Rebirth, I am the most powerful business tycoon
Chapter 379
“It seems that your plan is not working. This Gérard will not accept your tricks.”
On the way back, Jiang Feng said to Xiao Na with a smile on his face.
“Boss, what are you in a hurry for? Xiaona said calmly and calmly:”This is the first dish. Just watch it. He will call us in three days.””
“Yeah?
Jiang Feng looked at Xiao Na who looked confident and said suspiciously,”Is it possible that you have any other ideas?”
Xiaona smiled and said,”The secret must not be revealed.””
Looking at Xiao Na who looked mysterious and unwilling to talk, Jiang Feng shrugged,”Forget it, you just have to be confident.”
“Now, where do we go?”
Jiang Feng was a bystander throughout this luxury acquisition.
Of course, if Jinxiu Group did not have enough financial resources, he would also act as a cash machine.
This is also the reason why he accompanied Xiaona.
“Next stop, Gucci!”Xiao Na said with slightly narrowed eyes.
“Gucci?”
Jiang Feng was stunned for a moment.
Then he nodded and looked at Xiao Na with admiration in his eyes.
As a reborn person, Jiang Feng knew very well that Gucci would be a top international brand comparable to Louis Vuitton and Hermès in the future.
But now , Gucci’s brand has declined due to internal disputes.
International reviews are not optimistic about Gucci.
But Xiaona is now planning to acquire Gucci. Could it be that she expected that the Gucci brand would become popular in the future?
Thinking of this, Jiang Feng couldn’t help but wonder. ,”Why are you thinking about acquiring Gucci?”
“The sales of this brand have continued to decline in recent years, and even Chanel cannot compare with it. Is it worthwhile to acquire it?”
“have.”
Shauna said without hesitation.
Then she explained,”Perhaps it was not worth much before, and even Balenciaga was more valuable than it. However, Gucci has recently changed its boss and designer, and its style has changed a lot. The change”
“Especially after Tom Ford became the creative director of women’s clothing, sales have increased significantly. After saying that
, Xiaona opened her wallet and folder, took out a document, and handed it to Jiang Feng,”I asked someone to investigate Gucci’s sales in Xiangjiang and Paris in the past three years.” Variety.”
Jiang Feng took the document and started reading it.
“this…”
“Are you sure this is true?”
Jiang Feng looked at the document in his hand and looked at Xiaona in surprise.
Xiaona smiled and said,”The data must be inaccurate. After all, Gucci does not disclose financial reports.”
“However, this is a data model that I asked several commercial survey companies to investigate and then create. Although it is not very accurate, the error should not be very large.”
After a pause, Xiaona continued:”As you can see from the table, since Tom Ford became the creative director of Gucci, not only has the old atmosphere been changed from the products, but the products have been replaced by modern girls, and Products tend to be younger”
“In my opinion, Gucci’s positioning is very good!! The future belongs to young people. Whoever masters the preferences of young people will be successful.”
“Bang bang! Jiang
Feng clapped his hands and said with satisfaction:”I feel more and more that choosing you as the CEO of Jinxiu Group was the wisest choice.””
In Jiang Feng’s industries, in fact, he really doesn’t pay much attention to Jinxiu.
However, now Jinxiu is the second largest company in Jiang Feng’s industries, second only to Master Kong and Lanshan.
The entire group matrix, even if Looking into the future, twenty years later, it will also be a well-known clothing and daily chemical giant company in the world.
Xiaona smiled sweetly, her cheeks dimples,”Chairman, are you praising me?””
“certainly”
“Then I will gladly accept it.”
“Ha ha~~~”
After saying that, Xiaona couldn’t help but laugh out loud……..
Acquiring Gucci was much smoother than acquiring Chanel.
First, there is fierce fighting within the Gucci family. Unlike Chanel, where two brothers hold the most power, Gucci can be said to be the”Nine Dragons Seizing the Son” of the Qing Dynasty drama. Although it is not nine dragons, it is a situation where five families are divided.
Second, Gucci’s equity is dispersed. The entire Gucci family holds 63% of the equity, and the remaining equity is scattered among other companies in country F.
Winning in chaos.
Divide and draw together, defeat each one.
After spending a lot of money to win over him, he was able to gain control of Gucci easily.
In fact, in a parallel world, Kering Group acquired Gucci Group a few years later through”differentiation, wooing, and defeating them one by one.”
The amount spent was also relatively low, less than US$600 million.
After taking control of Gucci, Shawna acted resolutely and issued a mandatory acquisition invitation to Gucci’s current major shareholder Maurizio Gucci.
If you don’t agree, increase capital and expand shares.
Faced with Xiaona’s strength, Maurizio saw that the situation was over and did not persist, so he chose to cash out and leave.
For this reason, this takeover battle came to an end in just two days.
The Gucci family all exited the Gucci company, and the Fairview Group took 100% control of the Gucci company for US$700 million.
To this end, Jinxiu Group has added another top clothing brand.
After taking over Gucci, Xiaona directly promoted Tom Ford to the creative director of all products of Gucci Group, and increased resources to support Gucci.
Of course, these are all things for later.
The day after the Gucci Group was acquired.
Sure enough, Gérard called, and it was Xiaona who asked for an appointment.
“Mr. Gérard, I’m sorry. I’m not in Paris. I’m in Xiangjiang right now, so I can’t help you with what you said….What? Are you willing to sell me 40% of Chanel’s shares?”
“oh…I’m really sorry. I don’t know if you’ve heard that the stock market has just acquired the Gucci Group, so funds are tight and there will be no more acquisitions for the time being….What? Are you willing to pay 450 million?”
“This is not a price issue, it’s really a problem with the company’s funds….ah? Are you willing to sell for $350 million? this…I’ll ask for instructions right away, and I’ll call you back when I’m done.”
Hilton Hotel.
In the presidential suite.
Jiang Feng stared at Xiaona in stunned silence. This operation is so precise. It’s not easy to tell lies.
Xiangjiang?
Damn, are you in Xiangjiang?
Jiang Feng finally opened his eyes. , he has a new understanding of Xiaona. No wonder he was able to snatch Louis Vuitton from Arnault before. This method and the rhythm of the conversation are really good.
What interests him is what Xiaona’s methods can do. Jean Gérard really changed his mind on the phone within three days.
When Jiang Feng asked the question in his mind, Xiaona said calmly:”It’s not a big secret. I just sent someone to bring Gérard’s house in Paris.” whose addresses, including that of his mistress, were given to the bookmaker…”
Jiang Feng:……. ruthless!
Jiang Feng had to admire him.
This trick is ruthless.
It is up to the gambling company to force Gérard to pay back the money. With the gambling company’s methods, Gérard will definitely not be able to bear it.
Shauna will naturally be found.
There was no way he could tell his brother Alan about the gambling.
It’s impossible to borrow 100 million US dollars in a short time. The only way is to contact Xiaona.
Only in this way can we collect money as quickly as possible.
Jiang Feng, who figured out the key here, gave Xiaona a thumbs up.
Xiaona smiled, then picked up the phone and called back,”Hello…Mr. Gérard, I just asked. The boss said that funds are a bit tight and he is unwilling to make any more acquisitions….but…After my hard work, I finally agreed to acquire it for US$340 million. What do you think?”
“ah? sure…Okay, I’ll fly over today…good…I know…”
After hanging up the phone, Xiaona made a victory gesture and said with a smile:”Okay, Chanel can’t escape now.”
“That is, with you, a female Zhuge, strategizing, how could you possibly run away?”
Jiang Feng praised with a smile.
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