Rebirth: I Want to Surf

morning hours.

Yu Jiajia, who just came back from Hong Kong, drove her big G and came to Yingshi Building by chance.

In the past, everyone was in Tuanjiehu, and there was some confusion in terms of business. Now they are separated. The e-commerce led by Liu Qiangdong and the entertainment led by Yu Jiajia seem to be independent all of a sudden, or the boundaries of the companies are clear.

Your 99 network is 99 network, and my e-commerce is e-commerce...

Yu Jiajia stepped on her high heels and came to the 18th floor. Yao Yuan was unexpectedly absent, and Yinyin was inside.

"What about others? He's not here after the appointment."

"I went for the injection, and I feel a little uncomfortable when I come back from Hong Kong."

"Aren't you acclimatized?"

"no……"

Yin Yin paused, and said in a low voice: "We finished watching "Lust, Caution" that day, and wanted to practice using a paper clip. Maybe the operation was too intense, and we were sweating and suffering from the wind and cold."

Why!

Yu Jiajia expressed her sympathy.

Yin Yin chatted with him for a while, Yao Yuan came back, his complexion was not very good, he looked sick, he opened his mouth and before speaking, he let out a healthy voice: "cough cough cough cough cough cough... "

"Okay, okay, your lungs are about to cough up, I'll come back when you're better!"

"It's okay...cough cough..."

Yao Yuan waved his hand, beckoning her to sit down, gulped down a glass of water, swallowed another licorice tablet, and said, "How is the Hong Kong talk going?"

"America, Media Asia, and Emperor are all supportive. The rest do not want to participate, but are willing to express their support verbally."

"Just a few..."

Yao Yuan nodded, and said again: "You know my plan is social networking + e-commerce + entertainment. The volume of entertainment seems to be inferior, but it is different when video is included. I chose to start at this time because I want to do it once and for all next year. You need to understand the general direction of solving piracy legally and bringing video sites into the era of copyright.”

"You said you want to hoard celebrities. I have found some materials in the past few days. You'd better sign all the people on it."

Yao Yuan handed over another document, and Yu Jiajia looked at it, Xu Zheng, Huang Bo, Wang Baoqiang, Wu Jing, Liu Shishi, Yang Mi, Tong Liya, Zhao Liying and so on.

There are powerful factions, there are flow factions, there are few movies, and there are more TV series.

Because the film industry in mainland China has been reformed since the 1990s, it can be called a box office bearer, and it can be counted with two hands.

In the early days, Ge You played the leading role alone, but later Xu Zheng figured it out and made several blockbusters; Shen Teng suddenly emerged with his unique wrinkled face, and created the exclusive term "containing volume"; Wu Jing is the master of the main theme of the new era, needless to say.

There are also Huang Bo and Wang Baoqiang, who almost fight alone, but they can create an effect of 1+1\u003e2 in cooperation with others, which is also considered to be able to bear it.

Besides, who else?

Gone!

If you want to talk about the four-character prince, then I have nothing to say...

On the contrary, it is a TV series, with all kinds of florets and traffic torn apart, creating a false prosperity scene that is full of enthusiasm but full of shit.

"..."

Yu Jiajia looked at the list, she knew some people, and some didn't, such as this Zhao Liying.

"Who is this person?"

"A young actor in Huayi."

"with potential?"

"I think it's okay, easy to dig."

"Okay, I'll arrange it."

Yu Jiajia put away the materials. She knew that some people had already signed the company, but it didn't matter, just grab them. I didn't like to be an artist agent before, only Jinsha, Daolang, and Phoenix Legend were urban-rural fringe players.

If you want to do it now, you have to show your strength.

Yao Yuan gave the list, and said: "It stands to reason that you are in charge of the entertainment business, and I have also moved out, so I shouldn't interfere too much, but it is more important at this stage, and I still want to chat with you."

"Why are you being polite to me, just say it."

"What do you think will happen to the structure of the film and television industry after entering the era of copyright?"

"Um?"

Yu Jiajia is a rare clever person, but due to the limitations of the times, she did not keep up with her ideas this time.

"Let's put it this way, in the past, when a film studio made a drama, the only sales outlet was to sell it to TV stations. After the copyright is standardized, the website no longer has to worry about it, and it can also pay for the drama, which means that the film studio has an additional sales outlet.

The Internet has capital as a backer, and the money is deep and powerful. The TV station asks for 10 million yuan, and the website asks for 20 million yuan. Who do you think the film studio will sell it to?

When there are more and more young netizens, and when the videos become more and more abundant, TV stations will eventually return to the middle-aged and elderly groups. Except for a few heads, the overall environment will fall into a downturn, but the status of the website will rise.

Simply put, the right to speak will increase.

We can easily raise the price of a drama to sky-high prices, we can spend a lot of money to pay a trash actor hundreds of millions of dollars, we can also raise the overall price of film and television dramas, and directly kill most TV stations.

Producer - broadcast platform - market, theoretically this is the industrial chain. But what will happen if our voice is strong enough?

We can say to the producer, you film this story for me, and you use this actor for me, otherwise I will not buy your film!

We can tell the actors, if you want to make this film, you must share half of the salary with me, otherwise you will not want to be on my platform!

We can even say to the market, if you like to look at it, you don't want to look at it, because you have nothing else to look at anyway! "

Hiss!

Yu Jiajia sucked in a breath of Liu Yifei, covered in cold sweat.

Yinyin was horrified when she heard it, and said: "This is too exaggerated, can it really become like this?"

"Is it exaggerating? I don't think at all...cough cough..."

Yao Yuan leaned on the chair, drank water slowly, and said, "What is the essence of a video website? It's a platform, and a platform can be so domineering."

"That's too..."

"You don't need to say anything else, I'll just ask you, do you want to be so domineering?"

"Yes I do!"

Yu Jiajia answered crisply.

"Just think about it, and you should work hard in this direction. Novels, animation, games, film and television, celebrities, variety shows, producers, platforms, audiences... the perfect combination of water and milk is the essence of great entertainment!"

The words made Yu Jiajia's blood boil.

As the saying goes, 30 years in Hedong and 30 years in Hexi, don't bully the middle-aged and poor, the success or failure of the film and television industry depends on one's own thoughts, who would not want such an achievement!

In fact, Yao Yuan didn't say anything, the videos include not only long videos, but also short videos!

To be more specific, you think that the entertainment industry has no volume, but if you think about Douyin and TikTok, will the volume increase in an instant? Of course, it’s still too early to mention short videos, let’s do a good job with long videos first.

Yu Jiajia looked beyond the clouds and saw the moon, and clarified the real general direction-monopoly, and she couldn't help feeling happy.

At this moment, the phone on Yao Yuan's desk rang.

"Boss Yao, the guests are arriving one after another."

"Okay, got it!"

"Let's go, those company representatives are here..."

The three of Yao Yuan stood up and arrived at a large conference room. There were already many people sitting in it. They were Huayi, Bona, Ciwen, Hairun, etc., the producers of more than 80 movies and TV series.

I was invited here today to discuss the establishment of the "Anti-Internet Piracy Alliance".

Prior to this, Yu Jiajia felt that this was a matter of concerted efforts, and the standardization of copyright was the common appeal of everyone. But after listening to what Yao Yuan said, she looked at these people...

It's okay for filmmakers, but for TV dramas, she has unconsciously used the "platform" perspective to look at these producers.

(no more...)