Rebirth: I Want to Surf

"call!"

Xu Shijia, who was born and bred in Hangzhou, was already used to the bad spring wind blowing in the capital, bringing up fine dust. He turned his head in time and covered his mouth and nose.

It was noon now, he had just had a meal at a KFC, and was about to go to a film and television company called Huayi.

Xu Shijia is an employee of Taobao and was sent to the capital to be in charge of marketing here.

Ali completed the A round of financing in 1999, with 5 million US dollars; the B round in 2000, 20 million US dollars; in February this year, completed the C round of financing, 102 million US dollars!

Although the money has not come, but the soul is rich and powerful.

Its rival, EachNet, has long since bought out the e-commerce advertisements of Sina, Sohu, Netease and other portals, and signed an exclusive agreement. For seven months, Taobao was unable to promote on this very important channel.

Therefore, Taobao changed its strategy and switched to offline, preparing to advertise on subways, bus bodies, street signs, light boxes and other places in major cities.

The Yangtze River Delta region is going well, and the Central Plains is also okay.

But beyond the Central Plains, to the Beijing-Tianjin-Hebei region and the Northeast, especially the core city of Beijing, Taobao couldn’t get in at all, and Maiwo had already taken the lead in offline promotion.

"..."

As Xu Shijia walked all the way, he could see subway stations, bus stops, and car bodies with Maiwo advertisements posted all the way.

He was very depressed when he saw it, and the work was not going well. The only consolation is that this broken website also took advantage of eBay's loopholes and successfully let the Maiwo community enter the portal advertisement.

eBay is disgusting!

But there is no way, you signed an e-commerce agreement, and you didn't say that the community cannot advertise.

"call!"

Another gust of wind and sand blew past, Xu Shijia covered his mouth and nose, trotted a few steps, and stepped on the steps of a building, which was where Huayi was located.

He looked up at the building, feeling quite proud, even if you have all the funds and geographical advantages, you can't think of finding a platform for New Year's films, right? !

It's only March now, news of Feng Xiaogang's movie has just been released, and everyone is waiting to see, but we on Taobao have the courage to come to cooperate directly!

That's right, the purpose of his trip is to place an advertisement in Feng Xiaogang's new film.

"Mr. Xu, wait a moment, Mr. Wang will be here soon!"

"good!"

Xu Shijia found Huayi Company, sat in the reception room, and looked it up a bit. He felt that it was no different from other companies. It was also an office area with lattice tables, and there were no celebrities coming and going as imagined.

Look up Zhang Guoli, look down at Fan Xiaopang...

Not long after, Huayi's second-in-command Wang Zhonglei came in, white and clean, a little short, with a bit of lust in his brows, stretched out his hand and smiled, "Mr. Xu, I'm sorry, I just happen to have a meeting."

"It's okay, it's okay, I just arrived too."

Wang Zhonglei doesn't know much about e-commerce, but he knows that the other party does the Internet.

In the eyes of people in the traditional industry, these guys who work on the Internet, one is ignorant and feels that the other party is unpredictable, and the other is jealousy. The money is blowing like a strong wind, and they raise tens of millions or hundreds of millions at every turn. Like the nouveau riche of the 80s.

That's hundreds of millions!

How many years does Huayi have to work, and how many movies does it take to earn hundreds of millions? ?

After exchanging pleasantries for a while, Xu Shijia explained what he wanted to do. He wanted to place an advertisement in Feng Xiaogang's new film.

"Does it have to be director Feng's film? We have many projects this year, Stephen Chow's "Kung Fu" we also invested in, Tong Dawei and Li Bingbing's "Chasing SMS in January", Lu Chuan's "Koke Xilian".

Or a TV series is also fine, there is "The Vinegar Clan", the original work by Zhu Deyong.

Do you know Zhu Deyong? "Pink Girl" was painted by him, "Pink Girl" is so popular, "Vinegar Family" must not be bad. And this drama is modern, and the Internet is just right! "

Um? ? ?

Xu Shijia felt bad, and asked, "Mr. Wang, could it be that Director Feng's advertising space has already been sold?"

"Well, it's not a sale, but we signed a priority agreement."

"Is it convenient to say something?"

"That is, no matter what price you offer, they can increase the price. If the price is equal, we will give priority to signing with them. Unless..."

"Unless they voluntarily abstain?"

"right!"

"..."

Xu Shijia already had a premonition in his heart, but he still wanted to ask: "Can you tell me which company it is?"

"It's 99!"

Fuck!

Xu Shijia scolded his father, scolded his mother, scolded Yao Yuan, why bother?

It's not enough for you to dominate the offline promotion, you even want to grab the New Year's film from me? What the hell, it's only March now, and New Year's movies will only be released in December at least!

Do you want to be so curly? ? ?

But he is not a kind person to be able to host a place. Isn't he just a bid? Then he said: "I understand the situation. We are very confident in Director Feng's film. Someone will communicate with you later."

"Okay, I'm so sorry!"

Wang Zhonglei sent the other party downstairs with hypocrisy, with an expression on his face that he was beating local tyrants to divide the land. Who made these Internet players too rich!

…………

99 entertainment.

Xu Meng was wearing blue stockings today, standing in front of his desk and reporting to Mr. Yu: "Huayi said that there is a bidder entering the venue, and the asking price is 2 million."

"Which bidder?"

"Taobao, shall we follow?"

"Follow me, we also offer 2 million!"

"good!"

After a long time, Xu Meng reported again: "They have reached 3 million, shall we follow?"

"Damn it for driving up prices, they had to be arrested and shot before!"

Yu Jiajia didn't want to fight like this, and finally let Huayi benefit, saying: "Let's take a moment, let's discuss it."

She stood up as she spoke, and walked into Yao Yuan's office with a rattling sound. When she entered the door, she saw this guy squatting half-squatting, holding a watermelon in his left hand and a watermelon in his right hand. His face was as pure and solemn as a Bodhisattva.

"What are you doing?"

"Tai Chi."

"ha???"

"It's called office exercise. It's windy and sandy outside. I don't like going to the gym. I practice Tai Chi by myself."

"Blessed is Yin Yin!"

Yu Jiajia shook his head and explained the situation. Yao Yuan didn't express his opinion after hearing this, and asked, "What do you mean?"

"It can't be too high, replace resources from other sources.

Taobao is a broken shopping website. Our biggest advantage has never been e-commerce, but the community. We can use it to promote Huayi's stars and movies.

Otherwise, just give a package price, and we will be done investing directly!

8 million, investment + advertising, exclusive online copyright for 30 years, resource promotion, don't you want to buy second-hand celebrity goods? It happened to bring all the props in "A World Without Thieves". "

"..."

Yao Yuan thought for a while, nodded and said, "Yes!"

"Then I passed on the message..."

Yu Jiajia walked out, stopped suddenly, and said, "By the way, there is an International Radio and Television Week in May, which is sponsored by the General Administration and the Municipal Government. The specifications are very high. If we buy second-hand celebrities, we can mix and match."

After she left, Commander Yao continued to hold a watermelon in his left hand and a watermelon in his right.

His face was not as solemn as a bodhisattva, and his heart was moved, thinking in his mind.

Yu Jiajia talked about investment, but in fact he is not very interested. This year is a year worth celebrating in the film market. The three Chinese films "House of Flying Daggers", "Kung Fu" and "A World Without Thieves" have exceeded 100 million yuan.

"A World Without Thieves" has a box office of 126 million.

The cost + publicity is 45 million, and most of the advertising is recovered, even if it is a tie.

Counting only 126 million at the box office, it was only 40 million in the end. The investors were 6 companies, and Yao Yuan added 7 companies. It took a lot of effort to earn several million in the end. Just play!

But Yu Jiajia's packaging plan is good, and it can kill those who want to advertise on the same channel.

He didn't reject it, just vote if you want.

(First chapter, there are three more chapters)