Rebirth: I Want to Surf

"Audition is a game developed by T3. It started operating in South Korea in 2004. In December 2004, it reached an operating contract with 99 Company in China. It started operating in China in May 2005 and expired in May 2008.

"Audition" was created to make it easier for Chinese players to understand the nature of the game. We think it fits the image of "Audition", so we decided to use "Audition" as the Chinese name.

However, we were very surprised when we learned that 99 Company applied for the registration of the "Audition Dance Troupe" trademark in China in its own name without the consent of T3.

We decided that after the 3-year operation period expires, the cooperation between the two parties will end, and 99 will no longer be able to use any content related to "Audition" or "Audition", and we will pursue its copyright infringement, demanding compensation of 4 million US dollars, plus the arrears Split $6 million, a total of $10 million! "

The first exciting event this summer was that T3 sued 99 Company.

99 Company also issued an announcement immediately, stating that it owns the trademark rights of "Audition Dance Troupe", and at the same time, it has not defaulted on the payment of accounts.

If you want to file a lawsuit, you can fight it. Xiaoxiba was originally a blackmailer, and Yao Yuan left the battlefield in China. Since it involved foreign affairs disputes, it was accepted by the Beijing Intermediate People's Court.

Laymen watch the excitement, while peers watch opportunities.

As the incident fermented, more details were revealed.

"As reported by 17173:

T3 proposed a sky-high renewal fee for "Audition", which required payment of 30% of the game's revenue share, and promised to pay a guaranteed minimum payment of 45 million US dollars within 2 years.

The 17173 reporter did some calculations. In the first half of the year, 99 Company's revenue from operating "Audition" reached 300 million yuan, which is 600 million yuan per year, equivalent to about 80 million U.S. dollars.

Based on the 30% share, it is 24 million U.S. dollars, and there is a certain basis for the statement of paying 45 million U.S. dollars for two years..."

At present, the top 15 domestic game companies in terms of market share are as follows:

Shanda is still a veteran player, and the appeal of "Legend of Blood" has not diminished. Netease is sitting on "Fantasy Westward Journey" and "A Chinese Westward Journey 3", and it is soft to collect money. "Fantasy Westward Journey" also maintains the record of the highest number of concurrent online users: 1.5 million people!

Sohu launched "Tian Long Ba Bu" this year, which is a long-lasting game and one of Sohu's rare competitive works.

Ninetowns has "World of Warcraft", Giants has "Zhengtu", Perfect has "Perfect World", and there are also "Magic Domain", "Blood Rivers and Lakes", "Running Kart", "Street Basketball" and so on.

QQ is still not very competitive, only "QQ Fantasy" squeezed into the top 15.

99's "Audition" and "Wulin Biography" are all on the list, and NetEase is the only two companies that "occupies two places". What's more frightening is that "Zhu Xian" is ready to go.

Once the public beta is released, it will take another place to see the momentum.

There are only 15 in total, and there are 3 in one company. What is the concept? Yao Yuan separates out the game department, accepts financing, and can go public with all his fiddling!

This is unbearable for colleagues.

So when the news of the breakup between T3 and 99 came out, everyone was ready to move. Although T3's asking price was high, "Audition" also made a lot of money.

Among them, there is one family with the strongest will, the Ninth City.

The relationship between Ninetowns and Blizzard has problems, "World of Warcraft" accounted for 90% of Ninetowns revenue, so the company is also planning for a rainy day.

In the first half of the year, "Miracle World" was launched, and now it is focusing on "Audition".

99 kept acting, and while fighting a lawsuit with T3, he declared that he did not want to give up "Audition". Cheng Wei is fully responsible for this matter. After he followed Yao Yuan, he had seen what a simple and unpretentious business war is.

It is only the most basic to fight with the water army on the Internet. The advanced ones include physical persuasion. If physical persuasion is not enough, there is administrative persuasion. The police will arrest you directly...

One sentence is true, and one scripture is false.

Cheng Wei has this kind of thinking now, always learning something from Yao.

…………

"At 12 o'clock on July 28th, the domestic online game masterpiece "Zhu Xian", which is followed by 8 million "Zhu Xian" fans, tens of millions of Ren Xianqi fans and 41.8 million online game players, officially opened the beta test!"

"Joining hands with the popular young Internet writer Xiao Ding, signing Liu Yifei as the image endorsement, film and television superstar Ren Xianqi sang the double version of the theme song "I'm Back in Jade Dynasty" and "Love in Jade Dynasty", giving the players the most anticipated gift in 2007... ..."

""Zhu Xian" opened 12 groups of servers at one time, and held a large-scale event of "Love Shaking Nine Heavens, One Sword Zhu Xian" in 21 provinces and cities, and thousands of charter flights across the country were held simultaneously!"

From the unfamiliarity of "Audition" to the ease of "Zhu Xian", Cheng Wei has witnessed the growth of 99 games.

Under his planning, the public beta of "Zhu Xian" is unprecedentedly grand, only if you don't like to play it, and if you haven't heard of it. People are blindly obedient, and players are even more so.

Those who have read the book will basically come to play, those who have not read the book will also try it, and then go to the book to read.

Book fans, game fans, fans of Ren Xianqi and Liu Yifei add up to a force that cannot be ignored. On the third day of the public beta, 28 groups of servers have been added.

Why is IP development mainstream in later generations?

Just because the risk is small and there is a fan base, it is a pity that most of the creators make changes indiscriminately, and in the end there is only one work title that matches.

The original version of "Zhu Xian" came out in Xinshou Village - Heyang City. Now it seems that the rough 3D graphics were amazing at the time.

Then there are novice tasks, running around, fighting monsters and upgrading.

At level 15, you can join the four sects: Qingyun, Tianyin, Ghost King, and Hehuan!

Qingyun belongs to group attack mages, Ghost King is a meat shield fighter, Tianyin is an auxiliary field controller, and Hehuan is a critical assassin. These settings are nothing. What makes Yao Yuan most unhappy is the plot.

He naturally chose Qingyunmen back then, but in the beginning, Biguio died and Zhang Xiaofan had transformed into Ghost Li.

Is this still a joke?

There is no sense of substitution, and it is not friendly to non-book fans.

He thinks that Jiansan does a better job of plotting. Whether it is Jianghu, sect plots, or the plot embedded in the historical background-the Anshi Rebellion, they are all very good. Each sect has its own setting poem.

For this version of "Zhu Xian", Xiao Ding was asked to participate in the design, and the plot was reorganized on the basis of the original work, which is more suitable for presentation in the form of a game.

Let players integrate into the story a little bit as the level increases, so that when turning points such as the battle between good and evil, the appearance of Zhu Xianjian, Baguio's death, Zhang Xiaofan's transformation into Ghost Li, etc., players will have a sense of substitution.

In this type of game, the player has no sense of substitution. What do you play?

So far, Yao Yuan has independent the Watermelon Studio and turned it into a watermelon game company, which operates three online games, "Audition", "Wulin Biography" and "Zhu Xian", and "Mai Maixuan Dance" is under development.

The original kiwi fruit studio was assigned to the community, responsible for the operation of "Car Parking", "Friends Buying and Selling", and the development of all social games.

His goal is to increase the net profit of the game to 1 billion as soon as possible.

LeEco’s closed-loop ecosystem failed because it had spread too much, lacked a real profitable project, and lacked blood-making capabilities.

Yao Yuan also wants to engage in an ecological closed loop, social + entertainment (including video) + games + e-commerce, and finally aggregated to the mobile phone, the game is a crucial hematopoietic link, which can play a supporting role.

Don't think that his stall is too big. Aren't Tencent and Alibaba all of this kind of territory?

The difference is that they didn't make mobile phones, Commander Yao just wanted to make mobile phones.

(no more...

Happy New Year! Two more updates will be resumed tomorrow...)