After the successful acquisition of "New World Journal", Sun Wei informed Jiang Feng of the news as soon as possible.
In the afternoon of the same day, Jiang Feng had an hour-long meeting with the editor-in-chief of the New World Journal, after which Jiang Feng immediately injected 5 million Hong Kong dollars into the New World Journal.
At the same time, Chen Enameng, as the representative, transferred two finance and personnel departments from the food company to the New World Newspaper office.
Following.
The New World Journal held a press conference to officially announce the transformation of the newspaper into a free newspaper!
Newspapers are provided free of charge to the people of Hong Kong.
As soon as the news came out, the entire Xiangjiang press was shaken.
Some people in the newspaper industry have sternly denounced the "New World Journal" as a disgrace to the Hong Kong newspaper industry, which is a violation of industry rules and should be closed.
Others thought the New World Journal was sensationalizing.
Providing newspapers free of charge means that the newspaper has no source of economic income and has been losing money.
How long will it last?
In the end, it is not inevitable that it will go out of business.
In fact, this is not the first time that free newspapers have appeared, they have existed in '62, but they were short-lived at the time, and they closed down after only a few days of circulation.
100,000 servings a day.
The cost of a newspaper, not counting the content and labor costs, requires 30,000 Hong Kong dollars for printing alone.
30,000 a day, how many companies can afford to lose money?
However, Jiang Feng lost money.
Now the food company and the beverage company can bring him a net profit of 30 million Hong Kong dollars a month.
Even if you lose 30,000 a day, it's only 900,000 a month, which is less than 1 million Hong Kong dollars.
One million Hong Kong dollars, for the current Jiang Feng, is not worth mentioning.
Moreover, with 1 million Hong Kong dollars, it is worth it to have a newspaper with the largest circulation in Hong Kong, whether it is potential influence or otherwise.
Besides, who says free newspapers are bound to lose money?
When the Internet industry first occupied the market, it started for free, such as music, watching information, and making money.
Free is just a business model.
Once Jiang Feng occupies the Xiangjiang newspaper market through free newspapers, when the time comes, if the merchants want to promote, the promotion price must not be doubled
Of course, other newspaper companies, if they want not to be eliminated, then they can only join this free feast.
When that time comes, it depends on who has the most money and who spends it.
And compared to money, for Jiang Feng at present.
Except for tycoons such as Li Jiacheng, Huo Yingdong, and Bao Yugang, Jiang Feng is really not cowardly.
Therefore, when proposing to turn the "New World Journal" into a free newspaper, Jiang Feng was confident.
And the outside world doesn't think so.
Although newspaper practitioners think that the "New World Journal" is sensationalizing and attracting attention.
However, this kind of atmosphere is resisted by many newspaper employees.
If newspapers were all free, how would their value be reflected?
Unlike the newspaper staff, the people of Hong Kong are supportive.
A newspaper costs two or three Hong Kong dollars.
Most of the people subscribe to a few newspapers, and they have to pay two or three hundred Hong Kong dollars a month.
Nowadays, people provide newspapers for free, and even if they don't read them, they can take them back as toilet paper...
For a time, the whole Xiangjiang was lively because of the "New World Journal".
.......
On the third day, the first day that New World Journal announced the release of the free newspaper.
Countless pairs of eyes are glued to the New World Journal, wanting to see if it's really free.
At 6 o'clock in the morning, vans were transported from the headquarters building of New World Newspaper to Tuen Mun, Mong Kok, Causeway Bay, Central, Tsim Sha Tsui and other bustling neighborhoods.
Some of the people who heard the news, stood in front of the newsstands.
Look at bundles of newspapers on free newsstands.
Immediately, someone stepped forward and said, "Boss, bring me a copy of the New World Journal
."
"Right now!".
The newsstand owner took out a copy of the New World Journal and handed it to him.
"No money?" asked the man hypocritically.
The newsstand owner shook his head, "This newspaper doesn't cost money." "
At this moment, the other onlookers around suddenly exclaimed, "Does this "New World Journal" really not need money?".
The boss shouted, "Come on! Get a free newspaper, and each person can get one." "
Some passers-by heard that they could receive newspapers for free, and immediately gathered onlookers.
"Boss, can I get any newspaper for free?"
"Boss, get me a copy of the Ming Pao. "
"I want a copy of the Sing Tao newspaper."
"Mind you, as long as the New World Journal is free, other newspapers are expensive. "
As soon as these words came out, some people who did not understand what was going on began to mumble and shout: "What's the matter, didn't you say that you would get a newspaper for free? "
"That's it!!".
"Isn't that a lie!"
"What do you say, if you want to blame them for wanting to make money, it's better for this "New World Journal" to deliver newspapers for free!!".
"yes, free newspapers, I never thought about it before. "
"It seems that I can save two dollars a day on newspaper bills in the future!"
Some content-conscious readers disagreed: "Free newspapers, the quality of the content is worrying, most of them are chasing after the wind." "
"You are wrong, you look at which part of this content is bad, you look at this current affairs commentary, the above analysis of the last two days Pepsi and Coca-Cola and other three companies sued Master Kong, you see this analysis is the way... You can't ask someone else to price so much just because you're pricing that much. "
"That's it, I think this person is right!! Master Kong is willing to sell to the people at a low price, and Master Kong's products are quite cost-effective! Now I have to sue our local enterprises and say that they should support Master Kong in whatever they say. "
"I also support Master Kong!!My children don't drink Pepsi now...."
“......."
PS: There are some things at home today that can't be changed, sorry!!
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