On the same day, New World Daily distributed 100,000 free copies of newspapers throughout Hong Kong, covering basically all the lively neighborhoods in Hong Kong.
As a result, sales of all paid newspapers fell by varying degrees on the day.
Except for "Ming Pao", which has its own characteristics and is positioned at the white-collar class and cultural elite, the rest of the newspapers will be relatively large.
Tabloid newspapers, or newspapers with no features, simply do not sell.
That's all the news for a day.
A hot spot, a story that goes over and over again.
Why spend money on your paid newspaper when you can see the news I want in a free newspaper...
Although two mainstream newspapers such as "Oriental" and "Sing Tao" have received a little impact, for them to sell 780,000 or even 100,000 copies a day, a few thousand copies less has little impact.
It is this mentality of theirs, or rather the lack of attention.
It provided an opportunity for the development of the New World Journal in the future.
With 5 million yuan injected by Jiang Feng, New World News started the pace of expansion, first poaching more than 20 editors from newspapers such as "Sing Tao", "Economic Daily", "Nanwei Morning Post", and "Oriental" with high salaries.
At the same time, it has signed long-term contribution cooperation with some well-known authors in Xiangjiang.
Novels, in this era when the Internet is not yet developed, are the most important spiritual food in addition to movies and TV series.
The reason why "Ming Pao" was able to become a transcendent newspaper in Xiangjiang and that it had not fallen after being suppressed by "Oriental" and "Sing Tao" for a long time was because of the support of novels.
And the boss behind "Ming Pao" is Jin Daxia.
Jin Daxia's status in the Xiangjiang literary world is very high, and Liang Sheng, who writes science fiction, can compete.
Although Jin Daxia has been sealed for many years, after all, his status is here, and countless novels and literary creators regard "Ming Pao" as a holy place in their minds.
Therefore, there are many people who also want to write in "Ming Pao" under the condition of low manuscript fees, hoping to get Jin Daxia's advice.
Today, that situation has changed.
The big dark horse "New World Journal" is willing to solicit authors for 30 Hong Kong dollars for 1,000 words.
This price is much higher than that of Ming Pao, so it attracts many writers who are short of money.
In the next few days, the people of Hong Kong discovered that the New World Journal had been revised.
In addition to the original news, entertainment, economics and other pages, a new novel page has also been added
...
After carefully reading the novels published above, they are still quite exciting, and when I look at the authors again, they are all some authors who are quite famous in the Xiangjiang novel industry.
But what fascinated them the most was Huang Yi, the author of "Broken Void", who wrote with sophistication and portrayed the love of the rivers and lakes in the late Southern Song Dynasty, which opened and closed with the charm of a master.
In addition to these writings, some old novels are also serialized, which is quite attractive for some people who have never read them.
It's a lot more fun than watching the news.
From the beginning, the boss shouted and delivered newspapers.
When I got to the back, I didn't need the boss to shout at all, and there was an endless stream of people who came to the boss every day to ask for newspapers, and even took the initiative to line up...
The bosses of each newspaper also reported the sales of the newspaper to the newspaper, and the newspaper also reported the actual situation to Jiang Feng.
After learning that 100,000 newspapers were given out for free every day, the number was increased again, and the number was upgraded to 120,000.
At the same time, in order to avoid the situation where one person receives multiple copies, or someone deliberately hoards newspapers, Jiang Feng asked the newspaper office to send people to ferry ports, bus stations, and subway stations to deliver newspapers every day.
Try to get as many people as possible to get the newspaper.
The news of free newspaper delivery for five or six days in a row has reached the ears of my peers.
After seeing the data published by the "New World Journal", the entire Xiangjiang newspaper circle completely lost its voice.
It sells 100,000 copies a day, which has surpassed "Ming Pao" and successfully squeezed into the third place.
It is only 5,000 copies short of "Sing Tao Bao" and less than 20,000 copies of "Oriental Bao"....
After seeing this data.
The Hong Kong newspapers were nervous and kept a close eye on everything about the New World Journal.
The big newspapers are competitors to the New World Journal, so they don't publish anything about the New World Journal.
But the little newspapers, magazines, weeklies.
In order to survive, hot news must be pursued.
Therefore, gritting his teeth and reporting it too.
"Shocked! The miracle of the Hongjiang newspaper industry, the third-rate tabloid newspaper sold more than 100,000 copies a day, and successfully squeezed into the top three!".
"New World Daily continuously delivers 100,000 newspapers every day, with a daily loss of up to 30,000 Hong Kong dollars... How long can it last?".
"Ming Pao was squeezed out of the top three!!".
"With the advent of free newspapers, the pattern of the Hong Kong newspaper industry may undergo major changes!!
.......
In the face of the menacing arrival of the "New World Journal", the large newspapers were very vigilant and prepared for it.
Some small newspapers, seeing that the New World Journal has become the third largest newspaper in Hong Kong from a third-rate tabloid, also want to follow the crab and start to deliver newspapers for free.
As a result, I couldn't do it for two days....
The bankruptcy of bankruptcy, the bankruptcy of bankruptcy....
Without the support of a powerful boss, going to a free newspaper is simply looking for death.
For a time, the newspaper industry in Hong Kong was jumping.
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