Rebirth: I Want to Surf

Netizens are full of love for Mai Wo.

The community is Yao Yuan's base camp. It was officially separated in 2002 and has been working for two years. It has always emphasized humanization and user experience, and has always distributed (cut) benefits (leeks) to users.

Everyone sees this, and actually wants to do something for the community, but unfortunately there is no chance... Hey, it seems that this time it really does!

Because in various topic groups, some links began to appear from time to time, and the link pointed to an activity on the CCTV website:

Who stands at the forefront, breaks through mediocrity and obstacles, and creates a new growth space for themselves, the group, and the public? Who takes social responsibility as their own responsibility, and advocates integrity and fairness with actions?

Who is the creator of green wealth and who is the leader of sustainable development...

Who is the "2004 CCTV China Economic Person of the Year" in your mind, welcome to vote and participate in the event.

【Selection criteria】

Innovation, responsibility and health!

【Selection Rules】

From December 8th to 27th, online voting and SMS voting accounted for 50% each, and the top ten figures were selected among the 23 candidates. The top three voters will be selected by the review committee to win the final "Person of the Year Award" (single award)!

What a mess, what does it have to do with us?

As a result, everyone took a look, huh!

There are Wang Chuanfu from BYD, Wang Xianzhang from China Life, Ren Zhengfei from Huawei, Yang Yuanqing from Lenovo, Li Shufu from Geely, Li Ning from Li Ning, Auditor General Li from the National Audit Office, Governor Zhou from the Central Bank, Hou Weigui from ZTE, etc. They are all big bosses!

There are three people in the Internet world, Taobao's old horse, QQ's pony, and...

"Hahahaha! Commander Yao!"

"Commander Yao's face is like a firefly in the dark, so bright and eye-catching among a group of big shots, it suddenly becomes an idol drama."

"What kind of event is this? Did Commander Yao pay one dollar to sign up?"

"You are honored!"

Over the past year, Yao Yuan has made many appearances and created his own people-friendly character design, which has achieved remarkable results. First of all, most of the users recognized this face, and secondly, they gave him the nickname Commander Yao.

Because of the name Yao Yuan, it is hard not to remind people of "Party A and Party B".

"I'm going to vote for Commander Yao. I've never used text messages to vote. Today is an exception!"

"One thing to say, I like him very much because he supports Pan Pan, let's go together!"

"I don't vote, even if I'm killed, I still haven't received a medal with 100,000 followers!"

"If you don't vote, I won't vote. When will the commander come out?"

"That's right, comrades, go!"

If Yao Yuan or Xiao Ma shave their faces and give away 100M coins/Q coins to all the voters, then they will definitely be the top two.

But this kind of selection can't be done like this. It can only be done secretly and rhythmically, encouraging everyone to vote. At the same time, everyone really wants to invest, and there is no cost, and they can psychologically satisfy their desire to give back to the community.

Why not do it.

Ever since, CCTV, the outsourced broken web page, got stuck.

…………

The sky was dark and snowing heavily.

Snowflakes can't purify the winter air in Beijing, but are polluted instead. When they fall to the ground, it is no longer pure white, but dirty like fine impurities.

Ning Hao wrapped himself in a down jacket, bulging like he was hiding something, and walked into the newspaper office building.

He made "Charlotte Annoyance", this short film is famous, but he didn't get any bonus as a director, and it's not a theater movie.

This year he has another feature film "Green Grass", which tells the story of three grassland children who picked up a ping-pong ball, and their grandma told them that it was a pearl that fell from the sky, so they persistently dedicated the ping-pong ball to the country as a treasure .

It's very thematic and artistic when you listen to it.

Shooting this thing doesn't make money, and it can't improve his status in the circle. Ning Hao finally got online with a big company, so he naturally has some ideas.

"Wait a minute, Mr. Yu will be here soon."

"well!"

Ning Hao sat in the reception room and waited, touching his chest from time to time, and took the initiative to enter the mode of "being accepted as a pony".

He is quite different among directors, he is capable of both business and art, and he is very knowledgeable about people and the world. After inquiring about it, 99 Entertainment is not just an entertainment company, but an Internet company behind it.

He doesn't know much about the Internet, but he feels that the strength is quite strong, and a mall can melt 1 billion.

1 billion, how much box office will it take to earn back?

Ning Hao thought wildly, and really calculated the cost, publicity and distribution, etc. Fuck, at least more than 3 billion box office can be earned back.

More than 3 billion at the box office, tsk tsk, I dare not think about it.

In the corridor next to the door, Yu Jiajia was on the phone, laughing like a barbell: "You are an international supermodel, and I welcome you in the community, how can you dislike it?

Well, that's it, when you come to the capital, I'll be the host..."

He hung up the phone and rolled his eyes.

Yao Yuan, you son of a bitch, who am I touching? All I touch are Jinsha, Gao Yuanyuan, and Liu Xijun, and you actually want me to hook up with Lu Yan?

She didn't understand what Yao Yuan was going to do, but she completed the task very well, begging Lu Yan to open an account for nothing.

After finalizing, the door of the reception room was pushed open.

"Mr. Yu!"

"Sit down, sit down."

Yu Jiajia waved his hand and said, "I have something to do later. To make a long story short, I have two things for you today. The first one, "Charlotte's Annoyance", received a great response. Seeing that it's the end of the year, I'll add it to you." A bonus, not much, just a wish."

She rummaged through the drawer and took out a big red envelope.

"Thank you Mr. Yu!"

Ning Hao didn't feel any insult or embarrassment, so he happily took it and squeezed it, at least 20,000!

Too much energy, I like the boss who sends money directly!

"The second thing is the 100th anniversary of the film. We are going to make a short film, and we are still planning to ask you to be the director. The cycle will be very long, maybe 50 episodes, or 100 episodes. You have a mental preparation..."

"100 episodes?"

Ning Hao was startled, and immediately realized: "Oh, you mean the form of a melodrama?"

"Basically, have you seen TVB's "Brothers and Difficulties"? The one played by Wu Zhenyu, Luo Jialiang and Zhang Keyi."

"I've seen it!"

"Following that temperament, the 100th anniversary of the movie, let's start with "Dingjun Mountain", how it was during the Republic of China, how it was during the New China, the flood of humanity... oh, forget about the flood of humanity, and then how about Hong Kong and Taiwan movies... Ten minutes per episode, a short film is enough.”

"This girl is going through the history of Chinese movies!"

Ning Hao was under a lot of pressure immediately, he hesitated and touched his chest.

Yu Jiajia observed the words and expressions, and said, "If you have any questions, speak up quickly!"

"Well……"

Ning Hao paused, opened the zipper, took out a warm script, and said, "Mr. Yu, to be honest, I actually asked you to invest today.

This is a story I conceived a few years ago, called "The Big Diamond", which is about..."

"Stop, stop!"

"Big diamond, what's the name?"

Yu Jiajia was impatient and just said: "I will ask someone to read the script, you can say the number first, if it is okay, if not, you can take it back."

"Five, five million?"

Ning Hao gathered his courage.

"Five million, you're a waste of my time!

For this series of short films, I will provide you with the script, and you can also write it yourself. We write and revise while shooting, deliberately highlighting an unprofessional impression.

Because it uses a lot of grass roots on the Internet, of course some celebrities will also be invited.

Specifically, let's look at the effect. If it is popular, then shoot more. It doesn't matter if it spans from 2005 to 2006. "

"That, that..."

Ning Hao wanted to ask what to do with "Big Diamond", but he didn't dare to ask, so he nodded and accepted.

Being beaten up and down in the house, I was terribly cowardly, but when I came out and thought about it, I've done this job well!

"Dingjun Mountain" was released on December 28, 1905 in China, um, it was still in the Qing Dynasty, and Guangxu and the old witch Cixi were still alive.

Spanning 100 years, the situation is changing, the sea is changing...

Ning Hao is so excited. If it can be made into the quality of "Charlotte Annoyance", with dozens or hundreds of episodes, and the main theme, it will be amazing. The Internet is a platform, and grassroots epics are a gift for Chinese movies. .

A new generation of mountain monsters!

…………

"Boom boom boom!"

"Come in!"

Early in the morning, a female employee knocked on Yao Yuan's office and said, "Your coffee and breakfast."

"Well, thanks."

The coffee is two bags of instant espresso mixed together. In the morning, it is a delicate western-style pastry. Putting it together is: super high in calories and sweet!

But Yao Yuan wanted to eat.

Yesterday was Christmas Eve, the two of them had a candlelight dinner first, then watched the movie "Kung Fu", then drove to the suburbs to release flowers, came back at 1 am, and had to pay the public food...

Almost didn't sleep all night.

Some people talk about feelings that hurt money, and some people talk about feelings that hurt. He is different, he hurts the body.

At this time, he wants to eat something sweet, to replenish energy, relieve anxiety, and make him feel happy...

Yao Yuan unlocked it, took out a notebook from the drawer, held a snack in one hand, and wrote and drew with a pen in the other. It was full of his work review and future plans.

First is the community.

During the summer vacation, it reached 20 million users, and by the end of the year it had grown to 25 million, of which about 13 million had real names in 【Classmate Records】—and for the whole year of this year, the total number of Internet-connected computers in mainland China was 41.6 million, and the number of Internet users was 94 million.

This ratio is his greatest confidence.

Next year's goal, 30 million users? Of course not, Commander Yao is too underestimated, he directly wrote a 60 million+

There are three core projects: Audition, Maimai and Space, and video website.

Another mall.

Almost all mall users are converted from the community, about 4 million. By the end of the year, the sales will be exactly the number he blew out, which can reach 300 million.

Taobao has almost 4 million users this year, but its turnover is 1 billion. This is the difference between C2C and B2C. Of course, Taobao's all-free strategy doesn't make money at all.

There are two core projects for next year: Maike Eslite and Meizu M6.

Then there's the entertainment company's mess...

Then it was gone. Looking at the mess of the business, there are only a few things to do, but it needs to be done delicately and looks complicated.

As for profits, there is none at all, and those who lose money still rely on financing.

But next year will be fine. There will be games next year, and the ring tones will explode. At least the community will be able to make money...

How many Internet products died due to excessive burning of money, and they had no profitable projects, and their ability to resist risks was extremely poor, so they eventually withdrew sadly.

What is excessive cash burn?

Most of the money was spent on publicity and promotion, which exceeded the capacity of the enterprise.

As for this part of the business, Yao Yuan has been handling it with his own hands. He is afraid of repeating the same mistakes. He likes to engage in linkage.

He also likes to gossip and use film and television tools to promote products. To put it bluntly, he also likes to save money!

Fortunately, the effect is good. For example, in "A World Without Thieves" released a while ago, Ge You's gang pretended to be a Little Red Riding Hood tour group, and You Yong was a tour guide, and they took a small flag of "Maiwowang" when they appeared.

When this shot came out, the audience burst into laughter, and the topic group is still discussing it.

The props of "A World Without Thieves" were also auctioned online. The DV that Andy Lau took was sold for more than 100,000 yuan, and the leather pants he wore sold for 50,000 yuan.

Yao Yuan also intends to destroy "Wulin Biography".

"Wulin Biography" itself has a lot of sand sculpture advertising plots, such as "Baituoshan strong bone fans, fans of youth, fans of friendship..."

Let the god of poison and wealth change it, and easily implant the wheat nest in it.

Including the short film of the 100th anniversary of the film, that is for the video site!

"..."

After Yao Yuan finished writing the content, he stuffed it into the drawer and locked it. At this moment, there was another knock on the door, and an employee came in with a big box in his hand and said, "Mr. Yao, what you asked for has arrived."

"Where to put it!"

After the employees went out, he stepped forward to open the big box, and there was a small box inside, which was this year's Spring Festival gift box.

Every year, he would give holiday gifts to certain people, especially during the Spring Festival, and he would prepare them well in advance. First is the basic gift box, some general souvenirs, greeting cards and the like.

Then, specific goals are treated specifically.

For example, the leader of China Mobile likes to be arty, so he will send calligraphy and paintings to celebrities;

For example, Xiong Xiaoge is well-informed and out of low-level interests. This year, he prepared a medal similar to Mike's 100,000 fans, which is exclusive to Mr. Xiong.

Another example is Guo Zhenxi's good money, he just said, hmm!

There are a total of 12 such objects, and there will be more and more in the future.

Yao Yuan took a look at this year's gift box, the finished product was very good, and he could take it out. Just as he put the lid on, the phone rang suddenly. When he saw the call, it was a coincidence!

It was Guo Zhenxi.

The two are not friends, they have a sincere interest relationship, and they don't usually contact each other. There must be something wrong with the contact—Guo Zhenxi asked him to have dinner tonight.

…………

Christmas night.

With fine snow falling, merchants have sales promotions, restaurants offer discounts, students do not need ID cards to open rooms in small hotels, and everything is on the track of festive consumption.

During the Spring Festival promotion, you can hear "good luck" and "Gong Xi Fa Cai" everywhere on the street. As for Christmas promotions, it cannot be said that there are no such promotions, but it is also very interesting to hear Christmas songs being played on the street in a grand manner.

Xiao Mo drove the car and stopped in front of the Hilton Hotel.

After entering the hotel, Yao Yuan found a small restaurant like a maze, and found a table for two, specially prepared for business people, with good privacy.

Guo Zhenxi was already waiting.

This man is nearly 40 years old, with a rather elegant demeanor. If you don't mention it, he would think he is a literati and scholar who likes to wear suits. Anyway, Yao Yuan has been wearing suits since he knew him.

Very capable, since 2001 as the director of the advertising department of CCTV, the revenue has increased rapidly year-on-year for 28 consecutive months.

"Yao Yuan, sit down!"

Guo Zhenxi called him by his first name, smiled kindly, and said, "I haven't ordered it yet, what do you like to eat?"

"..."

Yao Yuan looked at the menu, this restaurant serves western food, he just wanted something hot, so he ordered a few dishes at random.

Guo Zhenxi was very cooperative in his praise, and he gave a double copy. His attitude has slightly changed from before, but he still speaks very directly, and said with a smile: "You are far ahead in the votes for the selection of economic figures!"

"I'm ashamed, ashamed, I didn't expect such love from netizens."

"Hey, we have received a total of more than 20 million votes, and you accounted for a very high proportion. That is not a simple love. It shows that you and your products have a high status in the hearts of users."

Um?

What do you mean?

Yao Yuan was suspicious and spoke more politely, Guo Zhenxi saw what he was thinking, and simply said: "We do this selection, although we let netizens vote, but CCTV, as an authoritative platform, must consider the overall trend.

For example, Auditor-General Li of the National Audit Office named and exposed seven central ministries and commissions this year, uncovering a black hole of billions of dollars in funds.

Is he a lone hero? Yes, and no, it's called wind direction.

Another example is Governor Zhou. This year, the central bank will implement new financial reforms to speed up the process of marketization. It is not obvious now, but it will definitely have a profound impact in the future. This is also called the direction of the wind.

We have to consider both the direction of the wind and the votes of netizens, which is very difficult! "

Emmmm!

Commander Yao listened carefully, and complained in his heart that he was just making tickets, and there was a lot of gossip.

He doesn't believe that this kind of activity can collect more than 20 million votes, just like the so-called 800,000 army, as long as there are netizens voting for this link, he will just eat shit if he doesn't get tired of it!

"This year's trends are clean and anti-corruption, accelerated financial market reform, and industry integration with the world. Of course, the Internet is also very important, but compared with those leaders, with all due respect, the three of you are a little bit behind.

But it happens that you all have a high number of votes, and it is difficult for us to do it. "

Guo Zhenxi said that it was difficult to do it twice, Yao Yuan thought he didn't want to give or ask for money, but the other party said: "Of course, we will definitely deal with it according to the wishes of netizens while ensuring the basic balance.

Currently, you and Tencent have the highest number of votes, and you will definitely be invited to attend the final awards ceremony, but I also hope you can understand our difficulties. "

"..."

Yao Yuan thought about what the other party meant, and if he gave it, he didn't give it all. Could it be that he gave a single award?

He didn't say a word, guessing that the other party must still have a bargaining chip, and sure enough, Guo Zhenxi said again: "You must be very surprised, how can I, the director of the advertising department, get involved in such a thing?

You and I have been in touch for a long time. We had a good cooperation with SARS last year, and I am not afraid to speak frankly to you.

Next year, I will host the overall operation of the financial channel. "

Hiss!

Commander Yao gasped, obeying the law.

The financial channel is two sets of CCTV, with columns such as "The First Time" and "Economy Half Hour". The character selection event is organized by "Economy Half Hour".

There is also the 3.15 party, which is also organized by the Financial Channel.

"The affairs of the advertising department..."

"As usual, I hold two positions at the same time."

Gan!

Yao Yuan's first reaction was that this year's Spring Festival gift package will be upgraded.

The Financial Channel is nothing, but the 3.15 party is a magic weapon these days! Guo Zhenxi holds 3.15 in his hand, pointing wherever he hits.

If there is a problem with your product, it is one thing to expose it to the media, but another thing not to expose it. The extent of the exposure and the platform on which it is exposed are the core factors.

Furthermore, even if you have no problem, you will have a problem if it is exposed...

Yao Yuan's thoughts are free, he has an old problem, so he first thinks about how to use it.

In the blink of an eye, my thoughts changed rapidly, and the complicated context was quickly gathered into a single line: Don't think about anything else, we are still a sincere interest relationship!

Thinking of this, Yao Yuan picked up his wine glass and said with a smile: "This is really a great thing, congratulations to Director Guo!"

"Hey, the seat is difficult to sit in, and there will be more visits in the future."

Seeing that he understood, Guo Zhenxi responded more kindly, and the two had a drink. No one mentioned any number of votes, that stuff is all fake.

Only enthusiastic netizens are let down.

…………

Blink to December 28th.

Noon, at the mansion in Palm Springs, um, the mansion. Zhang Yin was busy coming and going, carefully packing Yao Yuan's luggage.

"Wear a tie?"

"Old men only wear ties, I walk freestyle."

"Freedom ass, tie it on!"

Zhang Yin carefully selected a tie, hung it around his neck, knelt down to put on his leather shoes, and wiped them to make sure there was no dust.

"Oh, no, I'll just accept an award."

"Why not? It's the Oscars of the economic world!"

"I'll tell you..."

Yao Yuan pulled her up, and said seriously: "All the awards are divided into pork. How much you can share depends on how much energy you have. I am still a little qualified, so I got a share.

Others can praise this thing, but you have to be clear in your heart that it is nothing but an exchange of benefits. "

"Look at what you said, there is no truth, kindness and beauty in the world?"

"Yes, you are!"

Yao Yuan took the opportunity to be greasy, and took a big mouthful, which made her lips a little swollen.

When he went downstairs, he was startled when he saw Xiao Mo.

"You driver, what are you doing in a suit?"

"Don't I want to make you look better? I heard that today is full of bosses, so I can't lose my reputation."

Xiao Mo raised his white gloves and tugged at his tightly strangled neck, feeling very uncomfortable.

"I really admire you..."

Yao Yuan got into the car, while Xiao Mo kept a serious face, holding the steering wheel with white gloves, and slowly drove towards the venue of today's awards ceremony - the Beijing Hotel.

Yao Yuan got out of the car, glanced at Xiao Mo's mouth, frowned and said, "Are you still chewing betel nut?"

"No, how dare you eat it, I eat chewing gum!"

"Are you dressed up like a killer, eating chewing gum here? I guess it will be late today, so you can find a place to eat by yourself... Oh, by the way, you can go to the uncle and ask him to cook for you."

Yao Yuan gave Xiao Mo Zheng Xiusheng's phone number, wiped himself and entered the Beijing Hotel.

CCTV rented a floor, including the recording venue, subsequent banquet hall, lounge, dressing room and so on.

When Yao Yuan arrived at the place, there was a little girl donating flowers when he came up, and pinned a large fake flower on the left chest, with a piece of silk hanging down, on which his name was written.

"This way please, this is the lounge, please wait here."

"OK, thanks!"

He entered the room. There was a rather large hall with large seats on three sides. There were already quite a few people.

In this kind of occasion, there must be a middleman, otherwise it would be very embarrassing. Guo Zhenxi was the middleman, pretending to be half-baked, shook hands first, and then led him to introduce them one by one.

Li Dongsheng from TCL!

Guo Guangchang of Fosun!

Hu Maoyuan from SAIC!

Mai Boliang of CIMC!

Wang Xianzhang of China Life!

Auditor Li of the Audit Office!

This is the real boss of this era, Yao Yuan covered his face, it would be a bit embarrassing for those enthusiastic netizens to vote him first.

The Internet is very powerful now, and the momentum is very strong, yes, but compared with traditional industries, and even related high-ranking officials, it is sprinkled with water!

Yao Yuan shook hands, forget it, I'll find my team.

"The old horse of Alibaba!"

"Penguin pony!"

"Hello!"

"It's the first time we meet, we've been admiring each other for a long time!"

At the end of 2004, the big guys got together, and the two horses were in the same slot, like minions.

Seeing him coming and getting up at the same time, it seemed that they were their own people, and the three of them tacitly hugged each other to keep warm, and they boasted about business. After all, those who can come today are all allocated pork.

The old horse looks like an alien as always, the pony's hair is combed meticulously, he even wears some men's perfume, and speaks a strange Mandarin.

Commander Yao only started to show up this year, and it was his first time to participate in a large-scale team building. Both of them were very curious about him. Mai Wo has been in the news all year long, and once a month, he dominated the headlines. Internet companies are like entertainment companies. .

Especially ponies.

The company was tinkering with the QQ space, but Mai Mai came out first, and that was not a potential opponent, but directly bumped into him.

He is relatively shy, the old horse loves to talk, he kept looking at Commander Yao, and couldn't help saying: "May I ask, this year you..."

"Oh, I'm 24!"

The old horse is 40 and the little horse is 33. They are considered young in the business world. I didn't expect to be born in the 80s.

"young and promising!"

Lao Ma nodded, very convinced about his age, and said: "I just graduated when I was 24 years old, and then I became an English teacher. I didn't touch the Internet until I was 31 years old. It was almost ten years ago, and the Internet environment ten years ago was far from the present. too big."

"Although there is a big gap, I am still a pioneer. I started the Internet enlightenment with so many people. This is something that the latecomers admire..."

Yao Yuan spoke nonchalantly, and said, "Now it's the heyday of the age, and the experience and ability are in the golden period. Especially when I see you giving speeches everywhere, you are full of energy, but I can't, I'm a bit weak..."

As soon as these words came out, the two horses set their eyes on him at the same time.

Have a hidden disease?

But it's inconvenient to ask.

Yao Yuan took the blame by himself, saying: "I am congenital. I applied for a fitness card at the beginning of the year. It hasn't worked for a year. Well, I'm going to go to the store to see what's going on."

puff!

Er Ma twitched the corners of his mouth, and a shiny thing fell from the sky, separated between each other, that thing is called the generation gap.

40, 30, 20, the ages are still in line, the two thought, are entrepreneurs playing with the Internet so out of touch now, no wonder the products are also out of line.

old old!

After all, Er Ma would not underestimate him for half a dime, even if he is a joker, he is still an awesome joker who created a huge industry in just two years!

After sitting for a while, CCTV personnel came in and briefly explained the recording process.

Today it will be recorded for most of the day, and there will be a reception in the evening, and then it will be broadcast on the 31st. Guests who did not have their turn continue to rest here. There is also a TV in the room, so you can watch the scene on the stage.

After a while, the awards ceremony officially began.

(No more chapters, post it together, continue tomorrow...)