Time flies, and in an instant, the new year has arrived.
Eight, nine years, January.
New Year’s Day.
After half a month of overtime production, Blue Mountain Beer was officially launched in major supermarkets, retail stores and restaurants in Xiangjiang.
On the day of its launch, there were advertisements for Blue Mountain Beer on the front page of Heung Kong TVB, New World Daily, subway stations and buses, and even Times Square in Causeway Bay, the most conspicuous of which was the advertising space of Sogo Department Store.
With a 12m x 6m advertising space, as long as people are in Causeway Bay, they can see this huge advertisement.
"Passion is everywhere – Blue Mountain Beer".
"Blue Mountain Beer, let's have a good time together. "
"There is no limit to being young, and the Blue Mountains are happy!".
"If you want to take on a challenge, come and drink Blue Mountain beer!".
"Pure beer, inheriting a century-old brand~~".
“......."
All kinds of advertising words appeared on advertising posters and large screens in various places, in order to enhance the compulsion of Blue Mountain beer, Jiang Feng deliberately made up a story of a century-old beer, anyway, there is no Internet in these years, many things can not be studied, even if someone doubts, can you find out anything?
The sudden appearance of Blue Mountain beer has attracted the attention of some beer drinkers.
"Where did this Blue Mountain beer come from, why haven't you heard of it before?" said the owner of a restaurant, handing the menu to customers.
One of the customers was ordering a few random dishes and was going to ask for a few more bottles of beer, only to find that an unfamiliar brand appeared on the list, so he asked in wonder.
When his tablemate heard this, he smiled and said: "I guess it's a new brand, I saw an advertisement for Blue Mountain Beer on the bus today, and it seems that there is also it in the newspaper." "
"Oh~~ Is this delicious?".
"I don't know, the ad is very loud, I haven't drunk it. "
"Well... Why don't we change our tastes today and have a drink?"
"Yes, I can't even taste Carlsberg, so let's take a look at it." "
"Alright, that's it!" the customer with the menu shouted in the direction of the kitchen, "Boss, come on 5 Blue Mountain beers." "
"Holo~~".
It didn't take long for the owner to come over with five bottles of blue beer.
After saying thank you.
The three of them looked at the beer.
"The packaging of this Blue Mountain beer is very beautiful, the light blue beer bottle is different from the green of Carlsberg, and this logo is actually a snowy mountain. "
"yes, it's much better than Carlsberg, I just don't know how it tastes. "
"It's easy, open two bottles and try them, won't you know?"
As he spoke, someone opened a bottle and poured it over the cup in front of him.
It smells so good~~
A faint aroma of wine permeated the glass.
"Really, I didn't expect this beer to have a fragrance, um... The fragrance is very light, and I feel that the whole person is much better when I smell it. "
The other person didn't say anything, and directly picked up the wine glass in front of him and drank it.
Drink it all.
Two seconds later, the man shouted: "Good wine~~ The taste is very mellow, the foam is rich, the entrance is refreshing, and there is no trace of bitterness." "
The other two men also picked up their cups and drank them.
"It's really good, the entrance is smooth and mellow, the small bubbles seem to be energetic, and they explode gently~~ If this is chilled, it is estimated that it will be delicious. "
I didn't expect this Blue Mountain beer to taste so good, it feels better than Carlsberg and Heineken. "
At this time, the boss came over with the dishes, heard the conversation between the three of them, and said with a smile: "You have forgotten a little, this Blue Mountain beer is more cost-effective, and a bottle is only 9 yuan." "
"It's only 9 pieces?".
All three were surprised.
When they ordered food just now, they patronized the order, and did not look at the price of beer.
I thought that the price of such a delicious beer should be about the same as that of Carlsberg and Budweiser.
Unexpectedly, the boss said that it would only sell for 9 yuan.
Isn't this 2-3 dollars cheaper than Carlsberg and Budweiser?
"Damn, you can drink 3 bottles of Blue Mountain beer if you buy 2 bottles of Carlsberg, the taste is not as good as Blue Mountain, and I will never drink Carlsberg again in the future." "
"Agreed! This Blue Mountain beer not only tastes good, but also affordable..."
“......."
The second day of New Year's Day.
Early in the morning.
He Chengzhou came to the factory office, and before he could drink a saliva, the secretary hurriedly ran in.
"Mr. He, no, someone broke in. "
"Breaking in?".
He Chengzhou chuckled in his heart, could it be that something went wrong with the beer?
"Lead the way!".
Under the leadership of the female secretary, He Chengzhou quickly came to the factory.
Sure enough, I saw more than a dozen vans and trucks of all kinds parked in front of the factory, and more than a dozen big men jumped out of the cars.
He Chengzhou frowned and stepped forward to stop everyone.
"Who are you?".
"Hello, I'm the director of your factory. "
One of the men said.
Looking for your own?
He Chengzhou looked at the other party suspiciously, he was sure that he didn't know him.
"I'm Director He, what's the matter with me?".
He Chengzhou said lightly.
"It turns out that you are Director He. The other party said immediately.
Then he held He Chengzhou's hand and shook it vigorously: "Director He, hello, my name is Li Dongshan, I am the purchasing manager of Wellcome Supermarket Company, we saw your Blue Mountain beer advertisement on TV and outdoors, and wanted to get the goods." "
Wellcome supermarket?
This is the largest and oldest supermarket chain in Hong Kong, and the owner behind it is Jardine Matheson.
Before, He Chengzhou wanted to cooperate with Wellcome, but he didn't expect the other party to come to the door.
PS: The price of the same beer is different in different regions, for example, Carlsberg's 330ml on the mainland Internet is about six yuan and five, but the price in Xiangjiang is twelve or thirteen yuan, which is basically half the price.
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