Rebirth: I Want to Surf

Looking at the history of entertainment in the Mainland, there are always a few incidents that make people feel that the wheels of history are rumbling.

For example, "Han Zhu Ge Ge" opened the era of idol stars in the mainland; for example, "Super Girl" shaped the most brilliant results of the mainland talent show.

"Super Girl" has been held for three sessions. The first session this year was not very popular and the scope of spread was small, but it cannot be said to be a failure. The organizers made money.

The champion An Youqi, the runner-up Wang Ti, and the third runner-up Zhang Hanyun. Zhang Hanyun is still very good now, the first two are gone.

The second edition next year will be the pinnacle, the champion Li Yuchun, the runner-up Zhou Bichang, and the third runner-up Zhang Liangying. Except for Zhou Bichang, the other two have always maintained high popularity.

The momentum of the third session in the following year obviously declined, and the champion was something like Shang Wenjie, who did a lot of dirty things.

After three sessions, it stopped, the reason being that it had an extremely negative impact on society, fueled the entertainment atmosphere, and distorted the values ​​​​of young people.

Quite right.

But there is another saying that CCTV is jealous of the huge success of Hunan TV, and went to the General Administration to do it.

Three years after "Super Girl" was discontinued, that is, in 2009, Hunan TV made "Happy Girl" again.

Yao Yuan doesn't want to contract for three years, two years is enough.

One is that after the boom in 2005, the advertising fee in 2006 will definitely increase, and there will be troubles at that time.

The other is that he wants to pull himself out before the dirty water gets on the show.

…………

Changsha, Mango Terrace Building.

Sun Jun, Marketing Director of Mengniu Liquid Milk, is waiting anxiously in the meeting room.

This year, Mengniu launched a new product "Sour Yogurt", whose market share is not ideal and needs to be promoted.

Sun Jun saw the news of "Super Girl" and felt that the audience of this show was female audiences in their teens to early twenties, which coincided with consumers of yogurt, so they were motivated to cooperate.

He mentioned it to the boss of Mengniu first, and was scolded for two hours.

He repeatedly emphasized that if Yogurt is to succeed, it must join hands with "Super Girl", and it took a lot of effort to convince the other party. It will be more difficult to negotiate with them.

It was the first time that Mango TV did this, and it didn't make sense. It didn't even invite advertising bids, for fear that no one would come.

After finally taking the initiative to come to one, he naturally wanted to get more sponsorship, but Sun Jun had to consider the interests of the company, so he couldn't agree on the price issue.

After waiting for a long time, the relevant leaders came in.

After another verbal confrontation, Sun Jun said: "For an unproven talent show, we offered 5 million yuan as the exclusive naming fee, which is already very sincere.

Everyone, don’t waste time. I’m open today, and you are open too. Is 5 million worth it? "

"..."

5 million is enough, the leader just wanted to make more points, and when he saw the situation, he felt that it was almost done, and just about to let go, the door opened suddenly, and a subordinate came in.

"director!"

The subordinate said a few words in his ear, the leader remained calm, waved him back, and said: "We feel your sincerity and are willing to reach a cooperation with you, but I want to think about the details, and we will meet again next time." talk?"

"sure!"

Sun Jun secretly breathed a sigh of relief, after all, this is a small draft, 5 million is definitely OK!

After he left, the leader moved to another reception room. Yu Jiajia came in person. She was in charge of more complicated things. Apart from 99 entertainment, she would also appear in many related negotiations.

Yu Jiajia is reading a document for sponsors, including program introduction, process and so on.

She put down the documents in her hand, said politely, and said with a smile: "I'm taking the liberty, if I'm right, you should have drawn some inspiration from "American Idol", but the details are even better.

For example, this PK competition system will definitely be full of suspense and make the audience want to stop. Congratulations in advance! "

oops!

This person can talk, and the leader felt at ease, jokingly said: "Ha, thanks for your good words! My children live in your community every day, and sometimes they don't even eat. I don't have a good impression of you."

"That's really a sin. It's all because we have done a good job in the community and are too attractive to young people."

Yu Jiajia emphasized the three words of young people, saying: "This is also the reason why I came here. We are very optimistic about the potential of "Super Girl" and believe that it coincides with the concept of the community, wanton youth and freedom."

Business has been blowing each other for a long time.

Yu Jiajia made an offer: "The exclusive naming rights, we want to contract for three years, 30 million!"

Whoa!

Thirty million yuan is not a big deal for Mango TV, but it can determine life and death for a program. The leader thought of yogurt, damn it, those who engage in the Internet are more generous than selling fake milk!

"Three years? You're joking. Let's not mention whether the program is successful or not. If you sell the exclusive title for three years in one go, it will make your peers laugh if it spreads."

"Hey, we're not just naming names, we have nearly 20 million members, the largest (second) largest community in China. You must have heard of the Goddess Contest before, and that is the best example of our ability to promote."

For all 99 employees, it has become a habit to go out and talk about things.

Don't brag about anything else, just brag about the big community, we are almost 20 million members, we can help you do publicity, and cooperate with me for a million dollars.

Most of them really eat this set.

The three major portals have more than 100 million visits per day, but when it comes to promoting one thing, it is really not as good as a large community with highly cohesive users.

Yu Jiajia added: "You want to make a fuss about the wireless business, we have an in-depth cooperation with KongZhong, and if we bring in KongZhong, you don't have to worry about MMS, WAP, and JAVA.

We are also establishing a cooperative relationship with TOM. TOM's SMS service is one of the best, which will greatly cover the voting crowd. "

I wipe!

Kongkong, TOM, two Tianlong people!

The leader made another move after hearing this, and let's not mention it first. He is indeed very good in the wireless business, and the cooperation is worthwhile.

"Furthermore, you and we can also cooperate in depth.

For example, our topic group, our star log, our mall, and the mall can even vote. "

"How do you vote in the mall? We vote by text message, and one vote costs one dollar, and the mall counts as a vote when you place an order for one dollar? The operation is very troublesome, and many people will use it?"

The leader said strangely.

"Placing an order for one yuan is of course troublesome, but this is too simple and needs a sense of design."

Speaking of this, Yu Jiajia recalled Yao Yuan's face-to-face instruction before his departure, secretly thinking about the genius of the real mother, and explained: "For example, we can publish the support T-shirts of the contestants, we can publish picture albums, and we can share the songs we sang in the last show. Make an electronic CD.

A t-shirt costs 30 yuan, and if netizens buy it, they will automatically cast 10 votes! It can't be 30, because the number of votes is too high and it looks fake, so let's treat 20 yuan as clothes money and 10 yuan as ticket money.

Or buy a supreme gift package, 688 yuan, automatically cast 188 votes, plus a free picture book, free audience tickets, free handshake tickets... Oh, you can hold a handshake meeting, let fans come and shake hands with the tickets. "

Hiss!

The leader sucked in a mouthful of chili fried pork, you are in vain, how could you come up with such a crazy idea, it is so exciting!

The stage thought that 1 yuan to cast a vote would be enough to cut leeks, but who knows that you are even more ruthless... In fact, it is nothing, it is a scene that has been banned and reappeared many times in later generations! outside! cast! ticket!

I don’t know about off-site voting, have you ever heard of pouring milk voting?

The leader immediately wanted to agree, but fortunately he still had reason, and 3 years was too long to kill him, absolutely not. Yu Jiajia moved her with emotion and reason, and repeatedly pulled.

In the end, adhering to the attitude of taking the overall situation into consideration, he reluctantly backed down, 20 million yuan, including two years of exclusive naming rights!

(Um……)