doing marketing, which means: we can’t say that we do marketing before the masses buy herbal tea, but the masses spontaneously buy herbal tea...

As a result, the contract between Jiaduobao and Erma was exposed, and the commission naturally disappeared.

But no matter how you say it, Erma Company has become famous and is now one of the best in the industry.

Sun Jianye is Yang Jun's apprentice.

And Sister Feng came to ask for hype. He really thinks there is potential. Sister Feng is ugly and grassroots. There is a precedent for this type of Internet celebrity-the famous Sister Furong.

Of course, he can't take care of it now, because the company has received a big order, several million. The client asked them to attack an object on the Internet, called the 99 Group!

"..."

Sun Jianye sent Sister Feng away and continued to bury his head in writing. It took him a long time to stand up and bring his notebook to the conference room. There was a man in his 30s with an ordinary face.

It is my master, Yang Jun, the first generation of network marketing promoter in China!

He went in and waited for a while, and came in one after another to count people. Yang Jun saw that it was almost done, closed the door, and said: "Whether it is hype for internet celebrities or public opinion attacks, there is basically a chain to follow.

First create heat on the platform, then follow up with traditional media, and finally form a topical phenomenon in society.

And network marketing has a principle of three emotions: lust, emotion, emotion!

As long as it can provoke netizens and inspire any kind, it will be considered a success. What this incident provoked was emotion, a kind of emotion that was vented after the disaster.

The object is non-mainstream.

There is a company under 99 called Orange Culture. Few people who do not work in this industry know about it, but in the marketing circle, Orange Culture is well-known.

Our opponents this time are them, and we have already played against them once.

I originally wanted to bypass the Maiwo community and open up peripheral positions, but they used their celebrity resources to pull the battlefield back.

The community is their turf, which is an advantage, but this time they have the original sin. The public's perception of non-mainstream is very bad, and most of them are criticized when they mention it. If they want to make a comeback, they must first reverse the public's perception, and try their best to excuse the non-mainstream.

Then what we have to do next is to use traditional media to deepen and strengthen the public's distaste for non-mainstream, and directly hammer them to the point where they cannot stand up.

At the same time, add Mr. Yao and Mai Mai to attack together..."

Yang Jun was holding meetings and teaching at the same time. After Balabala gave a lecture, he asked, "Who has anything to add? Jianye, tell me?"

Sun Jianye, who was named, quickly looked at his small book. Most of the things he wrote had already been mentioned by the master, so he could only pick out some content as much as possible, and said, "What I think is, can it be enlarged?"

"How to expand?"

"Elevate non-mainstream groups to post-80s or post-90s, for example, post-90s are all non-mainstream, they are all the beat generation! Stimulate them to oppose non-mainstream even more, to the point of condemnation by the whole people."

"Well, that's a good idea, is there anything else?"

"Well……"

Sun Jianye thought hard, and said: "As for the funding issue, although the client has given us a lot, we have also mobilized a lot of resources. I am worried that there will be insufficient."

"Don't be afraid of this, you have to know that there is more than one customer who placed an order."

Yang Jun also found it amazing, and said with a smile: "Since Zhang Ya's video came out, customers have been contacting us or contacting other colleagues. The most proud customers have already said that they will pay if they don't have enough money. As long as they can get that Yao Always shoot down!"

"Hey, it seems that the 99 Group has offended many people?"

"That Mr. Yao also offended many people, and they all mobilized to attack him."

"Haha, it's a bit like punishing Yao thief and Qing Jun?"

"Whose king's side is clear? It's nothing more than blocking the way, and everyone fell into trouble together."

(besides……)