Rebirth: I Want to Surf

Zhuhai small factory, Meizu.

The company established in 2003 currently has only 60 people, and 20 people are responsible for technology research and development. The reputation is not obvious, the sales are not good, and the brand has not yet been sold.

In the first half of this year, Meizu launched two products, ME and MI, one for men and one for women. Thousands of units are shipped every month, and a total of more than 40,000 units have been sold so far.

Part of it is the increase in sales after being listed on Maiwo Mall.

Meizu is still very satisfied with the cooperation with e-commerce. There is a self-operated store in a mall, a brand flagship store, one south and one north, and the express delivery is more convenient.

Not long ago, the mall brought in a contract, to the effect that the platform would help with publicity, and that Meizu would need to make a discount on purchases and deductions, and the contract would take effect from the start of the publicity.

At this moment, on Huang Zhang's desk was a newest MP3 that hadn't been released yet——E2!

Consumer electronics products are updated quickly, and several new models have to be launched every year, otherwise they will be defeated by their peers. E2 mainly features large capacity, and there are two types of 512M and 1G.

You can also change the shell yourself, and there is also an e-book function.

In this era when MP3 is used as a USB flash drive, Huang Zhang thinks that the sales volume of E2 will be very good, but it is only very good, and he does not dare to dream about it.

Maybe sell 50,000 units?

The promotion has not started yet, the mall is shooting a short film, which uses E2, Huang Zhang has reservations about this, and doesn't think it will have much effect.

He is from Meizhou, dropped out of high school to work, and started as a chef.

Later, he entered a VCD company called Aiqin, and achieved outstanding results. He became the general manager at the age of 26, but had conflicts with the major shareholders, and left angrily. He set up Meizu with a few technicians.

Huang Zhang is a man with foresight and courage. He succeeded in making mp3. At the peak, he decisively switched to making mobile phones and launched an M8 mobile phone, which was a great success again.

The sales volume of M8 is very good, and it also attracted a famous angel investor, a master of electronic music ghosts and animals - Lei Jun!

Lei Jun was about to make a mobile phone, so he found Huang Zhang. The two cherished each other, and the relationship was good.

Lei Jun wanted to acquire a 30% stake in Meizu, but Huang Zhang was extremely repulsed by capital and didn't want to raise money or go public. At that time, 4 of the 12 directors were relatives of him, and the family business had strong characteristics.

Moreover, he is also excellent in management, insisting on not giving any shares to the executives, and the salary is not considered generous.

The business was not negotiated, but the relationship was still very good until 2010.

why?

Because Xiaomi came out.

When Xiaomi came out, Huang Zhang publicly expressed that he regretted unreservedly sharing everything about Meizu with Lei Jun. The original words were:

"I'm not afraid of him, I'm just sick of him. I used to contact me as an angel investor and used the relationship with the leaders of the high-tech zone to get Meizu's business secrets. From the overall concept to how and why the mobile phone is made, the development process to supplier selection, production And sales... Under his sincerity and leadership's kind urging again and again, I was completely trapped..."

It may be exaggerated, but Lei Jun really didn't pay attention this time.

This is not over yet, Meizu's executives and technical backbones have been poached, and a large number of people have quit.

After Huang Zhang was beaten, he came to his senses. He first took out 20% of the shares as employee option rewards, and then introduced investment.

Later, it also launched successful products, such as Meilan, PRO 5, and PRO 6. It was hoped for a revival at one time, but it was a pity that it fell into years of infighting and quickly lost its market share. Now it is half dead.

Generally speaking, Huang Zhang himself has obvious advantages and disadvantages, and the most valuable of Meizu is the group of executives and technicians.

"Boom boom boom!"

"Come in!"

Huang Zhang was fiddling with E2 when someone knocked on the door, and his subordinates walked in and said, "Boss Huang, there are people from the mall."

"Okay, got it!"

Huang Zhang straightened his clothes and went out to meet the guests. He has been in frequent contact these past few months, and they are quite familiar with each other.

Smiling and exchanging pleasantries, the other party explained the purpose of coming: the platform will start publicity soon, but thinks that the cost of publicity is too high, the effect is very good, and it is likely to be a hit, so they ask for a supplementary contract.

It’s okay to re-sign. Anyway, looking at the specific data, the better the sales, the greater the rebate.

As a result, Huang Zhang took over the contract and frowned when he saw it. There was a clause on it: If the delivery cannot be made in time within the stipulated time limit, Meizu will pay three times the payment...

"What does it mean?"

"Netizens shop on the platform, from placing an order to receiving the goods, there is a relatively fixed deadline.

For example, let's count it as 10 days. Within 10 days, users can accept it. If it exceeds 10 days, or even if the goods have not been received for a long time, users will definitely lose.

If it is caused by the platform or express delivery, then we will deal with it, but if your production capacity is not up to date and the required products are not produced in time, it will affect the reputation of the platform... In short, we want a risk protection. "

"..."

Huang Zhang understood what the other party meant and accepted it logically, but the 3 times the compensation was too much.

The two parties began to bargain, and finally reached an agreement: if Meizu did not deliver on time, the mp3 that was not delivered on time would be provided to the platform at a price that was 50 yuan lower than the purchase price.

The purchase price is already very low, if it is 50 yuan lower, it will be half a dime profit at most.

Huang Zhang signed it anyway, he always thought it was a bit funny, the other party always said it was a big hit, where could it go if it went viral?

…………

"Oh, this wave of Meizu is our foundry!"

Yao Yuan nodded frequently as he looked at the latest signed contract, bullying newcomers was a pleasure.

Lei Jun took the money and ran away, and will invest in various Internet industries in the future. Two years later, Huaqiangbei's brand-name mobile phones became popular all over the country, and mobile phones became an indispensable item in the lives of ordinary people. The mp3 track quickly declined, and the mobile phone track turned inward.

The Internet has unknowingly been associated with electronic products, especially mobile phones. In the era of smart phones, the two are even more dependent on each other and rely on each other.

What Commander Yao finally created is a closed ecological loop, which is naturally inseparable from mobile phones.

He still likes Meizu very much.

But there is still plenty of time, let's start with the 3C platform first. Back to mp3, why is he confident that MP3 will be a big hit?

One is publicity, one is pricing, and the other is good quality.

For example, the cost of an MP3 may be 100 yuan, and the retail price is 600 yuan. It seems that the profit is 500 yuan, but will it all be given to the manufacturer?

Of course not, how many links in the middle will share the profit.

The mall originally purchases from manufacturers at ultra-low prices and sells directly on the platform. The profit margin is very large, and it controls the pricing power, allowing various discounts and promotions.

Yao Yuan thought for a while, and said again: "Go to contact "Super Girl" and put an MP3 advertisement in the finals."

"What's the effect of that transmission?"

"I estimated that the price/performance ratio is very high. Anyway, their advertisements are cheap, only 70,000 in 15 seconds."

"70,000 in 15 seconds?"

Liu Qiangdong nodded, it was really cheap.

After talking about the matter, he wanted to leave, Yao Yuan had a mean mouth and couldn't help asking: "Hey, how are you and Huo Siyan?"

"What?"

"Are you asleep?"

To be so straightforward, Dongzi felt very embarrassed, and said: "Vulgar!"

whispering sound!

You who like pure big boobs call me vulgar, sorry? !

After Liu Qiangdong left, Yao Yuan took a document showing the ratings of "Super Girl" since its broadcast.

(besides……)