Rebirth: I Want to Surf

After the leader's inspection, the most direct thing is to drive the further growth of community users.

Of course, this is one of the reasons, and the other reason is also mentioned in the speech of the big leader: as of February this year, the number of netizens in the mainland has reached 215 million, surpassing the United States to become the number one in the world!

Internet products have bottleneck problems, the basic disk of the audience market and the number of netizens.

The slow growth of users in the community in recent years is because these two factors are almost saturated. Now that the basic disk has expanded, new users can come in again.

Same goes for Mike.

Still the same sentence, there are obvious advantages and disadvantages of doing Internet in China. The advantage is that the market is too large, and the disadvantage is that the market is usually only so big, unless you go to sea.

…………

In April in Beijing, spring is warm and flowers are blooming.

It's a good time for outing, but Yao Yuan is full of sadness of parting. This morning, he got up early to make breakfast, and then gently woke Yin Yin up, with affectionate eyes and reluctance to part.

"Please, I'm just starting my own company, don't make it look like life and death!"

"It's life and death for me. In the future, you will definitely concentrate on your career and spend less time together. Who will make soup for me? Who will accompany me to work overtime until dawn? Who will undress and take care of me overnight when I am sick?"

"I'll believe you once you accept your smile!"

Yinyin wrinkled her nose, feeling unhappy.

The reception work is over, and she is about to leave the job. Although the world of the two of you will be boring after a long time, without her by your side, the man on the other side must be as happy as a chicken.

After breakfast, the two went downstairs and set off by car.

The direction is still Haidian, and even passed the Yingshi Building, but continue to go north from the Yingshi Building, and when you approach Tsinghua Park, you drive into a community - Huaqing Jiayuan!

As the saying goes: The West cannot live without Jerusalem, just as the Chinese Internet cannot live without Huaqing Jiayuan.

This place is called Folk Silicon Valley. Xiaonei, Kuxun, Kuaishou, etc. all came out of here.

Yao Yuan came here for the first time, and found that the scale is really not small, with 23 buildings and more than 2,000 houses, ranging from 37 square meters to 177 square meters. There are also many cafes and 3 Baoding donkey meat restaurants.

Some people from Hebei will definitely say: Baoding’s donkey meat is not authentic!

Yinyin led him to drill around the community, went up to a building, took out the key and opened a door, inside was a large apartment with four bedrooms, simple decoration, a few computers in a mess, three girls, two Two boys were packing their things, and Dai Hanhan was among them.

"Hanhan!"

"You're here! Hey, Mr. Yao is also honoring you by visiting us. Come on, let me introduce you... This is our content operation, this is product promotion, this is technology... As for me!"

Dai Hanhan adjusted his glasses and said, "I'm the vice president and marketing director!"

"Wow, amazing!"

Yao Yuan applauded to save face. Others were more reserved and didn't dare to speak, or they were very excited to see him, and they all knew him.

Yao Yuan turned around, frowned all the time, pulled Yin Yin out, and said in a low voice: "You can't do it, you make it look like a graduate, remembering bitterness and thinking sweetly?"

"I've just started, I want to reduce costs!"

"That's too economical, isn't it 2.5 million for you?"

"Please!"

Yin Yin also whispered: "I don't make products? I don't do promotion? When I open my eyes, several people are waiting for me to serve. How long can I last for 2.5 million? I have to make some achievements as soon as possible to attract financing.

And those are young people, it is the time when the blood is on the top, hard work can hone the mind, and we know that success is hard to come by. "

Tsk!

Yao Yuan is depressed, why are you like me now?

"Then they live here tonight?"

"yes!"

"sleep together???"

"Fart! I also rented a small apartment, which is a dormitory for boys. It's alright, alright, you hurry up, I'm still in a meeting!"

Yinyin shooed him away impatiently, took a few deep breaths, full of joy and anticipation of starting a business. She went into the house, took a whiteboard, propped it up with a shelf, and tapped.

In fact, she may not have realized that she is imitating Yao Yuan subconsciously, including specific behaviors and thinking habits.

"Okay, now for the first official meeting of our team!"

Yinyin controlled her nervousness, practiced the familiarity thousands of times at home, and blurted out: "The product we made is called [Pomelo Street], and it is a female community with the nature of an e-commerce shopping guide."

Swipe!

She wrote two big characters: share!

"To be specific, for example, I saw a piece of clothing on Taobao, bought it and wore it, and it feels good. In my daily life, I usually share it with my friends. This is also the inspiration for me to make [Grapefruit Street] source.

Now it is time to transform the process online. I send photos of myself in clothes to [Yuzi Street], share experiences, and create topic discussions. My friends or netizens click on the link and enter the e-commerce store. If the deal is made, we will Get a certain percentage of share.

This is the core mode of the first phase of [Grapefruit Street]. "

"etc!"

Dai Hanhan stretched out one arm, put the other on top, raised his hand like a primary school student, and asked, "Did you just say Taobao?"

"What's wrong?"

"Isn't it Maiwo Mall?"

"Um?"

"You want to join the enemy?!"

"There is no point in doing business with the enemy. Taobao, Maiwo, Maike Eslite, Dangdang...as long as they open up third-party sharing, we have to talk about it."

Tut tut!

Dai Hanhan shook her head straight, women in business are too scary, they have changed a lot.

Yinyin continued: "The reason why it is called the first stage is because the shopping guide model has no foundation and relies too much on other platforms. If they turn off the interface, we will be finished if we can't share it.

So after accumulating a certain number of users, we will enter the second stage, doing e-commerce by ourselves. The specific mode is brand special sale, limited time rush purchase, so I won’t talk about it for now.

The third stage is also our final foothold..."

She swiped and wrote two more words: community!

That's right, Yinyin has always wanted to engage in the community, and she wanted to be a model like Twitter, but Yao Yuan threatened to drop it. But she also has her own ideas, why not create a female community compatible with e-commerce?

The girls are here to chat about makeup, outfits, eating, drinking and having fun, and it feels great.

So after incorporating Yao Yuan’s opinion, this three-step idea was finally formed. If the material is based on reality, it is: Mushroom Street → Vipshop → Xiaohongshu.

Mogujie is a shopping guide, Vipshop is a brand sale, needless to say, Xiaohongshu.

"To create a community, the most important thing is the sense of atmosphere. The women's community should have this sense of atmosphere, such as gradually adding some small functions that are convenient for girls. I thought of a thing called menstrual record..."

Before they finished speaking, the faces of the girls turned red.

The two males were also embarrassed.

"..."

Yinyin shook her head straight, and scolded: "What age is it and you are ashamed of it! Besides, we are making products, and your own thoughts are trapped in eggshells, how can you make a good product?!"

(besides……)