Rebirth: I Want to Surf

Daolang can fire itself is a magical thing.

He didn't have any promotion, just word of mouth, and he was heard in video stores, grocery stores, small clothing stores, because these people liked to hear it.

It is a bit difficult for a 40-year-old man to listen to Jay Chou, but this man may not hesitate to pay for a Dolan album.

Genuine + pirated, sold nearly 10 million copies!

Even at the end of 2004, when the "KS Gar's Populus euphratica" was released while the iron was hot, when it was transported from Guangzhou to Chongqing, 6 boxes of CDs, about 5,000 copies were stolen.

The company offered a reward of 300,000 for his capture!

Stealing CDs is of course for piracy.

Nowadays, 99 Entertainment’s promotion of Dao Lang, apart from “surrounding the city from the countryside” and word of mouth, has not released an album, but promotes it song by song like “Mouse Loves Rice”.

"The First Snow in 2002" was almost spread, "Punishment of Impulse" followed, and it was almost the same again, "Camel Bell" followed, and "Lover" followed.

"Dao Lang's Popularity: The Most Confused Snow in 2004!"

"Dao Lang's real body has been revealed, maybe he is from XJ!"

"A certain musician in XJ expressed disdain: the name Dao Lang is simply ridiculous! He is a kid from Sichuan, can he understand what Dao Lang's music is? He can't play such a complicated rhythm. Such a broad and sacred name, even we don't understand it. Whoever dared to use it, he actually used it!

He doesn't understand music at all, he wanted to play with us before, but we didn't take him..."

"Mysterious Dao Lang was shocked by Mai Wo Music, and uploaded a cover of "Camel Bell". The iconic voice sounds like me. Looking at his account, he just registered, and his name is also Dao Lang!"

""Camel Bell" broke one million hits a day, unexpectedly attracting the favor of veterans!"

"I don't like those few songs. I really can't stand "Camel Bell" because I was a soldier. Daolang's voice is perfect for singing this song!"

"Reminds me of my old squad leader!"

"If this song was played on the day I was discharged from the army, I could cry to death, okay, otherwise I would cry to death too."

followed by:

"Dao Lang in the Western Regions publicly challenged Dao Lang, and Dao Lang is not exclusive to him alone!"

"'Dao Lang' has been registered as a trademark, and it is said that 30 million can be transferred!"

"Four years ago, the album was repackaged and released, and it was renamed "Dao Lang Out of the Desert". The third Dao Lang was born!"

"True and fake Daolang farce, a good show!"

"Dao Lang is still silent, he doesn't show his face, he doesn't make a sound!"

"Middle-aged fans learn to surf the Internet, and Mai Wo shouts to release an album soon!"

A few people will notice that this approach is in line with Mu Zimei last year and Sister Furong at the beginning of the year. But Dao Lang laid the groundwork for a long time. After all, it is music, and it must be liked by everyone before it can be hyped.

The routine is the routine, as long as it works.

…………

"You are my lover, a woman like a rose, with your fiery lips, let me endlessly ecstasy in the middle of the night..."

Publisher/pirate Bian Gang, eating in a small noodle restaurant.

The boss changed the song again, to "Lover".

Since Dao Lang's name appeared in the newspapers and the popularity took off, it seemed that the speed suddenly accelerated, and "Camel Bell" and "Lover" were published in a short period of time.

Bian Gang is a veteran of Jianghu, he can smell the fragrance of the album with a twitch of his nose.

A while ago, "2004 Hot Song" was frantically reported, and these people suffered a lot, but it doesn't matter, you have done so much, isn't it still for the release of the album? No matter who you are, as long as you dare to post, we dare to steal, and we will definitely earn more than you!

Bian Gang snorted coldly, hype it up, hype it up, the hotter the better, anyway, it's all ours in the end.

You can't make music without publishers!

"Jingle Bell!"

While eating, the phone rang, and a brother called, a little annoyed: "Don't eat so much, go and watch the news!"

...

"After a series of farces, a company finally took an oath of sovereignty!"

"99 Entertainment said recently that it will soon release Dao Lang's solo album "The First Snow in 2002", which contains a total of 12 songs, including 6 original songs by Dao Lang and 6 covers of classic old songs.

Different from the traditional distribution model in the past, this album does not carry out any offline order sales, and companies that want to distribute or act as agents can log in to Maiwo Mall to place orders. "

At this moment, publishers, big and small, boarded the Maiwo Mall, and seeing those thousands of dollars in clauses, they wished to take someone out and shoot him for five minutes.

"Those who are interested first upload the qualification certification, and can order after passing it."

"We will give a corresponding market share based on a comprehensive assessment of each company's situation."

"From 100,000!"

Considering that these people may give up their picks and collectively force the palace not to buy, I also specially reminded:

"We welcome anyone who is sincere and passionate about music to become a co-publisher, and we are willing to provide the required share of the album to anyone with the ability and vision."

…………

99 entertainment.

Lu Zhongqiang and Song Ke walked into Yu Jiajia's office with polite and humble smiles.

They figured it out, they were not on the same level as the Internet bosses, and they could compete against each other by bringing out Maiwo Music.

This made the publishers die, and made them even more worried, but fortunately they were still friends.

"Teacher Lu!"

"Boss Song!"

Yu Jiajia warmly entertained them, and said: "I think you all know that we are reviewing the qualifications of those people. The scale is different, and the word-of-mouth is the first thing to look at.

Both of them are well-known in the industry and know the basics. "

"It's easy to say!"

Yu Jiajia took out a document and said, "The above are distribution companies that are interested in ordering. We have done some screening, and please point out if there is anything missing."

The two picked it up and looked through it, and they were very familiar.

"This one is not bad. Although the asking price is a bit low, it is still fair and has a good reputation."

"This one doesn't work, they like to play tricks."

"This, hey..."

Lu Zhongqiang and Song Ke showed disgusted expressions, and said: "This guy named Bian Gang is a distributor on the surface, but he is also engaged in piracy business secretly, eating at both ends.

We've caught it a few times and we won't admit it, it's disgusting anyway. "

"Oh, then pass!"

With a wave of Yu Jiajia's brush, Bian Gang was crossed out, "Continue!"

...

Publishers are like big bags, two bags, and three bags.

Each large region has a large distributor, and then sinks down to the prefecture level, county level, and township retailers all go to the prefecture level for wholesale.

When Maiwo Mall came out like this, it messed up the system.

As long as you have money and courage, anyone can buy it.

In the past, the publisher took the goods away, but now the dominant power has changed. The mall chooses when and how to deliver the goods. When the money is in hand, send it out. Whether you like to steal or not, it has nothing to do with me.

That is to say, the current environment is immature, and in later generations, publishers can be killed at once, and the network platform directly connects with the audience.

Capital assistance, cross-border destruction, is the true face of the Internet!

But even so, it was enough to make this group feel astonished, and stunned Dangdang and Excellence, as well as the major investment institutions that followed behind!

Nima!

Last year, "The Last Love Letter" sold 50,000 copies, which is the transaction volume of 50,000 copies. This is an album, how much do you want to sell it? How many millions? How much can the transaction amount reach? ? ?

Thinking of Daolang's albums, which may be calculated in millions, Dangdang's alliance with Joyce against Cao is like a joke.

It's not that they don't remember to eat but don't remember to fight, but it's really unexpected that Commander Yao has so many capable people and strange people!

(…)